{"id":33833,"date":"2025-11-25T16:43:09","date_gmt":"2025-11-25T16:43:09","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=33833"},"modified":"2025-11-25T19:27:29","modified_gmt":"2025-11-25T19:27:29","slug":"moka-united-ceosu-halim-memis-ruut-ingilterede-sme-odakli-dijital-bankaciliga-giriyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/moka-united-ceosu-halim-memis-ruut-ingilterede-sme-odakli-dijital-bankaciliga-giriyor\/","title":{"rendered":"Moka United ve RUUT CEO&#8217;su Halim Memi\u015f: RUUT \u0130ngiltere\u2019de SME Odakl\u0131 Dijital Bankac\u0131l\u0131\u011fa Giriyor"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Moka United ve RUUT CEO\u2019su Halim Memi\u015f: RUUT \u0130ngiltere\u2019de SME Odakl\u0131 Dijital Bankac\u0131l\u0131\u011fa Giriyor\" src=\"https:\/\/www.youtube.com\/embed\/cRw9QIulGUM\" width=\"864\" height=\"486\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<strong>Moka United CEO\u2019su<\/strong> <strong>Halim Memi\u015f<\/strong>, BYTV\u2019nin <strong>\u201cAylin Alkan ile Global A\u00e7\u0131l\u0131m\u201d<\/strong> program\u0131nda \u0130ngiltere\u2019de dijital bankac\u0131l\u0131k, lisans s\u00fcre\u00e7leri ve T\u00fcrk fintechlerinin pazara giri\u015f stratejilerini de\u011ferlendirdi. Sistem Global katk\u0131lar\u0131yla haz\u0131rlanan ve Londonist Investments Global\u2019in Canary Wharf&#8217;taki merkezinde \u00e7ekilen programda, \u015firketin 2025\u2019te \u0130ngiltere\u2019de bireysel ve KOB\u0130 odakl\u0131 dijital bankac\u0131l\u0131k \u00e7\u00f6z\u00fcmlerini devreye almay\u0131 planlad\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n<div id=\"attachment_33836\" style=\"width: 2058px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33836\" class=\"wp-image-33836 size-full\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/11\/aylin-alkan.jpg\" alt=\"\" width=\"2048\" height=\"1365\" title=\"\"><p id=\"caption-attachment-33836\" class=\"wp-caption-text\">AYL\u0130N ALKAN Sistem Global Global Deskler Koordinat\u00f6r\u00fc Uluslararas\u0131 B\u00fcy\u00fcme Dan\u0131\u015fman\u0131<\/p><\/div>\n<h4>Moka ve United Payment Birle\u015fmesi<\/h4>\n<p>Halim Memi\u015f, Moka ve United Payment\u2019\u0131n 1 Nisan 2025\u2019te Moka United unvan\u0131 alt\u0131nda resmen birle\u015fti\u011fini, s\u00fcrecin Rekabet Kurumu, Merkez Bankas\u0131 ve BDDK onaylar\u0131yla tamamland\u0131\u011f\u0131n\u0131 belirtti. 2021\u2019de \u0130\u015f Bankas\u0131 taraf\u0131ndan sat\u0131n al\u0131nan Moka ile OYAK Grubu yat\u0131r\u0131m\u0131 United Payment\u2019\u0131n birle\u015fmesiyle \u015firket, T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra Azerbaycan, G\u00fcrcistan ve \u00d6zbekistan\u2019da da faaliyet g\u00f6steren geni\u015f bir fintek yap\u0131s\u0131na d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33835\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/11\/1763500918648.jpeg\" alt=\"\" width=\"2048\" height=\"1152\" title=\"\"><\/p>\n<h4>\u0130ngiltere Pazar\u0131nda Sat\u0131n Alma Stratejisi<\/h4>\n<p>Halim Memi\u015f, \u0130ngiltere\u2019de lisans s\u00fcre\u00e7lerinin uzunlu\u011fu nedeniyle pazara giri\u015fte ikinci bir yol tercih ettiklerini ifade etti. Bu kapsamda <strong>Affiniture Cards Limited\u2019<\/strong>i sat\u0131n ald\u0131klar\u0131n\u0131 ve mevcut lisans yap\u0131s\u0131yla \u0130ngiltere\u2019de h\u0131zl\u0131ca faaliyet g\u00f6sterebilir hale geldiklerini s\u00f6yledi. \u015eirket, \u015fu anda 5 bine yak\u0131n KOB\u0130\u2019ye hizmet veren bu yap\u0131y\u0131 kendi teknolojileriyle birle\u015ftirerek geni\u015fletmeyi hedefliyor.<\/p><div id=\"briti-2616581344\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33839\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/11\/1763500917999.jpeg\" alt=\"\" width=\"2048\" height=\"1365\" title=\"\"><\/p>\n<h4>Neden \u0130ngiltere?<\/h4>\n<p>\u0130ngiltere\u2019nin Brexit sonras\u0131nda bile finansal teknolojiler i\u00e7in \u00f6nemli bir merkez olmaya devam etti\u011fini vurgulayan Memi\u015f, \u00fclkenin Fintech ekosistemini korumak i\u00e7in politikalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti. Ayr\u0131ca \u0130ngiltere\u2019deki T\u00fcrk n\u00fcfusunun h\u00e2l\u00e2 T\u00fcrkiye ile finansal ba\u011flar\u0131n\u0131 devam ettiren bir yap\u0131da olmas\u0131n\u0131n, \u015firketin bu pazar\u0131 ilk durak olarak se\u00e7mesinde etkili oldu\u011funu s\u00f6yledi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33834\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/11\/1763500904627.jpeg\" alt=\"\" width=\"2048\" height=\"1365\" title=\"\"><\/p>\n<p>Memi\u015f\u2019e g\u00f6re \u0130ngiltere, hem reg\u00fclasyon ortam\u0131 hem de T\u00fcrk diasporas\u0131n\u0131n ihtiya\u00e7lar\u0131 nedeniyle do\u011fru ba\u015flang\u0131\u00e7 noktas\u0131 oldu.<\/p>\n<h4>\u0130\u015f Bankas\u0131&#8217;n\u0131n Dijital Bankac\u0131l\u0131k Vizyonu<\/h4>\n<p>Ayn\u0131 zaman RUUT CEO&#8217;su da olan Halim Memi\u015f, \u0130\u015f Bankas\u0131\u2019n\u0131n 100. y\u0131l\u0131n\u0131 geride b\u0131rakt\u0131\u011f\u0131n\u0131 hat\u0131rlatarak RUUT markas\u0131n\u0131n bankan\u0131n ikinci y\u00fczy\u0131l\u0131nda k\u00fcresel dijital bankac\u0131l\u0131k vizyonunu temsil etti\u011fini ifade etti. Memi\u015f, hedeflerinin bir T\u00fcrk finte\u011finin k\u00fcresel bir ba\u015far\u0131 hikayesi yazmas\u0131 oldu\u011funu s\u00f6yledi.<\/p>\n<h4>RUUT&nbsp;<\/h4>\n<p>RUUT markas\u0131n\u0131n, yeni bir \u00fclkeye ta\u015f\u0131nan birey ve i\u015fletmelerin finansal ekosisteme eri\u015fimini kolayla\u015ft\u0131rmay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 belirten Memi\u015f, \u0130ngiltere\u2019ye gelen kullan\u0131c\u0131lar\u0131n banka hesab\u0131 a\u00e7ma s\u00fcre\u00e7lerinde b\u00fcy\u00fck zorluklar ya\u015fad\u0131\u011f\u0131n\u0131 \u00f6rneklerle aktard\u0131.<\/p>\n<p>Uygulama; hesap, kart, para transferi ve SME odakl\u0131 bankac\u0131l\u0131k \u00e7\u00f6z\u00fcmlerini tek platformda sunuyor. \u015eu anda \u201cFriends &amp; Family\u201d test a\u015famas\u0131nda olan RUUT\u2019un 1 Ocak 2026 itibar\u0131yla geni\u015f kullan\u0131ma a\u00e7\u0131lmas\u0131 planlan\u0131yor.<\/p>\n<h4>&nbsp;&#8220;Fikrinize de\u011fil, probleminize a\u015f\u0131k olun!&#8221;<\/h4>\n<p>Memi\u015f, \u0130ngiltere\u2019ye a\u00e7\u0131lmak isteyen T\u00fcrk fintechlerine \u015fu \u00f6nerilerde bulundu:<\/p>\n<ul>\n<li>Ger\u00e7ek\u00e7i ve uzun vadeli bir planla hareket etmek<\/li>\n<li>Pazardaki problemleri do\u011fru tespit ederek \u00fcr\u00fcn\u00fc buna g\u00f6re konumland\u0131rmak<\/li>\n<li>Do\u011fru dan\u0131\u015fmanl\u0131k ve i\u015f ortaklar\u0131yla \u00e7al\u0131\u015fmak<\/li>\n<li>Teknolojiye de\u011fil probleme odaklanmak<\/li>\n<li>Yat\u0131r\u0131mc\u0131 ve ekip beklentilerini ger\u00e7ek\u00e7i \u015fekilde y\u00f6netmek<\/li>\n<\/ul>\n<p>Memi\u015f, do\u011fru partnerlik modelleri kurulmadan \u0130ngiltere pazar\u0131na giri\u015fin olduk\u00e7a maliyetli ve zaman al\u0131c\u0131 oldu\u011funa dikkat \u00e7ekti.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"briti-3117330545\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Moka United CEO\u2019su Halim Memi\u015f, BYTV\u2019nin \u201cAylin Alkan ile Global A\u00e7\u0131l\u0131m\u201d program\u0131nda \u0130ngiltere\u2019de dijital bankac\u0131l\u0131k, lisans s\u00fcre\u00e7leri ve T\u00fcrk fintechlerinin pazara giri\u015f stratejilerini de\u011ferlendirdi. Sistem Global katk\u0131lar\u0131yla haz\u0131rlanan ve Londonist Investments Global\u2019in Canary Wharf&#8217;taki merkezinde \u00e7ekilen programda, \u015firketin 2025\u2019te \u0130ngiltere\u2019de bireysel ve KOB\u0130 odakl\u0131 dijital bankac\u0131l\u0131k \u00e7\u00f6z\u00fcmlerini devreye almay\u0131 planlad\u0131\u011f\u0131 aktar\u0131ld\u0131. Moka ve United Payment Birle\u015fmesi Halim Memi\u015f, Moka ve United Payment\u2019\u0131n 1 Nisan 2025\u2019te Moka United unvan\u0131 alt\u0131nda resmen birle\u015fti\u011fini, s\u00fcrecin Rekabet Kurumu, Merkez Bankas\u0131 ve BDDK onaylar\u0131yla tamamland\u0131\u011f\u0131n\u0131 belirtti. 2021\u2019de \u0130\u015f Bankas\u0131 taraf\u0131ndan sat\u0131n al\u0131nan Moka ile OYAK Grubu yat\u0131r\u0131m\u0131 United Payment\u2019\u0131n birle\u015fmesiyle \u015firket, T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra Azerbaycan, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269,1272,15,2],"tags":[],"class_list":["post-33833","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-birlesik-krallik","category-ekonomi","category-ingiltere","category-is-dunyasi","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/33833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=33833"}],"version-history":[{"count":6,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/33833\/revisions"}],"predecessor-version":[{"id":33843,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/33833\/revisions\/33843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/33839"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=33833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=33833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=33833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}