{"id":39618,"date":"2026-07-26T12:21:36","date_gmt":"2026-07-26T11:21:36","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=39618"},"modified":"2026-07-26T12:21:36","modified_gmt":"2026-07-26T11:21:36","slug":"primark-artan-rekabete-karsi-fiyat-indirimine-gitti","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/primark-artan-rekabete-karsi-fiyat-indirimine-gitti\/","title":{"rendered":"Primark, artan rekabete kar\u015f\u0131 fiyat indirimine gitti"},"content":{"rendered":"

Birle\u015fik Krall\u0131k merkezli giyim perakendecisi Primark<\/strong>, Shein<\/strong> ve Temu<\/strong> gibi d\u00fc\u015f\u00fck maliyetli \u00e7evrim i\u00e7i moda platformlar\u0131ndan gelen rekabetin artmas\u0131yla birlikte y\u00fczlerce \u00fcr\u00fcnde fiyat indirimi yapaca\u011f\u0131n\u0131 duyurdu. \u0130<\/b>ndirimler baz\u0131 \u00fcr\u00fcnlerde y\u00fczde 29’a<\/strong> kadar ula\u015facak ve kal\u0131c\u0131 olacak.<\/p>\n

\u015eirket, kot pantolon, kazak ve \u00e7orap gibi temel giyim \u00fcr\u00fcnlerinde fiyatlar\u0131 d\u00fc\u015f\u00fcr\u00fcrken, bu ad\u0131m\u0131n m\u00fc\u015fterilere uzun vadeli daha uygun fiyatlar sunma stratejisinin bir par\u00e7as\u0131 oldu\u011funu belirtti.<\/p>\n

Artan rekabet bask\u0131s\u0131<\/h4>\n

Perakende analisti Natalie Berg<\/strong>, Primark gibi uygun fiyatl\u0131 bir markan\u0131n fiyat indirimine gitmesinin dikkat \u00e7ekici oldu\u011funu s\u00f6yledi. Berg’e g\u00f6re son y\u0131llarda Shein<\/strong>, Temu<\/strong>, TikTok Shop<\/strong> ve ikinci el platformu Vinted<\/strong> gibi alternatiflerin y\u00fckseli\u015fi rekabeti \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131.<\/p>

\"\"<\/a><\/div>\n

Berg, Shein’in \u00e7evrim i\u00e7i faaliyet g\u00f6stermesi, fiziksel ma\u011faza maliyetlerinin bulunmamas\u0131 ve verimli stok y\u00f6netimi sayesinde geleneksel perakendecilere k\u0131yasla daha d\u00fc\u015f\u00fck fiyatlar sunabildi\u011fini ifade etti.<\/p>\n

Ya\u015fam maliyeti krizi etkisini s\u00fcrd\u00fcr\u00fcyor<\/h4>\n

Pazar ara\u015ft\u0131rma \u015firketi Mintel<\/strong> analisti Bridget McCusker<\/strong>, ya\u015fam maliyeti krizinin t\u00fcketicilerin giyim harcamalar\u0131n\u0131 azaltmas\u0131na neden oldu\u011funu belirtti.<\/p>\n

Mintel ara\u015ft\u0131rmas\u0131na g\u00f6re, giyim al\u0131\u015fveri\u015fi yapan t\u00fcketicilerin yakla\u015f\u0131k \u00fc\u00e7te biri son 12 aya k\u0131yasla daha seyrek k\u0131yafet sat\u0131n ald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. T\u00fcketiciler art\u0131k sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerin uzun vadeli kullan\u0131m de\u011ferine daha fazla \u00f6nem veriyor.<\/p>\n

Primark da son ticari g\u00fcncellemesinde faaliyet g\u00f6sterdi\u011fi pazarda “zorlu bir t\u00fcketici ortam\u0131”<\/strong> bulundu\u011funu vurgulam\u0131\u015ft\u0131.<\/p>\n

\u0130ndirim t\u00fcm \u00fcr\u00fcnleri kapsam\u0131yor<\/h4>\n

Primark, \u00fcr\u00fcnlerinin yakla\u015f\u0131k y\u00fczde 85’inin 10 sterlin veya alt\u0131nda<\/strong> sat\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Ancak yeni fiyat indirimi t\u00fcm \u00fcr\u00fcn gruplar\u0131n\u0131 kapsam\u0131yor.<\/p>\n

Analistler, indirimlerin ma\u011fazalara m\u00fc\u015fteri trafi\u011fini art\u0131rmay\u0131 ama\u00e7layan bir pazarlama stratejisi oldu\u011funu de\u011ferlendiriyor. D\u00fc\u015f\u00fck fiyatl\u0131 temel \u00fcr\u00fcnler i\u00e7in ma\u011fazaya gelen m\u00fc\u015fterilerin, al\u0131\u015fveri\u015f s\u0131ras\u0131nda farkl\u0131 \u00fcr\u00fcnleri de sat\u0131n alma e\u011filiminde oldu\u011fu belirtiliyor.<\/p>\n

\u015eirket s\u00f6zc\u00fcs\u00fc ise Primark’\u0131n b\u00fcy\u00fck \u00f6l\u00e7ekli sat\u0131n alma g\u00fcc\u00fc ve d\u00fc\u015f\u00fck maliyetli i\u015f modeli sayesinde rekabet\u00e7i fiyatlar sunabildi\u011fini, bunu yaparken kalite ve etik standartlardan taviz vermediklerini s\u00f6yledi. Primark’\u0131n ana \u015firketi Associated British Foods<\/strong>, perakende zincirini gelecek y\u0131l Londra Borsas\u0131’nda ayr\u0131 bir \u015firket olarak halka a\u00e7may\u0131 planl\u0131yor.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Birle\u015fik Krall\u0131k merkezli giyim perakendecisi Primark, Shein ve Temu gibi d\u00fc\u015f\u00fck maliyetli \u00e7evrim i\u00e7i moda platformlar\u0131ndan gelen rekabetin artmas\u0131yla birlikte y\u00fczlerce \u00fcr\u00fcnde fiyat indirimi yapaca\u011f\u0131n\u0131 duyurdu. \u0130ndirimler baz\u0131 \u00fcr\u00fcnlerde y\u00fczde 29’a kadar ula\u015facak ve kal\u0131c\u0131 olacak. \u015eirket, kot pantolon, kazak ve \u00e7orap gibi temel giyim \u00fcr\u00fcnlerinde fiyatlar\u0131 d\u00fc\u015f\u00fcr\u00fcrken, bu ad\u0131m\u0131n m\u00fc\u015fterilere uzun vadeli daha uygun fiyatlar sunma stratejisinin bir par\u00e7as\u0131 oldu\u011funu belirtti. Artan rekabet bask\u0131s\u0131 Perakende analisti Natalie Berg, Primark gibi uygun fiyatl\u0131 bir markan\u0131n fiyat indirimine gitmesinin dikkat \u00e7ekici oldu\u011funu s\u00f6yledi. Berg’e g\u00f6re son y\u0131llarda Shein, Temu, TikTok Shop ve ikinci el platformu Vinted gibi alternatiflerin y\u00fckseli\u015fi rekabeti \u00f6nemli […]<\/p>\n","protected":false},"author":11,"featured_media":39619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-39618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/39618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=39618"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/39618\/revisions"}],"predecessor-version":[{"id":39620,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/39618\/revisions\/39620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/39619"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=39618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=39618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=39618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}