{"id":34352,"date":"2025-12-17T11:18:20","date_gmt":"2025-12-17T11:18:20","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=34352"},"modified":"2025-12-17T11:29:36","modified_gmt":"2025-12-17T11:29:36","slug":"ingilterede-yeni-anneleri-hedef-alan-reklamlara-yasak","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingilterede-yeni-anneleri-hedef-alan-reklamlara-yasak\/","title":{"rendered":"\u0130ngiltere&#8217;de Yeni Anneleri Hedef Alan Reklamlara Yasak"},"content":{"rendered":"<div id=\"model-response-message-contentr_0faa076e59abf0fc\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"1\">\u0130ngiltere\u2019de reklam denetleme kurulu, yeni do\u011fum yapm\u0131\u015f anneleri hedef alarak zay\u0131flama i\u011fneleri pazarlayan sosyal medya reklamlar\u0131na yasak getirdi. <b>Reklam Standartlar\u0131 Kurumu (ASA)<\/b>, bu reklamlar\u0131n sorumsuzca davrand\u0131\u011f\u0131n\u0131 ve beden alg\u0131s\u0131 \u00fczerindeki g\u00fcvensizlikleri istismar etti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n<p data-path-to-node=\"2\"><b>BBC<\/b>\u2019nin haberine g\u00f6re; <b>MedExpress<\/b>, <b>SkinnyJab<\/b> ve <b>CheqUp<\/b> adl\u0131 firmalara ait reklamlar, zararl\u0131 cinsiyet kal\u0131plar\u0131n\u0131 kulland\u0131klar\u0131 gerek\u00e7esiyle yay\u0131ndan kald\u0131r\u0131ld\u0131.<\/p>\n<h4 data-path-to-node=\"3\"><b>Zararl\u0131 Stereotipler ve G\u00fcvenlik Riski<\/b><\/h4>\n<p data-path-to-node=\"4\">Yasaklanan reklamlardan biri olan <b>MedExpress<\/b>\u2019in Instagram payla\u015f\u0131m\u0131nda, aynada foto\u011fraf \u00e7eken bir kad\u0131n\u0131n g\u00f6rseline yer verilerek, do\u011fum sonras\u0131 kilolar\u0131n t\u0131bbi y\u00f6ntemlerle verilebilece\u011fi mesaj\u0131 i\u015flendi. ASA, bu reklam\u0131n kad\u0131nlar\u0131n do\u011fumdan hemen sonra kilo vermesi gerekti\u011fi y\u00f6n\u00fcnde bask\u0131 olu\u015fturdu\u011funu ve bunun sorumsuzluk oldu\u011funu vurgulad\u0131.<\/p><div id=\"briti-4094871751\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p data-path-to-node=\"5\">Ayr\u0131ca kurum, s\u00f6z konusu zay\u0131flama ila\u00e7lar\u0131n\u0131n emziren anneler i\u00e7in g\u00fcvenlik uyar\u0131s\u0131 ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekerek, bu t\u00fcr bir pazarlaman\u0131n sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan risk te\u015fkil etti\u011fini belirtti.<\/p>\n<p data-path-to-node=\"6\"><b>CheqUp<\/b> taraf\u0131ndan yay\u0131nlanan bir di\u011fer reklamda ise aynaya bakan bir kad\u0131n\u0131n, &#8220;odadaki en kilolu ki\u015fi olmak istemedi\u011fi&#8221; y\u00f6n\u00fcndeki ifadelerine yer verildi. ASA, bu reklam\u0131n kilo ile ilgili bir damgalama yaratt\u0131\u011f\u0131n\u0131 ve sa\u011fl\u0131k yerine fiziksel g\u00f6r\u00fcn\u00fcme odakland\u0131\u011f\u0131n\u0131 tespit etti.<\/p>\n<h4 data-path-to-node=\"7\"><b>Re\u00e7eteli \u0130la\u00e7lar\u0131n Reklam\u0131 Yasak<\/b><\/h4>\n<p data-path-to-node=\"8\">Birle\u015fik Krall\u0131k yasalar\u0131na g\u00f6re, <b>re\u00e7eteli zay\u0131flama ila\u00e7lar\u0131n\u0131n<\/b> halka do\u011frudan reklam\u0131n\u0131n yap\u0131lmas\u0131 yasa d\u0131\u015f\u0131d\u0131r. ASA, <b>SkinnyJab<\/b> firmas\u0131n\u0131n kurucusunun yer ald\u0131\u011f\u0131 ve bilgilendirme ama\u00e7l\u0131 oldu\u011fu iddia edilen videonun asl\u0131nda bir reklam niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131na h\u00fckmetti.<\/p>\n<p data-path-to-node=\"9\">Kurum, bu t\u00fcr i\u00e7eriklerin re\u00e7eteli ila\u00e7lar\u0131n tan\u0131t\u0131m\u0131 anlam\u0131na geldi\u011fini belirterek, firmalar\u0131n gelecekte bu t\u00fcr pazarlama faaliyetlerinde bulunamayaca\u011f\u0131n\u0131 bildirdi.<\/p>\n<p data-path-to-node=\"10\">D\u00fcnya genelinde milyarlarca dolarl\u0131k bir pazara ula\u015fan zay\u0131flama i\u011fneleri, <b>Elon Musk<\/b> ve <b>Adele<\/b> gibi \u00fcnl\u00fc isimlerin kullanmas\u0131yla pop\u00fclaritesini art\u0131rm\u0131\u015ft\u0131. Ancak uzmanlar, diyabet kontrol\u00fc i\u00e7in geli\u015ftirilen bu ila\u00e7lar\u0131n kozmetik ama\u00e7l\u0131 kullan\u0131m\u0131n\u0131n yaratt\u0131\u011f\u0131 risklere kar\u015f\u0131 uyar\u0131da bulunuyor.<\/p>\n<h4 data-path-to-node=\"11\"><b>Firmalar Karara Uydu<\/b><\/h4>\n<p data-path-to-node=\"12\">ASA\u2019n\u0131n karar\u0131 sonras\u0131 a\u00e7\u0131klama yapan <b>MedExpress<\/b>, yasaklanan reklam\u0131n kald\u0131r\u0131ld\u0131\u011f\u0131n\u0131 ve \u015firket i\u00e7i onay s\u00fcre\u00e7lerinin daha hassas hale getirildi\u011fini duyurdu.<\/p>\n<p data-path-to-node=\"13\">Benzer \u015fekilde <b>CheqUp<\/b> ve <b>SkinnyJab<\/b> yetkilileri de karara uyduklar\u0131n\u0131, reklamlar\u0131n yay\u0131ndan \u00e7ekildi\u011fini ve pazarlama dillerini g\u00f6zden ge\u00e7irdiklerini ifade etti. Firmalar, reklamc\u0131l\u0131kta daha etik bir yakla\u015f\u0131m benimseyecekleri taahh\u00fcd\u00fcnde bulundu.<\/p>\n<\/div>\n<div id=\"briti-205621576\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130ngiltere\u2019de reklam denetleme kurulu, yeni do\u011fum yapm\u0131\u015f anneleri hedef alarak zay\u0131flama i\u011fneleri pazarlayan sosyal medya reklamlar\u0131na yasak getirdi. Reklam Standartlar\u0131 Kurumu (ASA), bu reklamlar\u0131n sorumsuzca davrand\u0131\u011f\u0131n\u0131 ve beden alg\u0131s\u0131 \u00fczerindeki g\u00fcvensizlikleri istismar etti\u011fini a\u00e7\u0131klad\u0131. BBC\u2019nin haberine g\u00f6re; MedExpress, SkinnyJab ve CheqUp adl\u0131 firmalara ait reklamlar, zararl\u0131 cinsiyet kal\u0131plar\u0131n\u0131 kulland\u0131klar\u0131 gerek\u00e7esiyle yay\u0131ndan kald\u0131r\u0131ld\u0131. Zararl\u0131 Stereotipler ve G\u00fcvenlik Riski Yasaklanan reklamlardan biri olan MedExpress\u2019in Instagram payla\u015f\u0131m\u0131nda, aynada foto\u011fraf \u00e7eken bir kad\u0131n\u0131n g\u00f6rseline yer verilerek, do\u011fum sonras\u0131 kilolar\u0131n t\u0131bbi y\u00f6ntemlerle verilebilece\u011fi mesaj\u0131 i\u015flendi. ASA, bu reklam\u0131n kad\u0131nlar\u0131n do\u011fumdan hemen sonra kilo vermesi gerekti\u011fi y\u00f6n\u00fcnde bask\u0131 olu\u015fturdu\u011funu ve bunun sorumsuzluk oldu\u011funu vurgulad\u0131. Ayr\u0131ca kurum, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":34355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-34352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=34352"}],"version-history":[{"count":2,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34352\/revisions"}],"predecessor-version":[{"id":34354,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/34352\/revisions\/34354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/34355"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=34352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=34352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=34352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}