{"id":27120,"date":"2024-08-08T12:25:03","date_gmt":"2024-08-08T11:25:03","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=27120"},"modified":"2024-08-08T12:25:03","modified_gmt":"2024-08-08T11:25:03","slug":"virgin-atlanticin-surdurulebilir-havacilik-yakiti-reklami-yasaklandi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/virgin-atlanticin-surdurulebilir-havacilik-yakiti-reklami-yasaklandi\/","title":{"rendered":"Virgin Atlantic’in S\u00fcrd\u00fcr\u00fclebilir Havac\u0131l\u0131k Yak\u0131t\u0131 Reklam\u0131 Yasakland\u0131"},"content":{"rendered":"

D\u00fcnyan\u0131n ilk %100 s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131 (SAF) ile ger\u00e7ekle\u015ftirilen transatlantik u\u00e7u\u015funu tan\u0131tan Virgin Atlantic<\/strong>‘in radyo reklam\u0131, Reklam Standartlar\u0131 Ajans\u0131 (ASA) taraf\u0131ndan yan\u0131lt\u0131c\u0131 bulundu\u011fu i\u00e7in yasakland\u0131. ASA<\/strong>, reklamdaki “%100 s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131” ifadesinin eksik bilgi verdi\u011fini belirtti ve gelecekteki reklamlar\u0131n yak\u0131t\u0131n \u00e7evresel etkileri hakk\u0131nda daha fazla a\u00e7\u0131klama i\u00e7ermesi gerekti\u011fini vurgulad\u0131.<\/p>\n

Kas\u0131m ay\u0131nda yay\u0131nlanan reklam, Atlantik\u2019i ge\u00e7ecek olan ve end\u00fcstriyel m\u0131s\u0131r ni\u015fastas\u0131ndan elde edilen \u015feker ile insan t\u00fcketimine uygun olmayan hayvansal ya\u011flardan olu\u015fan %100 SAF kullanacak ilk uzun mesafeli ticari u\u00e7u\u015f hakk\u0131nda bilgi veriyordu. Reklamda, “28 Kas\u0131m’da Virgin Atlantic<\/strong>‘in 100 sefer say\u0131l\u0131 u\u00e7a\u011f\u0131, %100 s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131yla transatlantik u\u00e7an d\u00fcnyan\u0131n ilk ticari havayolu olmak \u00fczere Londra Heathrow’dan JFK’ye benzersiz u\u00e7u\u015f g\u00f6revimiz i\u00e7in g\u00f6ky\u00fcz\u00fcne \u00e7\u0131kacak” denilmi\u015fti.<\/p>\n

Ancak ASA, dinleyicilerin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n “%100 s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131” ifadesini, yak\u0131t\u0131n tamamen \u00e7evre dostu oldu\u011fu \u015feklinde alg\u0131layabilece\u011fini ve bunun yan\u0131lt\u0131c\u0131 oldu\u011funu belirtti. Virgin Atlantic<\/strong>‘in, bu yak\u0131t\u0131n kullan\u0131m\u0131n\u0131n geleneksel jet yak\u0131t\u0131 ile ayn\u0131 seviyede CO2 emisyonu \u00fcretti\u011fini kabul etmesi, bu iddian\u0131n do\u011frulu\u011funu sorgulatt\u0131.<\/p>

\"\"<\/a><\/div>\n

ASA, SAF’\u0131n \u00fcretim d\u00f6ng\u00fcs\u00fcn\u00fcn normal u\u00e7ak yak\u0131t\u0131ndan daha az karbon \u00fcretti\u011fini kabul etmekle birlikte, u\u00e7u\u015f s\u0131ras\u0131nda ortaya \u00e7\u0131kan emisyonlar\u0131n hala “\u00f6nemli” oldu\u011funu ve SAF \u00fcretiminin \u00e7evresel maliyetleri ve \u00f6d\u00fcnleri de i\u00e7erdi\u011fini belirtti. Bu sebeple, ASA \u015fikayet ve soru\u015fturma direkt\u00f6r\u00fc Miles Lockwood,<\/strong> “T\u00fcketicilerin, ald\u0131klar\u0131 u\u00e7u\u015fun ger\u00e7ekte oldu\u011fundan daha \u00e7evre dostu oldu\u011funu d\u00fc\u015f\u00fcnerek yan\u0131lt\u0131lmamas\u0131 i\u00e7in, s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131 iddialar\u0131n\u0131n ger\u00e7e\u011fi yans\u0131tmas\u0131 \u00f6nemlidir” dedi.<\/p>\n

Reklam Standartlar\u0131 Ajans\u0131, \u00c7evre Dostu \u0130ddialar\u0131n Desteklenmesini Talep Ediyor<\/strong><\/h5>\n

Reklam Standartlar\u0131 Ajans\u0131<\/strong> (ASA), iklim de\u011fi\u015fikli\u011fiyle m\u00fccadele ve \u00e7evre dostu \u00f6nlemleri tan\u0131tmak isteyen i\u015fletmelere \u00f6nemli bir uyar\u0131da bulunarak, her t\u00fcrl\u00fc \u00e7evresel iddian\u0131n somut verilerle desteklenmesini bekledi\u011fini duyurdu. ASA\u2019n\u0131n \u015fikayet ve soru\u015fturma direkt\u00f6r\u00fc Miles Lockwood<\/strong>, \u00fcr\u00fcn ve hizmetlerin reklam\u0131nda “%100 s\u00fcrd\u00fcr\u00fclebilir” veya “s\u00fcrd\u00fcr\u00fclebilir” gibi ifadeler kullan\u0131rken i\u015fletmelerin dikkatli olmalar\u0131 gerekti\u011fini belirtti.<\/p>\n

Lockwood, “Bir \u00fcr\u00fcn veya hizmetin s\u00fcrd\u00fcr\u00fclebilir oldu\u011funu iddia etmek, \u00e7evreye zarar vermedi\u011fi izlenimi yaratabilir. Bu nedenle, b\u00f6yle bir iddian\u0131n arkas\u0131nda sa\u011flam kan\u0131tlar g\u00f6rmek istiyoruz” dedi.<\/p>\n

Virgin Atlantic<\/strong>\u2019in yan\u0131t\u0131 ise, \u015firketin s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131 (SAF) kullan\u0131m\u0131na olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 vurgulad\u0131. Bir Virgin Atlantic s\u00f6zc\u00fcs\u00fc, “2050 y\u0131l\u0131na kadar net s\u0131f\u0131ra ula\u015fmay\u0131 hedefliyoruz ve s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131 (SAF), uzun mesafeli havac\u0131l\u0131\u011f\u0131n karbondan ar\u0131nd\u0131r\u0131lmas\u0131 i\u00e7in kritik bir \u00f6neme sahip” a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131. S\u00f6zc\u00fc, SAF<\/strong>\u2019\u0131n end\u00fcstri ve h\u00fck\u00fcmet taraf\u0131ndan belirli s\u00fcrd\u00fcr\u00fclebilirlik kriterlerine uygun fosil alternatifi yak\u0131tlar i\u00e7in kullan\u0131lan bir terim oldu\u011funu belirtti.<\/p>\n

S\u00f6zc\u00fc ayr\u0131ca, ASA\u2019n\u0131n az say\u0131da \u015fik\u00e2yet lehine karar vermesinin \u015firketi hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratt\u0131\u011f\u0131n\u0131 ancak, karbonsuzla\u015ft\u0131rma konusunda a\u00e7\u0131k, do\u011fru ve \u015feffaf bir yakla\u015f\u0131m\u0131 s\u00fcrd\u00fcrme taahh\u00fcd\u00fcnde bulunduklar\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n

 <\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

D\u00fcnyan\u0131n ilk %100 s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131 (SAF) ile ger\u00e7ekle\u015ftirilen transatlantik u\u00e7u\u015funu tan\u0131tan Virgin Atlantic‘in radyo reklam\u0131, Reklam Standartlar\u0131 Ajans\u0131 (ASA) taraf\u0131ndan yan\u0131lt\u0131c\u0131 bulundu\u011fu i\u00e7in yasakland\u0131. ASA, reklamdaki “%100 s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131” ifadesinin eksik bilgi verdi\u011fini belirtti ve gelecekteki reklamlar\u0131n yak\u0131t\u0131n \u00e7evresel etkileri hakk\u0131nda daha fazla a\u00e7\u0131klama i\u00e7ermesi gerekti\u011fini vurgulad\u0131. Kas\u0131m ay\u0131nda yay\u0131nlanan reklam, Atlantik\u2019i ge\u00e7ecek olan ve end\u00fcstriyel m\u0131s\u0131r ni\u015fastas\u0131ndan elde edilen \u015feker ile insan t\u00fcketimine uygun olmayan hayvansal ya\u011flardan olu\u015fan %100 SAF kullanacak ilk uzun mesafeli ticari u\u00e7u\u015f hakk\u0131nda bilgi veriyordu. Reklamda, “28 Kas\u0131m’da Virgin Atlantic‘in 100 sefer say\u0131l\u0131 u\u00e7a\u011f\u0131, %100 s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131yla transatlantik u\u00e7an d\u00fcnyan\u0131n ilk ticari […]<\/p>\n","protected":false},"author":11,"featured_media":4710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-27120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/27120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=27120"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/27120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/4710"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=27120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=27120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=27120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}