{"id":8764,"date":"2021-04-20T15:08:47","date_gmt":"2021-04-20T14:08:47","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=8764"},"modified":"2021-04-20T15:08:47","modified_gmt":"2021-04-20T14:08:47","slug":"nestle-ingiltere-acikhava-reklamlarinda-100-geri-donusturulmus-kagit-kullanan-ilk-marka-oldu","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/nestle-ingiltere-acikhava-reklamlarinda-100-geri-donusturulmus-kagit-kullanan-ilk-marka-oldu\/","title":{"rendered":"Nestl\u00e9 \u0130ngiltere, A\u00e7\u0131khava Reklamlar\u0131nda % 100 Geri D\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f Ka\u011f\u0131t Kullanan \u0130lk Marka Oldu"},"content":{"rendered":"

Nestl\u00e9 \u0130ngiltere ve \u0130rlanda, ge\u00e7ti\u011fimiz g\u00fcnlerde, gelecekteki a\u00e7\u0131k hava reklam kampanyalar\u0131 i\u00e7in y\u00fczde 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131t kullanma taahh\u00fcd\u00fcn\u00fc duyurdu.<\/strong> \u015eirket, s\u00fcrd\u00fcr\u00fclebilir a\u00e7\u0131khava reklamc\u0131l\u0131\u011f\u0131 olu\u015fturmak amac\u0131yla  pazarlama ajans\u0131 Posterscope<\/strong> ile i\u015fbirli\u011fi yapt\u0131.<\/p>\n

Posterscope ve Nestle bu proje i\u00e7in, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f bask\u0131 teknikleri ile d\u0131\u015f mekan posterlerinin kalitesini korumas\u0131n\u0131 sa\u011flamak i\u00e7in kapsaml\u0131 ara\u015ft\u0131rmalar yapt\u0131. Aylarca s\u00fcren ara\u015ft\u0131rma ve geli\u015ftirmeden sonra Poterscope taraf\u0131ndan geli\u015ftirilen \u00fcr\u00fcn, reklamverenlere ilk kez kalite kayb\u0131 olmadan k\u00fc\u00e7\u00fck formatl\u0131 d\u0131\u015f mekan afi\u015flerine geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f bask\u0131 tekniklerini kullanmay\u0131 vaat etti.<\/b><\/p>\n

Nestl\u00e9 bu taahh\u00fcd\u00fcn\u00fcn bir par\u00e7as\u0131 olarak, a\u00e7\u0131khava reklamc\u0131l\u0131kta s\u00fcrd\u00fcr\u00fclebilirli\u011fi art\u0131rmak i\u00e7in 6 yaprak ka\u011f\u0131t posterin t\u00fcm\u00fcn\u00fc % 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131t<\/strong> \u00fczerine ye\u015fil bask\u0131 tekniklerini<\/strong> kullanacak.\u00d6n\u00fcm\u00fczdeki aylarda yeni format\u0131 kullanacak Nestl\u00e9 marka kampanyalar\u0131 aras\u0131nda Polo, KitKat, Quality Street ve Nescaf\u00e9 gibi alt markalar yer alacak.<\/p>

\"\"<\/a><\/div>\n

Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7eri\u011fi olmayan mevcut standart ka\u011f\u0131d\u0131n aksine, bu yeni geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131t,<\/strong> m\u00fcrekkebi \u00e7\u0131kar\u0131lm\u0131\u015f ve ka\u011f\u0131t yap\u0131m\u0131 a\u015famas\u0131na ula\u015fmadan \u00f6nce hamur haline getirilmi\u015f kullan\u0131lm\u0131\u015f ka\u011f\u0131tlar\u0131n toplanm\u0131\u015f halinden olu\u015fuyor. Ayr\u0131ca eski i\u015flemlerdeki gibi ka\u011f\u0131d\u0131 parlatmak i\u00e7in klor kullan\u0131lm\u0131yor ve kullan\u0131lan t\u00fcm m\u00fcrekkepler sebze bazl\u0131 ve \u00e7evre dostu olmas\u0131na \u00f6zen g\u00f6steriliyor.<\/p>\n

Nestl\u00e9 UK & I<\/strong> Grup Pazarlama Direkt\u00f6r\u00fc Alain Duvaud <\/strong>konu ile ilgili \u015funlar\u0131 s\u00f6yledi: \u201cY\u0131l\u0131n geri kalan\u0131nda t\u00fcm a\u00e7\u0131k hava reklamlar\u0131nda 6 sayfal\u0131k ka\u011f\u0131t afi\u015f kampanyalar\u0131m\u0131 ile % 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131t kullanmay\u0131 taahh\u00fct eden Birle\u015fik Krall\u0131k\u2019taki ilk reklamveren olmaktan gurur duyuyoruz.\u201d<\/em><\/p>\n

Nestl\u00e9 olarak \u00e7evreye verdikleri zararlar\u0131 azaltma konusunda oynayacaklar\u0131 \u00f6nemli bir rol oldu\u011funa dedinen Duvaud, markan\u0131n 2050 y\u0131l\u0131na kadar net s\u0131f\u0131r emisyona ula\u015fma taah\u00fcd\u00fcnde kulland\u0131klar\u0131 fabrikada kulland\u0131klar\u0131 enerjiden reklam dahil her t\u00fcrl\u00fc operasyonlar\u0131na kadar bunu azaltmak i\u00e7in ellerinden geleni yapacaklar\u0131n\u0131 s\u00f6yledi. Duvaud son olarak bu proje ile ilgili, \u201c\u00dcr\u00fcn kalitesini kaybetmeden a\u00e7\u0131khava reklamlar\u0131m\u0131z i\u00e7in %100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir bir \u00fcr\u00fcn kullanma f\u0131rsat\u0131 heyecan verici bir geli\u015fme\u201d<\/strong> s\u00f6zlerini ekledi.<\/p>\n

Kaynak: Pazarlamasyon Beg\u00fcm Canbaz<\/a><\/strong><\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Nestl\u00e9 \u0130ngiltere ve \u0130rlanda, ge\u00e7ti\u011fimiz g\u00fcnlerde, gelecekteki a\u00e7\u0131k hava reklam kampanyalar\u0131 i\u00e7in y\u00fczde 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131t kullanma taahh\u00fcd\u00fcn\u00fc duyurdu. \u015eirket, s\u00fcrd\u00fcr\u00fclebilir a\u00e7\u0131khava reklamc\u0131l\u0131\u011f\u0131 olu\u015fturmak amac\u0131yla  pazarlama ajans\u0131 Posterscope ile i\u015fbirli\u011fi yapt\u0131. Posterscope ve Nestle bu proje i\u00e7in, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f bask\u0131 teknikleri ile d\u0131\u015f mekan posterlerinin kalitesini korumas\u0131n\u0131 sa\u011flamak i\u00e7in kapsaml\u0131 ara\u015ft\u0131rmalar yapt\u0131. Aylarca s\u00fcren ara\u015ft\u0131rma ve geli\u015ftirmeden sonra Poterscope taraf\u0131ndan geli\u015ftirilen \u00fcr\u00fcn, reklamverenlere ilk kez kalite kayb\u0131 olmadan k\u00fc\u00e7\u00fck formatl\u0131 d\u0131\u015f mekan afi\u015flerine geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f bask\u0131 tekniklerini kullanmay\u0131 vaat etti. Nestl\u00e9 bu taahh\u00fcd\u00fcn\u00fcn bir par\u00e7as\u0131 olarak, a\u00e7\u0131khava reklamc\u0131l\u0131kta s\u00fcrd\u00fcr\u00fclebilirli\u011fi art\u0131rmak i\u00e7in 6 yaprak ka\u011f\u0131t posterin t\u00fcm\u00fcn\u00fc % 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131t \u00fczerine ye\u015fil bask\u0131 tekniklerini kullanacak.\u00d6n\u00fcm\u00fczdeki […]<\/p>\n","protected":false},"author":1,"featured_media":8765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[149,2784],"class_list":["post-8764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere","tag-ingiltere","tag-nestle"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/8764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=8764"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/8764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/8765"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=8764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=8764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=8764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}