{"id":28856,"date":"2024-12-01T22:37:00","date_gmt":"2024-12-01T22:37:00","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=28856"},"modified":"2024-12-01T22:37:00","modified_gmt":"2024-12-01T22:37:00","slug":"carlsberg-marston-11-biranin-uretimini-durdurdu-tarihi-silmekle-suclaniyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/carlsberg-marston-11-biranin-uretimini-durdurdu-tarihi-silmekle-suclaniyor\/","title":{"rendered":"Carlsberg Marston 11 Biran\u0131n \u00dcretimini Durdurdu: &#8220;Tarihi Silmekle&#8221; Su\u00e7lan\u0131yor"},"content":{"rendered":"<p><strong>Carlsberg Marston&#8217;s Brewing Company<\/strong>, \u00fcr\u00fcn yelpazesini g\u00f6zden ge\u00e7irme karar\u0131 sonras\u0131 11 biran\u0131n art\u0131k publarda sat\u0131lmayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu karar, \u015firketin Birle\u015fik Krall\u0131k&#8217;taki bira miras\u0131n\u0131 <strong>&#8220;yok etmekle&#8221;<\/strong> su\u00e7lanmas\u0131na neden oldu.<\/p>\n<h4>\u00dcretimi durdurulacak biralar \u015funlar:<\/h4>\n<ul>\n<li>Banks&#8217;s Mild<\/li>\n<li>Banks&#8217;s Sunbeam<\/li>\n<li>Bombardier<\/li>\n<li>Eagle IPA<\/li>\n<li>Jennings Cumberland Ale<\/li>\n<li>Mansfield Dark Smooth<\/li>\n<li>Mansfield Original Bitter<\/li>\n<li>Marston&#8217;s Old Empire<\/li>\n<li>Marston&#8217;s 61 Deep<\/li>\n<li>Ringwood Boondoggle<\/li>\n<li>Ringwood Old Thumper<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Campaign for Real Ale (CAMRA), bu karar\u0131n publar ve m\u00fc\u015fteriler \u00fczerinde b\u00fcy\u00fck bir etkisi olaca\u011f\u0131n\u0131 belirtti. CAMRA\u2019n\u0131n elma \u015farab\u0131 ve perry kampanyalar\u0131n\u0131n direkt\u00f6r\u00fc Gillian Hough, karar\u0131n &#8220;k\u00fcresel bir \u015firketin Birle\u015fik Krall\u0131k bira miras\u0131n\u0131 silmesinin ba\u015fka bir \u00f6rne\u011fi&#8221; oldu\u011funu vurgulad\u0131. Hough, &#8220;T\u00fcketici tercihinin kayb\u0131, muhasebeciler ve maliyet odakl\u0131 bir bira \u015firketinin ka\u00e7\u0131n\u0131lmaz sonucudur. Bu \u00fcz\u00fcc\u00fc karar, \u0130ngiliz bira tarihini ve gelece\u011fini tehlikeye at\u0131yor&#8221; dedi.<\/p>\n<p><strong>Carlsberg Marston&#8217;s&#8217;\u0131n Geni\u015fleme Stratejisi<\/strong><\/p><div id=\"briti-470601870\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Carlsberg, Temmuz ay\u0131nda 206 milyon sterlin \u00f6deyerek pub i\u015fletmecisi Marston&#8217;s ile ortak giri\u015fimindeki t\u00fcm hisseleri sat\u0131n alm\u0131\u015f ve \u0130ngiltere&#8217;nin en b\u00fcy\u00fck bira \u00fcreticisi konumuna gelmi\u015fti. 2020 y\u0131l\u0131nda duyurulan bu ortakl\u0131k, Birle\u015fik Krall\u0131k&#8217;ta b\u00fcy\u00fck bir bira, i\u00e7ecek ve da\u011f\u0131t\u0131m i\u015fletmesi olu\u015fturmay\u0131 hedefliyordu.<\/p>\n<p>Bu birle\u015fme sonras\u0131 \u015firket, Marston&#8217;s Pedigree, Hobgoblin, Wainwright, Young&#8217;s, Courage ve Jennings Cumberland Ale gibi bir\u00e7ok \u00fcnl\u00fc markan\u0131n tam kontrol\u00fcn\u00fc ele ge\u00e7irdi. Ancak k\u0131sa s\u00fcre sonra, 150 y\u0131ll\u0131k Banks&#8217;s Brewery\u2019nin Wolverhampton&#8217;daki fabrikas\u0131n\u0131n kapat\u0131laca\u011f\u0131n\u0131 duyurdu.<\/p>\n<p>Carlsberg Marston\u2019s yetkililerinden konuya dair bir a\u00e7\u0131klama bekleniyor. Bu karar, hem bira tutkunlar\u0131 hem de pub i\u015fletmeleri i\u00e7in derin etkiler yaratmaya devam edecek.<\/p>\n<div id=\"briti-1761303806\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Carlsberg Marston&#8217;s Brewing Company, \u00fcr\u00fcn yelpazesini g\u00f6zden ge\u00e7irme karar\u0131 sonras\u0131 11 biran\u0131n art\u0131k publarda sat\u0131lmayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu karar, \u015firketin Birle\u015fik Krall\u0131k&#8217;taki bira miras\u0131n\u0131 &#8220;yok etmekle&#8221; su\u00e7lanmas\u0131na neden oldu. \u00dcretimi durdurulacak biralar \u015funlar: Banks&#8217;s Mild Banks&#8217;s Sunbeam Bombardier Eagle IPA Jennings Cumberland Ale Mansfield Dark Smooth Mansfield Original Bitter Marston&#8217;s Old Empire Marston&#8217;s 61 Deep Ringwood Boondoggle Ringwood Old Thumper &nbsp; Campaign for Real Ale (CAMRA), bu karar\u0131n publar ve m\u00fc\u015fteriler \u00fczerinde b\u00fcy\u00fck bir etkisi olaca\u011f\u0131n\u0131 belirtti. CAMRA\u2019n\u0131n elma \u015farab\u0131 ve perry kampanyalar\u0131n\u0131n direkt\u00f6r\u00fc Gillian Hough, karar\u0131n &#8220;k\u00fcresel bir \u015firketin Birle\u015fik Krall\u0131k bira miras\u0131n\u0131 silmesinin ba\u015fka bir \u00f6rne\u011fi&#8221; oldu\u011funu vurgulad\u0131. Hough, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-28856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/28856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=28856"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/28856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/28857"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=28856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=28856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=28856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}