{"id":35031,"date":"2026-01-05T10:47:39","date_gmt":"2026-01-05T10:47:39","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=35031"},"modified":"2026-01-05T10:47:39","modified_gmt":"2026-01-05T10:47:39","slug":"ingilterede-fast-food-reklam-yasagi-yururluge-girdi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingilterede-fast-food-reklam-yasagi-yururluge-girdi\/","title":{"rendered":"\u0130ngiltere&#8217;de fast food reklam yasa\u011f\u0131 y\u00fcr\u00fcrl\u00fc\u011fe girdi"},"content":{"rendered":"<div id=\"model-response-message-contentr_8eb7a91212193fc7\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"1\">\u0130ngiltere genelinde \u00e7ocukluk \u00e7a\u011f\u0131 obezitesini \u00f6nlemek amac\u0131yla televizyon ve internet platformlar\u0131nda yay\u0131nlanan &#8220;fast food&#8221; reklamlar\u0131na y\u00f6nelik kapsaml\u0131 yasak Pazartesi g\u00fcn\u00fc itibar\u0131yla ba\u015flad\u0131.<\/p>\n<p data-path-to-node=\"2\">PA Media&#8217;n\u0131n haberine g\u00f6re, yeni d\u00fczenleme ya\u011f, tuz ve \u015feker oran\u0131 y\u00fcksek (HFSS) yiyecek ve i\u00e7eceklerin televizyonda saat 21.00&#8217;den \u00f6nce, internet ortam\u0131nda ise herhangi bir saatte reklam\u0131n\u0131n yap\u0131lmas\u0131n\u0131 engelliyor.<\/p>\n<p data-path-to-node=\"3\">Yasak, \u00e7ocuklar\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 olumsuz etkiledi\u011fi d\u00fc\u015f\u00fcn\u00fclen gazl\u0131 i\u00e7ecekler, \u00e7ikolatalar, \u015fekerlemeler, pizzalar ve dondurmalar gibi \u00fcr\u00fcnleri kaps\u0131yor. Sekt\u00f6r temsilcisi <b data-path-to-node=\"3\" data-index-in-node=\"167\">G\u0131da ve \u0130\u00e7ecek Federasyonu (FDF)<\/b>, sa\u011fl\u0131kl\u0131 beslenmeyi desteklemeye kararl\u0131 olduklar\u0131n\u0131 ve Ekim ay\u0131ndan bu yana g\u00f6n\u00fcll\u00fc olarak k\u0131s\u0131tlamalara uyduklar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p><div id=\"briti-2304028713\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<h4 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Yasak kapsam\u0131ndaki \u00fcr\u00fcnler<\/b><\/h4>\n<p data-path-to-node=\"5\">D\u00fczenleme sadece bariz sa\u011fl\u0131ks\u0131z g\u0131dalar\u0131 de\u011fil, baz\u0131 kahvalt\u0131l\u0131k gevrekleri, \u015fekerli ekmek \u00fcr\u00fcnlerini, haz\u0131r yemekleri ve sandvi\u00e7leri de i\u00e7eriyor. Hangi \u00fcr\u00fcnlerin yasak kapsam\u0131nda kalaca\u011f\u0131, besin de\u011ferlerini (doymu\u015f ya\u011f, tuz ve \u015feker oranlar\u0131) temel alan bir <b data-path-to-node=\"5\" data-index-in-node=\"260\">puanlama sistemi<\/b> ile belirleniyor.<\/p>\n<p data-path-to-node=\"6\">Sade yulaf, m\u00fcsli ve granolan\u0131n \u00e7o\u011fu yasaktan etkilenmezken, ilave \u015feker, \u00e7ikolata veya \u015furup i\u00e7eren versiyonlar\u0131 k\u0131s\u0131tlamalara tabi olacak. H\u00fck\u00fcmet, firmalar\u0131n yasakl\u0131 \u00fcr\u00fcnlerin daha sa\u011fl\u0131kl\u0131 versiyonlar\u0131n\u0131 tan\u0131tmaya devam edebilece\u011fini, bunun da \u00fcreticileri daha sa\u011fl\u0131kl\u0131 tarifler geli\u015ftirmeye te\u015fvik edece\u011fini umuyor.<\/p>\n<h4 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Marka reklamlar\u0131 devam edecek<\/b><\/h4>\n<p data-path-to-node=\"8\">Pazarlama ajans\u0131 <b data-path-to-node=\"8\" data-index-in-node=\"17\">Initials CX<\/b>&#8216;in Marka Stratejisi Direkt\u00f6r\u00fc <b data-path-to-node=\"8\" data-index-in-node=\"59\">Josh Tilley<\/b>, \u015firketlerin belirli yasakl\u0131 \u00fcr\u00fcnleri g\u00f6stermeden genel marka reklamlar\u0131n\u0131 yapmaya devam edebilece\u011fini belirtti. Bu durum, <b data-path-to-node=\"8\" data-index-in-node=\"194\">McDonald&#8217;s<\/b> gibi firmalar\u0131n logolar\u0131n\u0131 kullanarak reklam vermeyi s\u00fcrd\u00fcrebilece\u011fi, ancak belirli bir hamburgeri g\u00f6steremeyece\u011fi anlam\u0131na geliyor.<\/p>\n<p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Tilley<\/b>, bu durumun b\u00fcy\u00fck markalar\u0131 daha az etkileyece\u011fini, ancak &#8220;insanlar\u0131 belirli \u00fcr\u00fcnler hakk\u0131nda e\u011fitmeye&#8221; dayal\u0131 reklamlar yapan <b data-path-to-node=\"9\" data-index-in-node=\"134\">k\u00fc\u00e7\u00fck \u015firketlerin<\/b> bu k\u0131s\u0131tlamalardan daha fazla zarar g\u00f6rebilece\u011fini vurgulad\u0131. Yasak sadece sa\u011fl\u0131ks\u0131z \u00fcr\u00fcnlerin g\u00f6r\u00fclebildi\u011fi reklamlar\u0131 kapsad\u0131\u011f\u0131 i\u00e7in, fast food zincirleri marka isimlerini kullanmaya devam edebilecek.<\/p>\n<h4 data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Obezitenin maliyeti 11 milyar sterlin<\/b><\/h4>\n<p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">Ulusal Sa\u011fl\u0131k Servisi (NHS)<\/b> verileri, ilkokula ba\u015flama \u00e7a\u011f\u0131ndaki her <b data-path-to-node=\"11\" data-index-in-node=\"69\">10 \u00e7ocuktan birinin (%9,2)<\/b> obezite ile ya\u015fad\u0131\u011f\u0131n\u0131 ve be\u015f ya\u015f\u0131na kadar her be\u015f \u00e7ocuktan birinde di\u015f \u00e7\u00fcr\u00fcmesi g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ortaya koyuyor. Obezitenin <b data-path-to-node=\"11\" data-index-in-node=\"216\">NHS<\/b>&#8216;e y\u0131ll\u0131k maliyetinin <b data-path-to-node=\"11\" data-index-in-node=\"241\">11 milyar sterlinden<\/b> fazla oldu\u011fu tahmin ediliyor.<\/p>\n<p data-path-to-node=\"12\">H\u00fck\u00fcmet, reklam yasa\u011f\u0131n\u0131n yakla\u015f\u0131k <b data-path-to-node=\"12\" data-index-in-node=\"35\">20.000<\/b> \u00e7ocukluk \u00e7a\u011f\u0131 obezitesi vakas\u0131n\u0131 \u00f6nleyece\u011fini \u00f6ng\u00f6r\u00fcyor. <b data-path-to-node=\"12\" data-index-in-node=\"99\">Hertfordshire \u00dcniversitesi<\/b>&#8216;nden Profes\u00f6r <b data-path-to-node=\"12\" data-index-in-node=\"140\">Katherine Brown<\/b>, yasa\u011f\u0131n &#8220;gecikmi\u015f ama do\u011fru y\u00f6nde at\u0131lm\u0131\u015f bir ad\u0131m&#8221; oldu\u011funu belirterek, \u00e7ocuklar\u0131n sa\u011fl\u0131ks\u0131z g\u0131dalar\u0131n agresif pazarlamas\u0131na kar\u015f\u0131 olduk\u00e7a savunmas\u0131z oldu\u011funu ifade etti.<\/p>\n<p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">G\u0131da ve \u0130\u00e7ecek Federasyonu<\/b>, \u00fcreticilerin daha sa\u011fl\u0131kl\u0131 \u00fcr\u00fcnler geli\u015ftirmeye yat\u0131r\u0131m yapmaya devam etti\u011fini ve \u00fcyelerinin \u00fcr\u00fcnlerindeki tuz ve \u015feker oranlar\u0131n\u0131n on y\u0131l \u00f6ncesine g\u00f6re <b data-path-to-node=\"13\" data-index-in-node=\"181\">\u00fc\u00e7te bir<\/b> oran\u0131nda azald\u0131\u011f\u0131n\u0131 belirtti. Yeni kurallara uymayan firmalar, <b data-path-to-node=\"13\" data-index-in-node=\"253\">Reklam Standartlar\u0131 Kurumu (ASA)<\/b> taraf\u0131ndan yapt\u0131r\u0131mlarla kar\u015f\u0131 kar\u015f\u0131ya kalacak.<\/p>\n<\/div>\n<div id=\"briti-4182757838\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130ngiltere genelinde \u00e7ocukluk \u00e7a\u011f\u0131 obezitesini \u00f6nlemek amac\u0131yla televizyon ve internet platformlar\u0131nda yay\u0131nlanan &#8220;fast food&#8221; reklamlar\u0131na y\u00f6nelik kapsaml\u0131 yasak Pazartesi g\u00fcn\u00fc itibar\u0131yla ba\u015flad\u0131. PA Media&#8217;n\u0131n haberine g\u00f6re, yeni d\u00fczenleme ya\u011f, tuz ve \u015feker oran\u0131 y\u00fcksek (HFSS) yiyecek ve i\u00e7eceklerin televizyonda saat 21.00&#8217;den \u00f6nce, internet ortam\u0131nda ise herhangi bir saatte reklam\u0131n\u0131n yap\u0131lmas\u0131n\u0131 engelliyor. Yasak, \u00e7ocuklar\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 olumsuz etkiledi\u011fi d\u00fc\u015f\u00fcn\u00fclen gazl\u0131 i\u00e7ecekler, \u00e7ikolatalar, \u015fekerlemeler, pizzalar ve dondurmalar gibi \u00fcr\u00fcnleri kaps\u0131yor. Sekt\u00f6r temsilcisi G\u0131da ve \u0130\u00e7ecek Federasyonu (FDF), sa\u011fl\u0131kl\u0131 beslenmeyi desteklemeye kararl\u0131 olduklar\u0131n\u0131 ve Ekim ay\u0131ndan bu yana g\u00f6n\u00fcll\u00fc olarak k\u0131s\u0131tlamalara uyduklar\u0131n\u0131 a\u00e7\u0131klad\u0131. Yasak kapsam\u0131ndaki \u00fcr\u00fcnler D\u00fczenleme sadece bariz sa\u011fl\u0131ks\u0131z g\u0131dalar\u0131 de\u011fil, baz\u0131 kahvalt\u0131l\u0131k [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":35032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-35031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=35031"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35031\/revisions"}],"predecessor-version":[{"id":35033,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/35031\/revisions\/35033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/35032"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=35031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=35031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=35031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}