{"id":34701,"date":"2025-12-25T12:00:35","date_gmt":"2025-12-25T12:00:35","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=34701"},"modified":"2025-12-25T12:00:35","modified_gmt":"2025-12-25T12:00:35","slug":"ingiltereden-sosyal-medya-fenomenlerine-yarim-milyon-sterlin-harcama","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingiltereden-sosyal-medya-fenomenlerine-yarim-milyon-sterlin-harcama\/","title":{"rendered":"\u0130ngiltere&#8217;den Sosyal Medya Fenomenlerine Yar\u0131m Milyon Sterlin Harcama"},"content":{"rendered":"<div id=\"model-response-message-contentr_a52e67791f6325f9\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\" aria-live=\"off\" aria-busy=\"false\">\n<p data-path-to-node=\"2\">\u0130ngiltere h\u00fck\u00fcmeti, \u00e7evre ve sosyal refah gibi konulardaki kampanyalar\u0131n\u0131 tan\u0131tmak i\u00e7in sosyal medya fenomenlerini kullanmaya devam ediyor. H\u00fck\u00fcmetin bu ama\u00e7la 2024 y\u0131l\u0131ndan bu yana yar\u0131m milyon sterlinden fazla harcama yapt\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">The Guardian\u2019\u0131n haberine g\u00f6re<\/b>, Bilgi Edinme \u00d6zg\u00fcrl\u00fc\u011f\u00fc (FoI) talebiyle elde edilen veriler, bakanl\u0131klar\u0131n kampanyalar\u0131n\u0131 sunmak i\u00e7in sosyal medya ki\u015filiklerini kullan\u0131m\u0131nda belirgin bir art\u0131\u015f oldu\u011funu g\u00f6steriyor.<\/p>\n<h4 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Gen\u00e7lere Ula\u015fmak \u0130\u00e7in TikTok Stratejisi<\/b><\/h4>\n<p data-path-to-node=\"5\">Harcamalar kapsam\u0131nda 2024&#8217;ten bu yana toplam <b data-path-to-node=\"5\" data-index-in-node=\"46\">215 fenomen<\/b> i\u015fe al\u0131nd\u0131. Bu say\u0131 2024&#8217;te <b data-path-to-node=\"5\" data-index-in-node=\"86\">89<\/b> iken, 2025 y\u0131l\u0131nda <b data-path-to-node=\"5\" data-index-in-node=\"108\">126<\/b>&#8216;ya y\u00fckseldi. Bu hamle, h\u00fck\u00fcmetin <b data-path-to-node=\"5\" data-index-in-node=\"145\">TikTok<\/b> gibi platformlar arac\u0131l\u0131\u011f\u0131yla gen\u00e7lere ula\u015fma giri\u015fimi olarak de\u011ferlendiriliyor.<\/p><div id=\"briti-10743707\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<h4 data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">E\u011fitim Bakanl\u0131\u011f\u0131 Harcamalarda Lider<\/b><\/h4>\n<p data-path-to-node=\"7\">Veri sa\u011flayan h\u00fck\u00fcmet birimleri aras\u0131nda en b\u00fcy\u00fck harcamay\u0131 <b data-path-to-node=\"7\" data-index-in-node=\"60\">E\u011fitim Bakanl\u0131\u011f\u0131<\/b> yapt\u0131. Bakanl\u0131k, 2024&#8217;ten bu yana <b data-path-to-node=\"7\" data-index-in-node=\"111\">350.000 sterlin<\/b> harcad\u0131 ve ge\u00e7en y\u0131l 26 olan fenomen say\u0131s\u0131n\u0131 bu y\u0131l <b data-path-to-node=\"7\" data-index-in-node=\"180\">53<\/b>&#8216;e \u00e7\u0131kard\u0131.<\/p>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">\u0130\u00e7i\u015fleri Bakanl\u0131\u011f\u0131<\/b>, <b data-path-to-node=\"8\" data-index-in-node=\"20\">Adalet Bakanl\u0131\u011f\u0131<\/b>, <b data-path-to-node=\"8\" data-index-in-node=\"38\">Savunma Bakanl\u0131\u011f\u0131<\/b> ve <b data-path-to-node=\"8\" data-index-in-node=\"59\">\u00c7al\u0131\u015fma ve Emeklilik Bakanl\u0131\u011f\u0131 (DWP)<\/b> da fenomenleri en \u00e7ok kullanan kurumlar aras\u0131nda yer ald\u0131.<\/p>\n<h4 data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Bas\u0131n Brifinglerinde K\u0131s\u0131tlama Tart\u0131\u015fmas\u0131<\/b><\/h4>\n<p data-path-to-node=\"10\">H\u00fck\u00fcmet, <b data-path-to-node=\"10\" data-index-in-node=\"9\">Downing Street<\/b> bas\u0131n lobisi sisteminde yapt\u0131\u011f\u0131 k\u00f6kl\u00fc de\u011fi\u015fiklikler nedeniyle gazetecilerin ele\u015ftirileriyle kar\u015f\u0131 kar\u015f\u0131ya. Downing Street \u0130leti\u015fim Direkt\u00f6r\u00fc <b data-path-to-node=\"10\" data-index-in-node=\"165\">Tim Allan<\/b>, g\u00fcnl\u00fck lobi brifinglerinin yeni y\u0131lda yar\u0131ya indirilece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n<p data-path-to-node=\"11\">Gazetecilerin soru sorabildi\u011fi \u00f6\u011fleden sonra brifingleri tamamen kald\u0131r\u0131l\u0131rken, sabah toplant\u0131lar\u0131n\u0131n yerini bazen i\u00e7erik \u00fcreticilerine a\u00e7\u0131k bas\u0131n toplant\u0131lar\u0131 alacak.<\/p>\n<h4 data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">Bakanlardan Fenomenlere Yak\u0131n Markaj<\/b><\/h4>\n<p data-path-to-node=\"13\">Bakanlar, gen\u00e7 kitlelerin tan\u0131d\u0131\u011f\u0131 isimlerle giderek daha fazla etkile\u015fime giriyor. Brezilya\u2019daki <b data-path-to-node=\"13\" data-index-in-node=\"98\">Cop30<\/b> iklim zirvesi s\u0131ras\u0131nda bilim insan\u0131 <b data-path-to-node=\"13\" data-index-in-node=\"141\">Simon Clark<\/b>, Ba\u015fbakan <b data-path-to-node=\"13\" data-index-in-node=\"163\">Keir Starmer<\/b> ile yapt\u0131\u011f\u0131 g\u00f6r\u00fc\u015fmeyi Instagram\u2019da yay\u0131nlad\u0131.<\/p>\n<p data-path-to-node=\"14\">Kampanyac\u0131 <b data-path-to-node=\"14\" data-index-in-node=\"11\">Anna Whitehouse<\/b>, E\u011fitim Bakan\u0131 <b data-path-to-node=\"14\" data-index-in-node=\"42\">Bridget Phillipson<\/b> ile \u00e7ocuk bak\u0131m sistemi \u00fczerine yapt\u0131\u011f\u0131 g\u00f6r\u00fc\u015fmeyi payla\u015f\u0131rken; finans fenomenleri <b data-path-to-node=\"14\" data-index-in-node=\"143\">Cameron Smith<\/b> ve <b data-path-to-node=\"14\" data-index-in-node=\"160\">Abi Foster<\/b>, Maliye Bakan\u0131 <b data-path-to-node=\"14\" data-index-in-node=\"186\">Rachel Reeves<\/b>\u2019in bas\u0131n toplant\u0131s\u0131nda \u00f6n s\u0131ralarda yer ald\u0131.<\/p>\n<p data-path-to-node=\"15\"><b data-path-to-node=\"15\" data-index-in-node=\"0\">\u00c7al\u0131\u015fma ve Emeklilik Bakanl\u0131\u011f\u0131<\/b>, savunmas\u0131z hanelere y\u00f6nelik yard\u0131mlar\u0131 duyurmak amac\u0131yla bu y\u0131l sekiz fenomene <b data-path-to-node=\"15\" data-index-in-node=\"111\">120.023 sterlin<\/b> \u00f6dedi. <b data-path-to-node=\"15\" data-index-in-node=\"134\">\u0130\u015f ve Ticaret Bakanl\u0131\u011f\u0131<\/b> ise 2025 y\u0131l\u0131nda <b data-path-to-node=\"15\" data-index-in-node=\"175\">39.700 sterlin<\/b> harcad\u0131. <b data-path-to-node=\"15\" data-index-in-node=\"199\">Adalet Bakanl\u0131\u011f\u0131<\/b> da hapishane ve \u015fartl\u0131 tahliye memuru al\u0131mlar\u0131n\u0131 te\u015fvik etmek i\u00e7in 2024&#8217;ten bu yana <b data-path-to-node=\"15\" data-index-in-node=\"300\">12 sosyal medya fenomeni<\/b> ile \u00e7al\u0131\u015ft\u0131.<\/p>\n<\/div>\n<div id=\"briti-4194795015\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130ngiltere h\u00fck\u00fcmeti, \u00e7evre ve sosyal refah gibi konulardaki kampanyalar\u0131n\u0131 tan\u0131tmak i\u00e7in sosyal medya fenomenlerini kullanmaya devam ediyor. H\u00fck\u00fcmetin bu ama\u00e7la 2024 y\u0131l\u0131ndan bu yana yar\u0131m milyon sterlinden fazla harcama yapt\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. The Guardian\u2019\u0131n haberine g\u00f6re, Bilgi Edinme \u00d6zg\u00fcrl\u00fc\u011f\u00fc (FoI) talebiyle elde edilen veriler, bakanl\u0131klar\u0131n kampanyalar\u0131n\u0131 sunmak i\u00e7in sosyal medya ki\u015filiklerini kullan\u0131m\u0131nda belirgin bir art\u0131\u015f oldu\u011funu g\u00f6steriyor. Gen\u00e7lere Ula\u015fmak \u0130\u00e7in TikTok Stratejisi Harcamalar kapsam\u0131nda 2024&#8217;ten bu yana toplam 215 fenomen i\u015fe al\u0131nd\u0131. Bu say\u0131 2024&#8217;te 89 iken, 2025 y\u0131l\u0131nda 126&#8216;ya y\u00fckseldi. Bu hamle, h\u00fck\u00fcmetin TikTok gibi platformlar arac\u0131l\u0131\u011f\u0131yla gen\u00e7lere ula\u015fma giri\u015fimi olarak de\u011ferlendiriliyor. E\u011fitim Bakanl\u0131\u011f\u0131 Harcamalarda Lider Veri sa\u011flayan h\u00fck\u00fcmet [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":34702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-34701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=34701"}],"version-history":[{"count":2,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34701\/revisions"}],"predecessor-version":[{"id":34704,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34701\/revisions\/34704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/34702"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=34701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=34701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=34701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}