{"id":8361,"date":"2021-03-08T16:21:26","date_gmt":"2021-03-08T16:21:26","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=8361"},"modified":"2021-05-30T12:02:43","modified_gmt":"2021-05-30T11:02:43","slug":"atmb-baskan-yardimcisi-kelesten-ihracat-artisi-icin-kitalara-gore-uretim-kulturu-onerisi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/atmb-baskan-yardimcisi-kelesten-ihracat-artisi-icin-kitalara-gore-uretim-kulturu-onerisi\/","title":{"rendered":"ATMB Ba\u015fkan Yard\u0131mc\u0131s\u0131 Kele\u015f&#8217;ten ihracat art\u0131\u015f\u0131 i\u00e7in &#8220;k\u0131talara g\u00f6re \u00fcretim k\u00fclt\u00fcr\u00fc&#8221; \u00f6nerisi:"},"content":{"rendered":"<p>\u0130STANBUL (AA) &#8211; \u0130ngiltere&#8217;de faaliyet g\u00f6steren Gima G\u0131da&#8217;n\u0131n Y\u00f6neticisi ve Avrupal\u0131 T\u00fcrk Markalar Birli\u011fi (ATMB) Ba\u015fkan Yard\u0131mc\u0131s\u0131 Vehbi Kele\u015f, &#8220;Toplumlar\u0131n damak zevkleri ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ya\u015fad\u0131klar\u0131 co\u011frafyalara g\u00f6re farkl\u0131l\u0131k olu\u015fturdu\u011fu i\u00e7in&nbsp;de\u011fi\u015fik \u00fclkelerin t\u00fcketim de\u011ferleri analiz edilerek her co\u011frafyaya has \u00fcretim k\u00fclt\u00fcr\u00fc olu\u015fturulmal\u0131.&#8221; ifadelerini kulland\u0131.&nbsp;<\/p>\n<p>Kele\u015f, yapt\u0131\u011f\u0131 yaz\u0131l\u0131 a\u00e7\u0131klamada,&nbsp;2021 y\u0131l\u0131nda T\u00fcrkiye&#8217;nin ihracat\u0131n\u0131 katlayacak sebeplerin olu\u015ftu\u011funu belirterek, farkl\u0131 co\u011frafyalar\u0131n t\u00fcketim de\u011ferleri analiz edilerek \u00fclkelere g\u00f6re \u00fcretim ve markala\u015fmaya a\u011f\u0131rl\u0131k verilmesi gerekti\u011fini kaydetti.<\/p>\n<p>Brexit sonras\u0131 T\u00fcrkiye&#8217;nin \u0130ngiltere ile yapt\u0131\u011f\u0131 Serbest Ticaret Anla\u015fmas\u0131&#8217;n\u0131n (STA) iki \u00fclke ticaretine \u00f6nemli ivme kazand\u0131raca\u011f\u0131n\u0131 ancak ihracat \u00fcr\u00fcnlerinin geni\u015fletilmesi i\u00e7in ad\u0131m at\u0131lmas\u0131 gerekti\u011fini aktaran Kele\u015f,&nbsp;T\u00fcrkiye&#8217;nin ihracata y\u00f6nelik \u00fcr\u00fcnlerde istenen kaliteye ula\u015fmas\u0131na ra\u011fmen&nbsp;\u00fcretimden t\u00fcketiciye ula\u015f\u0131ncaya kadar yap\u0131lacak yeni d\u00fczenlemelerin ka\u00e7\u0131n\u0131lmaz oldu\u011funu vurgulad\u0131.<\/p><div id=\"briti-1899845258\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>D\u00fcnyadaki olumsuz etkisi her ge\u00e7en g\u00fcn artan yeni tip koronavir\u00fcs (Kovid-19)&nbsp;salg\u0131n\u0131na ra\u011fmen&nbsp;T\u00fcrkiye Cumhuriyeti Ticaret Bakanl\u0131\u011f\u0131, T\u00fcrkiye \u0130hracat\u00e7\u0131lar Meclisi (T\u0130M) ve ihracat\u00e7\u0131 birliklerinin koordineli ve ahenk i\u00e7inde \u00e7al\u0131\u015fmas\u0131n\u0131n bu s\u00fcre\u00e7te ihracat\u0131n daha az zarar g\u00f6rmesini sa\u011flad\u0131\u011f\u0131n\u0131 kaydeden Kele\u015f, Brexit gibi ticari dengeleri de\u011fi\u015ftiren geli\u015fmelerin f\u0131rsata \u00e7evrilmesinin zor olmad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<p>T\u00fcrkiye&#8217;nin ihracat i\u00e7in \u00f6nemli ad\u0131mlardan olan \u00fclke i\u00e7i lojisti\u011fe, kara ve demir yolu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131na \u00f6nemli yat\u0131r\u0131mlar yapt\u0131\u011f\u0131n\u0131, \u00fcretim kalitesinin de geli\u015fmi\u015f \u00fclke standartlar\u0131n\u0131n gerisinde olmad\u0131\u011f\u0131n\u0131 aktaran Kele\u015f,&nbsp;\u015fu de\u011ferlendirmelerde bulundu:<\/p>\n<p>&#8220;Bu \u00fcr\u00fcnlerin hak etti\u011fi ihracat kapasitesine ula\u015fmas\u0131 i\u00e7in halen yap\u0131lmas\u0131 gereken baz\u0131 d\u00fczenlemeler oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. Yurt d\u0131\u015f\u0131 lojistik merkezleri kurulmas\u0131 ve desteklenmesi \u00e7ok \u00f6nemli bir ad\u0131m oldu. Bunun yan\u0131&nbsp;s\u0131ra en az bunun kadar \u00f6nemli di\u011fer ad\u0131m ise pazarlama Ar-Ge&#8217;lerine daha fazla yat\u0131r\u0131m olmal\u0131. Toplumlar\u0131n damak zevkleri ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ya\u015fad\u0131klar\u0131 co\u011frafyalara g\u00f6re farkl\u0131l\u0131k olu\u015fturdu\u011fu i\u00e7in&nbsp;de\u011fi\u015fik \u00fclkelerin t\u00fcketim de\u011ferleri analiz edilerek her co\u011frafyaya has \u00fcretim k\u00fclt\u00fcr\u00fc olu\u015fturulmal\u0131. Avrupal\u0131n\u0131n sevdi\u011fi \u00fcr\u00fcn\u00fc Afrikal\u0131ya satamazs\u0131n\u0131z. \u00dclkemizin \u00fcretim h\u0131z\u0131na ayak uyduracak \u00f6zel sekt\u00f6r mant\u0131\u011f\u0131 ile ihracat birimleri olu\u015fturulmal\u0131. Bu yeni d\u00fczenleme ayn\u0131 zamanda koronavir\u00fcs salg\u0131n\u0131 sonras\u0131 i\u00e7in bir haz\u0131rl\u0131k olarak d\u00fc\u015f\u00fcn\u00fclmeli.&#8221;<\/p>\n<p>&#8211; &#8220;Ticaret m\u00fc\u015favirliklerine alan\u0131 bilen profesyoneller al\u0131nmal\u0131&#8221;<\/p>\n<p>Vehbi&nbsp;Kele\u015f,&nbsp;T\u00fcrkiye&#8217;nin ihracat\u0131n\u0131n y\u00fcksek hedeflere ula\u015fmas\u0131 i\u00e7in k\u0131talara g\u00f6re \u00fcretim ara\u015ft\u0131rmas\u0131n\u0131n yan\u0131nda, \u00fclkelerin pazar\u0131n\u0131 iyi bilen profesyonellerin ticaret m\u00fc\u015favirlikleri alt\u0131nda istihdam edilmesi gerekti\u011fini vurgulayarak, &#8220;Ticaret m\u00fc\u015favirleri olarak yurt d\u0131\u015f\u0131nda b\u00fcrokrasiyi iyi bilen, teknik donan\u0131ml\u0131, her biri alan\u0131nda ba\u015far\u0131l\u0131 b\u00fcrokratlar g\u00f6rev yap\u0131yor. Bu arkada\u015flar\u0131m\u0131z\u0131n hepsi de\u011ferli birikimlere sahip. Ancak&nbsp;ihracat\u00e7\u0131y\u0131&nbsp;hangi \u00fclkeye ne satabilece\u011fi konusunda y\u00f6nlendirecek, pazar\u0131 iyi bilen, alandan yeti\u015fmi\u015f o \u00fclkelerden personel istihdam edilmeli. Ticaret m\u00fc\u015favirleri teknik ve b\u00fcrokratik konularla me\u015fgul olurken, hizmet verilecek \u00fclkeyi iyi bilen, gerekirse \u00f6zel sekt\u00f6r tecr\u00fcbesi olan profesyoneller ise tamamen piyasaya g\u00f6re ihracat\u00e7\u0131ya yol g\u00f6stermeli. \u00dcretimden itibaren y\u00f6nlendirme yapacak bu profesyoneller ticaret m\u00fc\u015favirlerini de rahatlat\u0131r. T\u00fcrkiye&#8217;nin y\u00fcksek miktarda ihracat yapt\u0131\u011f\u0131 \u00fclkelerdeki b\u00fcy\u00fckel\u00e7iliklerde sadece bu d\u00fczenlemenin yap\u0131lmas\u0131 bile rakamlar\u0131n y\u00fczde 40&#8217;lara kadar artmas\u0131n\u0131 sa\u011flar.&#8221;&nbsp;ifadelerini kulland\u0131.<\/p>\n<p>Kele\u015f, T\u00fcrkiye&#8217;de ihracata d\u00f6n\u00fck \u00fcretim yapan b\u00fcy\u00fck firmalar\u0131n son y\u0131llarda kendilerini \u00e7ok geli\u015ftirmi\u015f olmas\u0131na kar\u015f\u0131n&nbsp;k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli &#8220;butik&#8221;&nbsp;denilebilecek \u015firketlerin daha b\u00fcy\u00fck pazarlara ula\u015fmas\u0131 gerekti\u011fini kaydetti.<\/p>\n<p>K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli firmalar ile y\u00f6resel \u00fcretim yapanlar\u0131n, Bakanl\u0131k taraf\u0131ndan bilgi ve enformasyon anlam\u0131nda desteklenmesi gerekti\u011fine i\u015faret eden Kele\u015f, \u015funlar\u0131 kaydetti:<\/p>\n<p>&#8220;Ticaret \u00e7ok h\u0131zl\u0131 de\u011fi\u015fen bir alan. Bunu ilgili kurum y\u00f6neticileri mutlaka yak\u0131ndan takip ediyorlar. Ancak de\u011fi\u015fime uyumlu hareket etmek zorunday\u0131z. \u00c7ok kaliteli \u00fcretmek yetmiyor. Yeniliklerle birlikte \u00fcretilenin daha geni\u015f kitlelere ula\u015ft\u0131r\u0131lmas\u0131 gerekiyor. Pazarlama ve markala\u015fmada at\u0131lan destekleyici ad\u0131mlar olumlu olmakla birlikte&nbsp;d\u00fcnyan\u0131n tan\u0131nm\u0131\u015f markalar\u0131yla rekabet edecek seviyeye gelmemiz laz\u0131m. \u00dcretim sadece i\u00e7 piyasaya g\u00f6re de\u011fil, ihracat yap\u0131lacak \u00fclke ve t\u00fcketecek toplumlara g\u00f6re yap\u0131lmal\u0131.&#8221;<\/p>\n<p>&#8211; &#8220;Yeni \u00fcr\u00fcn kalemleriyle ihracat art\u0131\u015f\u0131n\u0131n sa\u011flanmas\u0131 m\u00fcmk\u00fcn&#8221;<\/p>\n<p>Birle\u015fik Krall\u0131k&#8217;\u0131n AB&#8217;den ayr\u0131lmas\u0131n\u0131n ard\u0131ndan T\u00fcrkiye ile STA yap\u0131lmas\u0131n\u0131 \u00f6nemli bir geli\u015fme&nbsp;olarak de\u011ferlendiren Kele\u015f, &#8220;Birle\u015fik Krall\u0131k \u00fclkeleri \u00f6nemli bir pazar. T\u00fcketimin \u00f6nemli bir k\u0131sm\u0131n\u0131 olu\u015fturan g\u0131da \u00fcr\u00fcnlerinin \u00e7o\u011funlu\u011fu d\u0131\u015far\u0131dan ithal ediliyor. Bu anla\u015fman\u0131n, T\u00fcrkiye&#8217;nin mevcut ticaretine olumlu yans\u0131mas\u0131 gerekiyor. Birle\u015fik Krall\u0131k \u00fclkelerinde ya\u015fayanlar\u0131n t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re yeni \u00fcr\u00fcn kalemleriyle ihracat art\u0131\u015f\u0131n\u0131n sa\u011flanmas\u0131 m\u00fcmk\u00fcn olacak. Bunu de\u011ferlendirmek zorunday\u0131z.&#8221;&nbsp;ifadelerini kulland\u0131.<\/p>\n<p>\u0130ngiltere ile T\u00fcrkiye aras\u0131nda yap\u0131lan STA sonras\u0131nda KKTC&#8217;de bir beklenti olmas\u0131na kar\u015f\u0131n mevcut stat\u00fcde de\u011fi\u015fiklik bulunmad\u0131\u011f\u0131na i\u015faret eden Kele\u015f, \u015funlar\u0131 kaydetti:&nbsp;<\/p>\n<p>&#8220;Bilindi\u011fi gibi \u0130ngiltere, K\u0131br\u0131s&#8217;ta \u00fc\u00e7 garant\u00f6r \u00fclkeden biri. Ada&#8217;n\u0131n mevcut stat\u00fcs\u00fcnde AB&#8217;nin etkisini g\u00f6rmezden gelemeyiz. Rum y\u00f6netimi, Yunanistan ile birlikte AB kart\u0131n\u0131 oynayarak&nbsp;siyaset ve diplomaside kendi istedi\u011fi oyunu kurabiliyor. \u0130ngiltere h\u00fck\u00fcmetinin ataca\u011f\u0131 en k\u00fc\u00e7\u00fck bir ad\u0131m, Ada&#8217;daki t\u00fcm dengeleri de\u011fi\u015ftirebilir. Bunun i\u00e7in de&nbsp;T\u00fcrkiye ile \u0130ngiltere ili\u015fkileri \u00e7ok \u00f6nemli. Yap\u0131lan anla\u015fmalar\u0131n do\u011frudan KKTC&#8217;ye yans\u0131mas\u0131 k\u0131sa vadede m\u00fcmk\u00fcn g\u00f6r\u00fcnmese de&nbsp;durumun b\u00f6yle devam edece\u011fi anlam\u0131na gelmez. \u0130ngiltere, AB&#8217;den&nbsp;ayr\u0131ld\u0131\u011f\u0131 i\u00e7in K\u0131br\u0131s politikas\u0131nda daha ba\u011f\u0131ms\u0131z hareket edecek. KKTC&#8217;nin d\u0131\u015f \u00fclkelere ticareti yine T\u00fcrkiye \u00fczerinden devam edecek olmakla birlikte&nbsp;T\u00fcrkiye-\u0130ngiltere ili\u015fkilerinin KKTC&#8217;ye baz\u0131 yans\u0131malar\u0131n\u0131n olmas\u0131 muhtemel beklentiler aras\u0131nda. Ankara ve Londra, AB&#8217;den ba\u011f\u0131ms\u0131z olarak Ada&#8217;da stat\u00fcy\u00fc de\u011fi\u015ftirecek ad\u0131mlar atabilir. Buna bir engel g\u00f6r\u00fcnm\u00fcyor. Bizim beklentilerimiz bu y\u00f6nde.&#8221;<\/p>\n<div id=\"briti-879129446\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130STANBUL (AA) &#8211; \u0130ngiltere&#8217;de faaliyet g\u00f6steren Gima G\u0131da&#8217;n\u0131n Y\u00f6neticisi ve Avrupal\u0131 T\u00fcrk Markalar Birli\u011fi (ATMB) Ba\u015fkan Yard\u0131mc\u0131s\u0131 Vehbi Kele\u015f, &#8220;Toplumlar\u0131n damak zevkleri ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ya\u015fad\u0131klar\u0131 co\u011frafyalara g\u00f6re farkl\u0131l\u0131k olu\u015fturdu\u011fu i\u00e7in&nbsp;de\u011fi\u015fik \u00fclkelerin t\u00fcketim de\u011ferleri analiz edilerek her co\u011frafyaya has \u00fcretim k\u00fclt\u00fcr\u00fc olu\u015fturulmal\u0131.&#8221; ifadelerini kulland\u0131.&nbsp; Kele\u015f, yapt\u0131\u011f\u0131 yaz\u0131l\u0131 a\u00e7\u0131klamada,&nbsp;2021 y\u0131l\u0131nda T\u00fcrkiye&#8217;nin ihracat\u0131n\u0131 katlayacak sebeplerin olu\u015ftu\u011funu belirterek, farkl\u0131 co\u011frafyalar\u0131n t\u00fcketim de\u011ferleri analiz edilerek \u00fclkelere g\u00f6re \u00fcretim ve markala\u015fmaya a\u011f\u0131rl\u0131k verilmesi gerekti\u011fini kaydetti. Brexit sonras\u0131 T\u00fcrkiye&#8217;nin \u0130ngiltere ile yapt\u0131\u011f\u0131 Serbest Ticaret Anla\u015fmas\u0131&#8217;n\u0131n (STA) iki \u00fclke ticaretine \u00f6nemli ivme kazand\u0131raca\u011f\u0131n\u0131 ancak ihracat \u00fcr\u00fcnlerinin geni\u015fletilmesi i\u00e7in ad\u0131m at\u0131lmas\u0131 gerekti\u011fini aktaran Kele\u015f,&nbsp;T\u00fcrkiye&#8217;nin ihracata y\u00f6nelik \u00fcr\u00fcnlerde istenen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,3114],"tags":[2666,2667,2665],"class_list":["post-8361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-tr-uk-sta","tag-atmb","tag-gima-gida","tag-vehbi-keles"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/8361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=8361"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/8361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/8362"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=8361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=8361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=8361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}