{"id":36289,"date":"2026-02-11T18:13:25","date_gmt":"2026-02-11T18:13:25","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=36289"},"modified":"2026-02-11T18:13:25","modified_gmt":"2026-02-11T18:13:25","slug":"oatlyden-sut-savasinda-kritik-yenilgi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/oatlyden-sut-savasinda-kritik-yenilgi\/","title":{"rendered":"Oatly\u2019den \u2018S\u00fct\u2019 Sava\u015f\u0131nda Kritik Yenilgi"},"content":{"rendered":"<div id=\"model-response-message-contentr_59a14d963643b208\" class=\"markdown markdown-main-panel stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<h4 data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Oatly \u0130\u00e7in Yarg\u0131 Yolu Kapand\u0131<\/b><\/h4>\n<p data-path-to-node=\"2\">\u0130sve\u00e7 merkezli bitki bazl\u0131 i\u00e7ecek \u00fcreticisi <b data-path-to-node=\"2\" data-index-in-node=\"44\">Oatly<\/b>, Birle\u015fik Krall\u0131k\u2019ta pazarlama faaliyetlerinde \u201cs\u00fct\u201d kelimesini kullanma hakk\u0131 i\u00e7in verdi\u011fi uzun s\u00fcreli hukuk sava\u015f\u0131n\u0131 kaybetti. Birle\u015fik Krall\u0131k <b data-path-to-node=\"2\" data-index-in-node=\"196\">Y\u00fcksek Mahkemesi<\/b>, \u00c7ar\u015famba g\u00fcn\u00fc a\u00e7\u0131klad\u0131\u011f\u0131 kararla \u015firketin \u201cPost-Milk Generation\u201d slogan\u0131n\u0131 ticari marka olarak tescil ettiremeyece\u011fine ve kullanamayaca\u011f\u0131na h\u00fckmetti.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">BBC<\/b>&#8216;nin haberine g\u00f6re, <b data-path-to-node=\"3\" data-index-in-node=\"23\">Y\u00fcksek Mahkeme<\/b> s\u00f6z konusu slogan\u0131n t\u00fcketicilerde kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 yaratabilece\u011fine karar verdi. Mahkeme heyeti, bu ifadenin \u00fcr\u00fcn\u00fcn tamamen s\u00fcts\u00fcz m\u00fc oldu\u011funu yoksa sadece d\u00fc\u015f\u00fck s\u00fct i\u00e7eri\u011fine mi sahip oldu\u011funu net bir \u015fekilde a\u00e7\u0131klamad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<h4 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">S\u00fct Lobisinin B\u00fcy\u00fck Zaferi<\/b><\/h4>\n<p data-path-to-node=\"5\">Hukuki s\u00fcre\u00e7, \u0130ngiliz s\u00fct \u00fcreticilerini temsil eden <b data-path-to-node=\"5\" data-index-in-node=\"52\">Dairy UK<\/b> kurulu\u015funun 2021 y\u0131l\u0131nda yapt\u0131\u011f\u0131 itirazla ba\u015flam\u0131\u015ft\u0131. S\u00fct lobisi, ticari marka yasalar\u0131na g\u00f6re \u201cs\u00fct\u201d teriminin yaln\u0131zca hayvanlardan elde edilen \u00fcr\u00fcnler i\u00e7in kullan\u0131labilece\u011fini savunuyordu. <b data-path-to-node=\"5\" data-index-in-node=\"252\">Dairy UK<\/b> CEO\u2019su <b data-path-to-node=\"5\" data-index-in-node=\"268\">Judith Bryans<\/b>, karardan duyduklar\u0131 memnuniyeti dile getirerek, bu h\u00fckm\u00fcn s\u00fct \u00fcr\u00fcnlerine ait terimlerin t\u00fcketiciler i\u00e7in net bir anlam ta\u015f\u0131maya devam etmesini sa\u011flad\u0131\u011f\u0131n\u0131 ifade etti.<\/p><div id=\"briti-2037592188\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<h4 data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Oatly: Rekabet Engelleniyor<\/b><\/h4>\n<p data-path-to-node=\"7\">Karara sert tepki g\u00f6steren <b data-path-to-node=\"7\" data-index-in-node=\"27\">Oatly<\/b> Birle\u015fik Krall\u0131k ve \u0130rlanda Genel M\u00fcd\u00fcr\u00fc <b data-path-to-node=\"7\" data-index-in-node=\"74\">Bryan Carroll<\/b>, bu karar\u0131n rekabeti k\u00f6reltmekten ba\u015fka bir i\u015fe yaramad\u0131\u011f\u0131n\u0131 ve \u0130ngiliz halk\u0131n\u0131n \u00e7\u0131kar\u0131na olmad\u0131\u011f\u0131n\u0131 savundu. <b data-path-to-node=\"7\" data-index-in-node=\"198\">Carroll<\/b>, karar\u0131n bitki bazl\u0131 \u00fcr\u00fcnler i\u00e7in e\u015fitsiz bir oyun alan\u0131 yaratt\u0131\u011f\u0131n\u0131 ve yaln\u0131zca \u201cB\u00fcy\u00fck S\u00fct End\u00fcstrisi\u201dne fayda sa\u011flad\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n<h4 data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">AB Mevzuat\u0131 ile Uyumlu Karar<\/b><\/h4>\n<p data-path-to-node=\"9\">Hukuk uzmanlar\u0131, bu karar\u0131n <b data-path-to-node=\"9\" data-index-in-node=\"28\">Brexit<\/b> sonras\u0131 d\u00f6nemde de Birle\u015fik Krall\u0131k\u2019\u0131n s\u00fct \u00fcr\u00fcnleri terminolojisi konusunda <b data-path-to-node=\"9\" data-index-in-node=\"111\">AB<\/b> d\u00fczenlemeleriyle yak\u0131ndan uyumlu ve kat\u0131 bir tutum izleyece\u011fini teyit etti\u011fini belirtiyor. Ge\u00e7ti\u011fimiz y\u0131l <b data-path-to-node=\"9\" data-index-in-node=\"220\">Avrupa Parlamentosu<\/b> da \u201cyulaf s\u00fct\u00fc\u201d ve \u201cvejetaryen burger\u201d gibi terimlerin yasaklanmas\u0131 y\u00f6n\u00fcnde oy kullanm\u0131\u015ft\u0131; ancak bu yasak hen\u00fcz t\u00fcm \u00fcye devletler ve <b data-path-to-node=\"9\" data-index-in-node=\"374\">Avrupa Komisyonu<\/b> taraf\u0131ndan onaylanmad\u0131.<\/p>\n<p data-path-to-node=\"10\">Yasal k\u0131s\u0131tlamalar yaln\u0131zca g\u0131da \u00fcr\u00fcnlerini kapsad\u0131\u011f\u0131 i\u00e7in <b data-path-to-node=\"10\" data-index-in-node=\"59\">Oatly<\/b>, davadan \u00f6nce \u00fcretilen ve \u00fczerinde \u201cPost-Milk Generation\u201d slogan\u0131 bulunan ti\u015f\u00f6rtleri satmaya devam edebilecek.<\/p>\n<p data-path-to-node=\"11\">Gelecekte bitki bazl\u0131 \u00fcr\u00fcn \u00fcreticilerinin pazarlama stratejilerini de\u011fi\u015ftirerek, \u201cs\u00fct\u201d gibi korunan terimler yerine \u201cyulaf i\u00e7ece\u011fi\u201d veya \u201cbitki bazl\u0131 i\u00e7ecek\u201d gibi tan\u0131mlar\u0131 kullanmak zorunda kalaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<\/div>\n<div id=\"briti-4007877618\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Oatly \u0130\u00e7in Yarg\u0131 Yolu Kapand\u0131 \u0130sve\u00e7 merkezli bitki bazl\u0131 i\u00e7ecek \u00fcreticisi Oatly, Birle\u015fik Krall\u0131k\u2019ta pazarlama faaliyetlerinde \u201cs\u00fct\u201d kelimesini kullanma hakk\u0131 i\u00e7in verdi\u011fi uzun s\u00fcreli hukuk sava\u015f\u0131n\u0131 kaybetti. Birle\u015fik Krall\u0131k Y\u00fcksek Mahkemesi, \u00c7ar\u015famba g\u00fcn\u00fc a\u00e7\u0131klad\u0131\u011f\u0131 kararla \u015firketin \u201cPost-Milk Generation\u201d slogan\u0131n\u0131 ticari marka olarak tescil ettiremeyece\u011fine ve kullanamayaca\u011f\u0131na h\u00fckmetti. BBC&#8216;nin haberine g\u00f6re, Y\u00fcksek Mahkeme s\u00f6z konusu slogan\u0131n t\u00fcketicilerde kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 yaratabilece\u011fine karar verdi. Mahkeme heyeti, bu ifadenin \u00fcr\u00fcn\u00fcn tamamen s\u00fcts\u00fcz m\u00fc oldu\u011funu yoksa sadece d\u00fc\u015f\u00fck s\u00fct i\u00e7eri\u011fine mi sahip oldu\u011funu net bir \u015fekilde a\u00e7\u0131klamad\u0131\u011f\u0131n\u0131 belirtti. S\u00fct Lobisinin B\u00fcy\u00fck Zaferi Hukuki s\u00fcre\u00e7, \u0130ngiliz s\u00fct \u00fcreticilerini temsil eden Dairy UK kurulu\u015funun 2021 y\u0131l\u0131nda yapt\u0131\u011f\u0131 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":36290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-36289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=36289"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36289\/revisions"}],"predecessor-version":[{"id":36291,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36289\/revisions\/36291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/36290"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=36289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=36289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=36289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}