{"id":31892,"date":"2025-06-25T11:15:00","date_gmt":"2025-06-25T10:15:00","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=31892"},"modified":"2025-06-25T11:15:00","modified_gmt":"2025-06-25T10:15:00","slug":"asostan-musterilere-sert-uygulama-iade-fazlaligi-gerekcesiyle-hesaplar-kapatiliyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/asostan-musterilere-sert-uygulama-iade-fazlaligi-gerekcesiyle-hesaplar-kapatiliyor\/","title":{"rendered":"Asos\u2019tan M\u00fc\u015fterilere Sert Uygulama: \u201c\u0130ade Fazlal\u0131\u011f\u0131\u201d Gerek\u00e7esiyle Hesaplar Kapat\u0131l\u0131yor"},"content":{"rendered":"

Birle\u015fik Krall\u0131k merkezli online moda perakendecisi Asos, fazla say\u0131da iade yapt\u0131\u011f\u0131 gerek\u00e7esiyle baz\u0131 m\u00fc\u015fterilerinin hesaplar\u0131n\u0131 kapatt\u0131. BBC\u2019nin haberine g\u00f6re, bu karardan etkilenen m\u00fc\u015fteriler durumun \u201c\u015fa\u015f\u0131rt\u0131c\u0131 ve haks\u0131z\u201d oldu\u011funu belirterek uygulamaya tepki g\u00f6sterdi.<\/p>\n

\u0130ade davran\u0131\u015flar\u0131 izleniyor, hesaplar kapat\u0131l\u0131yor<\/strong><\/h4>\n

Asos, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201cal\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 s\u00fcrekli olarak adil kullan\u0131m politikam\u0131z\u0131n d\u0131\u015f\u0131nda kalan k\u00fc\u00e7\u00fck bir m\u00fc\u015fteri grubunun hesaplar\u0131n\u0131n kapat\u0131ld\u0131\u011f\u0131n\u0131\u201d bildirdi. \u015eirket, bu uygulaman\u0131n \u201ct\u00fcm m\u00fc\u015fterilere \u00fccretsiz iade hizmeti sunma taahh\u00fcd\u00fcn\u00fc s\u00fcrd\u00fcrebilmek\u201d i\u00e7in gerekli oldu\u011funu belirtti.<\/p>\n

Asos\u2019un adil kullan\u0131m politikas\u0131, \u201cal\u0131\u015f\u0131lmad\u0131k iade desenleri\u201d ve \u201ckullan\u0131lm\u0131\u015f gibi g\u00f6r\u00fcnen \u00fcr\u00fcnlerin iadesi\u201d gibi durumlarda hesaplar\u0131n ask\u0131ya al\u0131nabilece\u011fini \u00f6ng\u00f6r\u00fcyor. \u015eirket, m\u00fc\u015fterileri ilk kez 2019 y\u0131l\u0131nda bu t\u00fcr bir risk konusunda uyarm\u0131\u015ft\u0131 ancak son haftalarda daha sert bir uygulamaya ge\u00e7ti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>

\"\"<\/a><\/div>\n

M\u00fc\u015fteriler: \u201cBu bir hakaret gibi\u201d<\/strong><\/h4>\n

2018\u2019den bu yana Asos\u2019un \u00fccretli teslimat hizmeti \u201cPremier\u201d \u00fcyesi olan Lucy Britnell, son seyahat al\u0131\u015fveri\u015finde 500 sterlin harcad\u0131\u011f\u0131n\u0131 ancak sadece beden uyumsuzlu\u011fu nedeniyle iade yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Britnell, bedenlerin tutars\u0131zl\u0131\u011f\u0131na dikkat \u00e7ekerek, \u201c\u0130ki beden sipari\u015f edip uymayan\u0131 iade etmek zorunday\u0131m\u201d dedi.<\/p>\n

Ayn\u0131 g\u00fcn i\u00e7erisinde hem hesab\u0131n\u0131n kapat\u0131ld\u0131\u011f\u0131n\u0131 bildiren bir e-posta hem de Asos\u2019tan Instagram\u2019da giydi\u011fi bir \u00fcr\u00fcn\u00fcn payla\u015f\u0131m\u0131 i\u00e7in izin isteyen bir mesaj ald\u0131\u011f\u0131n\u0131 aktaran Britnell, \u201cBu tam anlam\u0131yla y\u00fcz\u00fcme at\u0131lm\u0131\u015f bir tokat gibiydi\u201d ifadelerini kulland\u0131.<\/p>\n

Canl\u0131 destek yan\u0131t vermiyor, itirazlar reddediliyor<\/strong><\/h4>\n

Glasgow\u2019dan Louise Gowrie ve Londra\u2019dan PR direkt\u00f6r\u00fc Frankie Allen gibi m\u00fc\u015fteriler de benzer deneyimlerini payla\u015farak, hesaplar\u0131n\u0131n kapat\u0131lmas\u0131na y\u00f6nelik yapt\u0131klar\u0131 \u015fikayetlerin Asos\u2019un canl\u0131 destek hizmeti \u00fczerinden reddedildi\u011fini s\u00f6yledi. Allen, \u201cUzun y\u0131llard\u0131r sad\u0131k m\u00fc\u015fterisiyim ama robot gibi yan\u0131tlar ald\u0131m, bu durum bir\u00e7ok ki\u015fiyi markadan uzakla\u015ft\u0131rd\u0131\u201d dedi.<\/p>\n

Perakende uzmanlar\u0131: Maliyetler \u015firketleri zorluyor<\/strong><\/h4>\n

Perakende analistleri ise Asos\u2019un tutumunun sekt\u00f6rdeki genel mali bask\u0131larla ba\u011flant\u0131l\u0131 oldu\u011funu belirtiyor. \u00d6zellikle Covid sonras\u0131 artan iade oranlar\u0131 ve enflasyon, lojistik maliyetlerini ciddi \u015fekilde art\u0131rm\u0131\u015f durumda.<\/p>\n

Peel Hunt\u2019tan John Stevenson, \u201cM\u00fc\u015fteri hesaplar\u0131n\u0131 kapatmak sert bir ad\u0131m ancak Asos\u2019un bunu hafife almad\u0131\u011f\u0131 a\u00e7\u0131k\u201d dedi. Perakende uzman\u0131 Medi Parry-Williams ise, \u201c\u0130ade ba\u015f\u0131na 3,95 sterlinlik \u00fccret, s\u00fcrecin ger\u00e7ek maliyetini kar\u015f\u0131lam\u0131yor\u201d de\u011ferlendirmesinde bulundu.<\/p>\n

Tepkiler b\u00fcy\u00fcyor: \u0130ade hakk\u0131 savunuluyor<\/strong><\/h4>\n

Uygulamaya kar\u015f\u0131 kampanya ba\u015flatan yay\u0131nc\u0131 ve dan\u0131\u015fman Tskenya-Sarah Frazer, kendisinin de bu nedenle Asos\u2019tan yasakland\u0131\u011f\u0131n\u0131 belirterek, online al\u0131\u015fveri\u015fin \u00f6zellikle b\u00fcy\u00fck beden, uzun boylu ya da n\u00f6ro\u00e7e\u015fitli bireyler i\u00e7in tek alternatif oldu\u011funu vurgulad\u0131. Frazer, \u201cPerakende ma\u011fazalar\u0131 k\u00fc\u00e7\u00fcl\u00fcrken, iade hakk\u0131 temel bir t\u00fcketici \u00f6zg\u00fcrl\u00fc\u011f\u00fcd\u00fcr\u201d dedi.<\/p>\n

\u015eirket, BBC\u2019nin hesap kapatmalara ili\u015fkin yeni sorular\u0131na yan\u0131t vermedi. Ancak t\u00fcketici tepkileri sonras\u0131 kamuoyunda \u015firketin bu politikay\u0131 yeniden g\u00f6zden ge\u00e7irmesi y\u00f6n\u00fcnde \u00e7a\u011fr\u0131lar art\u0131yor.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Birle\u015fik Krall\u0131k merkezli online moda perakendecisi Asos, fazla say\u0131da iade yapt\u0131\u011f\u0131 gerek\u00e7esiyle baz\u0131 m\u00fc\u015fterilerinin hesaplar\u0131n\u0131 kapatt\u0131. BBC\u2019nin haberine g\u00f6re, bu karardan etkilenen m\u00fc\u015fteriler durumun \u201c\u015fa\u015f\u0131rt\u0131c\u0131 ve haks\u0131z\u201d oldu\u011funu belirterek uygulamaya tepki g\u00f6sterdi. \u0130ade davran\u0131\u015flar\u0131 izleniyor, hesaplar kapat\u0131l\u0131yor Asos, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201cal\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 s\u00fcrekli olarak adil kullan\u0131m politikam\u0131z\u0131n d\u0131\u015f\u0131nda kalan k\u00fc\u00e7\u00fck bir m\u00fc\u015fteri grubunun hesaplar\u0131n\u0131n kapat\u0131ld\u0131\u011f\u0131n\u0131\u201d bildirdi. \u015eirket, bu uygulaman\u0131n \u201ct\u00fcm m\u00fc\u015fterilere \u00fccretsiz iade hizmeti sunma taahh\u00fcd\u00fcn\u00fc s\u00fcrd\u00fcrebilmek\u201d i\u00e7in gerekli oldu\u011funu belirtti. Asos\u2019un adil kullan\u0131m politikas\u0131, \u201cal\u0131\u015f\u0131lmad\u0131k iade desenleri\u201d ve \u201ckullan\u0131lm\u0131\u015f gibi g\u00f6r\u00fcnen \u00fcr\u00fcnlerin iadesi\u201d gibi durumlarda hesaplar\u0131n ask\u0131ya al\u0131nabilece\u011fini \u00f6ng\u00f6r\u00fcyor. \u015eirket, m\u00fc\u015fterileri ilk kez 2019 y\u0131l\u0131nda bu t\u00fcr bir risk […]<\/p>\n","protected":false},"author":1,"featured_media":31893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-31892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/31892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=31892"}],"version-history":[{"count":1,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/31892\/revisions"}],"predecessor-version":[{"id":31894,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/31892\/revisions\/31894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/31893"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=31892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=31892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=31892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}