{"id":35165,"date":"2026-01-08T16:55:46","date_gmt":"2026-01-08T16:55:46","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=35165"},"modified":"2026-01-08T16:55:46","modified_gmt":"2026-01-08T16:55:46","slug":"tesco-noel-doneminde-pazar-payini-rekor-seviyeye-tasidi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/tesco-noel-doneminde-pazar-payini-rekor-seviyeye-tasidi\/","title":{"rendered":"Tesco Noel D\u00f6neminde Pazar Pay\u0131n\u0131 Rekor Seviyeye Ta\u015f\u0131d\u0131"},"content":{"rendered":"<div id=\"model-response-message-contentr_5a096299008c24af\" class=\"markdown markdown-main-panel stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"2\">Tesco, taze g\u0131da ve \u00f6zel etiketli \u00fcr\u00fcnlerindeki g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131yla Noel d\u00f6neminde son on y\u0131l\u0131n en iyi pazar pay\u0131n\u0131 elde etti. S\u00fcpermarket zinciri, bu y\u0131l g\u0131da pazar\u0131ndan daha b\u00fcy\u00fck bir dilim almay\u0131 hedefledi\u011fini duyurdu.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">The Guardian<\/b>\u2019\u0131n haberine g\u00f6re <b data-path-to-node=\"3\" data-index-in-node=\"30\">Tesco<\/b>, yakla\u015f\u0131k <b data-path-to-node=\"3\" data-index-in-node=\"46\">%29<\/b>\u2019luk pazar pay\u0131na ula\u015farak, sat\u0131\u015flar\u0131n\u0131 art\u0131rmakta zorlanan rakibi <b data-path-to-node=\"3\" data-index-in-node=\"116\">Asda<\/b>\u2019dan \u00f6nemli oranda m\u00fc\u015fteri kazand\u0131.<\/p>\n<p data-path-to-node=\"4\">Ancak \u015firketin hisseleri, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sat\u0131\u015f performans\u0131n\u0131n beklentilerin alt\u0131nda kalmas\u0131 nedeniyle Per\u015fembe g\u00fcn\u00fc <b data-path-to-node=\"4\" data-index-in-node=\"115\">%6<\/b>\u2019dan fazla de\u011fer kaybetti. Analistler, \u0130ngiltere, \u0130rlanda ve Orta Avrupa pazarlar\u0131ndaki b\u00fcy\u00fcmenin tahminleri kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 belirtti.<\/p><div id=\"briti-1362556839\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<h4 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">CEO Murphy: Sat\u0131\u015f Performans\u0131ndan Endi\u015feli De\u011filiz<\/b><\/h4>\n<p data-path-to-node=\"6\">\u0130ngiltere\u2019deki sat\u0131\u015flar 3 Ocak\u2019a kadar olan alt\u0131 haftal\u0131k s\u00fcre\u00e7te <b data-path-to-node=\"6\" data-index-in-node=\"66\">%3,2<\/b> artt\u0131 ancak bu oran <b data-path-to-node=\"6\" data-index-in-node=\"91\">%3,9<\/b>\u2019luk beklentinin alt\u0131nda kald\u0131. Buna ra\u011fmen \u015firket, y\u0131ll\u0131k k\u00e2r beklentisini yakla\u015f\u0131k <b data-path-to-node=\"6\" data-index-in-node=\"180\">3,1 milyar sterlin<\/b> (beklentilerin \u00fcst s\u0131n\u0131r\u0131) olarak teyit etti.<\/p>\n<p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Tesco<\/b> CEO\u2019su <b data-path-to-node=\"7\" data-index-in-node=\"13\">Ken Murphy<\/b>, sat\u0131\u015f performans\u0131ndan &#8220;uzaktan yak\u0131ndan endi\u015fe duymad\u0131\u011f\u0131n\u0131&#8221; belirterek, b\u00fcy\u00fcmedeki yava\u015flaman\u0131n \u015firketin fiyatlar\u0131 d\u00fc\u015f\u00fck tutma \u00e7abalar\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 savundu. Murphy, toptan sat\u0131\u015f kolu Booker\u2019\u0131n ise d\u00fc\u015f\u00fck k\u00e2rl\u0131 t\u00fct\u00fcn \u00fcr\u00fcnlerindeki zay\u0131f ticaretten etkilendi\u011fini ifade etti.<\/p>\n<p data-path-to-node=\"8\">Hargreaves Lansdown hisse senedi analisti Aarin Chiekrie, yat\u0131r\u0131mc\u0131lar\u0131n daha y\u00fcksek k\u00e2r beklentisi i\u00e7inde oldu\u011funu ancak hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131klar\u0131n\u0131 belirtti. Yine de <b data-path-to-node=\"8\" data-index-in-node=\"172\">Tesco<\/b>\u2019nun makroekonomik zorluklara kar\u015f\u0131 <b data-path-to-node=\"8\" data-index-in-node=\"213\">g\u00fc\u00e7l\u00fc bir konumda<\/b> oldu\u011fu vurguland\u0131.<\/p>\n<h4 data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Fiyat Rekabeti ve Enflasyonla M\u00fccadele<\/b><\/h4>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Tesco<\/b>, sat\u0131lan \u00fcr\u00fcn miktar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve enflasyonu sekt\u00f6r ortalamas\u0131 olan <b data-path-to-node=\"10\" data-index-in-node=\"79\">%4,3<\/b>\u2019\u00fcn <b data-path-to-node=\"10\" data-index-in-node=\"87\">\u00f6nemli \u00f6l\u00e7\u00fcde alt\u0131nda<\/b> tuttu\u011funu a\u00e7\u0131klad\u0131. Murphy, ge\u00e7en y\u0131l <b data-path-to-node=\"10\" data-index-in-node=\"147\">Asda<\/b>\u2019n\u0131n fiyat indirimlerine kararl\u0131 bir \u015fekilde yan\u0131t verdiklerini ve pazar pay\u0131 kazanmaya devam edeceklerine inand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p data-path-to-node=\"11\">Ocak ay\u0131nda fiyat rekabeti k\u0131z\u0131\u015f\u0131rken <b data-path-to-node=\"11\" data-index-in-node=\"38\">Asda<\/b>, temel g\u0131da \u00fcr\u00fcnlerinin fiyatlar\u0131n\u0131 <b data-path-to-node=\"11\" data-index-in-node=\"79\">Tesco<\/b> ve <b data-path-to-node=\"11\" data-index-in-node=\"88\">Sainsbury\u2019s<\/b> gibi rakiplerinin sadakat kart\u0131 fiyatlar\u0131n\u0131n alt\u0131na \u00e7ekece\u011fini duyurdu. \u00d6te yandan <b data-path-to-node=\"11\" data-index-in-node=\"183\">Marks &amp; Spencer<\/b>, g\u0131da sat\u0131\u015flar\u0131nda <b data-path-to-node=\"11\" data-index-in-node=\"218\">%5,6<\/b>\u2019l\u0131k g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme kaydetti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n<h4 data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">Ekonomik G\u00f6r\u00fcn\u00fcm ve B\u00fct\u00e7e Etkisi<\/b><\/h4>\n<p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">Ken Murphy<\/b>, h\u00fck\u00fcmetin Kas\u0131m ay\u0131ndaki b\u00fct\u00e7e a\u00e7\u0131klamas\u0131n\u0131n m\u00fc\u015fteri harcamalar\u0131 \u00fczerinde &#8220;maddi bir etkisi&#8221; oldu\u011funa inanmad\u0131\u011f\u0131n\u0131 belirtti. Hanehalk\u0131n\u0131n iyi vakit ge\u00e7irmeyi hedefledi\u011fini ancak &#8220;\u015f\u00fcphesiz b\u00fcy\u00fck de\u011fer aray\u0131\u015f\u0131nda&#8221; olduklar\u0131n\u0131 ifade etti.<\/p>\n<p data-path-to-node=\"14\">2026 g\u00f6r\u00fcn\u00fcm\u00fc hakk\u0131nda iyimser konu\u015fan Murphy, istihdam piyasas\u0131n\u0131n diren\u00e7li oldu\u011funu vurgulad\u0131. Ayr\u0131ca, \u0130\u015f\u00e7i Haklar\u0131 Yasas\u0131&#8217;ndaki yeni d\u00fczenlemelerin \u015firketi endi\u015felendirmedi\u011fini, ancak i\u015fletme oranlar\u0131 (business rates) sisteminin perakendeciler i\u00e7in <b data-path-to-node=\"14\" data-index-in-node=\"252\">adaletsiz<\/b> oldu\u011funu ve reforme edilmesi gerekti\u011fini savundu.<\/p>\n<\/div>\n<div id=\"briti-4138997625\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Tesco, taze g\u0131da ve \u00f6zel etiketli \u00fcr\u00fcnlerindeki g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131yla Noel d\u00f6neminde son on y\u0131l\u0131n en iyi pazar pay\u0131n\u0131 elde etti. S\u00fcpermarket zinciri, bu y\u0131l g\u0131da pazar\u0131ndan daha b\u00fcy\u00fck bir dilim almay\u0131 hedefledi\u011fini duyurdu. The Guardian\u2019\u0131n haberine g\u00f6re Tesco, yakla\u015f\u0131k %29\u2019luk pazar pay\u0131na ula\u015farak, sat\u0131\u015flar\u0131n\u0131 art\u0131rmakta zorlanan rakibi Asda\u2019dan \u00f6nemli oranda m\u00fc\u015fteri kazand\u0131. Ancak \u015firketin hisseleri, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sat\u0131\u015f performans\u0131n\u0131n beklentilerin alt\u0131nda kalmas\u0131 nedeniyle Per\u015fembe g\u00fcn\u00fc %6\u2019dan fazla de\u011fer kaybetti. Analistler, \u0130ngiltere, \u0130rlanda ve Orta Avrupa pazarlar\u0131ndaki b\u00fcy\u00fcmenin tahminleri kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 belirtti. CEO Murphy: Sat\u0131\u015f Performans\u0131ndan Endi\u015feli De\u011filiz \u0130ngiltere\u2019deki sat\u0131\u015flar 3 Ocak\u2019a kadar olan alt\u0131 haftal\u0131k s\u00fcre\u00e7te %3,2 artt\u0131 ancak bu [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":30205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-35165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=35165"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35165\/revisions"}],"predecessor-version":[{"id":35166,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35165\/revisions\/35166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/30205"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=35165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=35165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=35165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}