{"id":4960,"date":"2020-08-07T04:03:33","date_gmt":"2020-08-07T01:03:33","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=4960"},"modified":"2020-08-07T04:12:45","modified_gmt":"2020-08-07T01:12:45","slug":"ingiltere-kilitlenme-doneminde-6-yilin-en-yuksek-tv-izleme-suresini-yakaladi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingiltere-kilitlenme-doneminde-6-yilin-en-yuksek-tv-izleme-suresini-yakaladi\/","title":{"rendered":"\u0130ngiltere, kilitlenme d\u00f6neminde 6 y\u0131l\u0131n en y\u00fcksek TV izleme s\u00fcresini yakalad\u0131"},"content":{"rendered":"

\u00dclkenin medya al\u0131\u015fkanl\u0131klar\u0131yla ilgili yap\u0131lan en son ara\u015ft\u0131rmaya g\u00f6re, kilitlenme s\u0131ras\u0131nda ekran izleme s\u00fcrelerinde art\u0131\u015f oldu ve , \u0130ngiltere’deki insanlar g\u00fcnlerinin % 40’\u0131n\u0131 TV ve \u00e7evrimi\u00e7i video hizmetlerini izleyerek ge\u00e7irdiklerini g\u00f6sterdi.<\/p>\n

\u0130ngiltere genelinde insanlar Nisan ay\u0131nda resmi sa\u011fl\u0131k tavsiyelerine uydu ve evde kald\u0131lar. Bu d\u00f6nemde her g\u00fcn ortalama 6 saat 25 dakika televizyon ve \u00e7evrimi\u00e7i video i\u00e7eri\u011fi izleyerek kendilerini bilgilendirdiler ve e\u011flendirdiler. Bu haftada yakla\u015f\u0131k 45 saat yap\u0131yor ve ge\u00e7en y\u0131la g\u00f6re neredeyse \u00fc\u00e7te bir izlenme art\u0131\u015f\u0131\u00a0 demektir.<\/p>\n

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Kaynak: https:\/\/www.ofcom.org.uk<\/p><\/div>\n

 <\/p>\n

Bu art\u0131\u015f\u0131n arkas\u0131ndaki en b\u00fcy\u00fck fakt\u00f6r Netflix, Disney + ve Amazon Prime Video gibi abonelik ak\u0131\u015f hizmetlerini izlemek i\u00e7in iki kat daha fazla zaman harcayan insanlard\u0131. \u0130zleme e\u011filimi 16-34 ya\u015flar\u0131 aras\u0131nda daha da y\u00fcksekti.<\/p>

\"\"<\/a><\/div>\n

En y\u00fcksek d\u00fczeyde kilitlenme s\u0131ras\u0131nda t\u00fcm cihazlarda g\u00fcnl\u00fck ortalama izleme dakikas\u0131 (Nisan 2020):<\/p>\n

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Kaynak: https:\/\/www.ofcom.org.uk<\/p><\/div>\n

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Media Nations 2020 raporuna g\u00f6re ayr\u0131ca, \u0130ngiltere’de tahmini 12 milyon ki\u015finin kilitlenme s\u0131ras\u0131nda yeni bir video yay\u0131n hizmetine kaydoldu\u011funu ve bu hizmetlerden birine ilk kez yakla\u015f\u0131k \u00fc\u00e7 milyon abone oldu\u011funu buldu.<\/p>\n

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Kaynak: https:\/\/www.ofcom.org.uk Media Nations 2020<\/p><\/div>\n

55-64 ya\u015f\u0131ndakilerin \u00fc\u00e7te biri ve 65 ya\u015f ve \u00fcst\u00fc ki\u015filerin% 15’i, kilitlenmenin ilk haftalar\u0131nda abonelik ak\u0131\u015f hizmetlerini kulland\u0131 – pandemiden \u00f6nce s\u0131ras\u0131yla% 25 ve% 12’ye y\u00fckseldi. Bunlardan baz\u0131lar\u0131 daha \u00f6nce sadece TV yay\u0131n\u0131n\u0131 izleyen ya\u015fl\u0131 izleyicilerdi. 55-64 ya\u015f\u0131ndakilerin \u00fc\u00e7te biri ve 65 ya\u015f ve \u00fcst\u00fc ki\u015filerin% 15’i, kilitlenmenin ilk haftalar\u0131nda abonelik ak\u0131\u015f hizmetlerini kulland\u0131 – pandemiden \u00f6nce s\u0131ras\u0131yla% 25 ve% 12’ye y\u00fckseldi.<\/p>\n

Kilitlenmenin ilk g\u00fcn\u00fcnde ba\u015flat\u0131lan Disney +, an\u0131nda bir etki yaratt\u0131. Yeni hizmet, Temmuz ay\u0131 ba\u015flar\u0131nda \u00e7evrimi\u00e7i yeti\u015fkinlerin% 16’s\u0131n\u0131 \u00e7ekerek NOW TV’yi (% 10) geride b\u0131rakarak Netflix (% \u200b\u200b45) ve Amazon Prime Video’nun (% 39) ard\u0131ndan en pop\u00fcler \u00fc\u00e7\u00fcnc\u00fc abonelik ak\u0131\u015f hizmeti haline geldi.<\/p>\n

3 ila 11 ya\u015f aras\u0131 \u00e7ocuklar aras\u0131nda, Disney + Haziran ay\u0131na kadar evlerin \u00fc\u00e7te birinde kullan\u0131ld\u0131 – bu \u00e7ocuklar aras\u0131nda kullan\u0131m\u0131n baharda% 26’dan% 22’ye d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6ren BBC iPlayer’\u0131 geride b\u0131rakt\u0131.<\/p>\n

Geleneksel yay\u0131nc\u0131lar rekor paya ula\u015ft\u0131<\/strong><\/h4>\n

Kamu hizmeti yay\u0131nc\u0131lar\u0131 (BBC, ITV, STV, Channel 4 and Channel 5), g\u00fcvenilir haber programlar\u0131na olan talep nedeniyle Mart ay\u0131nda alt\u0131 y\u0131ldan uzun bir s\u00fcredir %59 ile en y\u00fcksek birle\u015fik ayl\u0131k TV izleme pay\u0131na ula\u015ft\u0131.<\/p>\n

BBC, kilitlenmenin ilk haftas\u0131nda 10 yeti\u015fkinden 8’i taraf\u0131ndan izlenen Covid-19 hakk\u0131nda en pop\u00fcler haber ve bilgi kayna\u011f\u0131yd\u0131.<\/p>\n

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Kaynak: https:\/\/www.ofcom.org.uk Media Nations 2020<\/p><\/div>\n

Yay\u0131nc\u0131lar\u0131n iste\u011fe ba\u011fl\u0131 video hizmetleri de kilitlemede ba\u015far\u0131l\u0131 oldu. Dramas Normal People ve Killing Eve, BBC iPlayer’\u0131n May\u0131s 2020’de rekor 570 milyon program talebi \u00e7ekmesine yard\u0131mc\u0131 oldu – May\u0131s 2019’a g\u00f6re% 72 daha y\u00fcksek. Channel 4’\u00fcn iste\u011fe ba\u011fl\u0131 hizmeti t\u00fcm zamanlarda y\u00fczde 4, kilitlenmenin ilk iki haftas\u0131; izleyiciler de ITV Hub’da% 82 daha fazla zaman harcad\u0131.<\/p>\n

 <\/p>\n

Kilitlenme sonras\u0131 resim<\/strong><\/h4>\n

\u0130ngiltere’de kilitlenme \u00f6nlemleri Haziran ay\u0131n\u0131n sonuna do\u011fru hafifledik\u00e7e, video ak\u0131\u015f\u0131 hizmetlerine ve di\u011fer yay\u0131n d\u0131\u015f\u0131 i\u00e7eriklere ili\u015fkin izleme art\u0131\u015f\u0131, bir \u00f6nceki y\u0131la g\u00f6re% 71 daha y\u00fcksek bir seviyede kald\u0131. Aksine, Haziran ay\u0131n\u0131n sonunda, geleneksel televizyon yay\u0131n\u0131 izlemesi erken kilitlenmede zirveden d\u00fc\u015ft\u00fc – g\u00fcnde 44 dakika azalarak 3 saat 2 dakikaya d\u00fc\u015ft\u00fc. Yay\u0131n TV izleme \u015fimdi 2014-2017’de oldu\u011fundan nispeten daha d\u00fc\u015f\u00fck olmas\u0131na ra\u011fmen, ge\u00e7en y\u0131l bu s\u00fcreden% 11 daha y\u00fcksek kal\u0131yor.<\/p>\n

Ak\u0131\u015f hizmetlerini benimsememiz, kilitlemeden sonra da devam edecek gibi g\u00f6r\u00fcn\u00fcyor.<\/h4>\n

Netflix (% \u200b\u200b96), Amazon Prime Video (% 91) ve Disney + (% 84) kaydolan \u00e7evrimi\u00e7i yeti\u015fkinlerin ezici \u00e7o\u011funlu\u011fu, aboneliklerini \u00f6n\u00fcm\u00fczdeki aylarda da s\u00fcrd\u00fcrmeyi planlad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

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Kaynak: https:\/\/www.ofcom.org.uk Media Nations 2020<\/p><\/div>\n

Benzer \u015fekilde, insanlar\u0131n yar\u0131s\u0131ndan fazlas\u0131, kilitlenme s\u0131ras\u0131nda yapt\u0131klar\u0131 gibi gelecekte de ak\u0131\u015fl\u0131 i\u00e7eri\u011fi izlemeye devam edeceklerini s\u00f6yl\u00fcyor.<\/p>\n

Kilitlenme, TV izleme ve video ak\u0131\u015f\u0131nda b\u00fcy\u00fck bir art\u0131\u015fa yol a\u00e7t\u0131.<\/h4>\n

Ofcom\u2019un Strateji ve Ara\u015ft\u0131rma Grubu Direkt\u00f6r\u00fc Yih-Choung Teh,<\/p>\n

”Salg\u0131n, kamu hizmeti yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n en iyi \u015fekilde yay\u0131nland\u0131\u011f\u0131n\u0131, g\u00f6r\u00fcnt\u00fcleyenlerin ger\u00e7ekten de\u011fer verdi\u011fi g\u00fcvenilir haberler ve \u0130ngiltere i\u00e7eri\u011fi sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Ancak Birle\u015fik Krall\u0131k yay\u0131nc\u0131lar\u0131 zorlu bir reklam pazar\u0131, \u00fcretim zorluklar\u0131 ve finansal belirsizlikle kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Bu nedenle, ak\u0131\u015f hizmetlerinden gelen yo\u011fun rekabet kar\u015f\u0131s\u0131nda bu de\u011feri g\u00f6stermeye devam etmeleri gerekir.”<\/p><\/blockquote>\n

diye a\u00e7\u0131klama yapt\u0131.<\/p>\n

 <\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

\u00dclkenin medya al\u0131\u015fkanl\u0131klar\u0131yla ilgili yap\u0131lan en son ara\u015ft\u0131rmaya g\u00f6re, kilitlenme s\u0131ras\u0131nda ekran izleme s\u00fcrelerinde art\u0131\u015f oldu ve , \u0130ngiltere’deki insanlar g\u00fcnlerinin % 40’\u0131n\u0131 TV ve \u00e7evrimi\u00e7i video hizmetlerini izleyerek ge\u00e7irdiklerini g\u00f6sterdi. \u0130ngiltere genelinde insanlar Nisan ay\u0131nda resmi sa\u011fl\u0131k tavsiyelerine uydu ve evde kald\u0131lar. Bu d\u00f6nemde her g\u00fcn ortalama 6 saat 25 dakika televizyon ve \u00e7evrimi\u00e7i video i\u00e7eri\u011fi izleyerek kendilerini bilgilendirdiler ve e\u011flendirdiler. Bu haftada yakla\u015f\u0131k 45 saat yap\u0131yor ve ge\u00e7en y\u0131la g\u00f6re neredeyse \u00fc\u00e7te bir izlenme art\u0131\u015f\u0131\u00a0 demektir.   Bu art\u0131\u015f\u0131n arkas\u0131ndaki en b\u00fcy\u00fck fakt\u00f6r Netflix, Disney + ve Amazon Prime Video gibi abonelik ak\u0131\u015f hizmetlerini izlemek i\u00e7in iki kat […]<\/p>\n","protected":false},"author":1,"featured_media":4968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[1235,1239,1236,1237,149,1240,1238,1234,1232,1242,1241,1233],"class_list":["post-4960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere","tag-amazon-prime-video","tag-bbc-iplayer","tag-disney","tag-dramas-normal-people","tag-ingiltere","tag-itv-hub","tag-killing-eve","tag-netflix","tag-ofcom","tag-pandemide-tv","tag-televizyon-izleme","tag-yih-choung-teh"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/4960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=4960"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/4960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/4968"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=4960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=4960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=4960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}