{"id":36505,"date":"2026-02-18T11:06:20","date_gmt":"2026-02-18T11:06:20","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=36505"},"modified":"2026-02-18T16:06:11","modified_gmt":"2026-02-18T16:06:11","slug":"tfl-reklami-irkci-stereotipler-nedeniyle-yasaklandi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/tfl-reklami-irkci-stereotipler-nedeniyle-yasaklandi\/","title":{"rendered":"TfL reklam\u0131 \u0131rk\u00e7\u0131 stereotipler nedeniyle yasakland\u0131"},"content":{"rendered":"<div id=\"model-response-message-contentr_8162b38e0663bed5\" class=\"markdown markdown-main-panel enable-updated-hr-color preserve-whitespaces-in-response\" dir=\"ltr\" aria-live=\"off\" aria-busy=\"false\">\n<h4 data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Irk\u00e7\u0131 kal\u0131plar peki\u015ftiriliyor<\/b><\/h4>\n<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">Londra Ula\u015f\u0131m Birimi (TfL)<\/b> taraf\u0131ndan haz\u0131rlanan bir sosyal medya reklam\u0131, Birle\u015fik Krall\u0131k reklam denetleme kurulu <b data-path-to-node=\"2\" data-index-in-node=\"116\">ASA<\/b> taraf\u0131ndan yasakland\u0131. Kurul, reklam\u0131n siyah erkeklere y\u00f6nelik olumsuz \u0131rk\u00e7\u0131 stereotipleri peki\u015ftirdi\u011fine ve ciddi rahats\u0131zl\u0131k verme potansiyeli ta\u015f\u0131d\u0131\u011f\u0131na h\u00fckmetti.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">The Guardian<\/b>&#8216;\u0131n haberine g\u00f6re, <b data-path-to-node=\"3\" data-index-in-node=\"31\">&#8220;Act Like a Friend&#8221;<\/b> (Arkada\u015f Gibi Davran) adl\u0131 kampanya kapsam\u0131nda yay\u0131nlanan <b data-path-to-node=\"3\" data-index-in-node=\"109\">Facebook<\/b> reklam\u0131nda, otob\u00fcste beyaz bir gen\u00e7 k\u0131z\u0131 s\u00f6zl\u00fc olarak taciz eden siyah bir gen\u00e7 g\u00f6steriliyordu. Reklamda beyaz bir ba\u015fka gencin de k\u0131z\u0131n yan\u0131na oturarak hareket alan\u0131n\u0131 k\u0131s\u0131tlad\u0131\u011f\u0131 g\u00f6r\u00fclse de, <b data-path-to-node=\"3\" data-index-in-node=\"312\">ASA<\/b> tek sald\u0131rgan fig\u00fcr\u00fcn siyah gen\u00e7 olarak yans\u0131t\u0131ld\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<h4 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">ASA: &#8220;Yaln\u0131zca siyah gen\u00e7 sald\u0131rgan olarak g\u00f6sterildi&#8221;<\/b><\/h4>\n<p data-path-to-node=\"5\">Denetleme kurulu, reklam\u0131n orijinal hali olan iki dakikal\u0131k k\u0131sa filmde farkl\u0131 etnik k\u00f6kenlerden karakterlerin yer ald\u0131\u011f\u0131n\u0131 ancak sosyal medya i\u00e7in haz\u0131rlanan k\u0131sa versiyonun \u0131rk\u00e7\u0131 kal\u0131plar\u0131 besledi\u011fini vurgulad\u0131. Kurulun incelemesine g\u00f6re:<\/p><div id=\"briti-1746757589\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\">Klipte beyaz bir gen\u00e7 yer alsa da, kurban\u0131 taciz eden tek ki\u015fi olarak siyah gen\u00e7 \u00f6ne \u00e7\u0131kar\u0131ld\u0131.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\">ASA, siyah erkeklerin tehditkar davran\u0131\u015flarla ili\u015fkilendirilmesinin toplumda &#8220;olumsuz bir \u0131rk\u00e7\u0131 stereotip&#8221; oldu\u011funu hat\u0131rlatt\u0131.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\">Reklam\u0131n tek ba\u015f\u0131na izlendi\u011finde bu kal\u0131b\u0131 g\u00fc\u00e7lendirdi\u011fi ve &#8220;sorumsuz&#8221; bir i\u00e7erik oldu\u011fu sonucuna var\u0131ld\u0131.<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">TfL \u00f6z\u00fcr diledi<\/b><\/h4>\n<p data-path-to-node=\"8\">Karar\u0131n ard\u0131ndan a\u00e7\u0131klama yapan bir <b data-path-to-node=\"8\" data-index-in-node=\"36\">TfL<\/b> s\u00f6zc\u00fcs\u00fc, reklam\u0131n sosyal medya versiyonunun y\u00fcksek standartlar\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 kabul etti. S\u00f6zc\u00fc, <i data-path-to-node=\"8\" data-index-in-node=\"144\">&#8220;Londra&#8217;n\u0131n \u00e7e\u015fitlili\u011fini yans\u0131tmay\u0131 ama\u00e7l\u0131yoruz ve herhangi bir stereotipi peki\u015ftirmek istemiyoruz. Bu k\u0131sa klibin tek ba\u015f\u0131na izlendi\u011finde yaratt\u0131\u011f\u0131 etkiden dolay\u0131 \u00fczg\u00fcn\u00fcz&#8221;<\/i> dedi.<\/p>\n<p data-path-to-node=\"9\">S\u00f6z konusu kampanya, yolcular\u0131 toplu ta\u015f\u0131ma a\u011f\u0131nda tan\u0131k olduklar\u0131 nefret su\u00e7lar\u0131 veya cinsel taciz olaylar\u0131na g\u00fcvenli bir \u015fekilde m\u00fcdahale etmeye te\u015fvik etmeyi ama\u00e7l\u0131yordu. Tart\u0131\u015fmal\u0131 reklam\u0131n kullan\u0131m\u0131 tamamen durduruldu.<\/p>\n<\/div>\n<div id=\"briti-2142920928\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Irk\u00e7\u0131 kal\u0131plar peki\u015ftiriliyor Londra Ula\u015f\u0131m Birimi (TfL) taraf\u0131ndan haz\u0131rlanan bir sosyal medya reklam\u0131, Birle\u015fik Krall\u0131k reklam denetleme kurulu ASA taraf\u0131ndan yasakland\u0131. Kurul, reklam\u0131n siyah erkeklere y\u00f6nelik olumsuz \u0131rk\u00e7\u0131 stereotipleri peki\u015ftirdi\u011fine ve ciddi rahats\u0131zl\u0131k verme potansiyeli ta\u015f\u0131d\u0131\u011f\u0131na h\u00fckmetti. The Guardian&#8216;\u0131n haberine g\u00f6re, &#8220;Act Like a Friend&#8221; (Arkada\u015f Gibi Davran) adl\u0131 kampanya kapsam\u0131nda yay\u0131nlanan Facebook reklam\u0131nda, otob\u00fcste beyaz bir gen\u00e7 k\u0131z\u0131 s\u00f6zl\u00fc olarak taciz eden siyah bir gen\u00e7 g\u00f6steriliyordu. Reklamda beyaz bir ba\u015fka gencin de k\u0131z\u0131n yan\u0131na oturarak hareket alan\u0131n\u0131 k\u0131s\u0131tlad\u0131\u011f\u0131 g\u00f6r\u00fclse de, ASA tek sald\u0131rgan fig\u00fcr\u00fcn siyah gen\u00e7 olarak yans\u0131t\u0131ld\u0131\u011f\u0131n\u0131 belirtti. ASA: &#8220;Yaln\u0131zca siyah gen\u00e7 sald\u0131rgan olarak g\u00f6sterildi&#8221; Denetleme kurulu, reklam\u0131n [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":10298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269,15],"tags":[],"class_list":["post-36505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=36505"}],"version-history":[{"count":4,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36505\/revisions"}],"predecessor-version":[{"id":36532,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36505\/revisions\/36532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/10298"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=36505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=36505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=36505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}