{"id":35274,"date":"2026-01-12T11:36:13","date_gmt":"2026-01-12T11:36:13","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=35274"},"modified":"2026-01-12T11:36:13","modified_gmt":"2026-01-12T11:36:13","slug":"jd-sportstan-yapay-zeka-uzerinden-alisveris-hamlesi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/jd-sportstan-yapay-zeka-uzerinden-alisveris-hamlesi\/","title":{"rendered":"JD Sports&#8217;tan Yapay Zeka \u00dczerinden Al\u0131\u015fveri\u015f Hamlesi"},"content":{"rendered":"<div id=\"model-response-message-contentr_20cd6e83be954710\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">JD Sports<\/b>, m\u00fc\u015fterilerin yapay zeka platformlar\u0131n\u0131 terk etmeden do\u011frudan \u00fcr\u00fcn sat\u0131n alabilmelerine olanak tan\u0131yacak yeni bir \u00f6zellik \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n<p data-path-to-node=\"3\">The Guardian\u2019\u0131n haberine g\u00f6re, spor giyim \u015firketi, perakende sekt\u00f6r\u00fcndeki dijital d\u00f6n\u00fc\u015f\u00fcme ayak uydurmak amac\u0131yla <b data-path-to-node=\"3\" data-index-in-node=\"114\">ChatGPT<\/b> ve <b data-path-to-node=\"3\" data-index-in-node=\"125\">Microsoft Copilot<\/b> gibi asistanlar \u00fczerinden \u201ctek t\u0131kla sat\u0131n alma\u201d imkan\u0131 sunacak.<\/p>\n<h4 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">ABD\u2019de Ba\u015flayacak<\/b><\/h4>\n<p data-path-to-node=\"5\">Teknolojinin \u00f6n\u00fcm\u00fczdeki aylarda ilk olarak <b data-path-to-node=\"5\" data-index-in-node=\"43\">ABD<\/b>&#8216;de kullan\u0131ma sunulaca\u011f\u0131, ard\u0131ndan di\u011fer b\u00f6lgelere geni\u015fletilme potansiyeli ta\u015f\u0131d\u0131\u011f\u0131 belirtildi. <b data-path-to-node=\"5\" data-index-in-node=\"143\">JD Sports<\/b> Teknoloji Direkt\u00f6r\u00fc <b data-path-to-node=\"5\" data-index-in-node=\"173\">Jetan Chowk<\/b>, yapay zekay\u0131 \u201cal\u0131\u015fveri\u015fin gelece\u011fi\u201d olarak nitelendirdi.<\/p><div id=\"briti-4234947232\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p data-path-to-node=\"6\">Chowk, m\u00fc\u015fterilerin hali haz\u0131rda \u00fcr\u00fcn ara\u015ft\u0131rmak ve ke\u015ffetmek i\u00e7in yapay zeka uygulamalar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 belirterek, &#8220;Bunu \u015fimdiden g\u00f6r\u00fcyoruz ve m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in erken hareket etmek istiyoruz&#8221; dedi.<\/p>\n<h4 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Gen\u00e7 Kitle Hedefleniyor<\/b><\/h4>\n<p data-path-to-node=\"8\">\u015eirketin temel hedef kitlesi olan <b data-path-to-node=\"8\" data-index-in-node=\"34\">18-24 ya\u015f<\/b> aral\u0131\u011f\u0131ndaki t\u00fcketiciler aras\u0131nda yapay zeka kullan\u0131m\u0131n\u0131n h\u0131zla artt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Dan\u0131\u015fmanl\u0131k firmas\u0131 <b data-path-to-node=\"8\" data-index-in-node=\"147\">KPMG<\/b> taraf\u0131ndan ge\u00e7en y\u0131l yap\u0131lan bir ara\u015ft\u0131rma, 25-34 ya\u015f grubundakilerin <b data-path-to-node=\"8\" data-index-in-node=\"222\">%30<\/b>&#8216;unun \u00e7evrimi\u00e7i f\u0131rsatlar\u0131 yakalamak i\u00e7in yapay zeka destekli sohbet robotlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n<p data-path-to-node=\"9\">Bu b\u00fcy\u00fck dil modelleri, kullan\u0131c\u0131lar\u0131n konu\u015fma dilinde sorular sormas\u0131na izin veriyor ve interneti tarayarak belirli \u00fcr\u00fcn \u00f6nerileri sunabiliyor.<\/p>\n<h4 data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Google\u2019a Rakip Olabilir<\/b><\/h4>\n<p data-path-to-node=\"11\">Perakendecilerin yapay zeka sohbet robotlar\u0131nda \u00fcst s\u0131ralarda yer almak i\u00e7in &#8220;\u00fcretken motor optimizasyonu&#8221; \u00fczerinde \u00e7al\u0131\u015fmalar\u0131, <b data-path-to-node=\"11\" data-index-in-node=\"129\">Google<\/b>&#8216;\u0131n geleneksel arama trafi\u011findeki hakimiyetine yeni bir meydan okuma olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p data-path-to-node=\"12\">Google ise Pazar g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, <b data-path-to-node=\"12\" data-index-in-node=\"42\">Gemini<\/b> yapay zeka asistan\u0131 \u00fczerinden al\u0131\u015fveri\u015f yap\u0131labilmesi i\u00e7in <b data-path-to-node=\"12\" data-index-in-node=\"108\">Walmart<\/b> dahil \u00f6nde gelen ABD perakendecileriyle i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131 duyurmu\u015ftu.<\/p>\n<p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">JD Sports<\/b>, Noel d\u00f6nemini kapsayan d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ticari sonu\u00e7lar\u0131n\u0131 <b data-path-to-node=\"13\" data-index-in-node=\"69\">21 Ocak<\/b>&#8216;ta a\u00e7\u0131klayacak.<\/p>\n<\/div>\n<div id=\"briti-1685431506\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>JD Sports, m\u00fc\u015fterilerin yapay zeka platformlar\u0131n\u0131 terk etmeden do\u011frudan \u00fcr\u00fcn sat\u0131n alabilmelerine olanak tan\u0131yacak yeni bir \u00f6zellik \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 duyurdu. The Guardian\u2019\u0131n haberine g\u00f6re, spor giyim \u015firketi, perakende sekt\u00f6r\u00fcndeki dijital d\u00f6n\u00fc\u015f\u00fcme ayak uydurmak amac\u0131yla ChatGPT ve Microsoft Copilot gibi asistanlar \u00fczerinden \u201ctek t\u0131kla sat\u0131n alma\u201d imkan\u0131 sunacak. ABD\u2019de Ba\u015flayacak Teknolojinin \u00f6n\u00fcm\u00fczdeki aylarda ilk olarak ABD&#8216;de kullan\u0131ma sunulaca\u011f\u0131, ard\u0131ndan di\u011fer b\u00f6lgelere geni\u015fletilme potansiyeli ta\u015f\u0131d\u0131\u011f\u0131 belirtildi. JD Sports Teknoloji Direkt\u00f6r\u00fc Jetan Chowk, yapay zekay\u0131 \u201cal\u0131\u015fveri\u015fin gelece\u011fi\u201d olarak nitelendirdi. Chowk, m\u00fc\u015fterilerin hali haz\u0131rda \u00fcr\u00fcn ara\u015ft\u0131rmak ve ke\u015ffetmek i\u00e7in yapay zeka uygulamalar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 belirterek, &#8220;Bunu \u015fimdiden g\u00f6r\u00fcyoruz ve m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in erken hareket [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":35275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-35274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=35274"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35274\/revisions"}],"predecessor-version":[{"id":35276,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35274\/revisions\/35276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/35275"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=35274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=35274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=35274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}