{"id":39258,"date":"2026-06-11T10:38:05","date_gmt":"2026-06-11T09:38:05","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=39258"},"modified":"2026-06-11T10:38:05","modified_gmt":"2026-06-11T09:38:05","slug":"turkiyenin-yapay-zeka-girisimi-segmentify-unifonica-satildi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/turkiyenin-yapay-zeka-girisimi-segmentify-unifonica-satildi\/","title":{"rendered":"T\u00fcrkiye\u2019nin yapay zek\u00e2 giri\u015fimi Segmentify, Unifonic&#8217;a sat\u0131ld\u0131"},"content":{"rendered":"<p>T\u00fcrkiye\u2019de kurulan yapay zek\u00e2 ve pazarlama teknolojileri giri\u015fimi <strong>Segmentify<\/strong>, Suudi Arabistan merkezli m\u00fc\u015fteri etkile\u015fim platformu <strong>Unifonic<\/strong> taraf\u0131ndan sat\u0131n al\u0131nd\u0131. Unifonic\u2019in a\u00e7\u0131klamas\u0131na g\u00f6re anla\u015fma, \u015firketin yapay zek\u00e2 destekli m\u00fc\u015fteri etkile\u015fimi ve \u201cagentic marketing\u201d olarak adland\u0131r\u0131lan yeni nesil otonom pazarlama alan\u0131ndaki b\u00fcy\u00fcme stratejisinin \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.<\/p>\n<p>2015 y\u0131l\u0131nda <strong>Murat Soysal<\/strong> ve <strong>Ergin Erol<\/strong> taraf\u0131ndan kurulan Segmentify, e-ticaret \u015firketleri, bankalar ve telekom operat\u00f6rlerine y\u00f6nelik yapay zek\u00e2 destekli ki\u015fiselle\u015ftirme, m\u00fc\u015fteri davran\u0131\u015f\u0131 analizi ve pazarlama otomasyonu \u00e7\u00f6z\u00fcmleri geli\u015ftiriyor. \u015eirket bug\u00fcn yakla\u015f\u0131k <strong>40 \u00fclkede 400\u2019e yak\u0131n m\u00fc\u015fteriye<\/strong> hizmet verirken, Birle\u015fik Krall\u0131k, Almanya ve T\u00fcrkiye\u2019de faaliyet g\u00f6steriyor.<\/p>\n<h4>11 y\u0131ll\u0131k giri\u015fimcilik yolculu\u011fu<\/h4>\n<p>Segmentify Kurucu Orta\u011f\u0131 ve CEO\u2019su <strong>Murat Soysal<\/strong>, sat\u0131n alman\u0131n \u015firket i\u00e7in \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu belirterek, \u201c11 y\u0131ll\u0131k bir yolculu\u011fun sonunda bug\u00fcn Segmentify\u2019\u0131n Unifonic taraf\u0131ndan sat\u0131n al\u0131nmas\u0131n\u0131 tamamlam\u0131\u015f olduk. Gururluyuz, mutluyuz ve \u00f6n\u00fcm\u00fczdeki d\u00f6nem i\u00e7in heyecanl\u0131y\u0131z\u201d dedi.<\/p><div id=\"briti-1546006409\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Soysal, yakla\u015f\u0131k bir y\u0131ld\u0131r devam eden g\u00f6r\u00fc\u015fmeler sonucunda anla\u015fman\u0131n tamamland\u0131\u011f\u0131n\u0131 belirterek, Unifonic\u2019in m\u00fc\u015fteri taban\u0131 ile Segmentify\u2019\u0131n \u00fcr\u00fcnlerinin birbirini tamamlad\u0131\u011f\u0131n\u0131 ifade etti. Unifonic\u2019in yakla\u015f\u0131k <strong>1.500 kurumsal m\u00fc\u015fteriye<\/strong> sahip oldu\u011funu kaydeden Soysal, bu birle\u015fmenin Segmentify i\u00e7in yeni b\u00fcy\u00fcme f\u0131rsatlar\u0131 sundu\u011funu s\u00f6yledi.<\/p>\n<p>Sat\u0131n alma duyurusu, Londra Teknoloji Haftas\u0131 (London Tech Week) kapsam\u0131nda ODT\u00dc Teknokent\u2019in d\u00fczenledi\u011fi bir etkinlik s\u0131ras\u0131nda yap\u0131ld\u0131.<\/p>\n<h4>Yapay zek\u00e2 destekli yeni nesil pazarlama<\/h4>\n<p>Unifonic\u2019in a\u00e7\u0131klamas\u0131na g\u00f6re sat\u0131n alma, \u015firketin m\u00fc\u015fteri etkile\u015fimi, davran\u0131\u015fsal analiz ve ger\u00e7ek zamanl\u0131 ki\u015fiselle\u015ftirme teknolojilerini tek platform alt\u0131nda birle\u015ftirme hedefini destekliyor.<\/p>\n<p>Segmentify\u2019\u0131n yapay zek\u00e2 motorunun Unifonic\u2019in m\u00fc\u015fteri ileti\u015fim altyap\u0131s\u0131na entegre edilmesiyle \u015firketler, m\u00fc\u015fterilere g\u00f6nderilecek en uygun mesaj\u0131, kanal\u0131 ve zaman\u0131 belirleyebilen otonom pazarlama sistemlerinden yararlanabilecek. Bu sistemlerin m\u00fc\u015fteri kazan\u0131m\u0131, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, sadakat ve m\u00fc\u015fteri ya\u015fam boyu de\u011ferini art\u0131rmas\u0131 hedefleniyor.<\/p>\n<p>Unifonic Kurucu Orta\u011f\u0131 ve CEO\u2019su <strong>Ahmed Hamdan<\/strong>, m\u00fc\u015fteri etkile\u015fiminin yapay zek\u00e2, davran\u0131\u015fsal zek\u00e2 ve ger\u00e7ek zamanl\u0131 karar alma mekanizmalar\u0131n\u0131n birle\u015fti\u011fi yeni bir d\u00f6neme girdi\u011fini belirterek, sat\u0131n alman\u0131n \u015firketin geli\u015fmekte olan pazarlara y\u00f6nelik yapay zek\u00e2 vizyonunu g\u00fc\u00e7lendirdi\u011fini s\u00f6yledi.<\/p>\n<p>Unifonic Mali \u0130\u015fler Direkt\u00f6r\u00fc <strong>Ibrahim Almohaimede<\/strong> ise Segmentify\u2019\u0131n \u015firketin teknoloji altyap\u0131s\u0131ndaki veri ve zek\u00e2 katman\u0131n\u0131 g\u00fc\u00e7lendirece\u011fini, ayn\u0131 zamanda uluslararas\u0131 b\u00fcy\u00fcme stratejilerine katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 ifade etti.<\/p>\n<h4>T\u00fcrk giri\u015fimleri i\u00e7in \u00f6nemli bir \u00e7\u0131k\u0131\u015f<\/h4>\n<p>Kurulu\u015fundan bu yana yakla\u015f\u0131k <strong>10 milyon dolar yat\u0131r\u0131m<\/strong> alan Segmentify, yedi farkl\u0131 yat\u0131r\u0131mc\u0131 taraf\u0131ndan desteklendi. Soysal, anla\u015fman\u0131n T\u00fcrkiye giri\u015fimcilik ekosistemi a\u00e7\u0131s\u0131ndan da \u00f6nemli oldu\u011funu belirterek, ba\u015far\u0131l\u0131 \u00e7\u0131k\u0131\u015flar\u0131n yeni yat\u0131r\u0131mlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7t\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n<p>Soysal, \u201cT\u00fcrkiye\u2019deki bir giri\u015fimin exit ger\u00e7ekle\u015ftirmesi di\u011fer giri\u015fimcilere umut veriyor. Yaz\u0131l\u0131m ve SaaS alan\u0131nda b\u00fcy\u00fcmenin ve yat\u0131r\u0131mc\u0131lara ba\u015far\u0131l\u0131 \u00e7\u0131k\u0131\u015f sa\u011flaman\u0131n m\u00fcmk\u00fcn oldu\u011funu g\u00f6steriyor\u201d dedi.<\/p>\n<p>Anla\u015fmayla birlikte Unifonic\u2019in faaliyet a\u011f\u0131 Birle\u015fik Krall\u0131k, T\u00fcrkiye ve Almanya\u2019da daha da g\u00fc\u00e7lenirken, Segmentify\u2019\u0131n yapay zek\u00e2 destekli ki\u015fiselle\u015ftirme teknolojilerinin Orta Do\u011fu ve K\u00f6rfez \u00fclkelerinde daha geni\u015f \u00f6l\u00e7ekte kullan\u0131lmas\u0131 hedefleniyor.<\/p>\n<div id=\"briti-1750913847\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de kurulan yapay zek\u00e2 ve pazarlama teknolojileri giri\u015fimi Segmentify, Suudi Arabistan merkezli m\u00fc\u015fteri etkile\u015fim platformu Unifonic taraf\u0131ndan sat\u0131n al\u0131nd\u0131. Unifonic\u2019in a\u00e7\u0131klamas\u0131na g\u00f6re anla\u015fma, \u015firketin yapay zek\u00e2 destekli m\u00fc\u015fteri etkile\u015fimi ve \u201cagentic marketing\u201d olarak adland\u0131r\u0131lan yeni nesil otonom pazarlama alan\u0131ndaki b\u00fcy\u00fcme stratejisinin \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. 2015 y\u0131l\u0131nda Murat Soysal ve Ergin Erol taraf\u0131ndan kurulan Segmentify, e-ticaret \u015firketleri, bankalar ve telekom operat\u00f6rlerine y\u00f6nelik yapay zek\u00e2 destekli ki\u015fiselle\u015ftirme, m\u00fc\u015fteri davran\u0131\u015f\u0131 analizi ve pazarlama otomasyonu \u00e7\u00f6z\u00fcmleri geli\u015ftiriyor. \u015eirket bug\u00fcn yakla\u015f\u0131k 40 \u00fclkede 400\u2019e yak\u0131n m\u00fc\u015fteriye hizmet verirken, Birle\u015fik Krall\u0131k, Almanya ve T\u00fcrkiye\u2019de faaliyet g\u00f6steriyor. 11 y\u0131ll\u0131k giri\u015fimcilik yolculu\u011fu Segmentify Kurucu Orta\u011f\u0131 ve CEO\u2019su [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":39261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,2],"tags":[],"class_list":["post-39258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-is-dunyasi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/39258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=39258"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/39258\/revisions"}],"predecessor-version":[{"id":39262,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/39258\/revisions\/39262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/39261"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=39258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=39258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=39258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}