{"id":30412,"date":"2025-03-22T15:30:32","date_gmt":"2025-03-22T15:30:32","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=30412"},"modified":"2025-03-22T15:30:32","modified_gmt":"2025-03-22T15:30:32","slug":"meta-birlesik-krallikta-hedefli-reklam-politikalarini-gozden-geciriyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/meta-birlesik-krallikta-hedefli-reklam-politikalarini-gozden-geciriyor\/","title":{"rendered":"Meta, Birle\u015fik Krall\u0131k\u2019ta Hedefli Reklam Politikalar\u0131n\u0131 G\u00f6zden Ge\u00e7iriyor"},"content":{"rendered":"

Facebook ve Instagram v e WhatsApp’\u0131n sahibi Meta, Birle\u015fik Krall\u0131k’ta a\u00e7\u0131lan \u00f6nemli bir gizlilik davas\u0131nda uzla\u015fmaya giderek, bir kullan\u0131c\u0131ya y\u00f6nelik ki\u015fiselle\u015ftirilmi\u015f reklam uygulamas\u0131n\u0131 sonland\u0131rmay\u0131 kabul etti. Bu karar, milyonlarca sosyal medya kullan\u0131c\u0131s\u0131 i\u00e7in emsal te\u015fkil edebilir.<\/p>\n

Meta ile insan haklar\u0131 savunucusu Tanya O\u2019Carroll aras\u0131nda var\u0131lan anla\u015fma, \u015firketin ki\u015fisel verileri hedefli reklamlar i\u00e7in kullanmas\u0131na y\u00f6nelik a\u00e7\u0131lan davan\u0131n Y\u00fcksek Mahkeme\u2019ye ta\u015f\u0131nmadan sonu\u00e7lanmas\u0131n\u0131 sa\u011flad\u0131. Meta ayr\u0131ca, Birle\u015fik Krall\u0131k\u2019taki kullan\u0131c\u0131lar i\u00e7in reklams\u0131z, \u00fccretli bir platform se\u00e7ene\u011fini de\u011ferlendirdi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

Ki\u015fisel Veri Kullan\u0131m\u0131na Kar\u015f\u0131 Hukuki M\u00fccadele<\/h3>\n

O\u2019Carroll, Meta\u2019n\u0131n Facebook \u00fczerinden kendisine hedefli reklam sunmak i\u00e7in ki\u015fisel verilerini i\u015flemesinin, Birle\u015fik Krall\u0131k\u2019taki veri koruma yasalar\u0131n\u0131 ihlal etti\u011fini \u00f6ne s\u00fcrerek 2022 y\u0131l\u0131nda dava a\u00e7m\u0131\u015ft\u0131. O\u2019Carroll, Facebook\u2019un kendisine ait verileri toplamas\u0131n\u0131 ve i\u015flemesini durdurmas\u0131n\u0131 talep etmi\u015f, bu talebin dikkate al\u0131nmamas\u0131n\u0131n yasal haklar\u0131n\u0131n ihlali oldu\u011funu savunmu\u015ftu.<\/p>

\"\"<\/a><\/div>\n

Dava, Birle\u015fik Krall\u0131k Bilgi Komiserli\u011fi Ofisi’nin (ICO) deste\u011fini ald\u0131. ICO, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada ki\u015filerin, do\u011frudan pazarlama ama\u00e7l\u0131 ki\u015fisel veri i\u015flenmesine itiraz etme hakk\u0131 bulundu\u011funu vurgulad\u0131. Kurum ayr\u0131ca, kullan\u0131c\u0131lar\u0131n verilerinin hedefli reklamlar i\u00e7in kullan\u0131lmas\u0131na a\u00e7\u0131k bir \u015fekilde \u201cvazge\u00e7me hakk\u0131\u201d olmas\u0131 gerekti\u011fini belirtti.<\/p>\n

“Gizlili\u011fe Sayg\u0131 G\u00f6steren Reklams\u0131z Se\u00e7enek \u015eart”<\/h3>\n

Anla\u015fma kapsam\u0131nda Meta, Tanya O\u2019Carroll\u2019un ki\u015fisel verilerini reklam ama\u00e7l\u0131 i\u015flemeyi b\u0131rakmay\u0131 kabul etti. O\u2019Carroll, bunun sadece kendisi i\u00e7in de\u011fil, dijital ortamda gizlili\u011fini korumak isteyen herkes i\u00e7in bir zafer oldu\u011funu s\u00f6yledi. \u201cBu bireysel bir uzla\u015fma olabilir ama etkileri milyonlarca kullan\u0131c\u0131y\u0131 ilgilendiriyor,\u201d diyen O\u2019Carroll, Meta\u2019n\u0131n mevcut reklam modelinin s\u00fcrd\u00fcr\u00fclemez oldu\u011funu savundu.<\/p>\n

Meta: Reklam Gelirlerine Alternatif Aray\u0131\u015f\u0131nda<\/h3>\n

Meta, davaya ili\u015fkin yapt\u0131\u011f\u0131 a\u00e7\u0131klamada O\u2019Carroll\u2019un iddialar\u0131na \u201ctemelden kat\u0131lmad\u0131\u011f\u0131n\u0131\u201d belirtse de, Birle\u015fik Krall\u0131k\u2019taki kullan\u0131c\u0131lar i\u00e7in reklams\u0131z, \u00fccretli bir hizmet se\u00e7ene\u011fini de\u011ferlendirdiklerini duyurdu. \u015eirketin gelirlerinin yakla\u015f\u0131k %98\u2019i reklamdan elde ediliyor.<\/p>\n

Meta, Avrupa Adalet Divan\u0131\u2019n\u0131n 2023 y\u0131l\u0131ndaki karar\u0131 sonras\u0131nda AB\u2019de reklams\u0131z, \u00fccretli bir hizmet sunmaya ba\u015flam\u0131\u015ft\u0131. ICO da ge\u00e7en y\u0131l, reklams\u0131z abonelik modelinin Birle\u015fik Krall\u0131k veri koruma yasalar\u0131 a\u00e7\u0131s\u0131ndan nas\u0131l de\u011ferlendirilece\u011fini incelediklerini a\u00e7\u0131klam\u0131\u015ft\u0131.<\/p>\n

\u201cB\u00fcy\u00fck Teknoloji Hukukun \u00dcst\u00fcnde De\u011fil\u201d<\/h3>\n

Eski Birle\u015fik Krall\u0131k Ba\u015fsavc\u0131s\u0131 Dominic Grieve, davay\u0131 yorumlarken, \u201cB\u00fcy\u00fck teknoloji \u015firketleri hukukun \u00fcst\u00fcnde olmamal\u0131. Meta gibi firmalar Birle\u015fik Krall\u0131k’ta faaliyet g\u00f6stermek istiyorsa, herkes gibi yasalara uymal\u0131 ve insanlar\u0131n gizlilik haklar\u0131na sayg\u0131 g\u00f6stermeli\u201d ifadelerini kulland\u0131.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Facebook ve Instagram v e WhatsApp’\u0131n sahibi Meta, Birle\u015fik Krall\u0131k’ta a\u00e7\u0131lan \u00f6nemli bir gizlilik davas\u0131nda uzla\u015fmaya giderek, bir kullan\u0131c\u0131ya y\u00f6nelik ki\u015fiselle\u015ftirilmi\u015f reklam uygulamas\u0131n\u0131 sonland\u0131rmay\u0131 kabul etti. Bu karar, milyonlarca sosyal medya kullan\u0131c\u0131s\u0131 i\u00e7in emsal te\u015fkil edebilir. Meta ile insan haklar\u0131 savunucusu Tanya O\u2019Carroll aras\u0131nda var\u0131lan anla\u015fma, \u015firketin ki\u015fisel verileri hedefli reklamlar i\u00e7in kullanmas\u0131na y\u00f6nelik a\u00e7\u0131lan davan\u0131n Y\u00fcksek Mahkeme\u2019ye ta\u015f\u0131nmadan sonu\u00e7lanmas\u0131n\u0131 sa\u011flad\u0131. Meta ayr\u0131ca, Birle\u015fik Krall\u0131k\u2019taki kullan\u0131c\u0131lar i\u00e7in reklams\u0131z, \u00fccretli bir platform se\u00e7ene\u011fini de\u011ferlendirdi\u011fini a\u00e7\u0131klad\u0131. Ki\u015fisel Veri Kullan\u0131m\u0131na Kar\u015f\u0131 Hukuki M\u00fccadele O\u2019Carroll, Meta\u2019n\u0131n Facebook \u00fczerinden kendisine hedefli reklam sunmak i\u00e7in ki\u015fisel verilerini i\u015flemesinin, Birle\u015fik Krall\u0131k\u2019taki veri koruma yasalar\u0131n\u0131 ihlal etti\u011fini \u00f6ne […]<\/p>\n","protected":false},"author":1,"featured_media":30414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269,11],"tags":[],"class_list":["post-30412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik","category-dunya"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/30412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=30412"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/30412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/30414"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=30412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=30412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=30412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}