{"id":26441,"date":"2024-07-13T00:10:03","date_gmt":"2024-07-12T23:10:03","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=26441"},"modified":"2024-07-13T00:10:30","modified_gmt":"2024-07-12T23:10:30","slug":"tuccar-tavsiye-sitelerine-yeni-duzenlemeler-geliyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/tuccar-tavsiye-sitelerine-yeni-duzenlemeler-geliyor\/","title":{"rendered":"T\u00fcccar Tavsiye Sitelerine Yeni D\u00fczenlemeler Geliyor"},"content":{"rendered":"<p>Ticaret standartlar\u0131 yetkililerine g\u00f6re, k\u00f6t\u00fc niyetli t\u00fcccarlar ev sahiplerine y\u0131lda yakla\u015f\u0131k 1,4 milyar sterline mal oluyor. Bu sorun, ev tadilatlar\u0131, \u00e7at\u0131 kat\u0131 d\u00f6n\u00fc\u015f\u00fcmleri ve eklemelere olan talep artt\u0131k\u00e7a daha da b\u00fcy\u00fcyor. Guardian\u2019da yer alan habere g\u00f6re, Rekabet ve Piyasalar Otoritesi (CMA),<strong> Checkatrade, MyBuilder ve Rated<\/strong> People gibi pop\u00fcler sitelere y\u00f6nelik taslak tavsiyeler yay\u0131nl\u0131yor.<\/p>\n<p>\u00c7e\u015fitli ticaret standartlar\u0131 kurulu\u015flar\u0131yla \u00e7al\u0131\u015fan <a href=\"https:\/\/www.gov.uk\/government\/news\/cma-sets-out-dos-and-donts-for-trader-recommendation-sites\" target=\"_blank\" rel=\"noopener\"><strong>CMA<\/strong><\/a>, tavsiye sitelerinin davran\u0131\u015flar\u0131n\u0131 analiz etti ve sahte incelemelerin kald\u0131r\u0131lmamas\u0131, yetersiz inceleme prosed\u00fcrleri ve hileli t\u00fcccarlara yapt\u0131r\u0131m uygulanmamas\u0131 gibi sorunlar tespit etti. Resmi tahminlere g\u00f6re, Birle\u015fik Krall\u0131k&#8217;ta her y\u0131l 775.500 kadar hane doland\u0131r\u0131lmakta ve ortalama 1.800 sterlin zarara u\u011framaktad\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26492\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2024\/07\/checktrade.jpg\" alt=\"\" width=\"1166\" height=\"745\" title=\"\"><\/p>\n<h5><strong>CMA\u2019n\u0131n Tavsiyeleri<\/strong><\/h5>\n<p>CMA&#8217;n\u0131n t\u00fcketicinin korunmas\u0131ndan sorumlu ge\u00e7ici icra direkt\u00f6r\u00fc George Lusty, &#8220;Giderek daha fazla insan, mutfak tesisat\u0131n\u0131n yeniden d\u00f6\u015fenmesinden bir s\u0131z\u0131nt\u0131n\u0131n giderilmesine kadar do\u011fru t\u00fcccar\u0131 bulmalar\u0131na yard\u0131mc\u0131 olmas\u0131 i\u00e7in bu gibi siteleri ve uygulamalar\u0131 kullan\u0131yor. Ancak, insanlar\u0131n bu sitelerin t\u00fcccarlar\u0131 ger\u00e7ekten kontrol etti\u011fini ve i\u015fler ters gitti\u011finde harekete ge\u00e7ece\u011fini d\u00fc\u015f\u00fcnerek yanl\u0131\u015f y\u00f6nlendirilebilece\u011fini g\u00f6steren endi\u015fe verici kan\u0131tlar g\u00f6rd\u00fck &#8211; durum b\u00f6yle de\u011fil.&#8221; dedi.<\/p><div id=\"briti-3135234164\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Lusty, tavsiyenin t\u00fcccar tavsiye sitelerine t\u00fcketici yasalar\u0131 kapsam\u0131ndaki y\u00fck\u00fcml\u00fcl\u00fcklerini a\u00e7\u0131klamak i\u00e7in haz\u0131rland\u0131\u011f\u0131n\u0131 s\u00f6yledi. CMA, t\u00fcccarlar\u0131n reklam vermesine izin verilmeden \u00f6nce uygun kontrollerin yap\u0131lmas\u0131, k\u00f6t\u00fc de\u011ferlendirmelerin takip edilmesi ve \u015feffaf \u015fikayet s\u00fcre\u00e7lerinin i\u015fletilmesini \u00f6nerdi. Sitelerin ve uygulamalar\u0131n, sorunlu firmalar\u0131 listelerinden \u00e7\u0131karmak da dahil olmak \u00fczere \u015fikayetler \u00fczerine harekete ge\u00e7meleri gerekti\u011fini belirtti. Ayr\u0131ca, &#8220;\u00e7evrimi\u00e7i t\u00fcketici incelemeleriyle ilgili etkili, \u015feffaf ve tarafs\u0131z bir s\u00fcrece&#8221; sahip olmalar\u0131 gerekti\u011fini de s\u00f6zlerine ekledi.<\/p>\n<h5><strong>Ticaret Standartlar\u0131n\u0131n G\u00f6r\u00fc\u015fleri<\/strong><\/h5>\n<p>Ulusal Ticaret Standartlar\u0131 e-su\u00e7 ekibi ulusal koordinat\u00f6r\u00fc Mike Andrews, t\u00fcketicilerin &#8220;kendilerini yetkin ve d\u00fcr\u00fcst t\u00fcccarlarla temasa ge\u00e7irmek i\u00e7in bu platformlara g\u00fcvendiklerini&#8221; s\u00f6yledi. Andrews, &#8220;Bu taslak tavsiye, platformlar\u0131n tan\u0131tt\u0131klar\u0131 t\u00fcccarlar\u0131 inceleme ve do\u011frulama sorumluluklar\u0131n\u0131 \u00e7ok daha ciddiye almalar\u0131n\u0131 ve i\u015flerin ters gitmesi durumunda t\u00fcketicilere \u015fikayet edebilecekleri bir yol sunmalar\u0131n\u0131 sa\u011flaman\u0131n ba\u015flang\u0131c\u0131d\u0131r.&#8221; dedi.<\/p>\n<p>\u0130\u015fletmelerin isti\u015fareye yan\u0131t vermek i\u00e7in A\u011fustos ay\u0131n\u0131n ortas\u0131na kadar s\u00fcreleri olacak ve bu s\u00fcrenin sonunda t\u00fcketicilere t\u00fcccar tavsiye sitelerini nas\u0131l g\u00fcvenli bir \u015fekilde kullanacaklar\u0131na dair pratik ipu\u00e7lar\u0131 i\u00e7eren tavsiyenin son hali yay\u0131nlanacak.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"briti-3339952942\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Ticaret standartlar\u0131 yetkililerine g\u00f6re, k\u00f6t\u00fc niyetli t\u00fcccarlar ev sahiplerine y\u0131lda yakla\u015f\u0131k 1,4 milyar sterline mal oluyor. Bu sorun, ev tadilatlar\u0131, \u00e7at\u0131 kat\u0131 d\u00f6n\u00fc\u015f\u00fcmleri ve eklemelere olan talep artt\u0131k\u00e7a daha da b\u00fcy\u00fcyor. Guardian\u2019da yer alan habere g\u00f6re, Rekabet ve Piyasalar Otoritesi (CMA), Checkatrade, MyBuilder ve Rated People gibi pop\u00fcler sitelere y\u00f6nelik taslak tavsiyeler yay\u0131nl\u0131yor. \u00c7e\u015fitli ticaret standartlar\u0131 kurulu\u015flar\u0131yla \u00e7al\u0131\u015fan CMA, tavsiye sitelerinin davran\u0131\u015flar\u0131n\u0131 analiz etti ve sahte incelemelerin kald\u0131r\u0131lmamas\u0131, yetersiz inceleme prosed\u00fcrleri ve hileli t\u00fcccarlara yapt\u0131r\u0131m uygulanmamas\u0131 gibi sorunlar tespit etti. Resmi tahminlere g\u00f6re, Birle\u015fik Krall\u0131k&#8217;ta her y\u0131l 775.500 kadar hane doland\u0131r\u0131lmakta ve ortalama 1.800 sterlin zarara u\u011framaktad\u0131r. CMA\u2019n\u0131n Tavsiyeleri CMA&#8217;n\u0131n [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":26491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5269],"tags":[],"class_list":["post-26441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birlesik-krallik"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/26441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=26441"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/26441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/26491"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=26441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=26441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=26441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}