{"id":38567,"date":"2026-04-11T12:09:43","date_gmt":"2026-04-11T11:09:43","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=38567"},"modified":"2026-04-11T12:09:43","modified_gmt":"2026-04-11T11:09:43","slug":"ceren-isik-dunya-devlerinde-calisan-sayisi-azaldikca-hisse-degerleri-artiyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ceren-isik-dunya-devlerinde-calisan-sayisi-azaldikca-hisse-degerleri-artiyor\/","title":{"rendered":"Ceren I\u015f\u0131k &#8220;D\u00fcnya devlerinde \u00e7al\u0131\u015fan say\u0131s\u0131 azald\u0131k\u00e7a; hisse de\u011ferleri art\u0131yor&#8221;"},"content":{"rendered":"<p>2025\u2019te ilk toplu i\u015ften \u00e7\u0131karma haberini Amazon\u2019dan alm\u0131\u015ft\u0131k. Amazon\u2019un CEO\u2019su Andy Jassy&#8217;nin, Amazon&#8217;un daha fazla yapay zeka temsilcisi uygulamaya devam etmesiyle ilgili birimlerde daha az \u00e7al\u0131\u015fana ihtiya\u00e7 duyulaca\u011f\u0131n\u0131 belirten bir notun ard\u0131ndan gelmesi \u015fok etkisi yaratm\u0131\u015ft\u0131.<\/p>\n<p>Ge\u00e7ti\u011fimiz hafta da benzer haber Oracle\u2019dan geldi. \u015eirket, yapay zek\u00e2 odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci kapsam\u0131nda yakla\u015f\u0131k 30 bin \u00e7al\u0131\u015fanla yollar\u0131n\u0131 ay\u0131raca\u011f\u0131 bildirdi.<\/p>\n<div id=\"attachment_36199\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36199\" class=\"size-full wp-image-36199\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/02\/ceren-isik.jpg\" alt=\"\" width=\"1024\" height=\"957\" title=\"\"><p id=\"caption-attachment-36199\" class=\"wp-caption-text\">*Ceren I\u015f\u0131k | Kariyer Ko\u00e7u | C-Grow HR Kurucusu<\/p><\/div>\n<h4><strong>Peki, bu \u015firketler i\u00e7in b\u00fcy\u00fck bir krize mi yol a\u00e7t\u0131 dersiniz? <\/strong><\/h4>\n<p>Tam aksine\u2026<\/p><div id=\"briti-2857646674\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Son y\u0131llardaki tabloya bakt\u0131\u011f\u0131m\u0131zda bamba\u015fka bir hik\u00e2ye g\u00f6r\u00fcyoruz.<\/p>\n<p>Amazon 2022\u20132023 dalgas\u0131nda toplamda ~27 bin \u00e7al\u0131\u015fan\u0131 i\u015ften \u00e7\u0131kard\u0131. \u0130\u015ften \u00e7\u0131karma duyurular\u0131ndan sonra hisse, 2023 boyunca <strong>y\u00fczde 70\u2019e yak\u0131n y\u00fckseldi.<\/strong><\/p>\n<div id=\"attachment_38570\" style=\"width: 1546px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38570\" class=\"size-full wp-image-38570\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/04\/HR-Insan-Kaynaklari.png\" alt=\"\" width=\"1536\" height=\"1024\" title=\"\"><p id=\"caption-attachment-38570\" class=\"wp-caption-text\">Image generated by AI \u2013 BYTV<\/p><\/div>\n<p>CEO Mark Zuckerberg 2023 y\u0131l\u0131n\u0131 \u201cYear of Efficiency\u201d yani verimlilik y\u0131l\u0131 olarak adland\u0131rd\u0131. Meta\u2019da toplam ~21 bin ki\u015fi i\u015ften \u00e7\u0131kar\u0131ld\u0131. 2023\u2019te hisse <strong>y\u00fczde 190+ artt\u0131.<\/strong><\/p>\n<p>Google da bo\u015f durmad\u0131 \u201cYapay Zeka yat\u0131r\u0131mlar\u0131na odaklanma\u201d ad\u0131 alt\u0131nda ~12 bin ki\u015fiyi i\u015ften \u00e7\u0131kard\u0131. Hisse 2023\u2019te <strong>y\u00fczde 50+ y\u00fckseldi.<\/strong><\/p>\n<p>Oracle ge\u00e7ti\u011fimiz hafta yapt\u0131\u011f\u0131 a\u00e7\u0131klama ile 30 bin ki\u015fiyi i\u015ften \u00e7\u0131karaca\u011f\u0131n\u0131 duyurdu. Piyasalar bu hamleyi verimlilik ve maliyet kontrol\u00fc sinyali olarak g\u00f6rd\u00fc; \u015firket hisseleri <strong>ayn\u0131 g\u00fcn y\u00fczde 6 y\u00fckseldi.<\/strong><\/p>\n<h4><strong>\u0130\u015ften \u00c7\u0131karmalar Devam Edecek mi?<\/strong><\/h4>\n<p>Amazon\u2019un ilk hamlesi ilk etapta bir kriz refleksi olarak alg\u0131lansa da durumun krizden \u00e7ok mevcut krizi \u00e7\u00f6zmenin bir yolu oldu\u011fu anla\u015f\u0131ld\u0131. \u00c7\u00fcnk\u00fc enflasyon, azalan talep, pandemi sonras\u0131 \u015fi\u015fen organizasyonlar, ba\u015fa \u00e7\u0131k\u0131lamayan kariyer yollar\u0131 derken \u015firketler yeniden yap\u0131lanmaya ve optimize olmaya karar verdiler.<\/p>\n<div id=\"attachment_38568\" style=\"width: 1546px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38568\" class=\"size-full wp-image-38568\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/04\/HR-Insan-Kaynaklari-2-toplanti.png\" alt=\"\" width=\"1536\" height=\"1024\" title=\"\"><p id=\"caption-attachment-38568\" class=\"wp-caption-text\">Image generated by AI \u2013 BYTV<\/p><\/div>\n<p>Herkes bu tablonun uzun vadede i\u015fveren markas\u0131 s\u00fcre\u00e7lerine zarar verece\u011fini d\u00fc\u015f\u00fcn\u00fcrken, piyasa bu geli\u015fmeleri okurken ters k\u00f6\u015fe yapt\u0131 ve hisseler i\u015ften \u00e7\u0131karmalardan sonra tavan yapt\u0131.<\/p>\n<h4><strong>\u00c7al\u0131\u015fan Say\u0131s\u0131 Azal\u0131yor \u2192 Hisse De\u011feri Art\u0131yor<\/strong><\/h4>\n<p>\u00c7\u00fcnk\u00fc piyasa art\u0131k i\u015ften \u00e7\u0131karmalar\u0131 bir kriz de\u011fil, bir \u201cmaliyet disiplini\u201d ve \u201cverimlilik hamlesi\u201d olarak fiyatl\u0131yor. Daha az \u00e7al\u0131\u015fan, daha d\u00fc\u015f\u00fck maliyet ve daha y\u00fcksek k\u00e2rl\u0131l\u0131k beklentisi yat\u0131r\u0131mc\u0131 a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir sinyal haline gelmi\u015f durumda. Ve bu yeni denklemin merkezinde art\u0131k yapay zek\u00e2 var.<\/p>\n<p>Kartlar\u0131n yeniden da\u011f\u0131t\u0131ld\u0131\u011f\u0131 organizasyonel yap\u0131lanmalarda \u015firket temsilcileri de gelece\u011fi a\u00e7\u0131k\u00e7a belli ediyor, asl\u0131nda. <strong>Yeni y\u00f6netim alg\u0131s\u0131: daha az ki\u015fi ve hibrit modelle daha fazla i\u015f yap\u0131labilir.<\/strong><\/p>\n<div id=\"attachment_38569\" style=\"width: 1546px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38569\" class=\"size-full wp-image-38569\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/04\/HR-Insan-Kaynaklari-grafik.png\" alt=\"\" width=\"1536\" height=\"1024\" title=\"\"><p id=\"caption-attachment-38569\" class=\"wp-caption-text\">Image generated by AI \u2013 BYTV<\/p><\/div>\n<h4><strong>Dolay\u0131s\u0131yla evet! \u0130\u015ften \u00e7\u0131karmalar devam edecek.<\/strong><\/h4>\n<p>Ancak burada g\u00f6zden ka\u00e7\u0131r\u0131lmamas\u0131 gereken kritik bir nokta var.<\/p>\n<p>Piyasa verimlili\u011fi fiyatl\u0131yor, ama organizasyonlar\u0131n i\u00e7indeki duyguyu fiyatlam\u0131yor. Bir sabah mail ile i\u015fsiz kalan \u00e7al\u0131\u015fan\u0131n ya\u015fad\u0131\u011f\u0131 g\u00fcven kayb\u0131n\u0131, \u201ckariyerim bu \u015firkette b\u00fcy\u00fcr\u201d inanc\u0131n\u0131n \u00e7\u00f6k\u00fc\u015f\u00fcn\u00fc ya da organizasyon i\u00e7indeki g\u00f6r\u00fcnmeyen k\u0131r\u0131lmalar\u0131 bilan\u00e7o kalemlerine yans\u0131tm\u0131yor.<\/p>\n<p>Teknoloji b\u00fcy\u00fcyor olabilir. Verimlilik art\u0131yor olabilir. Hisseler y\u00fckseliyor olabilir.<\/p>\n<p><strong>Ama anlam h\u00e2l\u00e2 insan taraf\u0131ndan \u00fcretiliyor.<\/strong><\/p>\n<p>Ve o anlam kayboldu\u011funda, finansal ba\u015far\u0131 tek ba\u015f\u0131na ne kadar s\u00fcrd\u00fcr\u00fclebilir olur, as\u0131l soru belki de burada ba\u015fl\u0131yor.<\/p>\n<p>*Ceren I\u015f\u0131k | Kariyer Ko\u00e7u | C-Grow HR Kurucusu yazd\u0131.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"briti-464557\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>2025\u2019te ilk toplu i\u015ften \u00e7\u0131karma haberini Amazon\u2019dan alm\u0131\u015ft\u0131k. Amazon\u2019un CEO\u2019su Andy Jassy&#8217;nin, Amazon&#8217;un daha fazla yapay zeka temsilcisi uygulamaya devam etmesiyle ilgili birimlerde daha az \u00e7al\u0131\u015fana ihtiya\u00e7 duyulaca\u011f\u0131n\u0131 belirten bir notun ard\u0131ndan gelmesi \u015fok etkisi yaratm\u0131\u015ft\u0131. Ge\u00e7ti\u011fimiz hafta da benzer haber Oracle\u2019dan geldi. \u015eirket, yapay zek\u00e2 odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci kapsam\u0131nda yakla\u015f\u0131k 30 bin \u00e7al\u0131\u015fanla yollar\u0131n\u0131 ay\u0131raca\u011f\u0131 bildirdi. Peki, bu \u015firketler i\u00e7in b\u00fcy\u00fck bir krize mi yol a\u00e7t\u0131 dersiniz? Tam aksine\u2026 Son y\u0131llardaki tabloya bakt\u0131\u011f\u0131m\u0131zda bamba\u015fka bir hik\u00e2ye g\u00f6r\u00fcyoruz. Amazon 2022\u20132023 dalgas\u0131nda toplamda ~27 bin \u00e7al\u0131\u015fan\u0131 i\u015ften \u00e7\u0131kard\u0131. \u0130\u015ften \u00e7\u0131karma duyurular\u0131ndan sonra hisse, 2023 boyunca y\u00fczde 70\u2019e yak\u0131n y\u00fckseldi. CEO Mark [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":38571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,2],"tags":[],"class_list":["post-38567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-is-dunyasi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/38567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=38567"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/38567\/revisions"}],"predecessor-version":[{"id":38572,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/38567\/revisions\/38572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/38571"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=38567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=38567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=38567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}