{"id":34643,"date":"2025-12-24T09:17:24","date_gmt":"2025-12-24T09:17:24","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=34643"},"modified":"2025-12-24T09:17:24","modified_gmt":"2025-12-24T09:17:24","slug":"ingilterede-tren-biletlerine-yaniltici-reklam-yasagi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingilterede-tren-biletlerine-yaniltici-reklam-yasagi\/","title":{"rendered":"\u0130ngiltere&#8217;de tren biletlerine &#8216;yan\u0131lt\u0131c\u0131 reklam&#8217; yasa\u011f\u0131"},"content":{"rendered":"<div id=\"model-response-message-contentr_3e3483d52f9b6961\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"1\">Tren \u015firketleri, bilet sat\u0131\u015f sitelerinde yer alan fiyat iddialar\u0131 nedeniyle uyar\u0131ld\u0131. Reklam denetleme kurumu, \u00fc\u00e7 sat\u0131c\u0131n\u0131n reklamlar\u0131n\u0131 yan\u0131lt\u0131c\u0131 bularak yasaklama karar\u0131 ald\u0131.<\/p>\n<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">The Guardian<\/b>\u2019\u0131n haberine g\u00f6re, <b data-path-to-node=\"2\" data-index-in-node=\"31\">Advertising Standards Authority (ASA)<\/b>; <b data-path-to-node=\"2\" data-index-in-node=\"70\">ScotRail<\/b>, <b data-path-to-node=\"2\" data-index-in-node=\"80\">Greater Anglia<\/b> ve \u00fc\u00e7\u00fcnc\u00fc taraf bilet sat\u0131\u015f sitesi <b data-path-to-node=\"2\" data-index-in-node=\"130\">My Train Ticket<\/b> \u00fczerinden yap\u0131lan rezervasyon iddialar\u0131n\u0131n yan\u0131lt\u0131c\u0131 oldu\u011funa h\u00fckmetti.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">ASA<\/b>, her \u00fc\u00e7 vakada da \u015firketlerin, m\u00fc\u015fterilere &#8220;mevcut en d\u00fc\u015f\u00fck fiyat\u0131&#8221; sunduklar\u0131na dair yeterli kan\u0131t sa\u011flayamad\u0131\u011f\u0131n\u0131 belirtti.<\/p><div id=\"briti-1867137462\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<h4 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">\u015eirketlerin iddialar\u0131 ger\u00e7e\u011fi yans\u0131tm\u0131yor<\/b><\/h4>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">ScotRail<\/b> web sitesinde m\u00fc\u015fterilere &#8220;en ucuz biletleri al\u0131n&#8221;, &#8220;en iyi fiyat i\u00e7in do\u011frudan rezervasyon yap\u0131n&#8221; ve &#8220;fiyatta rakipsiz&#8221; gibi ifadeler kullan\u0131l\u0131yordu. <b data-path-to-node=\"5\" data-index-in-node=\"160\">Greater Anglia<\/b> ise &#8220;en d\u00fc\u015f\u00fck fiyatlar i\u00e7in do\u011frudan rezervasyon&#8221; iddias\u0131nda bulunuyordu.<\/p>\n<p data-path-to-node=\"6\">Her iki firma da sitelerinin o g\u00fcn i\u00e7in mevcut en ucuz fiyatlar\u0131 vurgulad\u0131\u011f\u0131n\u0131 ve rezervasyon \u00fccreti almad\u0131\u011f\u0131n\u0131 savundu.<\/p>\n<p data-path-to-node=\"7\">Ancak <b data-path-to-node=\"7\" data-index-in-node=\"6\">ASA<\/b>, &#8220;en iyi fiyat&#8221; iddialar\u0131n\u0131n, sat\u0131c\u0131lar\u0131n rakiplerin fiyatlar\u0131n\u0131 sadece e\u015fle\u015ftirmekle kalmay\u0131p, &#8220;her zaman daha iyi fiyat sunaca\u011f\u0131n\u0131&#8221; g\u00f6sterecek kan\u0131tlarla desteklenmesi gerekti\u011fini vurgulad\u0131.<\/p>\n<p data-path-to-node=\"8\">Kurum ayr\u0131ca, <b data-path-to-node=\"8\" data-index-in-node=\"14\">Greater Anglia<\/b>\u2019n\u0131n sundu\u011fu fiyatlar\u0131n baz\u0131 durumlarda &#8220;split ticketing&#8221; (yolculu\u011fun b\u00f6l\u00fcmleri i\u00e7in ayr\u0131 biletler alma) y\u00f6ntemiyle daha ucuza mal edilebilece\u011fini tespit etti.<\/p>\n<h4 data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Sekt\u00f6r kurallar\u0131 ve \u00f6nceki kararlar<\/b><\/h4>\n<p data-path-to-node=\"10\">Bu kararlar, A\u011fustos ay\u0131nda <b data-path-to-node=\"10\" data-index-in-node=\"28\">Trainline<\/b> aleyhine verilen benzer bir h\u00fckm\u00fc takip ediyor. <b data-path-to-node=\"10\" data-index-in-node=\"86\">ASA<\/b>, o d\u00f6nemde de <b data-path-to-node=\"10\" data-index-in-node=\"104\">Trainline<\/b>\u2019\u0131n m\u00fc\u015fterilere ba\u015fka yerde daha ucuz fiyat bulamayacaklar\u0131n\u0131 vaat ederek kurallar\u0131 ihlal etti\u011fine karar vermi\u015fti.<\/p>\n<p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">ScotRail<\/b> Ticari Direkt\u00f6r\u00fc <b data-path-to-node=\"11\" data-index-in-node=\"26\">Claire Dickie<\/b>, konuyla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, m\u00fc\u015fterilere her zaman a\u00e7\u0131k ve do\u011fru bilgi sa\u011flamay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 belirterek, web sitesi mesajlar\u0131n\u0131n <b data-path-to-node=\"11\" data-index-in-node=\"180\">ASA<\/b> gerekliliklerini tam olarak yans\u0131tmamas\u0131ndan \u00fcz\u00fcnt\u00fc duyduklar\u0131n\u0131 ifade etti.<\/p>\n<p data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">My Train Ticket<\/b> ise <b data-path-to-node=\"12\" data-index-in-node=\"20\">ASA<\/b>\u2019n\u0131n karar\u0131n\u0131 memnuniyetle kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 ve m\u00fc\u015fterilerine do\u011fru, a\u00e7\u0131k ve tarafs\u0131z bilgi sa\u011flamak i\u00e7in web sitesini d\u00fczenli olarak g\u00fcncelledi\u011fini belirtti.<\/p>\n<h4 data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">H\u00fck\u00fcmetten yeni biletleme sistemi s\u00f6z\u00fc<\/b><\/h4>\n<p data-path-to-node=\"14\">\u015eikayeti yapan demiryolu aktivisti <b data-path-to-node=\"14\" data-index-in-node=\"35\">George Eckton<\/b>, karar\u0131n \u00f6nemli oldu\u011funu vurgulayarak, \u015firketlerin kendi sitelerinde bile en d\u00fc\u015f\u00fck fiyat\u0131 kan\u0131tlayamad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p data-path-to-node=\"15\"><b data-path-to-node=\"15\" data-index-in-node=\"0\">Eckton<\/b>, &#8220;Yolcular, &#8216;en iyi fiyat&#8217; iddias\u0131n\u0131n ger\u00e7ekten do\u011fru olup olmad\u0131\u011f\u0131n\u0131 ikinci kez sorgulamak zorunda kalmamal\u0131&#8221; ifadelerini kulland\u0131.<\/p>\n<p data-path-to-node=\"16\"><b data-path-to-node=\"16\" data-index-in-node=\"0\">Greater Anglia<\/b> yorum yapmay\u0131 reddederken, <b data-path-to-node=\"16\" data-index-in-node=\"42\">ASA<\/b> karar\u0131n\u0131n ard\u0131ndan web sitesindeki ifadeleri de\u011fi\u015ftirdi.<\/p>\n<p data-path-to-node=\"17\">H\u00fck\u00fcmet ise karma\u015f\u0131k bilet sistemini elden ge\u00e7irmeyi ve <b data-path-to-node=\"17\" data-index-in-node=\"56\">Great British Railways<\/b> kurulumuyla birlikte kendi ulusal biletleme web sitesini olu\u015fturmay\u0131 taahh\u00fct ediyor.<\/p>\n<\/div>\n<div id=\"briti-533543899\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Tren \u015firketleri, bilet sat\u0131\u015f sitelerinde yer alan fiyat iddialar\u0131 nedeniyle uyar\u0131ld\u0131. Reklam denetleme kurumu, \u00fc\u00e7 sat\u0131c\u0131n\u0131n reklamlar\u0131n\u0131 yan\u0131lt\u0131c\u0131 bularak yasaklama karar\u0131 ald\u0131. The Guardian\u2019\u0131n haberine g\u00f6re, Advertising Standards Authority (ASA); ScotRail, Greater Anglia ve \u00fc\u00e7\u00fcnc\u00fc taraf bilet sat\u0131\u015f sitesi My Train Ticket \u00fczerinden yap\u0131lan rezervasyon iddialar\u0131n\u0131n yan\u0131lt\u0131c\u0131 oldu\u011funa h\u00fckmetti. ASA, her \u00fc\u00e7 vakada da \u015firketlerin, m\u00fc\u015fterilere &#8220;mevcut en d\u00fc\u015f\u00fck fiyat\u0131&#8221; sunduklar\u0131na dair yeterli kan\u0131t sa\u011flayamad\u0131\u011f\u0131n\u0131 belirtti. \u015eirketlerin iddialar\u0131 ger\u00e7e\u011fi yans\u0131tm\u0131yor ScotRail web sitesinde m\u00fc\u015fterilere &#8220;en ucuz biletleri al\u0131n&#8221;, &#8220;en iyi fiyat i\u00e7in do\u011frudan rezervasyon yap\u0131n&#8221; ve &#8220;fiyatta rakipsiz&#8221; gibi ifadeler kullan\u0131l\u0131yordu. Greater Anglia ise &#8220;en d\u00fc\u015f\u00fck fiyatlar i\u00e7in do\u011frudan rezervasyon&#8221; [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":34644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-34643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=34643"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34643\/revisions"}],"predecessor-version":[{"id":34645,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34643\/revisions\/34645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/34644"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=34643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=34643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=34643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}