{"id":35235,"date":"2026-01-10T17:55:05","date_gmt":"2026-01-10T17:55:05","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=35235"},"modified":"2026-01-11T18:00:24","modified_gmt":"2026-01-11T18:00:24","slug":"vehbi-keles-liderliginde-atmb-2025te-iletisim-ve-etki-mimarisinde-15-milyon-uzeri-erisimle-zirveye-ulasti","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/vehbi-keles-liderliginde-atmb-2025te-iletisim-ve-etki-mimarisinde-15-milyon-uzeri-erisimle-zirveye-ulasti\/","title":{"rendered":"Vehbi Kele\u015f Liderli\u011finde ATMB, 2025’te \u0130leti\u015fim ve Etki Mimarisinde 15 Milyon \u00dczeri Eri\u015fimle Zirveye Ula\u015ft\u0131"},"content":{"rendered":"

Avrupal\u0131 T\u00fcrk Markalar Birli\u011fi (ATMB<\/strong>), 2025 y\u0131l\u0131 boyunca y\u00fcr\u00fctt\u00fc\u011f\u00fc stratejik ileti\u015fim ve medya \u00e7al\u0131\u015fmalar\u0131yla 15 milyonun \u00fczerinde ki\u015fiye ula\u015farak<\/strong> dikkat \u00e7ekici bir g\u00f6r\u00fcn\u00fcrl\u00fck ba\u015far\u0131s\u0131na imza att\u0131. Televizyon, dijital haber portallar\u0131, diaspora medyas\u0131 ve sosyal medya kanallar\u0131n\u0131 kapsayan bu geni\u015f etki alan\u0131, ATMB\u2019nin yaln\u0131zca bir i\u015f d\u00fcnyas\u0131 \u00f6rg\u00fct\u00fc de\u011fil, ayn\u0131 zamanda T\u00fcrkiye\u2013Birle\u015fik Krall\u0131k hatt\u0131nda etkili bir ticari diplomasi akt\u00f6r\u00fc<\/strong> olarak konumland\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n

ATMB\u2019nin medya performans\u0131na ili\u015fkin verilere g\u00f6re, birlik ve ATMB Y\u00f6netim Kurulu Ba\u015fkan\u0131 Vehbi Kele\u015f<\/strong>, 2025 y\u0131l\u0131 boyunca ekonomi, ticaret ve diaspora eksenli g\u00fcndemlerde ana referans kaynaklardan biri haline geldi.<\/p>\n

\"\"<\/p>\n

15 Milyonun \u00dczerinde K\u00fcm\u00fclatif Medya Eri\u015fimi<\/h4>\n

Raporda yer alan analizlere g\u00f6re ATMB\u2019nin medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc; Bloomberg HT, CNBC-e, Ekonomim, H\u00fcrriyet, D\u00fcnya Gazetesi, Oksijen <\/strong>ulusal dijital haber siteleri, Anadolu Ajans\u0131<\/strong> haber servisleri ve \u0130ngiltere merkezli T\u00fcrk\u00e7e diaspora yay\u0131nlar\u0131 ve dijital platformlar \u00fczerinden hesapland\u0131. Yap\u0131lan de\u011ferlendirmede, m\u00fckerrer izlenmeler d\u00fc\u015f\u00fcld\u00fckten sonra toplam tekil eri\u015fimin 15 milyonun \u00fczerine \u00e7\u0131kt\u0131\u011f\u0131<\/strong> tespit edildi.<\/p>

\"\"<\/a><\/div>\n

Bu eri\u015fimin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fcn, do\u011frudan i\u015f d\u00fcnyas\u0131 karar vericileri, yat\u0131r\u0131mc\u0131lar, ihracat\u00e7\u0131lar ve giri\u015fimciler<\/strong> gibi nitelikli kitlelerden olu\u015ftu\u011fu vurguland\u0131. Rapora g\u00f6re medya yans\u0131malar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 85\u2019i pozitif veya n\u00f6tr<\/strong> bir \u00e7er\u00e7eveyle yay\u0131mland\u0131.<\/p>\n

Ana Ak\u0131m Medyada G\u00fc\u00e7l\u00fc Konumlanma<\/h4>\n

ATMB Ba\u015fkan\u0131 Vehbi Kele\u015f<\/strong>, 2025 y\u0131l\u0131 boyunca Bloomberg HT ve CNBC-e ba\u015fta olmak \u00fczere ekonomi yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n \u00f6nde gelen kanallar\u0131nda d\u00fczenli olarak yer ald\u0131. Kele\u015f, bu yay\u0131nlarda T\u00fcrkiye\u2013Birle\u015fik Krall\u0131k ticaret hacmi, Serbest Ticaret Anla\u015fmas\u0131\u2019n\u0131n (STA) g\u00fcncellenmesi, hizmet ihracat\u0131 ve markala\u015fma<\/strong> gibi ba\u015fl\u0131klarda de\u011ferlendirmelerde bulundu.<\/p>\n

Raporda, Kele\u015f\u2019in medya dilinin \u201cveriye dayal\u0131, analitik ve politika yap\u0131c\u0131lar\u0131 da hedefleyen\u201d bir \u00e7er\u00e7evede kurguland\u0131\u011f\u0131na dikkat \u00e7ekildi. Bu yakla\u015f\u0131m\u0131n, ATMB\u2019yi klasik bir STK profilinin \u00f6tesine ta\u015f\u0131d\u0131\u011f\u0131 ifade edildi.<\/p>\n

Birle\u015fik Krall\u0131k Diaspora Medyas\u0131nda Yayg\u0131n Etki<\/h4>\n

ATMB\u2019nin 2025 y\u0131l\u0131 medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnde, Birle\u015fik Krall\u0131k\u2019taki T\u00fcrk diasporas\u0131na y\u00f6nelik yay\u0131n yapan medya kurulu\u015flar\u0131 da \u00f6nemli bir yer tuttu. Avrupa Gazete, Olay Gazetesi, Londra Gazete, Londra G\u00fcndem, Londra Akt\u00fcel ve Eurovizyon<\/strong> gibi \u0130ngiltere merkezli T\u00fcrk\u00e7e yay\u0131n organlar\u0131 \u00fczerinden yap\u0131lan haberler ve r\u00f6portajlarla, ATMB mesajlar\u0131n\u0131n Birle\u015fik Krall\u0131k\u2019ta ya\u015fayan yakla\u015f\u0131k 400 bin ki\u015filik T\u00fcrk toplumunun b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcne<\/strong> do\u011frudan ula\u015ft\u0131\u011f\u0131 de\u011ferlendirildi. Haftal\u0131k bas\u0131l\u0131 da\u011f\u0131t\u0131mlar, dijital platformlar ve sosyal medya payla\u015f\u0131mlar\u0131 birlikte ele al\u0131nd\u0131\u011f\u0131nda, diaspora medyas\u0131 \u00fczerinden sa\u011flanan eri\u015fimin y\u00fcz binlerle ifade edilen istikrarl\u0131 bir g\u00f6r\u00fcn\u00fcrl\u00fck yaratt\u0131\u011f\u0131 belirtilirken, bu mecralar\u0131n \u00f6zellikle T\u00fcrk giri\u015fimciler, KOB\u0130 sahipleri ve ikinci ku\u015fak profesyoneller nezdinde ATMB\u2019nin kurumsal bilinirli\u011fini g\u00fc\u00e7lendirdi\u011fi vurguland\u0131.<\/p>\n

BYTV\u2019nin Dijital Etkisi \u00d6ne \u00c7\u0131kt\u0131<\/h4>\n

2025 y\u0131l\u0131nda BYTV<\/strong>, ATMB\u2019nin dijital medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnde \u00f6zel bir rol \u00fcstlendi. Birli\u011fin faaliyetleri, r\u00f6portajlar ve analiz i\u00e7erikleri BYTV\u2019nin video gazetecili\u011fi formatlar\u0131yla<\/strong> dijital izleyiciye ula\u015ft\u0131r\u0131ld\u0131. K\u0131sa klipler ve sosyal medya uyumlu video i\u00e7erikler sayesinde, ATMB mesajlar\u0131n\u0131n \u00f6zellikle Birle\u015fik Krall\u0131k\u2019taki T\u00fcrk i\u015f d\u00fcnyas\u0131 ve diaspora<\/strong> \u00fczerinde y\u00fcksek etkile\u015fim yaratt\u0131\u011f\u0131 belirtildi. <\/p>\n

Ticari Diplomasi ve Marka Anlat\u0131s\u0131<\/h4>\n

ATMB\u2019nin medya stratejisinin temelinde, \u201cfiyatla de\u011fil markayla rekabet\u201d<\/strong>, \u201cs\u00fcrd\u00fcr\u00fclebilir ihracat\u201d<\/strong> ve \u201c\u0130ngiltere pazar\u0131nda kal\u0131c\u0131l\u0131k\u201d<\/strong> mesajlar\u0131 yer ald\u0131. Rapora g\u00f6re, Vehbi Kele\u015f\u2019in s\u0131k\u00e7a dile getirdi\u011fi \u201c50 bin giri\u015f, 3 bin 500 kal\u0131\u015f\u201d verisi, ekonomi bas\u0131n\u0131nda geni\u015f yank\u0131 uyand\u0131rarak ihracatta s\u00fcrd\u00fcr\u00fclebilirlik tart\u0131\u015fmalar\u0131n\u0131 g\u00fcndeme ta\u015f\u0131d\u0131.<\/p>\n

Bu yakla\u015f\u0131m\u0131n, ATMB\u2019yi yaln\u0131zca ba\u015far\u0131 hik\u00e2yeleri anlatan bir yap\u0131 olmaktan \u00e7\u0131kar\u0131p, uyar\u0131 yapan ve yol g\u00f6steren bir referans kurum<\/strong> haline getirdi\u011fi ifade edildi.<\/p>\n

2026\u2019ya G\u00fc\u00e7l\u00fc Medya Altyap\u0131s\u0131yla Giriliyor<\/h4>\n

Raporda yer alan de\u011ferlendirmelere g\u00f6re, ATMB 2026 ve sonras\u0131nda da medya ve ileti\u015fim g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefliyor. \u00d6zellikle dijital platformlar, video i\u00e7erikler ve \u0130ngilizce yay\u0131nlar<\/strong> arac\u0131l\u0131\u011f\u0131yla etki alan\u0131n\u0131n geni\u015fletilmesi planlan\u0131yor.<\/p>\n

Uzmanlara g\u00f6re, 2025\u2019te ula\u015f\u0131lan 15 milyonun \u00fczerindeki medya eri\u015fimi<\/strong>, ATMB\u2019nin hem Avrupa\u2019daki T\u00fcrk markalar\u0131 hem de T\u00fcrkiye\u2019nin ekonomik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan kritik bir e\u015fik<\/strong> olarak de\u011ferlendiriliyor. Bu performans, ATMB\u2019nin \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de ticari diplomasinin merkez akt\u00f6rlerinden biri<\/strong> olaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Avrupal\u0131 T\u00fcrk Markalar Birli\u011fi (ATMB), 2025 y\u0131l\u0131 boyunca y\u00fcr\u00fctt\u00fc\u011f\u00fc stratejik ileti\u015fim ve medya \u00e7al\u0131\u015fmalar\u0131yla 15 milyonun \u00fczerinde ki\u015fiye ula\u015farak dikkat \u00e7ekici bir g\u00f6r\u00fcn\u00fcrl\u00fck ba\u015far\u0131s\u0131na imza att\u0131. Televizyon, dijital haber portallar\u0131, diaspora medyas\u0131 ve sosyal medya kanallar\u0131n\u0131 kapsayan bu geni\u015f etki alan\u0131, ATMB\u2019nin yaln\u0131zca bir i\u015f d\u00fcnyas\u0131 \u00f6rg\u00fct\u00fc de\u011fil, ayn\u0131 zamanda T\u00fcrkiye\u2013Birle\u015fik Krall\u0131k hatt\u0131nda etkili bir ticari diplomasi akt\u00f6r\u00fc olarak konumland\u0131\u011f\u0131n\u0131 ortaya koydu. ATMB\u2019nin medya performans\u0131na ili\u015fkin verilere g\u00f6re, birlik ve ATMB Y\u00f6netim Kurulu Ba\u015fkan\u0131 Vehbi Kele\u015f, 2025 y\u0131l\u0131 boyunca ekonomi, ticaret ve diaspora eksenli g\u00fcndemlerde ana referans kaynaklardan biri haline geldi. 15 Milyonun \u00dczerinde K\u00fcm\u00fclatif Medya Eri\u015fimi Raporda yer alan […]<\/p>\n","protected":false},"author":1,"featured_media":34721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-35235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=35235"}],"version-history":[{"count":5,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35235\/revisions"}],"predecessor-version":[{"id":35240,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35235\/revisions\/35240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/34721"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=35235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=35235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=35235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}