{"id":32696,"date":"2025-08-27T00:40:08","date_gmt":"2025-08-26T23:40:08","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=32696"},"modified":"2025-08-27T00:40:08","modified_gmt":"2025-08-26T23:40:08","slug":"marks-spencer-ikinci-el-kiyafetleri-ebayde-satisa-sunacak","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/marks-spencer-ikinci-el-kiyafetleri-ebayde-satisa-sunacak\/","title":{"rendered":"Marks & Spencer, ikinci el k\u0131yafetleri eBay\u2019de sat\u0131\u015fa sunacak"},"content":{"rendered":"

Marks & Spencer (M&S),<\/strong> ikinci el k\u0131yafet pazar\u0131ndaki b\u00fcy\u00fcmeyi de\u011ferlendirerek eBay \u00fczerinden ikinci el \u00fcr\u00fcn ma\u011fazas\u0131 a\u00e7ma karar\u0131 ald\u0131. Bu ad\u0131m, \u015firketin on y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir y\u00fcr\u00fctt\u00fc\u011f\u00fc k\u0131yafet geri d\u00f6n\u00fc\u015f\u00fcm giri\u015fimi \u201cshwopping\u201din bir par\u00e7as\u0131 olarak geli\u015ftirilen \u201cAnother Life\u201d program\u0131 kapsam\u0131nda at\u0131ld\u0131.<\/p>\n

M&S bug\u00fcne kadar Oxfam i\u015fbirli\u011fiyle 36,5 milyon ikinci el k\u0131yafet toplad\u0131. Ancak ba\u011f\u0131\u015flardaki art\u0131\u015f h\u0131z\u0131n\u0131n yava\u015flamas\u0131 \u00fczerine, firma sistemi yeniden yap\u0131land\u0131rarak daha fazla m\u00fc\u015fteriyi te\u015fvik etmeyi hedefliyor.<\/p>\n

Yeni sistemde, en az bir M&S \u00fcr\u00fcn\u00fc i\u00e7eren Oxfam ba\u011f\u0131\u015f\u0131nda bulunan m\u00fc\u015fterilere, M&S ma\u011fazalar\u0131nda veya \u00e7evrim i\u00e7i al\u0131\u015fveri\u015fte \u00a335 ve \u00fczeri harcama kar\u015f\u0131l\u0131\u011f\u0131nda kullan\u0131labilecek \u00a35\u2019l\u0131k al\u0131\u015fveri\u015f \u00e7eki verilecek.<\/p>

\"\"<\/a><\/div>\n

K\u0131yafetler eBay \u00dczerinden Sat\u0131lacak<\/h4>\n

Kampanyadan yararlanmak isteyen m\u00fc\u015fteriler, M&S web sitesinde k\u0131sa bir form doldurarak ya da ma\u011fazalardaki QR kodlar\u0131 okutarak sisteme eri\u015febilecek. Ba\u011f\u0131\u015flanan \u00fcr\u00fcnler, \u00fccretsiz kargo ile onar\u0131m ve yeniden sat\u0131\u015f hizmeti sunan Reskinned<\/em> adl\u0131 firmaya g\u00f6nderilecek.<\/p>\n

Giyilebilir durumda olan \u00fcr\u00fcnler temizlenip onar\u0131ld\u0131ktan sonra M&S\u2019in eBay ma\u011fazas\u0131nda sat\u0131\u015fa sunulacak. Sat\u0131lamayan k\u0131yafetler ise geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclecek ya da farkl\u0131 bi\u00e7imde de\u011ferlendirilecek.<\/p>\n

Oxfam, eBay \u00fczerinden yap\u0131lan sat\u0131\u015flardan M&S k\u00e2r\u0131n\u0131n y\u00fczde 15\u2019ini alacak. Kalan k\u00e2r ise M&S, eBay ve Reskinned aras\u0131nda payla\u015f\u0131lacak. Oxfam, M&S d\u0131\u015f\u0131 markalar\u0131 ise kendi ma\u011fazalar\u0131nda do\u011frudan sat\u0131\u015fa sunmaya devam edecek.<\/p>\n

M&S ve S\u00fcrd\u00fcr\u00fclebilir Moda Vizyonu<\/h4>\n

M&S\u2019in Moda S\u00fcrd\u00fcr\u00fclebilirli\u011fi Ba\u015fkan\u0131 Katharine Beacham, \u201cShwopping y\u0131llar i\u00e7inde insanlar\u0131n k\u0131yafetlere bak\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirdi. Art\u0131k m\u00fc\u015fterilerin kullanmad\u0131\u011f\u0131 \u00fcr\u00fcnleri nas\u0131l yeniden de\u011ferlendirebilece\u011fini geli\u015ftirmek istiyoruz,\u201d dedi.<\/p>\n

Beacham, eBay ma\u011fazas\u0131n\u0131n, ikinci el pazarda m\u00fc\u015fterilerin ne arad\u0131\u011f\u0131n\u0131 daha iyi anlamak i\u00e7in bir f\u0131rsat sundu\u011funu belirtti. Ma\u011fazan\u0131n ba\u015far\u0131s\u0131na ba\u011fl\u0131 olarak ikinci el \u00fcr\u00fcnlerin gelecekte M&S\u2019in kendi platformlar\u0131nda da sat\u0131\u015fa sunulabilece\u011fi ifade edildi.<\/p>\n

\u0130kinci El Moda Piyasas\u0131 H\u0131zla B\u00fcy\u00fcyor<\/h4>\n

M&S, eBay \u00fczerinde en \u00e7ok aranan markalardan biri konumunda. Bu e\u011filim, ikinci el k\u0131yafet piyasas\u0131nda genel bir y\u00fckseli\u015fe i\u015faret ediyor.<\/p>\n

Londra merkezli ikinci el giyim platformu Depop<\/em>, yaln\u0131zca 2024\u2019\u00fcn ikinci \u00e7eyre\u011finde sat\u0131\u015flar\u0131n\u0131 y\u00fczde 35 art\u0131rarak 250 milyon dolara ula\u015ft\u0131. Y\u0131l sonunda 1 milyar dolarl\u0131k y\u0131ll\u0131k sat\u0131\u015fa ula\u015fmas\u0131 bekleniyor. Rakibi Vinted<\/em> ise 2024\u2019te sat\u0131\u015flar\u0131n\u0131 y\u00fczde 41 art\u0131rarak 813 milyon euroya \u00e7\u0131kard\u0131 ve ilk kez k\u00e2r a\u00e7\u0131klad\u0131.<\/p>\n

Primark ve H&M gibi b\u00fcy\u00fck perakendeciler de ma\u011fazalar\u0131nda ikinci el \u00fcr\u00fcnlere yer a\u00e7arken; Uniqlo, Zara ve M&S gibi markalar k\u0131yafet onar\u0131m hizmetleri sunmaya ba\u015flad\u0131.<\/p>\n

H\u00fck\u00fbmetten Destek<\/h4>\n

D\u00f6ng\u00fcsel Ekonomi Bakan\u0131 Mary Creagh, her y\u0131l yakla\u015f\u0131k 700 bin ton k\u0131yafetin \u00e7\u00f6pe at\u0131ld\u0131\u011f\u0131n\u0131 vurgulayarak, \u201cBu giri\u015fim, eski k\u0131yafetlere yeni bir yuva sa\u011flarken t\u00fcketicilerin \u00f6d\u00fcllendirilmesinin harika bir yolu,\u201d dedi.<\/p>\n

Creagh, h\u00fck\u00fcmetin israf k\u00fclt\u00fcr\u00fcn\u00fc sona erdirmek i\u00e7in i\u015fletmelerle birlikte \u00e7al\u0131\u015fmaya kararl\u0131 oldu\u011funu belirtti.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Marks & Spencer (M&S), ikinci el k\u0131yafet pazar\u0131ndaki b\u00fcy\u00fcmeyi de\u011ferlendirerek eBay \u00fczerinden ikinci el \u00fcr\u00fcn ma\u011fazas\u0131 a\u00e7ma karar\u0131 ald\u0131. Bu ad\u0131m, \u015firketin on y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir y\u00fcr\u00fctt\u00fc\u011f\u00fc k\u0131yafet geri d\u00f6n\u00fc\u015f\u00fcm giri\u015fimi \u201cshwopping\u201din bir par\u00e7as\u0131 olarak geli\u015ftirilen \u201cAnother Life\u201d program\u0131 kapsam\u0131nda at\u0131ld\u0131. M&S bug\u00fcne kadar Oxfam i\u015fbirli\u011fiyle 36,5 milyon ikinci el k\u0131yafet toplad\u0131. Ancak ba\u011f\u0131\u015flardaki art\u0131\u015f h\u0131z\u0131n\u0131n yava\u015flamas\u0131 \u00fczerine, firma sistemi yeniden yap\u0131land\u0131rarak daha fazla m\u00fc\u015fteriyi te\u015fvik etmeyi hedefliyor. Yeni sistemde, en az bir M&S \u00fcr\u00fcn\u00fc i\u00e7eren Oxfam ba\u011f\u0131\u015f\u0131nda bulunan m\u00fc\u015fterilere, M&S ma\u011fazalar\u0131nda veya \u00e7evrim i\u00e7i al\u0131\u015fveri\u015fte \u00a335 ve \u00fczeri harcama kar\u015f\u0131l\u0131\u011f\u0131nda kullan\u0131labilecek \u00a35\u2019l\u0131k al\u0131\u015fveri\u015f \u00e7eki verilecek. K\u0131yafetler eBay \u00dczerinden Sat\u0131lacak […]<\/p>\n","protected":false},"author":11,"featured_media":32697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[5382],"class_list":["post-32696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik","tag-marks-spencer"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/32696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=32696"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/32696\/revisions"}],"predecessor-version":[{"id":32698,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/32696\/revisions\/32698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/32697"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=32696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=32696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=32696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}