{"id":36196,"date":"2026-02-09T21:05:18","date_gmt":"2026-02-09T21:05:18","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=36196"},"modified":"2026-02-09T21:12:37","modified_gmt":"2026-02-09T21:12:37","slug":"ceren-isik-yazdi-hrin-yeni-gorevi-yapay-zekayi-kadroya-katmak","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ceren-isik-yazdi-hrin-yeni-gorevi-yapay-zekayi-kadroya-katmak\/","title":{"rendered":"Ceren I\u015f\u0131k yazd\u0131: HR\u2019\u0131n Yeni G\u00f6revi: Yapay Zek\u00e2y\u0131 Kadroya Katmak*"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bu y\u0131l Davos\u2019ta dikkat \u00e7eken ba\u015fl\u0131klardan biri, \u0130nsan Kaynaklar\u0131 kavram\u0131n\u0131n yerini giderek daha g\u00fc\u00e7l\u00fc bi\u00e7imde \u201c\u0130nsan Sermayesi\u201d s\u00f6ylemine b\u0131rakmas\u0131yd\u0131. Bu de\u011fi\u015fim yaln\u0131zca terminolojik de\u011fil; i\u015f g\u00fcc\u00fcne, de\u011fere ve \u00fcretime bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n k\u00f6kl\u00fc bi\u00e7imde yeniden tan\u0131mland\u0131\u011f\u0131n\u0131 g\u00f6steriyordu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7\u00fcnk\u00fc insan sermayesi art\u0131k yaln\u0131zca insanla s\u0131n\u0131rl\u0131 de\u011fil. Dijitalle\u015fmenin h\u0131z kazand\u0131\u011f\u0131 bu teknolojik devrimde sermaye, insan ve yapay zek\u00e2n\u0131n birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 hibrit bir yap\u0131ya everiliyor. Davos\u2019ta \u00f6ne \u00e7\u0131kan ortak g\u00f6r\u00fc\u015f bunun en g\u00fczel kan\u0131t\u0131yd\u0131. Davos bu y\u0131l bireysel yetenekten ziyade, insan\u2013makine i\u015f birli\u011fi i\u00e7inde kurulan karar mekanizmalar\u0131n\u0131n, problem \u00e7\u00f6zme kapasitesinin ve h\u0131z\u0131n verimlilik \u00fczerindeki etkisine odaklan\u0131yordu.<\/span><\/p>\n<div id=\"attachment_36199\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36199\" class=\"wp-image-36199 size-full\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/02\/ceren-isik.jpg\" alt=\"\" width=\"1024\" height=\"957\" title=\"\"><p id=\"caption-attachment-36199\" class=\"wp-caption-text\">*Ceren I\u015f\u0131k | Kariyer Ko\u00e7u | C-Grow HR Kurucusu<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><b>Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn k\u00fcresel \u00f6l\u00e7ekteki etkileri Uluslararas\u0131 Para Fonu (IMF) taraf\u0131ndan da a\u00e7\u0131k\u00e7a dile getirildi.<\/b><\/p><div id=\"briti-2482841714\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p><i><span style=\"font-weight: 400;\">IMF Genel Direkt\u00f6r\u00fc Kristalina Georgieva<\/span><\/i><span style=\"font-weight: 400;\">, yapay zek\u00e2n\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131llarda i\u015flerin yakla\u015f\u0131k %60\u2019\u0131n\u0131 etkileyece\u011fini vurgulad\u0131. Bu etkinin yaln\u0131zca otomasyonla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, beceri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ve yeni f\u0131rsat alanlar\u0131n\u0131 da beraberinde getirdi\u011fini ifade etti. \u00d6zellikle <\/span><b>giri\u015f seviyesindeki rollerin d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/b><span style=\"font-weight: 400;\">, <\/span><b>gen\u00e7lerin i\u015f g\u00fcc\u00fc piyasas\u0131na giri\u015fini zorla\u015ft\u0131rabilecek bir tabloya i\u015faret ediyor.<\/b><span style=\"font-weight: 400;\"> Bu durum, k\u00fcresel \u00f6l\u00e7ekte k\u00f6kl\u00fc bir e\u011fitim ve yetkinlik d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn ka\u00e7\u0131n\u0131lmaz oldu\u011funu g\u00f6steriyor.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Microsoft CEO\u2019su Satya Nadella<\/span><\/i><span style=\"font-weight: 400;\"> ise yapay zek\u00e2n\u0131n ekonomik de\u011fer \u00fcretirken ayn\u0131 zamanda toplumsal fayday\u0131 da g\u00f6zetmesi gerekti\u011fine dikkat \u00e7ekti. Aksi halde, yapay zek\u00e2n\u0131n yaln\u0131zca belirli \u015firketler ve \u00fclkeler i\u00e7in avantaj yaratmas\u0131n\u0131n, k\u00fcresel e\u015fitsizlikleri derinle\u015ftirme riski ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. Benzer \u015fekilde B<\/span><i><span style=\"font-weight: 400;\">lackRock CEO\u2019su ve D\u00fcnya Ekonomik Forumu E\u015fba\u015fkan\u0131 Larry Fink\u2019te<\/span><\/i><span style=\"font-weight: 400;\"> Davos\u2019ta yap\u0131lan tart\u0131\u015fmalar\u0131n merkezinde insan refah\u0131n\u0131 art\u0131rmay\u0131 hedefleyen, geni\u015f tabanl\u0131 yat\u0131r\u0131m stratejilerinin yer ald\u0131\u011f\u0131n\u0131 ifade etti.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36202\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2026\/02\/hr-yapay-zeka.jpg\" alt=\"\" width=\"2560\" height=\"1440\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00e7er\u00e7evede dikkat \u00e7ekici bir ba\u015fka unsur ise, <\/span><b>\u201cHR\u201d<\/b><span style=\"font-weight: 400;\"> kavram\u0131n\u0131n neredeyse hi\u00e7 telaffuz edilmemesiydi. Bu, \u0130nsan Kaynaklar\u0131 fonksiyonunun \u00f6nemini yitirdi\u011fi anlam\u0131na gelmiyor, elbette ki, Ama b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm ihtiyac\u0131n\u0131n ve mevcut tan\u0131m\u0131n\u0131n yetersiz kald\u0131\u011f\u0131n\u0131n habercisi niteli\u011fini ta\u015f\u0131yor!<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">2017 y\u0131l\u0131nda Dubai\u2019de kat\u0131ld\u0131\u011f\u0131m bir etkinlikte, i\u015fe al\u0131m s\u00fcre\u00e7lerinde kullan\u0131lan bir robotla tan\u0131\u015fm\u0131\u015ft\u0131m. Bug\u00fcn \u0130nsan Kaynaklar\u0131 profesyonellerinin y\u00fcksek b\u00fct\u00e7eler ay\u0131rd\u0131\u011f\u0131 envanterler, testler ve de\u011ferlendirme ara\u00e7lar\u0131yla sa\u011flanmaya \u00e7al\u0131\u015f\u0131lan tutarl\u0131l\u0131\u011f\u0131, bu sistem yaln\u0131zca m\u00fclakat s\u00fcrecinde %85 oran\u0131nda yakalayabiliyordu.<\/span><i><span style=\"font-weight: 400;\"> Bu \u00f6rnek, teknolojinin yaln\u0131zca destekleyici bir ara\u00e7 de\u011fil, do\u011frudan karar s\u00fcre\u00e7lerine entegre bir akt\u00f6r haline geldi\u011finin erken bir g\u00f6stergesiydi.&nbsp;<\/span><\/i><\/p><\/blockquote>\n<p><b>Bug\u00fcn gelinen noktada da\u2026<\/b><\/p>\n<p><b>\u0130\u015f g\u00fcc\u00fc y\u00f6netiminde \u00fc\u00e7 temel yakla\u015f\u0131m \u00f6ne \u00e7\u0131k\u0131yor:<\/b><b><br \/>\n<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Birincisi, d\u00f6n\u00fc\u015f\u00fcme uyum sa\u011flayamayan ve otomasyon riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalan roller.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0130kincisi, yapay zek\u00e2y\u0131 verimlilik oda\u011f\u0131nda kullanarak mevcut i\u015f yap\u0131\u015f bi\u00e7imlerini g\u00fc\u00e7lendirenler.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00dc\u00e7\u00fcnc\u00fcs\u00fc ise, insan ve yapay zek\u00e2dan olu\u015fan bu hibrit yap\u0131y\u0131 stratejik d\u00fczeyde kurgulayan ve y\u00f6netenler.<\/span><\/li>\n<\/ul>\n<p><b>As\u0131l d\u00f6n\u00fc\u015f\u00fcm de tam da burada ba\u015fl\u0131yor. <\/b><i><span style=\"font-weight: 400;\">Bir k\u0131sa not: d\u00f6n\u00fc\u015f\u00fcm art\u0131k ihtiya\u00e7 de\u011fil ya\u015fanan bir ger\u00e7ek.<\/span><\/i><b>&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsan sermayesinin art\u0131k yaln\u0131zca i\u015fi yapan de\u011fil, i\u015fi tasarlayan bir konuma everilmesi gerekiyor. Yapay zek\u00e2n\u0131n bir ara\u00e7 de\u011fil, bir \u00e7al\u0131\u015fma arkada\u015f\u0131 olarak kabul edilmesi ve liderlerin ise bu hibrit yap\u0131y\u0131 y\u00f6netecek dijital bilin\u00e7le liderlik yakla\u015f\u0131mlar\u0131n\u0131 yeniden in\u015fa etmesi ka\u00e7\u0131n\u0131lmaz hale geliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsan Kaynaklar\u0131 departmanlar\u0131n\u0131n da yapay zekay\u0131 entegre edebilecek yetenek sermayesi i\u00e7in kollar\u0131 s\u0131vamas\u0131 ka\u00e7\u0131n\u0131lmaz. Art\u0131k m\u00fclakatlar, manuel envanterler, performans sistemlerinin yerini s\u00fcre\u00e7lere entegre yap\u0131larak d\u00f6n\u00fc\u015ft\u00fcrmesi buna ek olarak yapay zekay\u0131 i\u015fe nas\u0131l alabilece\u011fine dair bir bak\u0131\u015f a\u00e7\u0131s\u0131 geli\u015ftirmesi gerekiyor.&nbsp;<\/span><\/p>\n<p><b>Yapay Zekay\u0131 i\u015fe almak, tekrar vurgulamak, istedim.<\/b><\/p>\n<p><b>De\u011fi\u015fim her zaman oldu\u011fu gibi insandan ba\u015fl\u0131yor. Ancak bu kez mesele sadece yetene\u011fi y\u00f6netmek \u00fczerine kurgulanm\u0131yor. \u0130nsan ve yapay zek\u00e2dan olu\u015fan sermayeyi, karar mekanizmalar\u0131n\u0131 ve i\u015f g\u00fcc\u00fcn\u00fc b\u00fct\u00fcnc\u00fcl bir \u015fekilde orkestre edebilmekte yat\u0131yor.<\/b><\/p>\n<p>*Bu makale C-Grow HR kurucusu ve kariyer ko\u00e7u Ceren I\u015f\u0131k taraf\u0131ndan yaz\u0131lm\u0131\u015ft\u0131r.<\/p>\n<div id=\"briti-2720283876\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Bu y\u0131l Davos\u2019ta dikkat \u00e7eken ba\u015fl\u0131klardan biri, \u0130nsan Kaynaklar\u0131 kavram\u0131n\u0131n yerini giderek daha g\u00fc\u00e7l\u00fc bi\u00e7imde \u201c\u0130nsan Sermayesi\u201d s\u00f6ylemine b\u0131rakmas\u0131yd\u0131. Bu de\u011fi\u015fim yaln\u0131zca terminolojik de\u011fil; i\u015f g\u00fcc\u00fcne, de\u011fere ve \u00fcretime bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n k\u00f6kl\u00fc bi\u00e7imde yeniden tan\u0131mland\u0131\u011f\u0131n\u0131 g\u00f6steriyordu. \u00c7\u00fcnk\u00fc insan sermayesi art\u0131k yaln\u0131zca insanla s\u0131n\u0131rl\u0131 de\u011fil. Dijitalle\u015fmenin h\u0131z kazand\u0131\u011f\u0131 bu teknolojik devrimde sermaye, insan ve yapay zek\u00e2n\u0131n birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 hibrit bir yap\u0131ya everiliyor. Davos\u2019ta \u00f6ne \u00e7\u0131kan ortak g\u00f6r\u00fc\u015f bunun en g\u00fczel kan\u0131t\u0131yd\u0131. Davos bu y\u0131l bireysel yetenekten ziyade, insan\u2013makine i\u015f birli\u011fi i\u00e7inde kurulan karar mekanizmalar\u0131n\u0131n, problem \u00e7\u00f6zme kapasitesinin ve h\u0131z\u0131n verimlilik \u00fczerindeki etkisine odaklan\u0131yordu. &nbsp; Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn k\u00fcresel \u00f6l\u00e7ekteki etkileri Uluslararas\u0131 Para [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":36198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269,11,1,15,2],"tags":[],"class_list":["post-36196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik","category-dunya","category-genel","category-ingiltere","category-is-dunyasi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=36196"}],"version-history":[{"count":5,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36196\/revisions"}],"predecessor-version":[{"id":36205,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/36196\/revisions\/36205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/36198"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=36196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=36196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=36196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}