{"id":33605,"date":"2025-11-05T09:54:58","date_gmt":"2025-11-05T09:54:58","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=33605"},"modified":"2025-11-05T09:57:33","modified_gmt":"2025-11-05T09:57:33","slug":"bakan-ersoy-londrada-acikladi-turkiye-64-milyar-dolarlik-turizm-geliri-hedefine-yaklasiyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/bakan-ersoy-londrada-acikladi-turkiye-64-milyar-dolarlik-turizm-geliri-hedefine-yaklasiyor\/","title":{"rendered":"Bakan Ersoy Londra’da A\u00e7\u0131klad\u0131: T\u00fcrkiye, 64 Milyar Dolarl\u0131k Turizm Geliri Hedefine Yakla\u015f\u0131yor"},"content":{"rendered":"

K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, 2025 y\u0131l\u0131 sonu i\u00e7in belirlenen 64 milyar dolarl\u0131k turizm geliri hedefi do\u011frultusunda ilerlediklerini belirtti. Ersoy, bu y\u0131l\u0131n ilk 9 ay\u0131nda T\u00fcrkiye\u2019nin 50 milyon ziyaret\u00e7iyi a\u011f\u0131rlad\u0131\u011f\u0131n\u0131 ve 50 milyar dolar gelir elde etti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

Ersoy, \u0130ngiltere\u2019nin ba\u015fkenti Londra\u2019da d\u00fczenlenen ve d\u00fcnyan\u0131n en b\u00fcy\u00fck turizm etkinliklerinden biri olan D\u00fcnya Seyahat Fuar\u0131’nda (World Travel Market – WTM) bas\u0131n mensuplar\u0131na yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Ziyaret\u00e7i say\u0131s\u0131nda %1,6, gelirde ise %5,7 oran\u0131nda art\u0131\u015f g\u00f6r\u00fcyoruz. Bu da 64 milyar dolarl\u0131k hedefe emin ad\u0131mlarla y\u00fcr\u00fcd\u00fc\u011f\u00fcm\u00fcz\u00fc g\u00f6steriyor” ifadelerini kulland\u0131.<\/p>\n

\u0130ngiliz turist hedefi: 4,5 milyon<\/h4>\n

\u0130ngiltere pazar\u0131na da de\u011finen Ersoy, 2025 y\u0131l\u0131n\u0131 \u0130ngiltere\u2019den gelen yakla\u015f\u0131k 4 milyon 250 bin ziyaret\u00e7i ile kapatacaklar\u0131n\u0131, 2026 i\u00e7in hedefin 4,5 milyonun \u00fczerinde oldu\u011funu belirtti. Ayr\u0131ca \u0130rlanda ve Do\u011fu Avrupa \u00fclkeleri gibi yeni pazarlara da odakland\u0131klar\u0131n\u0131 vurgulad\u0131.<\/p>

\"\"<\/a><\/div>\n

T\u00fcrkiye\u2019nin sadece \u201cdeniz, kum, g\u00fcne\u015f\u201d \u00fc\u00e7geninden \u00e7\u0131karak \u00fcr\u00fcn ve destinasyon \u00e7e\u015fitlili\u011fine y\u00f6neldi\u011fini belirten Ersoy, bu stratejinin son 7-8 y\u0131ld\u0131r \u00e7e\u015fitli yat\u0131r\u0131mlarla desteklendi\u011fini s\u00f6yledi.<\/p>\n

\"\"<\/p>\n

Arkeolojik \u00e7al\u0131\u015fmalar ve k\u00fclt\u00fcrel miras yat\u0131r\u0131mlar\u0131<\/h4>\n

Bakan Ersoy, k\u00fclt\u00fcrel mirasa y\u00f6nelik \u00e7al\u0131\u015fmalara da dikkat \u00e7ekerek, ge\u00e7en y\u0131l T\u00fcrkiye’de 765 noktada arkeolojik kaz\u0131 yap\u0131ld\u0131\u011f\u0131n\u0131 ve bu kaz\u0131lar\u0131n 251\u2019inin y\u0131l boyunca s\u00fcrd\u00fcr\u00fclebilir hale getirildi\u011fini kaydetti.<\/p>\n

Ayr\u0131ca G\u00f6beklitepe\u2019ye ili\u015fkin a\u00e7\u0131lan sergilerin Avrupa\u2019da b\u00fcy\u00fck ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc belirten Ersoy, \u201c\u0130talya\u2019da 6 milyonun \u00fczerinde ziyaret\u00e7iye ula\u015fan serginin benzerini gelecek y\u0131l \u0130ngiltere\u2019de, 2026\u2019da ise Almanya\u2019da d\u00fczenlemeyi planl\u0131yoruz\u201d dedi.<\/p>\n

\"\"<\/p>\n

Michelin Rehberi geni\u015fliyor<\/h4>\n

T\u00fcrkiye’nin gastronomi turizmine yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar da dikkat \u00e7ekiyor. \u0130stanbul\u2019dan sonra \u0130zmir, Urla, \u00c7e\u015fme ve Bodrum’un da Michelin Rehberi kapsam\u0131na al\u0131nd\u0131\u011f\u0131n\u0131 ifade eden Ersoy, Kapadokya\u2019n\u0131n da bu listeye eklenece\u011fini belirtti. Ersoy, gelecek y\u0131llarda T\u00fcrkiye genelindeki restoranlar\u0131n tamam\u0131n\u0131n Michelin de\u011ferlendirmelerine dahil olaca\u011f\u0131n\u0131 aktard\u0131.<\/p>\n

Turizmde nitelikli b\u00fcy\u00fcme stratejisi<\/h4>\n

Ersoy, sadece ziyaret\u00e7i say\u0131s\u0131n\u0131 de\u011fil, turist ba\u015f\u0131na harcamay\u0131 da art\u0131rmaya odakland\u0131klar\u0131n\u0131 s\u00f6yledi. 2024\u2019te gecelik ki\u015fi ba\u015f\u0131 turist harcamas\u0131 107 dolar seviyesindeyken, 2025\u2019in ilk 9 ay\u0131nda bu rakam 116 dolara y\u00fckseldi. Y\u0131l sonu beklentisinin ise 118 dolar oldu\u011fu belirtildi.<\/p>\n

WTM fuar\u0131nda T\u00fcrkiye yo\u011fun ilgi g\u00f6rd\u00fc<\/h4>\n

4-6 Kas\u0131m tarihleri aras\u0131nda d\u00fczenlenen D\u00fcnya Seyahat Fuar\u0131\u2019nda T\u00fcrkiye, 909 metrekarelik stant alan\u0131nda 76 sekt\u00f6r temsilcisiyle yer ald\u0131. T\u00fcrkiye stand\u0131nda hem turistik destinasyonlar hem de co\u011frafi i\u015faretli yerel lezzetler tan\u0131t\u0131ld\u0131.<\/p>\n

T\u00fcrkiye’nin Londra B\u00fcy\u00fckel\u00e7isi Osman Koray Erta\u015f’\u0131n e\u015flik etti\u011fi Bakan Ersoy, fuar kapsam\u0131nda KKTC Ba\u015fbakan Yard\u0131mc\u0131s\u0131 Fikri Atao\u011flu, Maldivler Turizm Bakan\u0131 Thoriq \u0130brahim ve bir\u00e7ok tur operat\u00f6r\u00fc ile ikili g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirdi. WTM, seyahat sekt\u00f6r\u00fcn\u00fcn k\u00fcresel akt\u00f6rlerini bir araya getiren \u00f6nemli platformlardan biri olarak de\u011ferlendiriliyor.<\/p>\n

WTM London\u2019da \u0130lk G\u00fcn: S\u00fcrd\u00fcr\u00fclebilirlik ve Yat\u0131r\u0131m \u00d6n Planda<\/strong><\/h4>\n

Londra\u2019da ba\u015flayan D\u00fcnya Seyahat Fuar\u0131\u2019n\u0131n (WTM London) ilk g\u00fcn\u00fcnde, turizm sekt\u00f6r\u00fcn\u00fcn gelece\u011fine y\u00f6n veren ba\u015fl\u0131klar aras\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik, yat\u0131r\u0131mlar ve \u00c7in pazar\u0131ndaki b\u00fcy\u00fcme \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n

19\u2019uncusu d\u00fczenlenen Bakanlar Zirvesi\u2019nde, kamu-\u00f6zel sekt\u00f6r i\u015f birli\u011fi modelleri, turizmde b\u00fcy\u00fcmeyi destekleyen etkili mekanizmalar olarak \u00f6ne \u00e7\u0131kt\u0131. Filipinler, Kenya ve Ekvador gibi \u00fclkelerin temsilcileri, yat\u0131r\u0131mlar\u0131 te\u015fvik i\u00e7in mali kolayl\u0131klar sunduklar\u0131n\u0131 belirtti.<\/p>\n

\u0130klim krizi ve alternatif turizm yakla\u015f\u0131mlar\u0131<\/h4>\n

S\u00fcrd\u00fcr\u00fclebilirlik Konferans\u0131\u2019nda, \u201cBa\u015fka D\u00fcnyalar M\u00fcmk\u00fcn: Turizmin Amac\u0131n\u0131 Yeniden D\u00fc\u015f\u00fcnmek\u201d ba\u015fl\u0131kl\u0131 oturumla a\u00e7\u0131l\u0131\u015f yap\u0131ld\u0131.
\nBa\u011f\u0131ms\u0131z iklim eylemi uzman\u0131 Jeremy Smith, turizmin iklim krizindeki rol\u00fcn\u00fcn yaln\u0131zca emisyon azalt\u0131m\u0131yla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda turistlerin krizden etkilenen topluluklarla ba\u011flant\u0131 kurmas\u0131n\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n

Smith, m\u00fcltecilerin otellerde istihdam edilmesi ya da evsiz bireylerin y\u00fcr\u00fcy\u00fc\u015f rehberli\u011fi yapmas\u0131n\u0131n, turizmin d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcne \u00f6rnek oldu\u011funu belirtti.<\/p>\n

Topluluk temelli turizm ve hik\u00e2ye anlat\u0131m\u0131<\/h4>\n

\u201cNepal, Bahamalar ve Afrika\u2019dan topluluk liderlerinin kat\u0131ld\u0131\u011f\u0131 oturumda, seyahat pazarlamas\u0131n\u0131n kal\u0131plar\u0131 k\u0131rmas\u0131 gerekti\u011fi vurguland\u0131.
\nAfrika Seyahat ve Turizm Derne\u011fi\u2019nden Kgomotso Ramothea, k\u0131tan\u0131n genellikle “g\u00fcn bat\u0131m\u0131 ve safari”ye indirgenmesini ele\u015ftirerek, yerel halkla \u00e7al\u0131\u015fan i\u015fletmelerin \u00f6nemine dikkat \u00e7ekti.<\/p>\n

Turizm, bar\u0131\u015f in\u015fas\u0131nda ara\u00e7 olabilir mi?<\/h4>\n

Jeo-Ekonomi Zirvesi\u2019nde konu\u015fan Filistinli giri\u015fimci Aziz Abu Sarah ve Londra merkezli \u0130srailli bar\u0131\u015f aktivisti Magen Inon, turizmin topluluklar aras\u0131nda anlay\u0131\u015f\u0131 art\u0131rabilece\u011fini savundu.<\/p>\n

Abu Sarah, iki tarafl\u0131 anlat\u0131m sunan tur rehberli\u011fi modeliyle ziyaret\u00e7ilerin daha a\u00e7\u0131k fikirli hale geldi\u011fini belirtirken, Inon da Nazareth\u2019te i\u015fletti\u011fi misafirhaneyi \u00e7ift anlat\u0131ml\u0131 bir m\u00fczeye d\u00f6n\u00fc\u015ft\u00fcrd\u00fcklerini a\u00e7\u0131klad\u0131.<\/p>\n

\u00c7inli turistler ve yeni beklentiler<\/h4>\n

WTM kapsam\u0131nda d\u00fczenlenen bir ba\u015fka oturumda, \u00c7inli turistlerin seyahat tercihlerine odaklan\u0131ld\u0131. Suudi Arabistan Turizm Otoritesi\u2019nden Alhasan Aldabbagh, \u00c7in\u2019in \u00fclke i\u00e7in bir numaral\u0131 kaynak pazar oldu\u011funu ve 2030\u2019a kadar 5 milyon \u00c7inli turist hedeflediklerini s\u00f6yledi.<\/p>\n

Uzmanlar, \u00c7inli turistlerin \u201cfiyat-performans\u201d odakl\u0131 oldu\u011funu, otantik deneyimler ve k\u00fclt\u00fcrel ba\u011f kurma aray\u0131\u015f\u0131nda olduklar\u0131n\u0131 belirtti. \u00c7in Yeni Y\u0131l\u0131 i\u00e7in dokuz g\u00fcnl\u00fck tatil s\u00fcresine haz\u0131rl\u0131k yap\u0131lmas\u0131 tavsiye edildi.<\/p>\n

Oyun ve e\u011flence turizmi y\u00fckseli\u015fte<\/h4>\n

Qiddiya City i\u015f birli\u011fiyle yap\u0131lan ara\u015ft\u0131rmalar, seyahatte \u201coyun\u201dun (play) art\u0131k sadece e\u011flence de\u011fil, ekonomik ve k\u00fclt\u00fcrel bir itici g\u00fc\u00e7 haline geldi\u011fini ortaya koydu. Las Vegas\u2019tan New York\u2019a, b\u00fcy\u00fck etkinliklerin \u015fehir turizmini nas\u0131l \u015fekillendirdi\u011fi tart\u0131\u015f\u0131ld\u0131.<\/p>\n

\u0130ngiltere, \u201cyumu\u015fak g\u00fc\u00e7\u201d\u00fcn\u00fc kullan\u0131yor<\/h4>\n

\u2018Soft Power Advantage\u2019 ba\u015fl\u0131kl\u0131 oturumda, \u0130ngiltere\u2019nin k\u00fclt\u00fcrel etkisi ve tan\u0131t\u0131m stratejileri de\u011ferlendirildi. VisitBritain y\u00f6neticisi Patricia Yates, \u0130ngiltere’ye gelen turist say\u0131s\u0131nda y\u0131ll\u0131k %6 art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131, ancak Londra d\u0131\u015f\u0131na seyahatin te\u015fvik edilmesi gerekti\u011fini s\u00f6yledi.<\/p>\n

Yat\u0131r\u0131mlar ge\u00e7 evreye kayd\u0131<\/h4>\n

Son olarak, VIDEC \u015firketinden Virenda Jain\u2019in sundu\u011fu raporda, pandemi sonras\u0131 erken a\u015fama yat\u0131r\u0131mlar\u0131n azald\u0131\u011f\u0131, yat\u0131r\u0131mlar\u0131n daha \u00e7ok ileri a\u015famalara kayd\u0131\u011f\u0131 belirtildi. 2025 y\u0131l\u0131 i\u00e7inde seyahat \u015firketlerine yap\u0131lan 18,7 milyar dolarl\u0131k yat\u0131r\u0131m\u0131n b\u00fcy\u00fck k\u0131sm\u0131 bu evrede ger\u00e7ekle\u015fti.<\/p>\n

WTM London, 6 Kas\u0131m\u2019a kadar devam edecek ve k\u00fcresel turizm profesyonellerini bir araya getirmeyi s\u00fcrd\u00fcrecek.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, 2025 y\u0131l\u0131 sonu i\u00e7in belirlenen 64 milyar dolarl\u0131k turizm geliri hedefi do\u011frultusunda ilerlediklerini belirtti. Ersoy, bu y\u0131l\u0131n ilk 9 ay\u0131nda T\u00fcrkiye\u2019nin 50 milyon ziyaret\u00e7iyi a\u011f\u0131rlad\u0131\u011f\u0131n\u0131 ve 50 milyar dolar gelir elde etti\u011fini a\u00e7\u0131klad\u0131. Ersoy, \u0130ngiltere\u2019nin ba\u015fkenti Londra\u2019da d\u00fczenlenen ve d\u00fcnyan\u0131n en b\u00fcy\u00fck turizm etkinliklerinden biri olan D\u00fcnya Seyahat Fuar\u0131’nda (World Travel Market – WTM) bas\u0131n mensuplar\u0131na yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Ziyaret\u00e7i say\u0131s\u0131nda %1,6, gelirde ise %5,7 oran\u0131nda art\u0131\u015f g\u00f6r\u00fcyoruz. Bu da 64 milyar dolarl\u0131k hedefe emin ad\u0131mlarla y\u00fcr\u00fcd\u00fc\u011f\u00fcm\u00fcz\u00fc g\u00f6steriyor” ifadelerini kulland\u0131. \u0130ngiliz turist hedefi: 4,5 milyon \u0130ngiltere pazar\u0131na da de\u011finen Ersoy, 2025 y\u0131l\u0131n\u0131 \u0130ngiltere\u2019den gelen […]<\/p>\n","protected":false},"author":11,"featured_media":33606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-33605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/33605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=33605"}],"version-history":[{"count":3,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/33605\/revisions"}],"predecessor-version":[{"id":33611,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/33605\/revisions\/33611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/33606"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=33605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=33605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=33605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}