{"id":31732,"date":"2025-06-14T12:28:16","date_gmt":"2025-06-14T11:28:16","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=31732"},"modified":"2025-06-14T12:30:38","modified_gmt":"2025-06-14T11:30:38","slug":"turkiyeden-birlesik-krallika-acilan-kapi-turk-girisimciler-londrada-surdurulebilir-buyumeyi-tartisti","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/turkiyeden-birlesik-krallika-acilan-kapi-turk-girisimciler-londrada-surdurulebilir-buyumeyi-tartisti\/","title":{"rendered":"T\u00fcrkiye’den Birle\u015fik Krall\u0131k\u2019a A\u00e7\u0131lan Kap\u0131: T\u00fcrk Giri\u015fimciler Londra\u2019da S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcmeyi Tart\u0131\u015ft\u0131"},"content":{"rendered":"

Londra Teknoloji Haftas\u0131<\/strong>‘n\u0131n \u00f6ne \u00e7\u0131kan etkinliklerinden biri de TurkishBank UK<\/a> ve T-Gate<\/strong> taraf\u0131ndan ortakla\u015fa d\u00fczenlenen Dotdigital’in genel merkezinde ger\u00e7ekle\u015fen etkinlik oldu.  \u201c Expand & Connect: Birle\u015fik Krall\u0131k’ta S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme \u0130n\u015fa Etmek <\/em>“<\/strong> ba\u015fl\u0131kl\u0131 etkinlikte, T\u00fcrk teknoloji \u015firketlerinin Birle\u015fik Krall\u0131k’ta nas\u0131l s\u00fcrd\u00fcr\u00fclebilir operasyonlar kurabilece\u011fi ve \u00f6l\u00e7eklendirebilece\u011fi konular\u0131n\u0131n yan\u0131 s\u0131ra TurkishBank UK’in bu alanlardaki tecr\u00fcbesi ve bu \u015firketlere ne \u015fekilde destek sa\u011flayabilece\u011fi \u00fczerinde duruldu. Gazeteci ve sunucu Ersoy Erkazanc\u0131<\/strong>‘n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde uzmanlardan olu\u015fan panelde TurkishBank UK Ticari Direkt\u00f6r Yard\u0131mc\u0131s\u0131 Andr\u00e9 van Zijl<\/strong>, BeamSec kurucusu Murat G\u00fcven\u00e7<\/strong>, Digipac Consultancy kurucu orta\u011f\u0131 Cansu Akyar<\/strong> ve Dotdigital EMEA y\u00f6netici orta\u011f\u0131 Roscoe Brown<\/strong> panelist olarak yer ald\u0131.<\/p>\n

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Ersoy Erkazanc\u0131<\/p><\/div>\n

Giri\u015fimcilerin \u00f6n\u00fcndeki en b\u00fcy\u00fck engel: Bankac\u0131l\u0131k sistemine eri\u015fim<\/strong><\/h4>\n

Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Andr\u00e9 van Zijl, TurkishBank UK<\/strong><\/a>‘nin 50 y\u0131ld\u0131r Londra’da faaliyet g\u00f6sterdi\u011finin alt\u0131n\u0131 \u00e7izdi. T\u00fcrk i\u015fletmelerinin Birle\u015fik Krall\u0131k piyasas\u0131na a\u00e7\u0131l\u0131rken kar\u015f\u0131la\u015ft\u0131klar\u0131 en yayg\u0131n engellerden birine de\u011findi: \u201cbir banka hesab\u0131 a\u00e7mak\u201d. “\u0130kametgah adresiniz yoksa banka hesab\u0131 a\u00e7amazs\u0131n\u0131z ama banka hesab\u0131n\u0131z olmadan da ev kiralayamazs\u0131n\u0131z. Bunu bir tavuk-yumurta ili\u015fkisine benzetebiliriz”<\/strong> dedi Van Zijl. Banka’n\u0131n yerel bilgi birikimi ve profesyonel i\u015f ba\u011flant\u0131lar\u0131 sayesinde m\u00fc\u015fterilerini destekledi\u011fini ve dogru mercilere y\u00f6nlendirebildi\u011fini belirtti.<\/p>\n

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TurkishBank UK Ticari Direkt\u00f6r Yard\u0131mc\u0131s\u0131 Andr\u00e9 van Zijl<\/p><\/div>\n

TurkishBank Group<\/strong>‘un teknoloji odakl\u0131 firmalara destek sa\u011flayan T-Gate giri\u015fimine de dikkat \u00e7eken Van Zijl, “Bankac\u0131l\u0131k modelimiz ili\u015fki odakl\u0131 hizmet \u00fczerine kurulu. T\u00fcrk\u00e7e konu\u015fan personel ile hizmet vermek T\u00fcrk firmalarinin ingiltere pazar\u0131ndaki bankac\u0131l\u0131k i\u015flemlerinde b\u00fcy\u00fck bir fark yarat\u0131yor.”<\/strong><\/p>

\"\"<\/a><\/div>\n

Dijital pazarlamada k\u00fclt\u00fcrel farklara dikkat<\/strong><\/h4>\n

Dotdigital’den Roscoe Brown<\/strong>, uluslararas\u0131 \u00f6l\u00e7eklendirmede otomasyon ve m\u00fc\u015fteri deneyimi teknolojisinin \u00f6nemini vurgulad\u0131. Brown, “Yerel kanallar\u0131 ve k\u00fclt\u00fcrel n\u00fcanslar\u0131 anlamak \u00e7ok \u00f6nemlidir” dedi. “\u00d6rne\u011fin, WhatsApp Birle\u015fik Krall\u0131k’ta bask\u0131n ileti\u015fim arac\u0131d\u0131r, ancak Danimarka’da neredeyse hi\u00e7 kullan\u0131lmamaktad\u0131r. Bu t\u00fcr farkl\u0131l\u0131klar kampanya ba\u015far\u0131s\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir.”<\/strong> diye eklerken b\u00fcy\u00fcyen i\u015fletmeleri uzun vadeli d\u00fc\u015f\u00fcnmeye \u00e7a\u011f\u0131rd\u0131: “Be\u015f y\u0131ll\u0131k b\u00fcy\u00fcmenizi g\u00f6z \u00f6n\u00fcnde bulundurarak altyap\u0131 in\u015fa etmeniz gerekiyor. Platformlar\u0131 daha sonra de\u011fi\u015ftirmek maliyetli ve rahats\u0131z edicidir.”<\/p>\n

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Dotdigital EMEA y\u00f6netici orta\u011f\u0131 Roscoe Brown<\/p><\/div>\n

“T\u00fcrkiye\u2019de i\u015fe yarayan strateji \u0130ngiltere\u2019de \u00e7al\u0131\u015fm\u0131yor”<\/strong><\/h4>\n

Dan\u0131\u015fmanl\u0131k perspektifini temsil eden Digipac’tan Cansu Akyar<\/strong>, \u0130ngiltere’deki ba\u015far\u0131n\u0131n kapsaml\u0131 bir pazar anlay\u0131\u015f\u0131 ile ba\u015flad\u0131\u011f\u0131n\u0131 belirtti. “T\u00fcrkiye’de iyi performans g\u00f6steren stratejiler genellikle Birle\u015fik Krall\u0131k’ta ba\u015far\u0131s\u0131z oluyor” diyerek k\u00fclt\u00fcrel adaptasyon, sab\u0131r ve net konumland\u0131rma ihtiyac\u0131n\u0131 vurgulad\u0131. “\u0130ngiltere’de i\u015fler yava\u015f ilerliyor. Yaln\u0131zca bir m\u00fc\u015fteri edinmek alt\u0131 ay kadar s\u00fcrebilir. Bu, bir\u00e7ok T\u00fcrk giri\u015fimcinin al\u0131\u015fk\u0131n oldu\u011fu h\u0131zdan \u00e7ok uzak”<\/strong> dedi. Akyar, gereken temel baz\u0131 \u00e7al\u0131\u015fmalar\u0131 yapmadan b\u00fcy\u00fcme planlar\u0131nda acele edilmemesi konusunda uyard\u0131: “Uygun yerelle\u015ftirme ve pazar i\u00e7g\u00f6r\u00fcs\u00fc olu\u015fturulmadan, herhangi bir pazarlama b\u00fct\u00e7esinin bo\u015fa harcanmas\u0131 kuvvetle muhtemeldir.”<\/p>\n

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Digipac Consultancy kurucu orta\u011f\u0131 Cansu Akyar<\/p><\/div>\n

\u201cKurallar\u0131 ba\u015ftan koymazsan\u0131z, ileride daha fazla \u00f6dersiniz\u201d<\/strong><\/h4>\n

Siber g\u00fcvenlik firmas\u0131 BeamSec’in kurucusu Murat G\u00fcven\u00e7, mevzuata uyumun \u00f6nemini vurgulad\u0131. “Bir\u00e7ok giri\u015fim mevzuata uyma konusunda yeterince \u00f6zenli hareket etmiyor ancak asl\u0131nda Birle\u015fik Krall\u0131k’\u0131n kat\u0131 d\u00fczenleyici standartlar\u0131na k\u00fcresel olarak sayg\u0131 duyuluyor ve uzun vadeli avantajlar sunuyor” dedi.<\/p>\n

\"\"

BeamSec kurucusu Murat G\u00fcven\u00e7<\/p><\/div>\n

G\u00fcven\u00e7 ayr\u0131ca Birle\u015fik Krall\u0131k’ta bir \u015firket kurman\u0131n, firmas\u0131n\u0131n ABD devlet kurumlar\u0131yla i\u015f kurmas\u0131na yard\u0131mc\u0131 oldu\u011funu payla\u015ft\u0131: “\u0130ngiliz sistemleri g\u00fcven veriyor. Bu bile tek ba\u015f\u0131na uluslararas\u0131 alanda kap\u0131lar\u0131 a\u00e7\u0131yor.”<\/p>\n

Yat\u0131r\u0131mc\u0131 ilgisi ve yeni nesil giri\u015fimciler<\/strong><\/h4>\n

Etkinlikte T\u00fcrk i\u015fletmelerini Birle\u015fik Krall\u0131k’a a\u00e7\u0131lmaya motive eden \u015feyin ne oldu\u011fu konusu da ele al\u0131nd\u0131. Kat\u0131l\u0131mc\u0131lar \u00fclkenin e\u011fitim f\u0131rsatlar\u0131n\u0131n ve istikrarl\u0131 yasal ve finansal sistemlerinin \u00fclkeyi varl\u0131kl\u0131 T\u00fcrk bireyler i\u00e7in bir m\u0131knat\u0131s haline getirdi\u011fini ve bunlardan bir\u00e7o\u011funun \u0130ngiltere’yi nihai bir var\u0131\u015f noktas\u0131 olarak de\u011fil, k\u00fcresel geni\u015fleme i\u00e7in stratejik bir f\u0131rlatma rampas\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcnden bahsedildi.<\/p>\n

\"\"<\/p>\n

Ortak mesaj: Sab\u0131r, ara\u015ft\u0131rma ve do\u011fru ortakl\u0131klar<\/strong><\/h4>\n

\"\"<\/p>\n

T\u00fcm panelistler temel bir mesaj \u00fczerinde uzla\u015ft\u0131lar: \u201cBirle\u015fik Krall\u0131k pazar\u0131 b\u00fcy\u00fck umut vaat etse de, ba\u015far\u0131 stratejik ve sab\u0131rl\u0131 bir yakla\u015f\u0131m gerektiriyor.\u201d<\/p>\n

\"\"<\/p>\n

Son olarak, d\u00fczenleyici otoritelerin yakla\u015f\u0131mlar\u0131n\u0131 anlamak, yerel k\u00fclt\u00fcre uyum sa\u011flamak ve deneyimli yerel ortaklarla \u00e7al\u0131\u015fmak kritik ba\u015far\u0131 fakt\u00f6rleri olarak g\u00f6sterilirken, etkinlik, giri\u015fimcilerin, yat\u0131r\u0131mc\u0131lar\u0131n ve profesyonellerin fikir al\u0131\u015fveri\u015finde bulundu\u011fu ve ileti\u015fim bilgilerini payla\u015ft\u0131\u011f\u0131 bir oturum ile sona erdi. Kat\u0131l\u0131mc\u0131lar, bu t\u00fcr etkinliklerin d\u00fczenli olarak organize edilmesinin Birle\u015fik Krall\u0131k’taki T\u00fcrk i\u015f d\u00fcnyas\u0131 i\u00e7in kal\u0131c\u0131 bir de\u011fer yarataca\u011f\u0131 konusunda hemfikir oldular.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Londra Teknoloji Haftas\u0131‘n\u0131n \u00f6ne \u00e7\u0131kan etkinliklerinden biri de TurkishBank UK ve T-Gate taraf\u0131ndan ortakla\u015fa d\u00fczenlenen Dotdigital’in genel merkezinde ger\u00e7ekle\u015fen etkinlik oldu.  \u201c Expand & Connect: Birle\u015fik Krall\u0131k’ta S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme \u0130n\u015fa Etmek “ ba\u015fl\u0131kl\u0131 etkinlikte, T\u00fcrk teknoloji \u015firketlerinin Birle\u015fik Krall\u0131k’ta nas\u0131l s\u00fcrd\u00fcr\u00fclebilir operasyonlar kurabilece\u011fi ve \u00f6l\u00e7eklendirebilece\u011fi konular\u0131n\u0131n yan\u0131 s\u0131ra TurkishBank UK’in bu alanlardaki tecr\u00fcbesi ve bu \u015firketlere ne \u015fekilde destek sa\u011flayabilece\u011fi \u00fczerinde duruldu. Gazeteci ve sunucu Ersoy Erkazanc\u0131‘n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde uzmanlardan olu\u015fan panelde TurkishBank UK Ticari Direkt\u00f6r Yard\u0131mc\u0131s\u0131 Andr\u00e9 van Zijl, BeamSec kurucusu Murat G\u00fcven\u00e7, Digipac Consultancy kurucu orta\u011f\u0131 Cansu Akyar ve Dotdigital EMEA y\u00f6netici orta\u011f\u0131 Roscoe Brown panelist olarak yer ald\u0131. […]<\/p>\n","protected":false},"author":1,"featured_media":31741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-31732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/31732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=31732"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/31732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/31741"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=31732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=31732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=31732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}