{"id":32233,"date":"2025-07-17T10:05:03","date_gmt":"2025-07-17T09:05:03","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=32233"},"modified":"2025-07-17T15:06:02","modified_gmt":"2025-07-17T14:06:02","slug":"turk-markalari-kuresel-oyuncularla-ayni-sahnede-olacak","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/turk-markalari-kuresel-oyuncularla-ayni-sahnede-olacak\/","title":{"rendered":"T\u00fcrk Markalar\u0131, K\u00fcresel Oyuncularla Ayn\u0131 Sahnede Olacak"},"content":{"rendered":"

T\u00fcrkiye-\u0130ngiltere Serbest Ticaret Anla\u015fmas\u0131\u2019n\u0131n yeni fas\u0131llarla g\u00fc\u00e7lenmesi, yaln\u0131zca iki \u00fclke aras\u0131nda artan ihracat de\u011fil; ayn\u0131 zamanda T\u00fcrk markalar\u0131n\u0131n Avrupa\u2019daki k\u00fcresel oyuncularla ayn\u0131 sahnede yer almas\u0131n\u0131 da m\u00fcmk\u00fcn k\u0131lacak.<\/p>\n

 <\/strong>T\u00fcrkiye ile Birle\u015fik Krall\u0131k aras\u0131nda 2020 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren Serbest Ticaret Anla\u015fmas\u0131 (STA), Temmuz 2025\u2019te ba\u015flayan yeni m\u00fczakere s\u00fcreciyle daha kapsaml\u0131 bir yap\u0131ya kavu\u015fmaya haz\u0131rlan\u0131yor.<\/p>\n

8 M\u0130LYAR DOLARLIK HAC\u0130M<\/strong><\/h4>\n

Avrupal\u0131 T\u00fcrk Markalar Birli\u011fi (ATMB) Ba\u015fkan\u0131 Vehbi Kele\u015f<\/strong>, g\u00fcncellenen anla\u015fmay\u0131 yaln\u0131zca bir d\u0131\u015f ticaret arac\u0131 de\u011fil, Avrupa\u2019daki T\u00fcrk markalar\u0131n\u0131n k\u00fcresel de\u011fer zincirinde daha g\u00fc\u00e7l\u00fc bir rol \u00fcstlenmesi a\u00e7\u0131s\u0131ndan \u2018stratejik bir k\u0131r\u0131lma noktas\u0131\u2019 olarak de\u011ferlendiriyor. Kele\u015f, \u201cSTA\u2019n\u0131n g\u00fcncellenmesi teknik engellerin azalt\u0131lmas\u0131, hizmetler ve dijitalle\u015fme gibi yeni alanlarda T\u00fcrk markalar\u0131n\u0131n rekabet g\u00fcc\u00fcn\u00fc art\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor\u201d diyor.<\/strong><\/p>

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Avrupal\u0131 T\u00fcrk Markalar Birli\u011fi (ATMB) Ba\u015fkan\u0131 Vehbi Kele\u015f,<\/p><\/div>\n

2024\u2019\u00fcn ilk d\u00f6rt ay\u0131nda T\u00fcrkiye\u2019nin \u0130ngiltere\u2019ye ihracat\u0131 y\u00fczde 21 artarak 5,3 milyar dolara ula\u015ft\u0131. Bu art\u0131\u015f, STA\u2019n\u0131n potansiyelini ortaya koyuyor. \u00d6zellikle kimya ve otomotiv sekt\u00f6rlerinin 8 milyar dolarl\u0131k hacmi temsil etti\u011fini hat\u0131rlatan Kele\u015f, bu alanlarda daha da b\u00fcy\u00fcme beklediklerini belirtiyor.<\/p>\n

GIDA, H\u0130ZMET VE D\u0130J\u0130TALDE FIRSATLAR<\/strong><\/h4>\n

Temmuz 2025\u2019te Ankara\u2019da ba\u015flayan m\u00fczakerelerde dijital hizmetler, veri payla\u015f\u0131m\u0131 ve yat\u0131r\u0131m konular\u0131 \u00f6ncelikli g\u00fcndem maddeleri aras\u0131nda yer alacak. \u0130ngiltere\u2019nin \u201cDigital Trade\u201d vizyonu kapsam\u0131nda \u2018yapay zeka destekli hizmetler, veri ak\u0131\u015f\u0131 ve uzaktan hizmet sunumu\u2019 gibi modern ticaret ba\u015fl\u0131klar\u0131n\u0131n anla\u015fmaya dahil edilmesi bekleniyor.<\/p>\n

Kele\u015f, \u201c\u0130ngiltere, d\u00fcnyan\u0131n ikinci b\u00fcy\u00fck hizmet ihracat\u00e7\u0131s\u0131. STA\u2019n\u0131n bu alanlar\u0131 kapsayacak \u015fekilde geni\u015flemesi, T\u00fcrk yaz\u0131l\u0131m, dan\u0131\u015fmanl\u0131k, medya ve fintech firmalar\u0131 i\u00e7in b\u00fcy\u00fck f\u0131rsatlar yaratacak,\u201d diyerek \u00f6zellikle ikinci ku\u015fak T\u00fcrk giri\u015fimcilerin Avrupa\u2019daki dijital ekonomide \u00f6ne \u00e7\u0131kabilece\u011fine dikkat \u00e7ekiyor.<\/p>\n

T\u00dcRK\u0130YE REKABETTE AVANTAJLI<\/strong><\/h4>\n

\u0130ngiltere\u2019de faaliyet g\u00f6steren pek \u00e7ok T\u00fcrk \u015firketi temsilcisi de bu s\u00fcrecin iki taraf i\u00e7in de olumlu sonu\u00e7lar do\u011furaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcnde. T\u00fcrkiye ile Birle\u015fik Krall\u0131k aras\u0131ndaki ticari i\u015f birli\u011finin Brexit sonras\u0131 dahi canl\u0131l\u0131\u011f\u0131n\u0131 korudu\u011funu d\u00fc\u015f\u00fcnen Tilesdiy Y\u00f6netici Direkt\u00f6r\u00fc Murat Yurtseven<\/strong>, \u201cYeni STA fas\u0131llar\u0131 ile bu i\u015f birli\u011finin daha da g\u00fc\u00e7lenece\u011fine inan\u0131yorum\u201d diyor. \u00d6zellikle lojistik avantajlar\u0131n T\u00fcrkiye\u2019yi rakip pazarlara k\u0131yasla \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131n\u0131 belirten Yurtseven, Hindistan veya \u00c7in gibi pazarlara y\u00f6nelmek yerine \u0130ngiltere ile olan bu ili\u015fkilerin mermer sekt\u00f6r\u00fc i\u00e7in \u00e7ok daha avantajl\u0131 olaca\u011f\u0131n\u0131 ifade ediyor. <\/p>\n

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Tilesdiy Y\u00f6netici Direkt\u00f6r\u00fc Murat Yurtseven,<\/p><\/div>\n

STA\u2019n\u0131n \u00f6zellikle tar\u0131m \u00fcr\u00fcnleri, otomotiv ve kimyasal \u00fcr\u00fcnler gibi sekt\u00f6rler i\u00e7in ciddi f\u0131rsatlar yarataca\u011f\u0131n\u0131 s\u00f6yleyen Pitacss Limited CEO\u2019su Levent Ac\u0131<\/strong> ise \u015fu de\u011ferlendirmede bulunuyor: \u201cG\u00fcmr\u00fckleme konusunda herhangi bir sorun ya\u015fam\u0131yoruz. Ancak T\u00fcrk markalar\u0131n\u0131n baz\u0131 Avrupa markalar\u0131n\u0131n gerisinde kalmas\u0131n\u0131n temel nedeni kalite alg\u0131s\u0131, k\u00f6kl\u00fc marka eksikli\u011fi ve m\u00fc\u015fteri \u015fikayetlerinin y\u00f6netilememesidir.\u201d<\/p>\n

T\u00fcrkiye\u2019den \u0130ngiltere\u2019ye yap\u0131lan mobilya ihracat\u0131n\u0131n da STA sayesinde istikrarl\u0131 bi\u00e7imde s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirten Reyna Furniture Direkt\u00f6r\u00fc<\/strong> Ramazan G\u00fcnceg\u00f6r\u00fc<\/strong>  \u201cG\u00fcmr\u00fcks\u00fcz ticaretin devam etmesi, tedarik zinciri kesintilerinin \u00f6n\u00fcne ge\u00e7erek i\u015f modelimizi g\u00fc\u00e7l\u00fc k\u0131ld\u0131. T\u00fcrkiye, co\u011frafi yak\u0131nl\u0131\u011f\u0131 ve \u00f6zelle\u015ftirilebilir \u00fcr\u00fcn tasar\u0131m\u0131yla rekabette avantajl\u0131\u201d diye konu\u015fuyor.<\/p>\n

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Reyna Furniture Direkt\u00f6r\u00fc Ramazan G\u00fcnceg\u00f6r\u00fc<\/p><\/div>\n

Ancak yerel reg\u00fclasyonlara uyumda ya\u015fanan zorluklara da dikkat \u00e7eken G\u00fcnceg\u00f6r\u00fc, \u201cYanmaz kuma\u015f ve deri gibi zorunlu standartlar, T\u00fcrkiye\u2019deki \u00fcreticiler i\u00e7in \u00f6nemli bir bariyer olu\u015fturuyor\u201d diyor.<\/p>\n

FARKLI REG\u00dcLASYONLAR UYUM<\/strong><\/h4>\n

\u0130ngiltere merkezli, lokum \u00fcretiminde uzmanla\u015fm\u0131\u015f Truede markas\u0131n\u0131n kurucusu<\/strong> Zeynep Turudi<\/strong> de yeni d\u00fczenlemelerle birlikte g\u00fcmr\u00fck i\u015flemlerinin daha sade, net ve \u00f6ng\u00f6r\u00fclebilir hale geldi\u011fini s\u00f6yl\u00fcyor.  \u0130ngiltere pazar\u0131nda T\u00fcrk markalar\u0131n\u0131n kalite ve otantiklik a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc oldu\u011funu belirten Turudi, yerel markalara k\u0131yasla T\u00fcrkiye\u2019deki \u00fcretim avantajlar\u0131n\u0131n alt\u0131n\u0131 \u00e7izerken; kur fark\u0131 riski, da\u011f\u0131t\u0131m maliyetleri ve baz\u0131 reg\u00fclasyonlara tam uyum gibi konularda ise dezavantajlarla kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 ifade ediyor.<\/p>\n

STA\u2019ya eklenen yeni fas\u0131llar\u0131n hukuki boyutuna dikkat \u00e7eken Bowling & Co Solicitors Direkt\u00f6r\u00fc<\/strong> H\u00fcseyin H\u00fcseyin<\/strong> ise, \u201cYeni d\u00fczenlemeler yat\u0131r\u0131mc\u0131 haklar\u0131n\u0131 daha koruyucu hale getirirken, ticari faaliyetlerin \u00f6ng\u00f6r\u00fclebilirli\u011fini art\u0131r\u0131yor. Anla\u015fmazl\u0131klar\u0131n \u00e7\u00f6z\u00fcm yollar\u0131 g\u00fc\u00e7lendirildi. Ancak \u015firketler, iki \u00fclkenin farkl\u0131 reg\u00fclasyonlar\u0131na uyum sa\u011flamak zorunda. \u00d6zellikle \u00e7evre, i\u015f sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011fi gibi alanlarda uluslararas\u0131 standartlara dikkat edilmesi gerekiyor\u201d \u015feklinde uyar\u0131da bulunuyor.<\/p>\n

 <\/strong><\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye-\u0130ngiltere Serbest Ticaret Anla\u015fmas\u0131\u2019n\u0131n yeni fas\u0131llarla g\u00fc\u00e7lenmesi, yaln\u0131zca iki \u00fclke aras\u0131nda artan ihracat de\u011fil; ayn\u0131 zamanda T\u00fcrk markalar\u0131n\u0131n Avrupa\u2019daki k\u00fcresel oyuncularla ayn\u0131 sahnede yer almas\u0131n\u0131 da m\u00fcmk\u00fcn k\u0131lacak.  T\u00fcrkiye ile Birle\u015fik Krall\u0131k aras\u0131nda 2020 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren Serbest Ticaret Anla\u015fmas\u0131 (STA), Temmuz 2025\u2019te ba\u015flayan yeni m\u00fczakere s\u00fcreciyle daha kapsaml\u0131 bir yap\u0131ya kavu\u015fmaya haz\u0131rlan\u0131yor. 8 M\u0130LYAR DOLARLIK HAC\u0130M Avrupal\u0131 T\u00fcrk Markalar Birli\u011fi (ATMB) Ba\u015fkan\u0131 Vehbi Kele\u015f, g\u00fcncellenen anla\u015fmay\u0131 yaln\u0131zca bir d\u0131\u015f ticaret arac\u0131 de\u011fil, Avrupa\u2019daki T\u00fcrk markalar\u0131n\u0131n k\u00fcresel de\u011fer zincirinde daha g\u00fc\u00e7l\u00fc bir rol \u00fcstlenmesi a\u00e7\u0131s\u0131ndan \u2018stratejik bir k\u0131r\u0131lma noktas\u0131\u2019 olarak de\u011ferlendiriyor. Kele\u015f, \u201cSTA\u2019n\u0131n g\u00fcncellenmesi teknik engellerin azalt\u0131lmas\u0131, hizmetler ve dijitalle\u015fme […]<\/p>\n","protected":false},"author":11,"featured_media":31936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-32233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/32233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=32233"}],"version-history":[{"count":2,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/32233\/revisions"}],"predecessor-version":[{"id":32238,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/32233\/revisions\/32238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/31936"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=32233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=32233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=32233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}