{"id":30639,"date":"2025-04-03T20:12:21","date_gmt":"2025-04-03T19:12:21","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=30639"},"modified":"2025-04-03T20:14:05","modified_gmt":"2025-04-03T19:14:05","slug":"nur-ozkan-erbay-ulkemizin-adinin-dunyada-kendi-dilimizde-turkiye-olarak-yerlesmesini-hedefliyoruz","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/nur-ozkan-erbay-ulkemizin-adinin-dunyada-kendi-dilimizde-turkiye-olarak-yerlesmesini-hedefliyoruz\/","title":{"rendered":"Nur \u00d6zkan Erbay: \u201c\u00dclkemizin ad\u0131n\u0131n d\u00fcnyada kendi dilimizde, \u2018T\u00fcrkiye\u2019 olarak yerle\u015fmesini hedefliyoruz\u201d"},"content":{"rendered":"
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Ba\u015fkent Londra\u2019da d\u00fczenlenen \u201cMilletleri Bulu\u015fturmak: T\u00fcrkiye-Birle\u015fik Krall\u0131k \u0130li\u015fkilerini K\u00fclt\u00fcrel Diplomasiyle G\u00fc\u00e7lendirmek\u201d ba\u015fl\u0131kl\u0131 panelde, T\u00fcrkiye\u2019nin k\u00fclt\u00fcrel diplomasi stratejileri ve uluslararas\u0131 marka de\u011ferine ili\u015fkin \u00f6nemli mesajlar verildi. Panelde konu\u015fan Cumhurba\u015fkanl\u0131\u011f\u0131 \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131 T\u00fcrkiye Marka Ofisi Koordinat\u00f6r\u00fc Nur \u00d6zkan Erbay, T\u00fcrkiye\u2019nin k\u00fcresel alanda \u201cTurkey\u201d yerine \u201cT\u00fcrkiye\u201d ad\u0131n\u0131n kullan\u0131lmas\u0131na y\u00f6nelik \u00e7abalar\u0131n\u0131 anlatt\u0131.<\/p>\n

Resmi kurumlardan \u00f6zel sekt\u00f6re uzanan kapsaml\u0131 d\u00f6n\u00fc\u015f\u00fcm<\/strong><\/h4>\n

Erbay, Birle\u015fmi\u015f Milletler, Uluslararas\u0131 Olimpiyat Komitesi ve UEFA gibi uluslararas\u0131 kurulu\u015flar\u0131n T\u00fcrkiye ifadesini kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131 belirtti. The Guardian\u2019\u0131n haberine g\u00f6re, bu de\u011fi\u015fim sadece uluslararas\u0131 \u00f6rg\u00fctlerle s\u0131n\u0131rl\u0131 kalm\u0131yor; \u00f6zel sekt\u00f6r, medya ve gen\u00e7 n\u00fcfusa y\u00f6nelik \u00e7al\u0131\u015fmalarda da \u201cT\u00fcrkiye\u201d ad\u0131n\u0131n yerle\u015fmesi i\u00e7in aktif ad\u0131mlar at\u0131l\u0131yor.<\/p>\n

K\u00fclt\u00fcrel marka el\u00e7ili\u011fi vurgusu<\/strong><\/h4>\n

Nur \u00d6zkan Erbay, T\u00fcrkiye markas\u0131n\u0131n d\u00fcnya genelinde daha do\u011fru ve g\u00fc\u00e7l\u00fc temsil edilmesi ad\u0131na her vatanda\u015f\u0131n bu s\u00fcrecin bir par\u00e7as\u0131 oldu\u011funu ifade etti. \u201cHer birey, yurt i\u00e7inde ya da yurt d\u0131\u015f\u0131nda, T\u00fcrkiye\u2019nin k\u00fclt\u00fcrel marka el\u00e7isidir\u201d diyen Erbay, kamu diplomasisinin bu y\u00f6nde yeniden \u015fekillendirildi\u011fini vurgulad\u0131.<\/p>

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K\u00fcresel fark\u0131ndal\u0131k ve ileti\u015fim stratejileri<\/strong><\/h4>\n

T\u00fcrkiye\u2019nin isminin T\u00fcrk\u00e7ede oldu\u011fu gibi kullan\u0131lmas\u0131n\u0131n sadece sembolik bir ad\u0131m olmad\u0131\u011f\u0131n\u0131 belirten Erbay, bu yakla\u015f\u0131m\u0131n \u00fclkenin sayg\u0131nl\u0131\u011f\u0131na ve k\u00fclt\u00fcrel kimli\u011fine katk\u0131 sundu\u011funu dile getirdi. Yap\u0131lan toplant\u0131lar ve ikili g\u00f6r\u00fc\u015fmelerle s\u00fcrecin h\u0131zland\u0131r\u0131ld\u0131\u011f\u0131n\u0131, hedefin ise \u201cT\u00fcrkiye\u201d ad\u0131n\u0131n k\u00fcresel d\u00fczeyde standartla\u015fmas\u0131 oldu\u011funu s\u00f6yledi.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Ba\u015fkent Londra\u2019da d\u00fczenlenen \u201cMilletleri Bulu\u015fturmak: T\u00fcrkiye-Birle\u015fik Krall\u0131k \u0130li\u015fkilerini K\u00fclt\u00fcrel Diplomasiyle G\u00fc\u00e7lendirmek\u201d ba\u015fl\u0131kl\u0131 panelde, T\u00fcrkiye\u2019nin k\u00fclt\u00fcrel diplomasi stratejileri ve uluslararas\u0131 marka de\u011ferine ili\u015fkin \u00f6nemli mesajlar verildi. Panelde konu\u015fan Cumhurba\u015fkanl\u0131\u011f\u0131 \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131 T\u00fcrkiye Marka Ofisi Koordinat\u00f6r\u00fc Nur \u00d6zkan Erbay, T\u00fcrkiye\u2019nin k\u00fcresel alanda \u201cTurkey\u201d yerine \u201cT\u00fcrkiye\u201d ad\u0131n\u0131n kullan\u0131lmas\u0131na y\u00f6nelik \u00e7abalar\u0131n\u0131 anlatt\u0131. Resmi kurumlardan \u00f6zel sekt\u00f6re uzanan kapsaml\u0131 d\u00f6n\u00fc\u015f\u00fcm Erbay, Birle\u015fmi\u015f Milletler, Uluslararas\u0131 Olimpiyat Komitesi ve UEFA gibi uluslararas\u0131 kurulu\u015flar\u0131n T\u00fcrkiye ifadesini kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131 belirtti. The Guardian\u2019\u0131n haberine g\u00f6re, bu de\u011fi\u015fim sadece uluslararas\u0131 \u00f6rg\u00fctlerle s\u0131n\u0131rl\u0131 kalm\u0131yor; \u00f6zel sekt\u00f6r, medya ve gen\u00e7 n\u00fcfusa y\u00f6nelik \u00e7al\u0131\u015fmalarda da \u201cT\u00fcrkiye\u201d ad\u0131n\u0131n yerle\u015fmesi i\u00e7in aktif ad\u0131mlar at\u0131l\u0131yor. K\u00fclt\u00fcrel marka […]<\/p>\n","protected":false},"author":1,"featured_media":30551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-30639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/30639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=30639"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/30639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/30551"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=30639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=30639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=30639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}