{"id":35194,"date":"2026-01-09T11:38:05","date_gmt":"2026-01-09T11:38:05","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=35194"},"modified":"2026-01-09T11:38:05","modified_gmt":"2026-01-09T11:38:05","slug":"sainsburys-zorlu-piyasa-argosu-vurdu","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/sainsburys-zorlu-piyasa-argosu-vurdu\/","title":{"rendered":"Sainsbury\u2019s: Zorlu Piyasa Argos\u2019u Vurdu"},"content":{"rendered":"<div id=\"model-response-message-contentr_8cbe0c2e893c9c37\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\" aria-live=\"off\" aria-busy=\"false\">\n<h4 data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">Zorlu Piyasa Ko\u015fullar\u0131<\/b><\/h4>\n<p data-path-to-node=\"3\">Birle\u015fik Krall\u0131k\u2019\u0131n en b\u00fcy\u00fck ikinci s\u00fcpermarket zinciri <b data-path-to-node=\"3\" data-index-in-node=\"56\">Sainsbury\u2019s<\/b>, Argos ma\u011fazalar\u0131ndaki sat\u0131\u015flar\u0131n Noel d\u00f6neminde geriledi\u011fini a\u00e7\u0131klad\u0131. \u015eirket, bu d\u00fc\u015f\u00fc\u015f\u00fcn temel nedenleri olarak zay\u0131f t\u00fcketici g\u00fcvenini, yo\u011fun online rekabeti ve yayg\u0131n indirimleri g\u00f6sterdi.<\/p>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">The Guardian<\/b>\u2019\u0131n haberine g\u00f6re, 3 Ocak\u2019a kadar olan \u00fc\u00e7 ayl\u0131k d\u00f6nemde Sainsbury\u2019s s\u00fcpermarket sat\u0131\u015flar\u0131 <b data-path-to-node=\"4\" data-index-in-node=\"102\">%3,4<\/b> artarken, Argos sat\u0131\u015flar\u0131 <b data-path-to-node=\"4\" data-index-in-node=\"133\">%1<\/b> oran\u0131nda d\u00fc\u015ft\u00fc. Argos\u2019un performans\u0131 \u00f6zellikle son alt\u0131 haftal\u0131k kritik d\u00f6nemde zay\u0131flad\u0131; bu s\u00fcre\u00e7te Argos sat\u0131\u015flar\u0131 <b data-path-to-node=\"4\" data-index-in-node=\"254\">%2,2<\/b> azal\u0131rken, Sainsbury\u2019s zinciri <b data-path-to-node=\"4\" data-index-in-node=\"290\">%4,6<\/b> b\u00fcy\u00fcme kaydetti.<\/p>\n<h4 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Online Rekabet Bask\u0131s\u0131<\/b><\/h4>\n<p data-path-to-node=\"6\">\u015eirket, Argos\u2019ta daha fazla \u00fcr\u00fcn satmas\u0131na ra\u011fmen, mobilya gibi y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnlere olan talebin d\u00fc\u015fmesi ve yo\u011fun promosyonlar nedeniyle ortalama \u00fcr\u00fcn fiyatlar\u0131n\u0131n geriledi\u011fini belirtti. \u00d6zellikle <b data-path-to-node=\"6\" data-index-in-node=\"201\">Temu<\/b> ve <b data-path-to-node=\"6\" data-index-in-node=\"209\">Shein<\/b> gibi d\u00fc\u015f\u00fck fiyatl\u0131 online sat\u0131c\u0131lar\u0131n y\u00fckseli\u015fi, geleneksel perakendeciler \u00fczerinde ciddi bir bask\u0131 olu\u015fturdu.<\/p><div id=\"briti-2129961446\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p data-path-to-node=\"7\">Sainsbury\u2019s CEO\u2019su <b data-path-to-node=\"7\" data-index-in-node=\"19\">Simon Roberts<\/b>, s\u00fcpermarket taraf\u0131ndaki g\u00fc\u00e7l\u00fc performans\u0131n Argos\u2019taki zay\u0131fl\u0131\u011f\u0131 dengeledi\u011fini ve k\u00e2r hedeflerine ula\u015fma yolunda olduklar\u0131n\u0131 ifade etti. Grup, bu y\u0131l hissedarlar\u0131na <b data-path-to-node=\"7\" data-index-in-node=\"198\">800 milyon sterlin<\/b> nakit geri d\u00f6n\u00fc\u015f\u00fc sa\u011flamay\u0131 bekliyor.<\/p>\n<h4 data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Giyim Sat\u0131\u015flar\u0131nda D\u00fc\u015f\u00fc\u015f<\/b><\/h4>\n<p data-path-to-node=\"9\">Sainsbury\u2019s, g\u0131da d\u0131\u015f\u0131 \u00fcr\u00fcnlerdeki zorluklara ek olarak giyim sat\u0131\u015flar\u0131n\u0131n da \u201cdaha yumu\u015fak talep ve \u0131l\u0131man hava\u201d nedeniyle etkilendi\u011fini bildirdi. Bu durum, genel moda pazar\u0131ndaki endi\u015feleri de art\u0131rd\u0131.<\/p>\n<p data-path-to-node=\"10\">Cuma g\u00fcn\u00fc Londra borsas\u0131nda <b data-path-to-node=\"10\" data-index-in-node=\"28\">Sainsbury\u2019s<\/b> hisseleri <b data-path-to-node=\"10\" data-index-in-node=\"50\">%4<\/b>\u2019ten fazla de\u011fer kaybederek \u015firketin piyasa de\u011ferini <b data-path-to-node=\"10\" data-index-in-node=\"105\">7 milyar sterlinin<\/b> alt\u0131na \u00e7ekti. Rakip perakendeci <b data-path-to-node=\"10\" data-index-in-node=\"156\">Marks &amp; Spencer<\/b> da benzer \u015fekilde, g\u0131da sat\u0131\u015flar\u0131n\u0131n artt\u0131\u011f\u0131 ancak giyim sat\u0131\u015flar\u0131n\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc bir Noel d\u00f6nemi ge\u00e7irdi\u011fini duyurmu\u015ftu.<\/p>\n<h4 data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">K\u00e2r Beklentisi Korunuyor<\/b><\/h4>\n<p data-path-to-node=\"12\">Roberts, zorlu ko\u015fullara ra\u011fmen \u015firketin <b data-path-to-node=\"12\" data-index-in-node=\"41\">1 milyar sterlinin<\/b> \u00fczerinde perakende faaliyet k\u00e2r\u0131 elde etmeyi bekledi\u011fini vurgulad\u0131. Online g\u0131da sat\u0131\u015flar\u0131 ise h\u0131zl\u0131 teslimat talebindeki art\u0131\u015fla birlikte \u00e7eyrek baz\u0131nda <b data-path-to-node=\"12\" data-index-in-node=\"213\">%14<\/b> y\u00fckseldi.<\/p>\n<p data-path-to-node=\"13\">Sainsbury\u2019s, rekabet\u00e7i konumunu korumak i\u00e7in de\u011fer, kalite ve hizmete yat\u0131r\u0131m yapmaya devam edece\u011fini belirtti.<\/p>\n<\/div>\n<div id=\"briti-4291249084\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Zorlu Piyasa Ko\u015fullar\u0131 Birle\u015fik Krall\u0131k\u2019\u0131n en b\u00fcy\u00fck ikinci s\u00fcpermarket zinciri Sainsbury\u2019s, Argos ma\u011fazalar\u0131ndaki sat\u0131\u015flar\u0131n Noel d\u00f6neminde geriledi\u011fini a\u00e7\u0131klad\u0131. \u015eirket, bu d\u00fc\u015f\u00fc\u015f\u00fcn temel nedenleri olarak zay\u0131f t\u00fcketici g\u00fcvenini, yo\u011fun online rekabeti ve yayg\u0131n indirimleri g\u00f6sterdi. The Guardian\u2019\u0131n haberine g\u00f6re, 3 Ocak\u2019a kadar olan \u00fc\u00e7 ayl\u0131k d\u00f6nemde Sainsbury\u2019s s\u00fcpermarket sat\u0131\u015flar\u0131 %3,4 artarken, Argos sat\u0131\u015flar\u0131 %1 oran\u0131nda d\u00fc\u015ft\u00fc. Argos\u2019un performans\u0131 \u00f6zellikle son alt\u0131 haftal\u0131k kritik d\u00f6nemde zay\u0131flad\u0131; bu s\u00fcre\u00e7te Argos sat\u0131\u015flar\u0131 %2,2 azal\u0131rken, Sainsbury\u2019s zinciri %4,6 b\u00fcy\u00fcme kaydetti. Online Rekabet Bask\u0131s\u0131 \u015eirket, Argos\u2019ta daha fazla \u00fcr\u00fcn satmas\u0131na ra\u011fmen, mobilya gibi y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnlere olan talebin d\u00fc\u015fmesi ve yo\u011fun promosyonlar nedeniyle ortalama \u00fcr\u00fcn fiyatlar\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":35197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-35194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=35194"}],"version-history":[{"count":2,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35194\/revisions"}],"predecessor-version":[{"id":35199,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35194\/revisions\/35199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/35197"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=35194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=35194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=35194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}