{"id":5924,"date":"2020-09-30T16:32:17","date_gmt":"2020-09-30T13:32:17","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=5924"},"modified":"2020-09-30T16:32:17","modified_gmt":"2020-09-30T13:32:17","slug":"kovid-19un-tuketici-davranislarinda-donusumler-yaratmasi-bekleniyorv","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/kovid-19un-tuketici-davranislarinda-donusumler-yaratmasi-bekleniyorv\/","title":{"rendered":"Kovid-19’un t\u00fcketici davran\u0131\u015flar\u0131nda d\u00f6n\u00fc\u015f\u00fcmler yaratmas\u0131 bekleniyor"},"content":{"rendered":"

ANKARA (AA) – Ba\u015fkent \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Feride Bahar I\u015f\u0131n, yeni tip koronavir\u00fcs (Kovid-19) salg\u0131n\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131nda keskin d\u00f6n\u00fc\u015f\u00fcmler yarataca\u011f\u0131n\u0131 belirterek, \u00f6zellikle marka ve t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerine etkilerinin kal\u0131c\u0131 ve yo\u011fun olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

I\u015f\u0131n ile Uluda\u011f \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Prof. Dr. Murat Hakan Alt\u0131nta\u015f, Kovid-19 salg\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131na yans\u0131malar\u0131n\u0131 \u00f6l\u00e7meye y\u00f6nelik ger\u00e7ekle\u015ftirdikleri \u00e7evrim i\u00e7i ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na ili\u015fkin AA muhabirine de\u011ferlendirmede bulundu.<\/p>\n

\u00c7e\u015fitli e\u011fitim d\u00fczeyi ve gelir gruplar\u0131ndan 867 ki\u015finin kat\u0131l\u0131m\u0131yla \u00e7evrim i\u00e7i ara\u015ft\u0131rma yapt\u0131klar\u0131n\u0131 aktaran I\u015f\u0131n, t\u00fcketicilerin k\u00fcresel salg\u0131n ba\u011flam\u0131nda markalara ili\u015fkin tutum ve niyetleri irdelediklerini, \u00e7e\u015fitli demografik \u00f6zellikler boyutunda farkl\u0131l\u0131klar\u0131 incelediklerini bildirdi.<\/p>

\"\"<\/a><\/div>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, markas\u0131z da ya\u015fayabileceklerinin fark\u0131na vard\u0131klar\u0131n\u0131 belirten kad\u0131nlar\u0131n ve erkeklerin oran\u0131n\u0131n y\u00fczde 71 civar\u0131nda oldu\u011funu payla\u015fan I\u015f\u0131n, i\u015fletmelerin yeni normalde bu ger\u00e7e\u011fi bilerek dikkatli ve b\u00fcy\u00fck resme odaklanarak hareket etmeleri gerekti\u011fini ve markas\u0131z ya\u015fayabilece\u011fini fark eden t\u00fcketiciler i\u00e7in yeni \u00f6nerilerin zaruri oldu\u011funu ifade etti.<\/p>\n

I\u015f\u0131n, insanlar\u0131n markalar\u0131n hayatlar\u0131nda yaratt\u0131\u011f\u0131 katma de\u011feri, biraz daha fazla sorgulamaya ba\u015flad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izerek. \u201cKovid-19 salg\u0131n\u0131 t\u00fcketici davran\u0131\u015flar\u0131nda keskin d\u00f6n\u00fc\u015f\u00fcmler yaratacak, salg\u0131n sonras\u0131 d\u00f6nemde \u00f6zellikle marka ve t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerine etkilerini daimi, kal\u0131c\u0131 ve yo\u011fun olacak. Ama, hala bunu davran\u0131\u015flar\u0131na yans\u0131tmak konusunda istekli de\u011fillerdir.” dedi.<\/p>\n

Alt\u0131nta\u015f da kad\u0131nlar\u0131n ve erkeklerin yaln\u0131zca y\u00fczde 12’sinin k\u00fcresel salg\u0131n bitti\u011finde “markalara hayatlar\u0131nda yer vermeye devam etmeyeceklerini” belirttiklerini aktararak, “T\u00fcm k\u00f6t\u00fc senaryolara ra\u011fmen t\u00fcketicilerin hayat\u0131nda pandemi sonras\u0131 da markalar yer almaya devam edecektir. Markalara veda etmeyece\u011fiz, \u00f6zellikle kad\u0131nlar ve evliler hala markalar\u0131n g\u00fcc\u00fcne inan\u0131yor.” diye konu\u015ftu.<\/p>\n

Erkeklerin kad\u0131nlara, bekarlar\u0131n evlilere, \u00e7ocuk sahibi olanlar\u0131n olmayanlara g\u00f6re markalardan daha fazla so\u011fuduklar\u0131 sonucunun ara\u015ft\u0131rmada tespit edildi\u011fini s\u00f6yleyen Alt\u0131nta\u015f, erkeklerin kad\u0131nlara nazaran “markas\u0131z hayat\u0131n do\u011frulu\u011funun\u201d daha fazla fark\u0131na vard\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n

Salg\u0131n sonras\u0131nda, erkekler ve bekarlar\u0131n, kad\u0131nlar ve evlilere nazaran ihtiya\u00e7lar\u0131n\u0131 daha m\u00fctevazi markalardan kar\u015f\u0131layacaklar\u0131n\u0131 ifade ettiklerini belirlediklerini dile getiren Alt\u0131nta\u015f, di\u011fer yandan kad\u0131nlar i\u00e7in de bu e\u011filimin nerdeyse yar\u0131 yar\u0131ya oldu\u011fu sonucuna vard\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

ANKARA (AA) – Ba\u015fkent \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Feride Bahar I\u015f\u0131n, yeni tip koronavir\u00fcs (Kovid-19) salg\u0131n\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131nda keskin d\u00f6n\u00fc\u015f\u00fcmler yarataca\u011f\u0131n\u0131 belirterek, \u00f6zellikle marka ve t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerine etkilerinin kal\u0131c\u0131 ve yo\u011fun olaca\u011f\u0131n\u0131 s\u00f6yledi. I\u015f\u0131n ile Uluda\u011f \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Prof. Dr. Murat Hakan Alt\u0131nta\u015f, Kovid-19 salg\u0131n\u0131n t\u00fcketici davran\u0131\u015flar\u0131na yans\u0131malar\u0131n\u0131 \u00f6l\u00e7meye y\u00f6nelik ger\u00e7ekle\u015ftirdikleri \u00e7evrim i\u00e7i ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na ili\u015fkin AA muhabirine de\u011ferlendirmede bulundu. \u00c7e\u015fitli e\u011fitim d\u00fczeyi ve gelir gruplar\u0131ndan 867 ki\u015finin kat\u0131l\u0131m\u0131yla \u00e7evrim i\u00e7i ara\u015ft\u0131rma yapt\u0131klar\u0131n\u0131 aktaran I\u015f\u0131n, t\u00fcketicilerin k\u00fcresel salg\u0131n ba\u011flam\u0131nda markalara ili\u015fkin tutum ve niyetleri irdelediklerini, \u00e7e\u015fitli demografik \u00f6zellikler boyutunda farkl\u0131l\u0131klar\u0131 incelediklerini bildirdi. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, […]<\/p>\n","protected":false},"author":1,"featured_media":5925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[1972],"class_list":["post-5924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-tuketici-davranisi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/5924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=5924"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/5924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/5925"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=5924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=5924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=5924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}