{"id":35312,"date":"2026-01-13T09:48:50","date_gmt":"2026-01-13T09:48:50","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=35312"},"modified":"2026-01-13T09:48:50","modified_gmt":"2026-01-13T09:48:50","slug":"ingilterede-perakende-satislari-aralik-ayinda-zayif-kaldi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingilterede-perakende-satislari-aralik-ayinda-zayif-kaldi\/","title":{"rendered":"\u0130ngiltere’de perakende sat\u0131\u015flar\u0131 Aral\u0131k ay\u0131nda zay\u0131f kald\u0131"},"content":{"rendered":"
\n

Perakendeciler, y\u0131l\u0131n en \u00f6nemli ay\u0131nda hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan sat\u0131\u015f rakamlar\u0131yla “s\u00f6n\u00fck bir Noel” ge\u00e7irdi. A\u00e7\u0131klanan yeni veriler, \u0130ngiltere’nin ana caddelerinin (high streets) kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu zorluklar\u0131n alt\u0131n\u0131 \u00e7iziyor.<\/p>\n

The Guardian<\/b>‘\u0131n haberine g\u00f6re, British Retail Consortium (BRC)<\/b>, toplam perakende sat\u0131\u015flar\u0131n\u0131n Aral\u0131k ay\u0131nda bir \u00f6nceki y\u0131la k\u0131yasla sadece %1,2<\/b> b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131. Bu oran, 12 ayl\u0131k ortalama olan %2,3<\/b>‘\u00fcn alt\u0131nda kald\u0131.<\/p>\n

G\u0131da sat\u0131\u015flar\u0131 diren\u00e7li bir g\u00f6r\u00fcn\u00fcm sergilerken, t\u00fcketiciler k\u0131yafet ve bilgisayar gibi g\u0131da d\u0131\u015f\u0131 \u00fcr\u00fcnlere beklendi\u011fi kadar harcama yapmad\u0131. G\u0131da d\u0131\u015f\u0131 sat\u0131\u015flar, Aral\u0131k 2024’teki %4,4<\/b>‘l\u00fck b\u00fcy\u00fcmeye k\u0131yasla %0,3<\/b> oran\u0131nda geriledi.<\/p>

\"\"<\/a><\/div>\n

\u0130ndirim beklentisi sat\u0131\u015flar\u0131 son haftaya b\u0131rakt\u0131<\/b><\/h4>\n

Rakamlar, g\u0131da d\u0131\u015f\u0131 perakendecilerin Noel d\u00f6neminde \u0131l\u0131man ve ya\u011f\u0131\u015fl\u0131 hava<\/b> ile yo\u011fun indirimler kar\u015f\u0131s\u0131nda zorland\u0131\u011f\u0131na dair erken g\u00f6stergeleri do\u011frulad\u0131. Ancak bu s\u00fcre\u00e7te g\u0131da sat\u0131\u015flar\u0131 g\u00fcc\u00fcn\u00fc korudu.<\/p>\n

BRC<\/b> \u0130cra Kurulu Ba\u015fkan\u0131 Helen Dickinson<\/b>, sat\u0131\u015f b\u00fcy\u00fcmesinin \u00fcst \u00fcste d\u00f6rd\u00fcnc\u00fc ayda yava\u015flamas\u0131 nedeniyle bunun “s\u00f6n\u00fck bir Noel” oldu\u011funu belirtti.<\/p>\n

Dickinson, “Hediye \u00fcr\u00fcnleri beklenenden daha k\u00f6t\u00fc performans g\u00f6sterdi. Bir\u00e7ok insan a\u00e7\u0131k\u00e7a indirimleri bekliyordu; Noel ertesi (Boxing Day) ve Ocak indirimlerinin ba\u015flamas\u0131yla son hafta \u00f6nemli bir b\u00fcy\u00fcme g\u00f6sterdi” de\u011ferlendirmesinde bulundu.<\/p>\n

Kartl\u0131 harcamalarda son y\u0131llar\u0131n en b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015f\u00fc<\/b><\/h4>\n

Barclays<\/b> bankas\u0131n\u0131n verilerine g\u00f6re, kartl\u0131 harcamalar Aral\u0131k ay\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %1,7<\/b> d\u00fc\u015ft\u00fc. Bu, Kas\u0131m ay\u0131ndaki %1,1<\/b>‘lik d\u00fc\u015f\u00fc\u015f\u00fc takip ederken, \u015eubat 2021’den bu yana g\u00f6r\u00fclen en b\u00fcy\u00fck y\u0131ll\u0131k d\u00fc\u015f\u00fc\u015f olarak kay\u0131tlara ge\u00e7ti.<\/p>\n

Artan fiyatlar s\u00fcpermarket g\u0131da sat\u0131\u015flar\u0131n\u0131 destekledi ve market enflasyonu Aral\u0131k ay\u0131nda %4,3<\/b>‘e ula\u015ft\u0131. Verilere g\u00f6re, m\u00fc\u015fteriler Aral\u0131k ay\u0131nda s\u00fcpermarketlerde ortalama 476 Sterlin<\/b> harcad\u0131. Bu rakam, Aral\u0131k 2024’e k\u0131yasla yakla\u015f\u0131k 15 Sterlin<\/b> daha y\u00fcksek ger\u00e7ekle\u015fti.<\/p>\n

Bununla birlikte, inat\u00e7\u0131 g\u0131da enflasyonu nedeniyle t\u00fcketicilerin %64<\/b>‘\u00fc bu y\u0131l market harcamalar\u0131n\u0131 k\u0131smay\u0131 planl\u0131yor. Barclays<\/b> verilerine g\u00f6re, t\u00fcketicilerin yar\u0131s\u0131ndan fazlas\u0131 keyfi harcamalar\u0131n\u0131 da azaltmay\u0131, yeni k\u0131yafet ve restoran yemeklerinden tasarruf etmeyi hedefliyor.<\/p>\n

\u0130ndirim marketleri rekor k\u0131rarken giyim sekt\u00f6r\u00fc zorland\u0131<\/b><\/h4>\n

\u0130ndirim s\u00fcpermarketleri Aldi<\/b> ve Lidl<\/b> rekor Noel ticareti bildirdi. Aldi<\/b>‘nin \u0130ngiltere kolu sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda %3<\/b> art\u0131r\u0131rken, Lidl<\/b> Noel arifesine kadar olan d\u00f6rt haftada sat\u0131\u015flar\u0131n %10<\/b> artt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

Pazar pay\u0131na g\u00f6re \u0130ngiltere’nin en b\u00fcy\u00fck iki s\u00fcpermarketi olan Tesco<\/b> ve Sainsbury\u2019s<\/b> de sat\u0131\u015f b\u00fcy\u00fcmesi bildirdi. Ancak yat\u0131r\u0131mc\u0131lar daha g\u00fc\u00e7l\u00fc sonu\u00e7lar bekledi\u011fi i\u00e7in her iki \u015firketin hisseleri ge\u00e7en hafta sert d\u00fc\u015ft\u00fc.<\/p>\n

Sekt\u00f6r\u00fcn genelinde, giyim, oyun ve m\u00fccevher gibi \u00fcr\u00fcnleri i\u00e7eren genel ticari \u00fcr\u00fcn sat\u0131\u015flar\u0131 zay\u0131f seyretti. Sainsbury\u2019s<\/b>‘e ait olan Argos<\/b> \u00f6zellikle k\u00f6t\u00fc performans g\u00f6sterdi ve sat\u0131\u015flar\u0131 3 Ocak’a kadar olan alt\u0131 haftada %2,2<\/b> d\u00fc\u015ft\u00fc. \u015eirket, zay\u0131f t\u00fcketici g\u00fcveni ve promosyonlu pazar ko\u015fullar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

Primark<\/b>‘\u0131n sahibi Associated British Foods<\/b>‘un hisseleri, moda zincirindeki zay\u0131f sat\u0131\u015flar nedeniyle k\u00e2r uyar\u0131s\u0131 yapmas\u0131n\u0131n ard\u0131ndan bu y\u0131l \u015fimdiye kadar yakla\u015f\u0131k %15<\/b> de\u011fer kaybetti. Temu<\/b> ve Shein<\/b> gibi uygun fiyatl\u0131 \u00e7evrimi\u00e7i sat\u0131c\u0131lar\u0131n y\u00fckseli\u015fi, geleneksel perakendeciler \u00fczerinde bask\u0131 olu\u015fturmaya devam ediyor.<\/p>\n<\/div>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Perakendeciler, y\u0131l\u0131n en \u00f6nemli ay\u0131nda hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan sat\u0131\u015f rakamlar\u0131yla “s\u00f6n\u00fck bir Noel” ge\u00e7irdi. A\u00e7\u0131klanan yeni veriler, \u0130ngiltere’nin ana caddelerinin (high streets) kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu zorluklar\u0131n alt\u0131n\u0131 \u00e7iziyor. The Guardian‘\u0131n haberine g\u00f6re, British Retail Consortium (BRC), toplam perakende sat\u0131\u015flar\u0131n\u0131n Aral\u0131k ay\u0131nda bir \u00f6nceki y\u0131la k\u0131yasla sadece %1,2 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131. Bu oran, 12 ayl\u0131k ortalama olan %2,3‘\u00fcn alt\u0131nda kald\u0131. G\u0131da sat\u0131\u015flar\u0131 diren\u00e7li bir g\u00f6r\u00fcn\u00fcm sergilerken, t\u00fcketiciler k\u0131yafet ve bilgisayar gibi g\u0131da d\u0131\u015f\u0131 \u00fcr\u00fcnlere beklendi\u011fi kadar harcama yapmad\u0131. G\u0131da d\u0131\u015f\u0131 sat\u0131\u015flar, Aral\u0131k 2024’teki %4,4‘l\u00fck b\u00fcy\u00fcmeye k\u0131yasla %0,3 oran\u0131nda geriledi. \u0130ndirim beklentisi sat\u0131\u015flar\u0131 son haftaya b\u0131rakt\u0131 Rakamlar, g\u0131da d\u0131\u015f\u0131 perakendecilerin Noel d\u00f6neminde \u0131l\u0131man […]<\/p>\n","protected":false},"author":11,"featured_media":23193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269,15],"tags":[],"class_list":["post-35312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=35312"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35312\/revisions"}],"predecessor-version":[{"id":35313,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35312\/revisions\/35313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/23193"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=35312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=35312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=35312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}