{"id":7563,"date":"2021-01-09T09:25:25","date_gmt":"2021-01-09T09:25:25","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=7563"},"modified":"2021-01-09T09:25:25","modified_gmt":"2021-01-09T09:25:25","slug":"robin-food-karantinada-ingilteredeki-turklerin-lezzet-kurtaricisi-oldu","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/robin-food-karantinada-ingilteredeki-turklerin-lezzet-kurtaricisi-oldu\/","title":{"rendered":"Robin Food; Karantinada, \u0130ngiltere’deki T\u00fcrklerin lezzet kurtar\u0131c\u0131s\u0131 oldu"},"content":{"rendered":"

Koronavir\u00fcs pandemisi ile beraber \u00e7evrim i\u00e7i market hizmetleri talep art\u0131\u015f\u0131n\u0131 kar\u015f\u0131lamakta zorlan\u0131yor. Pazar ara\u015ft\u0131rma \u015firketi Mintel’e g\u00f6re, d\u00fcnyan\u0131n en geli\u015fmi\u015f \u00e7evrimi\u00e7i market pazar\u0131n\u0131n oldu\u011fu \u0130ngiltere’de 2020’deki t\u00fcm sat\u0131\u015flar\u0131n% 8,3’\u00fcn\u00fcn market \u00fcr\u00fcnlerinin olu\u015fturaca\u011f\u0131 tahmin ediliyor. <\/p>\n

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Melanie Smith
https:\/\/ocadoretail.com<\/p><\/div>\n

\u0130ngiltere’nin b\u00fcy\u00fck online s\u00fcpermarketlerinden Ocado’nun CEO’su Melanie Smith “\u0130ngiliz h\u00fck\u00fcmeti vir\u00fcsle sava\u015fmak i\u00e7in yeni \u00f6nlemler a\u00e7\u0131klad\u0131\u011f\u0131 her seferinde, “daha fazla ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri art\u0131\u015f\u0131 g\u00f6r\u00fcyoruz” dedi. Smith “Ne kadar \u00e7ok \u00e7al\u0131\u015f\u0131rsak \u00e7al\u0131\u015fal\u0131m, benzeri g\u00f6r\u00fclmemi\u015f talep d\u00fczeylerine hizmet etmek i\u00e7in yeterli kapasiteye sahip olmayaca\u011f\u0131z.” diye ekledi.<\/p>\n

\u00d6te yandan ge\u00e7ti\u011fimiz Aral\u0131k ay\u0131nda yay\u0131nlanan Deloitte T\u00fcrkiye’nin, pandemi \u00f6ncesi t\u00fcketiciyle bug\u00fcnk\u00fc t\u00fcketiciyi k\u0131yaslayan Taze G\u0131da T\u00fcketicisi Ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na g\u00f6re vir\u00fcs\u00fcn kontrol alt\u0131nda oldu\u011fu \u00fclkelerde bile, haftada birden fazla al\u0131\u015fveri\u015f yapma al\u0131\u015fkanl\u0131\u011f\u0131 iki haftada bire geriledi. Pandemiyle birlikte al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131nda ya\u015fanan de\u011fi\u015fiklikleri g\u00f6zler \u00f6n\u00fcne seren ara\u015ft\u0131rma, al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131n\u0131n azalmas\u0131, sat\u0131n al\u0131nan \u00fcr\u00fcnlerdeki de\u011fi\u015fiklikler ve \u00f6nceliklerin de\u011fi\u015fmesi gibi \u00fc\u00e7 \u00f6nemli konuyu ortaya \u00e7\u0131kar\u0131yor. T\u00fcm d\u00fcnyada al\u0131\u015fveri\u015f yapanlar\u0131n yar\u0131s\u0131 markete gitme konusunda kendisini hala g\u00fcvende hissetmiyor. Bu durum vir\u00fcs\u00fcn olduk\u00e7a kontrol alt\u0131nda oldu\u011fu \u00fclkelerde bile daha seyrek al\u0131\u015fveri\u015f yapma trendinin bir s\u00fcre daha devam edece\u011fini g\u00f6steriyor.<\/p>

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T\u00fcketicinin \u00d6ncelikli Sat\u0131n Alma Etkeni Olan Fiyat\u0131n Yerini G\u00fcvenlik Al\u0131yor<\/strong><\/h3>\n
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Barbaros Ye\u015fin
Deloitte T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri Sekt\u00f6r Lideri<\/p><\/div>\n

A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen Deloitte T\u00fcrkiye T\u00fcketici \u00dcr\u00fcnleri Sekt\u00f6r Lideri Barbaros Ye\u015fin<\/strong>, ara\u015ft\u0131rmaya ili\u015fkin \u015funlar\u0131 kaydetti:<\/p>\n

‘Kovid-19 s\u00fcrecinde k\u00fcresel \u00e7apta oldu\u011fu gibi T\u00fcrkiye\u2019de de t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve harcama endekslerinin de\u011fi\u015fti\u011fi g\u00f6r\u00fcl\u00fcyor… Dijital kanallardan al\u0131\u015fveri\u015f artt\u0131, bu da dijital anlamda hizmet sunan kurumlar\u0131 daha iyi ve daha g\u00fcvenilir hizmet sunma anlam\u0131nda te\u015fvik etti, daha \u00f6nce geleneksel reklam ve pazarlama y\u00f6ntemlerini s\u0131kl\u0131kla kullanan kurumlar\u0131 da bu y\u00f6ne do\u011fru \u00e7ekti.<\/p>\n

Pandemi; online markette yeni f\u0131rsatlar yarat\u0131yor<\/h3>\n

\u0130ngiltere Londra’da ya\u015fayan iki gen\u00e7 T\u00fcrk kad\u0131n giri\u015fimcinin kurdu\u011fu sanal market Robin Food; Birle\u015fik Krall\u0131k’ta uygulanan s\u0131k\u0131 karantinada Anadolu lezzetlerini \u00f6zleyen T\u00fcrklerin imdad\u0131na yeti\u015fmeye \u00e7al\u0131\u015f\u0131yor. Robinfood.co.uk internet sitesi \u00fczerinden \u00e7evrim i\u00e7i sat\u0131\u015f yapan firma \u0130ngiltere\u2019de ya\u015fayanlar\u0131 T\u00fcrk markalar\u0131n\u0131n se\u00e7kin lezzetleri ile bulu\u015fturmay\u0131 kendine ama\u00e7 edinmi\u015f. Birle\u015fik Krall\u0131k’\u0131n her yerine favori T\u00fcrk markalar\u0131n\u0131 ertesi g\u00fcn teslim se\u00e7ene\u011fiyle ula\u015ft\u0131ran Robin Food’da kokore\u00e7 bulmak bile m\u00fcmk\u00fcn.<\/p>\n

\u0130ki kad\u0131n giri\u015fimci: Nehir \u00c7elikta\u015f – Cansu \u00d6zdemir<\/h4>\n

\u0130ki kad\u0131n giri\u015fimci Nehir \u00c7elikta\u015f<\/strong> ve Cansu \u00d6zdemir<\/strong> arad\u0131klar\u0131 T\u00fcrk markalar\u0131n\u0131n hepsini tek bir online markette bulamay\u0131nca \u201cNeden biz yapmayal\u0131m?\u201d demi\u015f ve Robin Food\u2019u kurmu\u015flar. Covid-19 salg\u0131n\u0131 ile beraber \u00fclkede s\u0131k\u0131 karantina uygulamalar\u0131na ba\u015flay\u0131nca online taraftaki hareketlili\u011fi yararl\u0131 \u015fekilde kullanmaya karar vermi\u015fler. \u00c7elikta\u015f ve \u00d6zdemir tan\u0131t\u0131m, e-ticaret ve lojistik konusundaki deneyimlerini birle\u015ftirerek kendi markalar\u0131n\u0131 yaratm\u0131\u015f ve  salg\u0131n d\u00f6neminde  on binlerce ki\u015fi i\u015fyerini kapat\u0131p beklemeye ge\u00e7ti\u011fi bir d\u00f6nemde ikili pandemi ile beraber ortaya \u00e7\u0131kan e-ticaret f\u0131rsat\u0131n\u0131 de\u011ferlendirip i\u015flerini b\u00fcy\u00fctmeyi se\u00e7mi\u015fler.<\/p>\n

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Robin Food (@robinfooduk)’in payla\u015ft\u0131\u011f\u0131 bir g\u00f6nderi<\/a><\/p>\n<\/div>\n<\/blockquote>\n