{"id":30311,"date":"2025-03-18T14:28:42","date_gmt":"2025-03-18T14:28:42","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=30311"},"modified":"2025-03-19T00:16:07","modified_gmt":"2025-03-19T00:16:07","slug":"otelz-ceosu-aneringiltere-ve-avrupa-pazarinda-buyumeye-devam-edecegiz","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/otelz-ceosu-aneringiltere-ve-avrupa-pazarinda-buyumeye-devam-edecegiz\/","title":{"rendered":"Otelz CEO\u2019su Aner:\u0130ngiltere ve Avrupa Pazar\u0131nda B\u00fcy\u00fcmeye Devam Edece\u011fiz"},"content":{"rendered":"<p>Otel rezervasyon platformu <strong>Otelz\u2019nin CEO\u2019su Bertan Aner<\/strong>, \u015firketin 2014 y\u0131l\u0131nda T\u00fcrkiye\u2019de otel \u00f6demesi platformu modelini ilk kez uygulayan firma oldu\u011funu belirtti. Aner, rakiplerinin ortaya \u00e7\u0131kmas\u0131na ra\u011fmen h\u00e2l\u00e2 bu modeli s\u00fcrd\u00fcren tek yerli \u015firket olduklar\u0131n\u0131 vurgulad\u0131. Kullan\u0131c\u0131lara otel \u00f6demelerini kap\u0131da, taksitle ya da kredi kart\u0131yla yapma esnekli\u011fi sunduklar\u0131n\u0131 ifade etti.<\/p>\n<p>Otelz, \u0130ngiltere\u2019nin simgelerinden biri haline gelen \u00e7ift katl\u0131 k\u0131rm\u0131z\u0131 otob\u00fcsleri reklam kampanyalar\u0131nda kullanarak geni\u015f kitlelere ula\u015ft\u0131. \u015eirket \u00e7al\u0131\u015fmalar\u0131 s\u00fcrd\u00fcrerek, Londra ba\u015fta olmak \u00fczere \u0130ngiltere\u2019nin \u00f6nemli \u015fehirlerinde geleneksel ve dijital pazarlama stratejilerini bir araya getirerek uluslararas\u0131 pazardaki konumunu g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor.<\/p>\n<h4><strong>\u0130ngiltere ve Avrupa\u2019ya A\u00e7\u0131l\u0131m<\/strong><\/h4>\n<p>Londra\u2019da Bytv\u2019ye konu\u015fan Aner, Otelz\u2019nin kullan\u0131c\u0131 dostu web sitesi ve 1 milyondan fazla indirilen mobil uygulamalar\u0131yla dikkat \u00e7ekti\u011fini s\u00f6yledi. T\u00fcrkiye\u2019de geni\u015f bir otel portf\u00f6y\u00fc olu\u015fturduklar\u0131n\u0131 ve bu a\u011f\u0131 yurtd\u0131\u015f\u0131na ta\u015f\u0131ma s\u00fcrecinde olduklar\u0131n\u0131 belirtti. \u201cM\u0131s\u0131r\u2019da 300 otel ile do\u011frudan anla\u015fmam\u0131z var, ayr\u0131ca Benel\u00fcks \u00fclkeleri, T\u00fcrkiye Cumhuriyetleri ve Balkanlar\u2019da otel portf\u00f6y\u00fcm\u00fcz\u00fc geni\u015fletiyoruz\u201d dedi.&nbsp;<\/p><div id=\"briti-3481055246\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Birle\u015fik Arap Emirlikleri\u2019nden gelen turistlerin T\u00fcrkiye\u2019yi eskisi kadar tercih etmedi\u011fini belirten Aner, \u0130ngiliz turistlerin ise T\u00fcrkiye\u2019ye b\u00fcy\u00fck ilgi g\u00f6sterdi\u011fini ve bu pazarda b\u00fcy\u00fcmeyi hedeflediklerini aktard\u0131. &nbsp;<\/p>\n<h4><strong>\u0130ngiltere\u2019den 4,5 Milyon Turist Bekleniyor<\/strong><\/h4>\n<p>Aner, \u0130ngiltere pazar\u0131nda b\u00fcy\u00fck f\u0131rsatlar g\u00f6rd\u00fcklerini s\u00f6yledi. \u201cBu y\u0131l \u0130ngiltere\u2019den T\u00fcrkiye\u2019ye 4,5 milyon ziyaret\u00e7i bekleniyor. Biz de bu pazarda kendimize sa\u011flam bir yer edinmek istiyoruz\u201d dedi. Otelz\u2019nin sundu\u011fu esnek \u00f6deme se\u00e7eneklerinin \u0130ngiltere pazar\u0131nda da ge\u00e7erli oldu\u011funu ve rezervasyon s\u0131ras\u0131nda sadece bir k\u0131sm\u0131n\u0131n \u00f6dendi\u011fini, kalan bakiyenin otele giri\u015ften \u00fc\u00e7 g\u00fcn \u00f6nce veya otelin kap\u0131s\u0131nda tamamlanabildi\u011fini belirtti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30313\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/03\/otelz-londra.jpg\" alt=\"\" width=\"800\" height=\"450\" title=\"\"><\/p>\n<h4><strong>10 Milyon Geceleme Sat\u0131\u015f\u0131 Hedefi<\/strong><\/h4>\n<p>T\u00fcrkiye\u2019de y\u0131lda yakla\u015f\u0131k 320 milyon geceleme sat\u0131ld\u0131\u011f\u0131n\u0131 ifade eden Aner, Otelz olarak bu pazar\u0131n %3\u2019\u00fcne talip olduklar\u0131n\u0131 ve 10 milyon geceleme satmay\u0131 hedeflediklerini s\u00f6yledi. B\u00fcy\u00fcmenin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u0130ngiltere ve Avrupa pazar\u0131ndan sa\u011flanaca\u011f\u0131n\u0131 belirten Aner, marka bilinirli\u011fini art\u0131rmak i\u00e7in dijital reklamlar\u0131n yan\u0131 s\u0131ra otob\u00fcs, metro ve billboard gibi geleneksel pazarlama y\u00f6ntemlerini de kulland\u0131klar\u0131n\u0131 dile getirdi.<\/p>\n<p>T\u00fcrkiye\u2019nin do\u011fal ve tarihi g\u00fczellikleriyle turistler i\u00e7in cazip bir destinasyon olmaya devam etti\u011fini belirten Aner, \u0130ngiltere ve Avrupa pazarlar\u0131ndan artan bir talep beklediklerini s\u00f6zlerine ekledi.<\/p>\n<h4><strong>Otelz\u2019den Esnek ve G\u00fcvenli \u00d6deme Se\u00e7enekleri<\/strong><\/h4>\n<p>Otelz.com, rezervasyon s\u0131ras\u0131nda t\u00fcketiciden herhangi bir \u00fccret talep etmiyor. \u00d6deme, konaklama tesisinin belirledi\u011fi kurallara g\u00f6re var\u0131\u015fta veya rezervasyon an\u0131nda promosyonlu olarak yap\u0131labiliyor.<\/p>\n<p>T\u00fcrkiye\u2019nin \u00f6nde gelen online seyahat acentelerinden biri olan Otelz, kullan\u0131c\u0131lar\u0131na sundu\u011fu esnek ve g\u00fcvenli \u00f6deme se\u00e7enekleriyle dikkat \u00e7ekiyor. Platform \u00fczerinden yap\u0131lan rezervasyonlarda, t\u00fcketicilerden ek hizmet bedeli al\u0131nm\u0131yor. Otelz\u2019nin sundu\u011fu bu sistem, kullan\u0131c\u0131lar\u0131n kredi kart\u0131 limitlerini bloke etmeden taksitli \u00f6deme yapabilmelerine olanak tan\u0131yor.<\/p>\n<h4><strong>Otelz\u2019den Yeni \u00d6deme Sistemi: Zumbara<\/strong><\/h4>\n<p><a href=\"https:\/\/www.otelz.com\/en\" target=\"_blank\" rel=\"noopener\"><strong>Otelz<\/strong><\/a>, kullan\u0131c\u0131lar\u0131na faizsiz ve esnek \u00f6deme imk\u00e2n\u0131 sunan dijital para kutusu <strong>Zumbara<\/strong> ile tatil rezervasyonlar\u0131n\u0131 daha kolay hale getiriyor.<\/p>\n<p>Zumbara, kredi kart\u0131 limitine tak\u0131lmadan, faizsiz taksitler ile otel rezervasyonu yapma f\u0131rsat\u0131 sunuyor. Kullan\u0131c\u0131lar, ZWallet c\u00fczdanlar\u0131nda biriktirdikleri veya kazand\u0131klar\u0131 ZMoney ile \u00f6deme yapabiliyor. Ayr\u0131ca, iptal durumunda t\u00fcm \u00fccret kesintisiz olarak iade ediliyor.<\/p>\n<p>Otelz, sundu\u011fu bu esnek \u00f6deme modelini geni\u015fletmeyi ve kullan\u0131c\u0131 deneyimini iyile\u015ftirmeyi hedefleyerek, T\u00fcrkiye ve uluslararas\u0131 pazarda b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"briti-3317375805\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Otel rezervasyon platformu Otelz\u2019nin CEO\u2019su Bertan Aner, \u015firketin 2014 y\u0131l\u0131nda T\u00fcrkiye\u2019de otel \u00f6demesi platformu modelini ilk kez uygulayan firma oldu\u011funu belirtti. Aner, rakiplerinin ortaya \u00e7\u0131kmas\u0131na ra\u011fmen h\u00e2l\u00e2 bu modeli s\u00fcrd\u00fcren tek yerli \u015firket olduklar\u0131n\u0131 vurgulad\u0131. Kullan\u0131c\u0131lara otel \u00f6demelerini kap\u0131da, taksitle ya da kredi kart\u0131yla yapma esnekli\u011fi sunduklar\u0131n\u0131 ifade etti. Otelz, \u0130ngiltere\u2019nin simgelerinden biri haline gelen \u00e7ift katl\u0131 k\u0131rm\u0131z\u0131 otob\u00fcsleri reklam kampanyalar\u0131nda kullanarak geni\u015f kitlelere ula\u015ft\u0131. \u015eirket \u00e7al\u0131\u015fmalar\u0131 s\u00fcrd\u00fcrerek, Londra ba\u015fta olmak \u00fczere \u0130ngiltere\u2019nin \u00f6nemli \u015fehirlerinde geleneksel ve dijital pazarlama stratejilerini bir araya getirerek uluslararas\u0131 pazardaki konumunu g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor. \u0130ngiltere ve Avrupa\u2019ya A\u00e7\u0131l\u0131m Londra\u2019da Bytv\u2019ye konu\u015fan Aner, Otelz\u2019nin kullan\u0131c\u0131 dostu web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15,2],"tags":[],"class_list":["post-30311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere","category-is-dunyasi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/30311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=30311"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/30311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/30312"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=30311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=30311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=30311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}