{"id":31523,"date":"2025-06-01T14:33:08","date_gmt":"2025-06-01T13:33:08","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=31523"},"modified":"2025-06-01T14:51:16","modified_gmt":"2025-06-01T13:51:16","slug":"yurt-disina-yonelik-saglik-turizmi-tanitimlarinda-kullanilan-her-mesaj-ulke-imajini-da-dogrudan-etkiliyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/yurt-disina-yonelik-saglik-turizmi-tanitimlarinda-kullanilan-her-mesaj-ulke-imajini-da-dogrudan-etkiliyor\/","title":{"rendered":"Yurt d\u0131\u015f\u0131na y\u00f6nelik sa\u011fl\u0131k turizmi tan\u0131t\u0131mlar\u0131nda kullan\u0131lan her mesaj, \u00fclke imaj\u0131n\u0131 da do\u011frudan etkiliyor"},"content":{"rendered":"<p>\u0130ngiltere&#8217;de ya\u015fayan pazarlama ve uluslararas\u0131 ticaret dan\u0131\u015fman\u0131 Dr. Hakan Y\u0131ld\u0131r\u0131m, TRT T\u00fcrk\u2019te yay\u0131nlanan <em>Rehber<\/em> program\u0131nda, sa\u011fl\u0131k turizminde T\u00fcrkiye\u2019nin konumunu ve gelece\u011fini de\u011ferlendirdi. Rabia Neva \u015eahin\u2019in sundu\u011fu programda, \u00f6zellikle Avrupa \u00fclkeleriyle sa\u011fl\u0131k turizmi ili\u015fkileri, f\u0131rsatlar, riskler ve dikkat edilmesi gereken yasal ve k\u00fclt\u00fcrel hassasiyetler ele al\u0131nd\u0131.<\/p>\n<h4><strong>T\u00fcrkiye\u2019ye Olan \u0130lgi Art\u0131yor<\/strong><\/h4>\n<p>Dr. Hakan Y\u0131ld\u0131r\u0131m\u2019\u0131n a\u00e7\u0131klamalar\u0131na g\u00f6re, T\u00fcrkiye estetik, di\u015f tedavisi ve organ nakli gibi alanlarda sundu\u011fu kaliteli hizmet ve maliyet avantaj\u0131 sayesinde sa\u011fl\u0131k turizminde \u00f6ne \u00e7\u0131kan \u00fclkeler aras\u0131nda yer al\u0131yor. T\u00fcrkiye\u2019nin co\u011frafi yak\u0131nl\u0131\u011f\u0131 ve turizm altyap\u0131s\u0131n\u0131n g\u00fc\u00e7l\u00fc olmas\u0131 da bu ilgiyi art\u0131r\u0131yor.<\/p>\n<p>Y\u0131ld\u0131r\u0131m, \u0130ngiltere \u00f6rne\u011fini vererek, sokaktaki on ki\u015fiden be\u015finin Antalya veya Ege k\u0131y\u0131lar\u0131n\u0131 ziyaret etti\u011fini belirtti. Bu yak\u0131nl\u0131k ve sempati sayesinde, turistik ilginin sa\u011fl\u0131k alan\u0131na da yans\u0131d\u0131\u011f\u0131n\u0131 ifade etti.<\/p><div id=\"briti-4132433530\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<h4><strong>Avrupa\u2019daki Zay\u0131fl\u0131klar T\u00fcrkiye\u2019nin Avantaj\u0131 Olabilir<\/strong><\/h4>\n<p>Avrupa\u2019da y\u00fcksek maliyetler, uzun bekleme s\u00fcreleri ve baz\u0131 alanlardaki yetersizlikler, T\u00fcrkiye\u2019yi cazip hale getiriyor. Y\u0131ld\u0131r\u0131m\u2019a g\u00f6re, Avrupa\u2019da bir di\u015f tedavisinin pahal\u0131 olmas\u0131 ya da bekleme s\u00fcrelerinin uzunlu\u011fu, T\u00fcrkiye\u2019nin h\u0131zl\u0131 ve ekonomik hizmetleriyle kar\u015f\u0131l\u0131k buluyor.<br \/>\n<iframe loading=\"lazy\" title=\"Uluslararas\u0131 Sa\u011fl\u0131k Yat\u0131r\u0131m\u0131 ve Sa\u011fl\u0131k Turizmi F\u0131rsatlar\u0131 - TRT T\u00fcrk Yay\u0131n\u0131m\u0131z\" src=\"https:\/\/www.youtube.com\/embed\/v2Bm-OTz-6I\" width=\"3371\" height=\"1103\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nAncak bu s\u00fcre\u00e7te en \u00f6nemli unsurun \u201cg\u00fcven\u201d oldu\u011funu vurgulayan Y\u0131ld\u0131r\u0131m, bir hastan\u0131n ald\u0131\u011f\u0131 iyi tedaviyi asla unutmad\u0131\u011f\u0131n\u0131 ve bunun \u00fclkeler aras\u0131 sempatiye dahi etki etti\u011fini ifade etti.<\/p>\n<h4><strong>K\u00fclt\u00fcrel Uyum ve Hukuki Bilin\u00e7 \u015eart<\/strong><\/h4>\n<p>Programda, sa\u011fl\u0131k turizmi faaliyetlerinin yaln\u0131zca t\u0131bbi ba\u015far\u0131yla de\u011fil, ayn\u0131 zamanda k\u00fclt\u00fcrel uyumla da s\u00fcrd\u00fcr\u00fclebilir oldu\u011fu belirtildi. Y\u0131ld\u0131r\u0131m, Avrupa&#8217;da yard\u0131m teklifinin bile yanl\u0131\u015f anla\u015f\u0131labilece\u011fine dikkat \u00e7ekerek, sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n gidecekleri \u00fclkenin k\u00fclt\u00fcr\u00fcne uygun e\u011fitimler almalar\u0131n\u0131n \u00f6nemine i\u015faret etti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31524\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/06\/Yurt-disina-yonelik-saglik-turizmi-tanitimlarinda-kullanilan-her-mesaj-ulke-imajini-da-dogrudan-etkiliyor.png\" alt=\"\" width=\"1909\" height=\"1052\" title=\"\"><\/p>\n<p>Ayr\u0131ca, otel odalar\u0131nda yap\u0131lan kons\u00fcltasyonlara dair olumsuz \u00f6rnekler vererek, i\u015flemlerin yasal zeminlerde, uygun ko\u015fullarda ve e\u011fitimli kadrolarla y\u00fcr\u00fct\u00fclmesinin alt\u0131n\u0131 \u00e7izdi.<\/p>\n<h4><strong>Devlet Destekleri ve Ortakl\u0131klar Stratejik \u00d6neme Sahip<\/strong><\/h4>\n<p>Y\u0131ld\u0131r\u0131m, T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizmini geli\u015ftirmek isteyen kurumlar i\u00e7in yurt d\u0131\u015f\u0131nda \u015fube a\u00e7ma, personel istihdam\u0131 ve dijital pazarlama gibi bir\u00e7ok alanda ciddi te\u015fvikler sundu\u011funu aktard\u0131. Ancak bireysel giri\u015fimlerden \u00e7ok, kliniklerin birlikte hareket ederek g\u00fc\u00e7 birli\u011fi olu\u015fturmas\u0131n\u0131n etkili olaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n<p>Avrupa\u2019daki ya\u015flanan n\u00fcfusa da dikkat \u00e7eken Y\u0131ld\u0131r\u0131m, bu kesime y\u00f6nelik uzun s\u00fcreli konaklama ve bak\u0131m hizmetlerini kapsayan \u00f6zel projeler geli\u015ftirilmesinin, T\u00fcrkiye\u2019yi bu alanda daha da \u00f6ne \u00e7\u0131karabilece\u011fini ifade etti.<\/p>\n<h4 data-start=\"113\" data-end=\"247\"><em data-start=\"160\" data-end=\"247\"><strong data-start=\"161\" data-end=\"246\">2024\u2019te 2 milyon sa\u011fl\u0131k turisti a\u011f\u0131rlayan T\u00fcrkiye, 3 milyar dolar gelir elde etti<\/strong><\/em><\/h4>\n<p data-start=\"249\" data-end=\"510\">Ticaret Bakanl\u0131\u011f\u0131 verilerine g\u00f6re, T\u00fcrkiye\u2019nin sa\u011fl\u0131k hizmetlerinden elde etti\u011fi gelir, 2003 y\u0131l\u0131nda 203 milyon dolarken, 2022 itibar\u0131yla 2,2 milyar dolara y\u00fckseldi. Sa\u011fl\u0131k turizmine olan ilginin artmas\u0131yla birlikte 2024 y\u0131l\u0131nda bu rakam 3 milyar dolara ula\u015ft\u0131.<\/p>\n<p data-start=\"512\" data-end=\"842\">Uluslararas\u0131 Sa\u011fl\u0131k Hizmetleri A\u015e (USHA\u015e) taraf\u0131ndan payla\u015f\u0131lan istatistiklere g\u00f6re, T\u00fcrkiye 2021 y\u0131l\u0131nda sa\u011fl\u0131k amac\u0131yla 670 binden fazla yabanc\u0131 ziyaret\u00e7i a\u011f\u0131rlarken, bu say\u0131 2022\u2019de y\u00fczde 88 artarak 1,25 milyona \u00e7\u0131kt\u0131. 2023\u2019te ise bu rakam 1,8 milyonu ge\u00e7ti. 2024 y\u0131l\u0131nda T\u00fcrkiye\u2019ye gelen sa\u011fl\u0131k turisti say\u0131s\u0131 2 milyonu buldu.<\/p>\n<h4><strong>\u0130leti\u015fim T\u00fcm S\u00fcrecin Belirleyicisi<\/strong><\/h4>\n<p>Dr. Y\u0131ld\u0131r\u0131m, dijital pazarlamadan hastayla y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeye kadar her a\u015famada kurulan ileti\u015fimin, hasta memnuniyetini ve tekrar tercih edilme oran\u0131n\u0131 do\u011frudan etkiledi\u011fini belirtti. A\u00e7\u0131k, net ve k\u00fclt\u00fcrel a\u00e7\u0131dan hassas ileti\u015fim stratejilerinin, yaln\u0131zca klini\u011fi de\u011fil, T\u00fcrkiye\u2019nin genel imaj\u0131n\u0131 da g\u00fc\u00e7lendirece\u011fini s\u00f6yledi.<\/p>\n<h4>T\u00fcrkiye \u0130maj\u0131n\u0131 Temsil Eden Kurumlar Dikkatli Olmal\u0131<\/h4>\n<p>Y\u0131ld\u0131r\u0131m, \u00f6zellikle dijital pazarlama ve yurt d\u0131\u015f\u0131 tan\u0131t\u0131m faaliyetlerinde bulunan sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n sadece kendi markalar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda T\u00fcrkiye\u2019yi temsil ettiklerini vurgulad\u0131. \u201cBir dijital reklamda yer alan ifade yaln\u0131zca bir klini\u011fi de\u011fil, T\u00fcrkiye alg\u0131s\u0131n\u0131 da etkiler,\u201d diyen Y\u0131ld\u0131r\u0131m, bu nedenle sa\u011fl\u0131k turizmi yapan kurumlar\u0131n kamu diplomasisine uygun, \u015feffaf ve k\u00fclt\u00fcrel hassasiyeti y\u00fcksek bir ileti\u015fim dili kullanmas\u0131 gerekti\u011fini belirtti.<\/p>\n<h4><strong>Sonu\u00e7: Uzun Vadeli Potansiyel G\u00fc\u00e7l\u00fc<\/strong><\/h4>\n<p>Avrupa\u2019daki mevcut sa\u011fl\u0131k sistemlerinin k\u0131sa vadede b\u00fcy\u00fck reformlar ge\u00e7irmesinin zor oldu\u011funu belirten Dr. Y\u0131ld\u0131r\u0131m, T\u00fcrkiye\u2019nin sistematik ve kaliteli hizmet sunmaya devam etmesi halinde sa\u011fl\u0131k turizmi alan\u0131nda uzun vadeli ba\u015far\u0131 elde edece\u011fine inand\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n<p>Program, sa\u011fl\u0131k turizminde ba\u015far\u0131n\u0131n yaln\u0131zca t\u0131bbi kalitede de\u011fil, k\u00fclt\u00fcrel empati, do\u011fru tan\u0131t\u0131m ve etik-hukuki hassasiyetlerle \u015fekillendi\u011fini ortaya koydu.<\/p>\n<p data-start=\"512\" data-end=\"842\">&nbsp;<\/p>\n<div id=\"briti-2666543056\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130ngiltere&#8217;de ya\u015fayan pazarlama ve uluslararas\u0131 ticaret dan\u0131\u015fman\u0131 Dr. Hakan Y\u0131ld\u0131r\u0131m, TRT T\u00fcrk\u2019te yay\u0131nlanan Rehber program\u0131nda, sa\u011fl\u0131k turizminde T\u00fcrkiye\u2019nin konumunu ve gelece\u011fini de\u011ferlendirdi. Rabia Neva \u015eahin\u2019in sundu\u011fu programda, \u00f6zellikle Avrupa \u00fclkeleriyle sa\u011fl\u0131k turizmi ili\u015fkileri, f\u0131rsatlar, riskler ve dikkat edilmesi gereken yasal ve k\u00fclt\u00fcrel hassasiyetler ele al\u0131nd\u0131. T\u00fcrkiye\u2019ye Olan \u0130lgi Art\u0131yor Dr. Hakan Y\u0131ld\u0131r\u0131m\u2019\u0131n a\u00e7\u0131klamalar\u0131na g\u00f6re, T\u00fcrkiye estetik, di\u015f tedavisi ve organ nakli gibi alanlarda sundu\u011fu kaliteli hizmet ve maliyet avantaj\u0131 sayesinde sa\u011fl\u0131k turizminde \u00f6ne \u00e7\u0131kan \u00fclkeler aras\u0131nda yer al\u0131yor. T\u00fcrkiye\u2019nin co\u011frafi yak\u0131nl\u0131\u011f\u0131 ve turizm altyap\u0131s\u0131n\u0131n g\u00fc\u00e7l\u00fc olmas\u0131 da bu ilgiyi art\u0131r\u0131yor. Y\u0131ld\u0131r\u0131m, \u0130ngiltere \u00f6rne\u011fini vererek, sokaktaki on ki\u015fiden be\u015finin Antalya veya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-31523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/31523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=31523"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/31523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/11820"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=31523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=31523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=31523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}