{"id":35135,"date":"2026-01-08T11:11:19","date_gmt":"2026-01-08T11:11:19","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=35135"},"modified":"2026-01-08T11:11:19","modified_gmt":"2026-01-08T11:11:19","slug":"siber-saldiri-marks-spencer-giyim-satislarini-vurdu","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/siber-saldiri-marks-spencer-giyim-satislarini-vurdu\/","title":{"rendered":"Siber Sald\u0131r\u0131 Marks & Spencer Giyim Sat\u0131\u015flar\u0131n\u0131 Vurdu"},"content":{"rendered":"
\n

\u0130ngiltere\u2019nin k\u00f6kl\u00fc perakende zincirlerinden Marks & Spencer (M&S)<\/b>, kritik Noel ticaret d\u00f6neminde g\u0131da sat\u0131\u015flar\u0131nda g\u00fc\u00e7l\u00fc bir performans sergiledi. Ancak \u015firket, ge\u00e7en y\u0131l ya\u015fanan siber sald\u0131r\u0131n\u0131n art\u00e7\u0131 etkileriyle m\u00fccadele etmeye devam ederken giyim sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131.<\/p>\n

The Guardian\u2019\u0131n haberine g\u00f6re \u015firket, giyim, ev e\u015fyas\u0131 ve kozmetik birimlerinin “k\u0131r\u0131lgan t\u00fcketici g\u00fcveni ve mevsim normallerinin \u00fczerindeki \u0131l\u0131man hava” ko\u015fullar\u0131ndan olumsuz etkilendi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

Siber Sald\u0131r\u0131n\u0131n Uzun Vadeli Etkisi<\/b><\/h4>\n

M&S<\/b>, Kas\u0131m ay\u0131nda yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, siber ihlal nedeniyle \u00e7evrimi\u00e7i sipari\u015flerini alt\u0131 haftadan uzun s\u00fcre durdurmak zorunda kald\u0131\u011f\u0131n\u0131 ve bunun sonucunda 27 Eyl\u00fcl’e kadar olan alt\u0131 ayl\u0131k d\u00f6nemde temel k\u00e2r\u0131n\u0131n yar\u0131 yar\u0131ya azalarak 184,1 milyon sterline<\/b> d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc duyurmu\u015ftu.<\/p>

\"\"<\/a><\/div>\n

\u015eirket, Noel d\u00f6nemindeki zay\u0131f moda sat\u0131\u015flar\u0131n\u0131n, “olay\u0131n ard\u0131ndan stok verileri ve y\u00f6netimi \u00fczerindeki uzun vadeli etkiler” ile “azalan ma\u011faza trafi\u011fi”nden kaynakland\u0131\u011f\u0131n\u0131 belirtti. Bu rakamlar, moda perakendecilerinin y\u00fcksek enerji ve g\u0131da faturalar\u0131n\u0131n hane halk\u0131 b\u00fct\u00e7elerini s\u0131k\u0131\u015ft\u0131rmas\u0131 nedeniyle zorlu bir sonbahar ve k\u0131\u015f ge\u00e7irdi\u011fine dair endi\u015feleri art\u0131r\u0131yor.<\/p>\n

Rakip Next ile Rekabet<\/b><\/h4>\n

M&S<\/b>‘in, k\u0131smen sorunsuz \u00e7al\u0131\u015fan \u00e7evrimi\u00e7i hizmeti sayesinde Noel d\u00f6neminde rekor sat\u0131\u015flar<\/b> kaydeden rakibi Next<\/b> kar\u015f\u0131s\u0131nda pazar pay\u0131 kaybetti\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n

Perakende devi, “belirsiz t\u00fcketici ortam\u0131 ba\u011flam\u0131nda”, giyim reyonu i\u00e7eren ma\u011fazalar\u0131 kapat\u0131p ta\u015f\u0131yarak g\u0131da alan\u0131n\u0131 geni\u015fletti\u011fi “yeniden \u015fekillendirme stratejisini” h\u0131zland\u0131raca\u011f\u0131n\u0131 duyurdu. M&S<\/b>, \u015fu anda hem giyim hem de g\u0131da i\u00e7eren yakla\u015f\u0131k 230 tam kapsaml\u0131 ma\u011fazaya ve yakla\u015f\u0131k 800 g\u0131da ma\u011fazas\u0131na<\/b> sahip.<\/p>\n

G\u0131da Sat\u0131\u015flar\u0131nda G\u00fc\u00e7l\u00fc B\u00fcy\u00fcme<\/b><\/h4>\n

Perakendeci, 27 Aral\u0131k’a kadar olan \u00fc\u00e7 ayl\u0131k d\u00f6nemde yerle\u015fik ma\u011faza sat\u0131\u015flar\u0131n\u0131n %5,6<\/b> artt\u0131\u011f\u0131n\u0131, giyim sat\u0131\u015flar\u0131n\u0131n ise %2,9<\/b> d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131. M&S<\/b>‘in raporlamaya ba\u015flad\u0131\u011f\u0131 Ocado<\/b> ortakl\u0131\u011f\u0131 hari\u00e7 tutuldu\u011funda, toplam sat\u0131\u015flar %3,3<\/b> art\u0131\u015fla 4,15 milyar sterline<\/b> ula\u015ft\u0131.<\/p>\n

M&S<\/b> \u0130cra Kurulu Ba\u015fkan\u0131 Stuart Machin<\/b>, g\u0131da d\u0131\u015f\u0131 i\u015flerinin “iyile\u015fme s\u00fcrecinin son a\u015famalar\u0131nda tekrar ray\u0131na oturdu\u011funu” belirtti.<\/p>\n

Ocado Ortakl\u0131\u011f\u0131nda Art\u0131\u015f<\/b><\/h4>\n

Machin<\/b>, g\u0131da i\u015finin pazar pay\u0131 kazand\u0131\u011f\u0131n\u0131 ve temel market \u00fcr\u00fcnlerinin g\u00fc\u00e7l\u00fc sat\u0131\u015flar\u0131yla b\u00fcy\u00fcmenin desteklendi\u011fini ifade etti. Yeni \u00fcr\u00fcnler, \u0130talyan haz\u0131r yemekleri, ma\u011faza i\u00e7i f\u0131r\u0131n ve \u015fark\u00fcteri b\u00f6l\u00fcmlerindeki iyile\u015ftirmelerin daha fazla m\u00fc\u015fteri \u00e7ekti\u011fi vurguland\u0131.<\/p>\n

\u00c7evrimi\u00e7i market uzman\u0131 Ocado<\/b>‘daki sat\u0131\u015flar ise %13,7<\/b> oran\u0131nda artt\u0131. Sipari\u015f edilen \u00fcr\u00fcn say\u0131s\u0131 %10,7<\/b>, sipari\u015f say\u0131s\u0131 ise %11<\/b> y\u00fckseldi.<\/p>\n<\/div>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

\u0130ngiltere\u2019nin k\u00f6kl\u00fc perakende zincirlerinden Marks & Spencer (M&S), kritik Noel ticaret d\u00f6neminde g\u0131da sat\u0131\u015flar\u0131nda g\u00fc\u00e7l\u00fc bir performans sergiledi. Ancak \u015firket, ge\u00e7en y\u0131l ya\u015fanan siber sald\u0131r\u0131n\u0131n art\u00e7\u0131 etkileriyle m\u00fccadele etmeye devam ederken giyim sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131. The Guardian\u2019\u0131n haberine g\u00f6re \u015firket, giyim, ev e\u015fyas\u0131 ve kozmetik birimlerinin “k\u0131r\u0131lgan t\u00fcketici g\u00fcveni ve mevsim normallerinin \u00fczerindeki \u0131l\u0131man hava” ko\u015fullar\u0131ndan olumsuz etkilendi\u011fini a\u00e7\u0131klad\u0131. Siber Sald\u0131r\u0131n\u0131n Uzun Vadeli Etkisi M&S, Kas\u0131m ay\u0131nda yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, siber ihlal nedeniyle \u00e7evrimi\u00e7i sipari\u015flerini alt\u0131 haftadan uzun s\u00fcre durdurmak zorunda kald\u0131\u011f\u0131n\u0131 ve bunun sonucunda 27 Eyl\u00fcl’e kadar olan alt\u0131 ayl\u0131k d\u00f6nemde temel k\u00e2r\u0131n\u0131n yar\u0131 yar\u0131ya azalarak 184,1 milyon sterline d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc […]<\/p>\n","protected":false},"author":11,"featured_media":35136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-35135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=35135"}],"version-history":[{"count":2,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35135\/revisions"}],"predecessor-version":[{"id":35138,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35135\/revisions\/35138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/35136"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=35135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=35135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=35135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}