{"id":7050,"date":"2020-12-09T15:52:39","date_gmt":"2020-12-09T15:52:39","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=7050"},"modified":"2020-12-09T15:55:50","modified_gmt":"2020-12-09T15:55:50","slug":"pfizer-turkiye-genel-muduru-acik-ilacta-ar-ge-7-10-yil-suruyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/pfizer-turkiye-genel-muduru-acik-ilacta-ar-ge-7-10-yil-suruyor\/","title":{"rendered":"Pfizer T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc A\u00e7\u0131k: &#8220;\u0130la\u00e7ta Ar-Ge 7-10 y\u0131l s\u00fcr\u00fcyor&#8221;"},"content":{"rendered":"<p>\u0130STANBUL (AA) &#8211; Pfizer T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Cem A\u00e7\u0131k, ila\u00e7 sekt\u00f6r\u00fcndeki \u00fcretime ili\u015fkin, &#8220;\u0130la\u00e7ta Ar-Ge 7-10 y\u0131l aras\u0131nda s\u00fcren bir s\u00fcre\u00e7. Dolay\u0131s\u0131yla hangi ila\u00e7lar\u0131n geldi\u011fini, hangilerinin ba\u015fka \u00fcr\u00fcnlerin yerini alaca\u011f\u0131n\u0131 veya nas\u0131l fazland\u0131r\u0131laca\u011f\u0131 konusunun bir \u00f6ng\u00f6r\u00fcs\u00fcn\u00fc yapabilirsiniz.&#8221; dedi.<br \/>\nA\u00e7\u0131k, Marmara \u00dcniversitesi Sinerji Kul\u00fcb\u00fc&#8217;n\u00fcn d\u00fczenledi\u011fi Sinerji Liderlik Zirvesi &#8220;20 Online&#8221; etkinli\u011finde konu\u015ftu.<\/p>\n<p>H\u0131zl\u0131 \u00fcretimin ila\u00e7 sekt\u00f6r\u00fc i\u00e7in ge\u00e7erli olmad\u0131\u011f\u0131na dikkati \u00e7eken A\u00e7\u0131k, &#8220;\u0130la\u00e7, bilgi ve Ar-Ge ile 3-5 g\u00fcn i\u00e7erisinde, 1 ayda ya da tahmin edilemeyen bir zamanda geli\u015ftirilebilen bir \u00fcr\u00fcn de\u011fil.<\/p>\n<h4>\u0130la\u00e7ta Ar-Ge 7-10 y\u0131l aras\u0131nda s\u00fcren bir s\u00fcre\u00e7<\/h4>\n<p>En h\u0131zl\u0131 geli\u015ftirilen ila\u00e7lar\u0131 \u015fu an Kovid-19&#8217;a kar\u015f\u0131 geli\u015ftirilenlerde g\u00f6r\u00fcyoruz. Onun bile 1 y\u0131l kadar s\u00fcreci oldu. \u0130la\u00e7ta Ar-Ge 7-10 y\u0131l aras\u0131nda s\u00fcren bir s\u00fcre\u00e7. Dolay\u0131s\u0131yla hangi ila\u00e7lar\u0131n geldi\u011fini, hangilerinin ba\u015fka \u00fcr\u00fcnlerin yerini alaca\u011f\u0131n\u0131 veya nas\u0131l fazland\u0131r\u0131laca\u011f\u0131 konusunun bir \u00f6ng\u00f6r\u00fcs\u00fcn\u00fc yapabilirsiniz.&#8221; diye konu\u015ftu.<\/p><div id=\"briti-3674626340\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>\u0130la\u00e7ta ruhsatland\u0131rma s\u00fcre\u00e7lerinin de 1-2 y\u0131l, bazen 3 y\u0131l s\u00fcrebilece\u011fini aktaran A\u00e7\u0131k, &#8220;Makul derecede bir \u00fcretim ve talep planlamas\u0131 yapabildi\u011finiz \u00f6l\u00e7\u00fcde \u00e7ok b\u00fcy\u00fck sorun ya\u015fanmaz. Mesela, FMCG sekt\u00f6r\u00fcnde bu \u00e7ok kritiktir. Paketleme sekt\u00f6r\u00fc gibi alanlarda h\u0131zl\u0131 \u015fekilde a\u011fa girebilirsiniz fakat giri\u015f \u00e7\u0131k\u0131\u015flar\u0131 iyi kontrol etmeniz gerekir.<\/p>\n<p>Genelde eski \u00fcr\u00fcnler i\u00e7in kampanya yap\u0131l\u0131r, ba\u015fka \u00fcr\u00fcnler verilir, di\u011feri raflardan al\u0131n\u0131r fakat ila\u00e7 b\u00f6yle bir konu de\u011fildir ve d\u00f6ng\u00fcs\u00fc yava\u015ft\u0131r. \u00c7ok daha net bir \u015fekilde ilac\u0131 planlayabiliyorsunuz.&#8221; dedi.<br \/>\nA\u00e7\u0131k, \u00fcretim ve da\u011f\u0131t\u0131mda da hastan\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 \u00f6ncelediklerini belirterek, &#8220;Baz\u0131 durumlar i\u00e7in ilac\u0131n \u00e7ok daha iyisi gelmi\u015fse, zaten bir \u00f6mr\u00fc vard\u0131r ya da piyasaya vermi\u015fiz ama zaman\u0131nda sat\u0131lamam\u0131\u015f veya raflarda kalmam\u0131\u015fsa, biz onlar\u0131 hemen toplat\u0131yoruz ve imha ediyoruz. Bu da i\u015fimizin bir par\u00e7as\u0131.&#8221; ifadelerini kulland\u0131.<\/p>\n<h4>Sa\u011fl\u0131k sekt\u00f6r\u00fcn\u00fcn sorumlulu\u011fu daha b\u00fcy\u00fck<\/h4>\n<p>Cem A\u00e7\u0131k, sa\u011fl\u0131k \u015firketi olarak di\u011fer sekt\u00f6rlere g\u00f6re daha b\u00fcy\u00fck sorumluluk ta\u015f\u0131d\u0131klar\u0131n\u0131 vurgulayarak, &#8220;\u0130nsanlar\u0131n en zor zaman\u0131nda yan\u0131nda oluyoruz. Hekimler, hastalar\u0131n\u0131 bizim ila\u00e7lar\u0131m\u0131zla tedavi ediyor ve bu \u00e7ok b\u00fcy\u00fck bir sorumluluk. At\u0131lan her ad\u0131m\u0131n, al\u0131nan her karar\u0131n, yarg\u0131\u00e7lar\u0131n ve toplumun \u00f6n\u00fcnde hesap verilebilir olmas\u0131 ve vicdan\u0131m\u0131z\u0131n bu konuda rahat olmas\u0131 bizim i\u00e7in \u00e7ok \u00f6nemli. Sa\u011fl\u0131k i\u00e7in \u00e7al\u0131\u015fanlarda toplum bilinci \u00e7ok y\u00fcksek oluyor.&#8221; \u015feklinde konu\u015ftu.<\/p>\n<p>Bir\u00e7ok vak\u0131fla e\u011fitim ve toplumsal yard\u0131m projelerine ili\u015fkin i\u015f birlikleri yapt\u0131klar\u0131n\u0131 anlatan A\u00e7\u0131k, &#8220;8-10 milyon TL&#8217;leri bulan yard\u0131mlar\u0131m\u0131z oldu sadece salg\u0131n zaman\u0131nda, \u00f6zellikle Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 ve hastanelerle birlikte&#8230; Koruyucu ekipman, ila\u00e7 ve maddi ba\u011f\u0131\u015f anlam\u0131nda \u00e7ok fazla proje yapt\u0131k. Bundan gurur duyuyoruz.&#8221; dedi.<\/p>\n<p>\u015eirketlerin i\u00e7inde bulunduklar\u0131 toplumun kurumsal vatanda\u015f\u0131 olduklar\u0131na inand\u0131klar\u0131n\u0131 aktaran A\u00e7\u0131k, \u015funlar\u0131 kaydetti:<br \/>\n&#8220;Pfizer, T\u00fcrkiye&#8217;nin kurumsal bir vatanda\u015f\u0131. \u00dclkenin iyili\u011fi, sa\u011fl\u0131\u011f\u0131, mutlulu\u011fu ve refah\u0131, topluma katk\u0131 veren bir \u015firket olarak g\u00f6revimiz. Toplumun neye ihtiyac\u0131 var ve bizim g\u00fcc\u00fcm\u00fcz\u00fcn hangi alanda oldu\u011funu belirleyerek buna y\u00f6nelik projelerin i\u00e7inde yer almaya \u00e7al\u0131\u015f\u0131yoruz. \u00c7e\u015fitli vak\u0131flar ve devlet kurumlar\u0131yla \u00e7al\u0131\u015fman\u0131n yan\u0131nda e\u011fitim projelerimiz bulunuyor ki e\u011fitimin bu konudaki \u00f6nemi \u00e7ok b\u00fcy\u00fck.<\/p>\n<p>Nobel \u00f6d\u00fcll\u00fc Prof. Dr. Aziz Sancar da zaman\u0131nda Pfizer bursu ile okumu\u015f bir bilim insan\u0131m\u0131z. Onun ad\u0131na da bir bursumuz bulunuyor. \u015eeffaf ve hesap verilebilirli\u011fi olan projelerle \u00e7al\u0131\u015f\u0131yoruz. B\u00f6yle olmas\u0131 \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n da firmas\u0131ndan gurur duymas\u0131na neden oluyor.&#8221;<\/p>\n<div id=\"briti-3170945241\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130STANBUL (AA) &#8211; Pfizer T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Cem A\u00e7\u0131k, ila\u00e7 sekt\u00f6r\u00fcndeki \u00fcretime ili\u015fkin, &#8220;\u0130la\u00e7ta Ar-Ge 7-10 y\u0131l aras\u0131nda s\u00fcren bir s\u00fcre\u00e7. Dolay\u0131s\u0131yla hangi ila\u00e7lar\u0131n geldi\u011fini, hangilerinin ba\u015fka \u00fcr\u00fcnlerin yerini alaca\u011f\u0131n\u0131 veya nas\u0131l fazland\u0131r\u0131laca\u011f\u0131 konusunun bir \u00f6ng\u00f6r\u00fcs\u00fcn\u00fc yapabilirsiniz.&#8221; dedi. A\u00e7\u0131k, Marmara \u00dcniversitesi Sinerji Kul\u00fcb\u00fc&#8217;n\u00fcn d\u00fczenledi\u011fi Sinerji Liderlik Zirvesi &#8220;20 Online&#8221; etkinli\u011finde konu\u015ftu. H\u0131zl\u0131 \u00fcretimin ila\u00e7 sekt\u00f6r\u00fc i\u00e7in ge\u00e7erli olmad\u0131\u011f\u0131na dikkati \u00e7eken A\u00e7\u0131k, &#8220;\u0130la\u00e7, bilgi ve Ar-Ge ile 3-5 g\u00fcn i\u00e7erisinde, 1 ayda ya da tahmin edilemeyen bir zamanda geli\u015ftirilebilen bir \u00fcr\u00fcn de\u011fil. \u0130la\u00e7ta Ar-Ge 7-10 y\u0131l aras\u0131nda s\u00fcren bir s\u00fcre\u00e7 En h\u0131zl\u0131 geli\u015ftirilen ila\u00e7lar\u0131 \u015fu an Kovid-19&#8217;a kar\u015f\u0131 geli\u015ftirilenlerde g\u00f6r\u00fcyoruz. Onun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[13],"tags":[2401,1509,2402,1550,1837,2403,460],"class_list":["post-7050","post","type-post","status-publish","format-standard","hentry","category-saglik","tag-cem-acik","tag-kovid-19","tag-marmara-universitesi","tag-pandemi","tag-pfizer","tag-prof-dr-aziz-sancar","tag-salgin"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/7050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=7050"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/7050\/revisions"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=7050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=7050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=7050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}