{"id":36644,"date":"2026-02-21T17:38:18","date_gmt":"2026-02-21T17:38:18","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=36644"},"modified":"2026-02-27T14:10:29","modified_gmt":"2026-02-27T14:10:29","slug":"huseyin-karslioglu-dijitallesmeyen-kobi-globallesemez","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/huseyin-karslioglu-dijitallesmeyen-kobi-globallesemez\/","title":{"rendered":"H\u00fcseyin Karsl\u0131o\u011flu: Dijitalle\u015fmeyen KOB\u0130 globalle\u015femez"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"KOB\u0130'lerin dijitalle\u015fme s\u00fcrecinde yapt\u0131\u011f\u0131 en b\u00fcy\u00fck hatalar\" src=\"https:\/\/www.youtube.com\/embed\/VduFp1dFDxw\" width=\"963\" height=\"542\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>Sistem Global Dan\u0131\u015fmanl\u0131k Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 <strong>H\u00fcseyin Karsl\u0131o\u011flu<\/strong>, BYTV\u2019nin <strong>\u201cAylin Alkan ile Global A\u00e7\u0131l\u0131m\u201d<\/strong> program\u0131na konuk oldu. <strong>Londonist Investments Global\u2019in Canary Wharf\u2019taki merkezinde<\/strong> \u00e7ekilen programda, katma de\u011ferli \u00fcretim yapan KOB\u0130\u2019lerde <strong>dijitalle\u015fme<\/strong> ve <strong>globalle\u015fme<\/strong> ba\u015fl\u0131klar\u0131 ele al\u0131nd\u0131.<\/p>\n<p><strong>Aylin Alkan<\/strong>,&nbsp; bu b\u00f6l\u00fcm\u00fcn oda\u011f\u0131n\u0131n ise \u201ckatma de\u011ferli \u00fcretim yapan KOB\u0130\u2019lerde dijitalle\u015fme ve globalle\u015fme\u201d oldu\u011funu belirterek <strong>Karsl\u0131o\u011flu\u2019nu<\/strong> a\u011f\u0131rlad\u0131.<\/p>\n<h4>Dijitalle\u015fme ve globalle\u015fme: \u201cBir b\u00fct\u00fcn\u201d<\/h4>\n<p>Karsl\u0131o\u011flu, iki kavram\u0131n ayr\u0131 de\u011fil, birbirini besleyen s\u00fcre\u00e7ler oldu\u011funu vurgulayarak \u015fu de\u011ferlendirmeyi yapt\u0131: <strong>\u201cDijitalle\u015fmeyi yapamazsan\u0131z verimlilik ve maliyet y\u00f6netemezsiniz. Bunu yapamazsan\u0131z da globalle\u015femezsiniz.\u201d<\/strong> Karsl\u0131o\u011flu\u2019na g\u00f6re dijital d\u00f6n\u00fc\u015f\u00fcm, \u201cba\u015flay\u0131p biten\u201d bir proje de\u011fil; \u015firketlerin i\u015f yapma bi\u00e7imine d\u00f6n\u00fc\u015fen ve s\u00fcrekli g\u00fcncellenmesi gereken bir yolculuk.<\/p><div id=\"briti-1655268346\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<div id=\"attachment_36646\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36646\" class=\"size-full wp-image-36646\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/02\/huseyin-karslioglu.jpeg\" alt=\"\" width=\"1600\" height=\"1066\" title=\"\"><p id=\"caption-attachment-36646\" class=\"wp-caption-text\">Sistem Global Dan\u0131\u015fmanl\u0131k Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 H\u00fcseyin Karsl\u0131o\u011flu,<br \/>@bytvcouk<\/p><\/div>\n<p>Sistem Global\u2019in kendi d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine de de\u011finen Karsl\u0131o\u011flu, dijitalle\u015fmeye erken ba\u015flad\u0131klar\u0131n\u0131 ancak h\u00e2l\u00e2 yolun \u201cba\u015f\u0131nda\u201d olduklar\u0131n\u0131 s\u00f6yledi. Teknolojinin s\u00fcrekli geli\u015fmesi nedeniyle yap\u0131lan yat\u0131r\u0131mlar\u0131n ard\u0131ndan yeni ihtiya\u00e7lar\u0131n h\u0131zla ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131, bu y\u00fczden dijitalle\u015fmenin bir \u201cvar\u0131\u015f noktas\u0131\u201d olmad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n<div id=\"attachment_36645\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36645\" class=\"size-full wp-image-36645\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/02\/aylin-alkan-huseyin-karslioglu.jpeg\" alt=\"\" width=\"2560\" height=\"1440\" title=\"\"><p id=\"caption-attachment-36645\" class=\"wp-caption-text\">Aylin Alkan , H\u00fcseyin Karsl\u0131o\u011flu<br \/>@bytvcouk<\/p><\/div>\n<h4>KOB\u0130\u2019lerde sorun fark\u0131ndal\u0131k de\u011fil, \u00e7\u00f6z\u00fcm tasar\u0131m\u0131<\/h4>\n<p>T\u00fcrkiye\u2019de KOB\u0130\u2019lerin dijitalle\u015fmeye yakla\u015f\u0131m\u0131n\u0131 de\u011ferlendiren Karsl\u0131o\u011flu, \u00f6zellikle katma de\u011ferli \u00fcretim yapan \u015firketlerde temel problemin fark\u0131ndal\u0131k eksikli\u011fi olmad\u0131\u011f\u0131n\u0131 savundu. Sistem Global\u2019in \u201c<strong>kasl\u0131 KOB\u0130<\/strong>\u201d olarak tan\u0131mlad\u0131\u011f\u0131 bu segmentte \u015firketlerin \u201cne gerekti\u011fini\u201d \u00e7o\u011fu zaman bildi\u011fini belirten Karsl\u0131o\u011flu, as\u0131l ihtiyac\u0131n uygulanabilir ve eri\u015filebilir \u00e7\u00f6z\u00fcmler oldu\u011funu dile getirdi.<\/p>\n<div id=\"attachment_36647\" style=\"width: 1610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36647\" class=\"wp-image-36647 size-full\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/02\/aylin-alkan-ile-global-acilim-1.jpeg\" alt=\"\" width=\"1600\" height=\"1066\" title=\"\"><p id=\"caption-attachment-36647\" class=\"wp-caption-text\">Aylin Alkan, Sistem Global Global Deskler Koordinat\u00f6r\u00fc Uluslararas\u0131 B\u00fcy\u00fcme Dan\u0131\u015fman\u0131 @bytvcouk<\/p><\/div>\n<p>KOB\u0130\u2019lere yaln\u0131zca \u201cdijitalle\u015f\u201d denilmesinin yeterli olmad\u0131\u011f\u0131n\u0131 vurgulayan Karsl\u0131o\u011flu, bunu \u201cte\u015fhis\u2013tedavi\u201d benzetmesiyle anlatt\u0131: <strong>\u201cKOB\u0130\u2019ye tedavi veremeyeceksen te\u015fhis koyma.\u201d<\/strong> Bu yakla\u015f\u0131m\u0131n; teknoloji sa\u011flay\u0131c\u0131lar\u0131, dan\u0131\u015fmanlar, STK\u2019lar ve kamunun birlikte geli\u015ftirece\u011fi, \u201ckolay anla\u015f\u0131l\u0131r ve kademeli\u201d \u00fcr\u00fcnlerle desteklenmesi gerekti\u011fini s\u00f6yledi.<\/p>\n<h4>\u201cTak-\u00e7al\u0131\u015ft\u0131r\u201d ihtiyac\u0131 ve \u00f6l\u00e7ek ger\u00e7e\u011fi<\/h4>\n<p>Karsl\u0131o\u011flu, KOB\u0130\u2019lerin b\u00fcy\u00fck \u00f6l\u00e7ekli kurumsal yaz\u0131l\u0131m projelerine benzer \u015fekilde uzun, pahal\u0131 ve karma\u015f\u0131k d\u00f6n\u00fc\u015f\u00fcm planlar\u0131yla yola \u00e7\u0131kt\u0131\u011f\u0131nda zorland\u0131\u011f\u0131n\u0131 belirterek, daha mod\u00fcler bir modele ihtiya\u00e7 duyuldu\u011funu kaydetti. \u201cTak-\u00e7al\u0131\u015ft\u0131r\u201d yakla\u015f\u0131m\u0131n\u0131 \u00f6ne \u00e7\u0131karan Karsl\u0131o\u011flu, \u015firketlerin sat\u0131\u015f, \u00fcretim-maliyet ve profesyonel y\u00f6netim olmak \u00fczere \u00fc\u00e7 ana alanda farkl\u0131 ihtiya\u00e7 k\u00fcmelerine sahip oldu\u011funu; bu alanlar i\u00e7in sekt\u00f6r ve \u00f6l\u00e7ek bazl\u0131 \u00e7\u00f6z\u00fcmler tasarlanmas\u0131n\u0131n kritik oldu\u011funu s\u00f6yledi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36651\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/02\/aylin-alkan-ile-global-acilim-1-INFOGRAFIK.jpeg\" alt=\"\" width=\"1600\" height=\"1519\" title=\"\"><\/p>\n<h4>Dijital d\u00f6n\u00fc\u015f\u00fcmde \u201ca\u011fz\u0131 yanan\u201d KOB\u0130\u2019ler<\/h4>\n<p>Programda, \u201cdijitalle\u015fmeye yat\u0131r\u0131m yapt\u0131m ama demoralize oldum\u201d diyen i\u015fletmelerin yayg\u0131nl\u0131\u011f\u0131 da konu\u015fuldu. Karsl\u0131o\u011flu, beklentilerin yanl\u0131\u015f kurulmas\u0131n\u0131n s\u00fcreci sekteye u\u011fratt\u0131\u011f\u0131n\u0131 belirterek <strong>\u201cT\u00fcrkiye genelinde iyi niyetle ba\u015flayan 10 dijital d\u00f6n\u00fc\u015f\u00fcm hamlelerinin en az 6\u2019s\u0131 ba\u015far\u0131s\u0131z oluyor\u201d<\/strong> de\u011ferlendirmesini payla\u015ft\u0131. KOB\u0130\u2019lerin k\u0131s\u0131tl\u0131 kaynakla b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcme girmesi ve sonu\u00e7 alamad\u0131\u011f\u0131nda bir daha yat\u0131r\u0131m i\u015ftah\u0131n\u0131n d\u00fc\u015fmesi, temel risk ba\u015fl\u0131klar\u0131 aras\u0131nda g\u00f6sterildi.<\/p>\n<h4>Sistem Global\u2019in globalle\u015fme modeli<\/h4>\n<p>Sistem Global\u2019in globalle\u015fme yolculu\u011funu da anlatan Karsl\u0131o\u011flu, \u015firketin yurt d\u0131\u015f\u0131nda T\u00fcrk firmalar\u0131na \u201clokalle\u015fme ve b\u00fcy\u00fcme odakl\u0131\u201d destek vermek \u00fczere konumland\u0131\u011f\u0131n\u0131 s\u00f6yledi. Global stratejilerinin \u00fc\u00e7 a\u015famal\u0131 oldu\u011funu belirten Karsl\u0131o\u011flu; ilk a\u015famada yurt d\u0131\u015f\u0131ndaki T\u00fcrk firmalar\u0131na hizmet, ikinci a\u015famada farkl\u0131 \u00fclkelerden gelen \u015firketlere hizmet, \u00fc\u00e7\u00fcnc\u00fc a\u015famada ise bulunduklar\u0131 pazarlarda yerel firmalara da hizmet sunabilen \u201ctam global\u201d yap\u0131ya eri\u015fmek hedefini payla\u015ft\u0131.<\/p>\n<div id=\"briti-3127478457\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Sistem Global Dan\u0131\u015fmanl\u0131k Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 H\u00fcseyin Karsl\u0131o\u011flu, BYTV\u2019nin \u201cAylin Alkan ile Global A\u00e7\u0131l\u0131m\u201d program\u0131na konuk oldu. Londonist Investments Global\u2019in Canary Wharf\u2019taki merkezinde \u00e7ekilen programda, katma de\u011ferli \u00fcretim yapan KOB\u0130\u2019lerde dijitalle\u015fme ve globalle\u015fme ba\u015fl\u0131klar\u0131 ele al\u0131nd\u0131. Aylin Alkan,&nbsp; bu b\u00f6l\u00fcm\u00fcn oda\u011f\u0131n\u0131n ise \u201ckatma de\u011ferli \u00fcretim yapan KOB\u0130\u2019lerde dijitalle\u015fme ve globalle\u015fme\u201d oldu\u011funu belirterek Karsl\u0131o\u011flu\u2019nu a\u011f\u0131rlad\u0131. Dijitalle\u015fme ve globalle\u015fme: \u201cBir b\u00fct\u00fcn\u201d Karsl\u0131o\u011flu, iki kavram\u0131n ayr\u0131 de\u011fil, birbirini besleyen s\u00fcre\u00e7ler oldu\u011funu vurgulayarak \u015fu de\u011ferlendirmeyi yapt\u0131: \u201cDijitalle\u015fmeyi yapamazsan\u0131z verimlilik ve maliyet y\u00f6netemezsiniz. Bunu yapamazsan\u0131z da globalle\u015femezsiniz.\u201d Karsl\u0131o\u011flu\u2019na g\u00f6re dijital d\u00f6n\u00fc\u015f\u00fcm, \u201cba\u015flay\u0131p biten\u201d bir proje de\u011fil; \u015firketlerin i\u015f yapma bi\u00e7imine d\u00f6n\u00fc\u015fen ve s\u00fcrekli [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":36646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269,1272,15,2],"tags":[],"class_list":["post-36644","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-birlesik-krallik","category-ekonomi","category-ingiltere","category-is-dunyasi","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=36644"}],"version-history":[{"count":5,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36644\/revisions"}],"predecessor-version":[{"id":36918,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36644\/revisions\/36918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/36646"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=36644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=36644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=36644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}