{"id":9068,"date":"2021-05-13T02:40:23","date_gmt":"2021-05-13T01:40:23","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=9068"},"modified":"2021-05-13T02:40:23","modified_gmt":"2021-05-13T01:40:23","slug":"ingiltere-corona-virusu-ile-mucadele-kapsaminda-abur-cubur-reklamlarina-savas-acti","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingiltere-corona-virusu-ile-mucadele-kapsaminda-abur-cubur-reklamlarina-savas-acti\/","title":{"rendered":"\u0130ngiltere, corona vir\u00fcs\u00fc ile m\u00fccadele kapsam\u0131nda abur cubur reklamlar\u0131na sava\u015f a\u00e7t\u0131"},"content":{"rendered":"<p>Obezite oran\u0131n\u0131n 1993&#8217;ten beri neredeyse ikiye katlanmas\u0131 ve COVID-19&#8217;un bu sorunu ya\u015fayan ki\u015filerde \u00e7ok daha ciddi bir \u015fekilde ilerlemesi birtak\u0131m \u00f6nlemlerin al\u0131nmas\u0131n\u0131 da g\u00fcndeme getirdi.<\/p>\n<p>Boris Johnson, COVID-19 nedeniyle ya\u015fad\u0131\u011f\u0131 s\u0131k\u0131nt\u0131l\u0131 g\u00fcnlerden sonra obezite konusunda sert tedbirler al\u0131nmas\u0131n\u0131 tavsiye etti. Ya\u011fl\u0131 ve sa\u011fl\u0131ks\u0131z yiyeceklerin reklamlar\u0131n\u0131n internette ve ak\u015fam saat 9&#8217;dan \u00f6nce televizyonda yay\u0131nlanmas\u0131na yasak getirilmesi i\u00e7in \u00e7al\u0131\u015fmalar ba\u015flad\u0131.<\/p>\n<p><strong>KURALLAR BARLAR \u0130\u00c7\u0130N GE\u00c7ERL\u0130 OLMAYACAK<\/strong><\/p><div id=\"briti-348496487\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We will tackle obesity, making healthier choices easier and fairer. <a href=\"https:\/\/t.co\/l1nwPFSOPW\">pic.twitter.com\/l1nwPFSOPW<\/a><\/p>\n<p>\u2014 UK Prime Minister (@10DowningStreet) <a href=\"https:\/\/twitter.com\/10DowningStreet\/status\/1392066473665904642?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 11, 2021<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nYeni yasayla beraber restoran zincirlerinin men\u00fclerine kalori say\u0131lar\u0131 koymas\u0131 gerekecek, ancak bakanlar, alkol\u00fcn obeziteye nispeten k\u00fc\u00e7\u00fck bir katk\u0131da bulundu\u011fu sonucuna vard\u0131klar\u0131 i\u00e7in ayn\u0131 durum barlarda ge\u00e7erli olmayacak.<\/p>\n<p>Johnson, sekt\u00f6rden ve bu kadar geni\u015f kapsaml\u0131 bir hareket i\u00e7in yeterli kan\u0131t olmad\u0131\u011f\u0131 konusunda \u0131srar eden reklamc\u0131lardan gelen protestolar nedeniyle bu yasak konusunda teredd\u00fctler ya\u015f\u0131yordu. Ancak Krali\u00e7e\u2019nin d\u00fcn yapm\u0131\u015f oldu\u011fu konu\u015fmada sa\u011fl\u0131ks\u0131z yiyecek yasa\u011f\u0131ndan bahsetmesi \u00e7al\u0131\u015fmalar\u0131 h\u0131zland\u0131rmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<p>\u0130nternette yer alan reklamlar i\u00e7in s\u0131k\u0131 bir yasak getirmeyi planlayan h\u00fck\u00fcmet, televizyon ve internette yer almas\u0131 yasaklanacak abur cuburlar\u0131n kapsam\u0131n\u0131 belirlemek i\u00e7in \u00e7al\u0131\u015fmalara devam ediyor.<\/p>\n<p><strong>YASAKLA \u0130LG\u0130L\u0130 TEREDD\u00dcTLER VAR<\/strong><\/p>\n<p>Ele\u015ftirmenler, kurallar\u0131n \u00e7ok s\u0131k\u0131 \u00e7izilmesi halinde avokado, somon f\u00fcme, humus, tereya\u011f\u0131, peynir ve baz\u0131 meyvelerin de reklamlar\u0131n\u0131n yasaklanabilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n<p>Reklam Standartlar\u0131 Kurumu da yasak kapsam\u0131nda; \u015firketlere kurallar\u0131 ihlal eden reklamlar\u0131 kald\u0131rmalar\u0131n\u0131 s\u00f6ylemekten sorumlu olacak ve kurala ayk\u0131r\u0131 davranmaya devam edenlere yapt\u0131r\u0131mlar uygulanabilecek.<\/p>\n<p>H\u00fck\u00fcmet taraf\u0131ndan d\u00fcn yay\u0131nlanan belgelerde \u015fu ifadelere yer verildi: \u201c\u0130nsanlar\u0131n sa\u011fl\u0131kl\u0131 bir kiloya ula\u015fmas\u0131na ve bunu korumas\u0131na yard\u0131mc\u0131 olmak, \u00fclkemizin sa\u011fl\u0131\u011f\u0131n\u0131 iyile\u015ftirmek i\u00e7in yapabilece\u011fimiz en \u00f6nemli \u015feylerden biri. Fazla kilolu veya obezite ile ya\u015fayan insanlar, COVID-19 nedeniyle a\u011f\u0131r hastal\u0131k ve \u00f6l\u00fcm riski alt\u0131nda.\u201d<\/p>\n<p>Reklamc\u0131l\u0131k Derne\u011fi ba\u015fkan\u0131 Stephen Woodford, yasaklar\u0131n obezite ile m\u00fccadelede etkisiz olaca\u011f\u0131n\u0131 s\u00f6yledi. Woodford s\u00f6zlerine \u015f\u00f6yle devam etti: \u201c\u00dclkenin olumlu bir fark yaratacak dengeli, tutarl\u0131 ve kan\u0131tlanm\u0131\u015f politik m\u00fcdahalelerine ihtiyac\u0131 var. Yasak, obezite d\u00fczeylerini azaltmayacak; ancak i\u015fleri riske atacakt\u0131r.\u201d<\/p>\n<p>Kaynak: S\u00f6zc\u00fc<\/p>\n<div id=\"briti-2724906950\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Obezite oran\u0131n\u0131n 1993&#8217;ten beri neredeyse ikiye katlanmas\u0131 ve COVID-19&#8217;un bu sorunu ya\u015fayan ki\u015filerde \u00e7ok daha ciddi bir \u015fekilde ilerlemesi birtak\u0131m \u00f6nlemlerin al\u0131nmas\u0131n\u0131 da g\u00fcndeme getirdi. Boris Johnson, COVID-19 nedeniyle ya\u015fad\u0131\u011f\u0131 s\u0131k\u0131nt\u0131l\u0131 g\u00fcnlerden sonra obezite konusunda sert tedbirler al\u0131nmas\u0131n\u0131 tavsiye etti. Ya\u011fl\u0131 ve sa\u011fl\u0131ks\u0131z yiyeceklerin reklamlar\u0131n\u0131n internette ve ak\u015fam saat 9&#8217;dan \u00f6nce televizyonda yay\u0131nlanmas\u0131na yasak getirilmesi i\u00e7in \u00e7al\u0131\u015fmalar ba\u015flad\u0131. KURALLAR BARLAR \u0130\u00c7\u0130N GE\u00c7ERL\u0130 OLMAYACAK We will tackle obesity, making healthier choices easier and fairer. pic.twitter.com\/l1nwPFSOPW \u2014 UK Prime Minister (@10DowningStreet) May 11, 2021 Yeni yasayla beraber restoran zincirlerinin men\u00fclerine kalori say\u0131lar\u0131 koymas\u0131 gerekecek, ancak bakanlar, alkol\u00fcn obeziteye nispeten k\u00fc\u00e7\u00fck bir katk\u0131da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[149,2882],"class_list":["post-9068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere","tag-ingiltere","tag-obezite"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/9068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=9068"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/9068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/9069"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=9068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=9068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=9068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}