{"id":24108,"date":"2024-03-20T23:00:07","date_gmt":"2024-03-20T23:00:07","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=24108"},"modified":"2024-03-20T23:00:07","modified_gmt":"2024-03-20T23:00:07","slug":"unilever-ben-jerrys-de-dahil-olmak-uzere-dondurma-isini-devredecek","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/unilever-ben-jerrys-de-dahil-olmak-uzere-dondurma-isini-devredecek\/","title":{"rendered":"Unilever, Ben & Jerry’s de dahil olmak \u00fczere dondurma i\u015fini devredecek"},"content":{"rendered":"

Firman\u0131n yakla\u015f\u0131k 8 milyar dolar ciroya sahip dondurma b\u00f6l\u00fcm\u00fc Magnum, Wall’s ve Ben and Jerry’s’i i\u00e7eriyor.<\/p>\n

\u0130\u015fletmenin Unilever’in geri kalan\u0131ndan ayr\u0131lmas\u0131 2025 y\u0131l\u0131 sonuna kadar tamamlanacak.<\/p>\n

Karar, d\u00fcnyan\u0131n en b\u00fcy\u00fck t\u00fcketim mallar\u0131 \u015firketlerinden biri olan Unilever’in operasyonlar\u0131n\u0131 d\u00fczene sokmak ve g\u00fc\u00e7l\u00fc y\u00f6nlerine odaklanmak amac\u0131yla \u201cb\u00fcy\u00fcme eylem plan\u0131\u201dn\u0131 h\u0131zland\u0131rd\u0131\u011f\u0131 bir d\u00f6nemde geldi. \u015eirket ayr\u0131ca b\u00fcy\u00fck bir verimlilik program\u0131 da ba\u015flatt\u0131.<\/p>

\"\"<\/a><\/div>\n

‘B\u00fcy\u00fcme plan\u0131’ndan yakla\u015f\u0131k 7,500 ki\u015fi etkilenecek.<\/h4>\n

CEO Hein Schumacher, g\u00f6reve geldi\u011finden bu yana, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fck performans g\u00f6sterdi\u011fi d\u00fc\u015f\u00fcn\u00fclen ve hisse fiyatlar\u0131 da buna paralel olarak d\u00fc\u015fen bir i\u015fletmeyi tersine \u00e7evirmek i\u00e7in bask\u0131 alt\u0131ndayd\u0131.<\/p>\n

Ancak son duyuru hissedarlar\u0131 memnun etmi\u015f g\u00f6r\u00fcn\u00fcyor ve piyasa a\u00e7\u0131ld\u0131\u011f\u0131nda hisse senedi y\u00fczde be\u015ften fazla y\u00fckseldi.<\/p>\n

City A.M.\u2019in haberine g\u00f6re; \u015firket “Unilever Y\u00f6netim Kurulu, Dondurma’n\u0131n gelecekteki b\u00fcy\u00fcme potansiyelinin farkl\u0131 bir m\u00fclkiyet yap\u0131s\u0131 alt\u0131nda daha iyi sa\u011flanaca\u011f\u0131ndan emin.” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n

Ayr\u0131ca “Dondurma, Unilever’in di\u011fer faaliyet alanlar\u0131na k\u0131yasla farkl\u0131 \u00f6zelliklere sahip. Bunlar aras\u0131nda dondurulmu\u015f \u00fcr\u00fcnleri besleyen bir tedarik zinciri ve sat\u0131\u015f noktas\u0131, farkl\u0131 bir kanal ortam\u0131, daha fazla mevsimsellik ve daha fazla sermaye yo\u011funlu\u011fu yer al\u0131yor.” denildi.<\/p>\n

Unilever’in Wall’s, Magnum ve Ben & Jerry’s gibi dondurma markalar\u0131, 2023 y\u0131l\u0131nda \u20ac7,9 milyar (\u00a36,8 milyar) toplam ciro ile en \u00e7ok satan k\u00fcresel dondurma markalar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n

Dondurma i\u015finin ayr\u0131lmas\u0131yla Unilever’in d\u00f6rt ana i\u015f grubunda faaliyet g\u00f6steren daha odakl\u0131 bir \u015firket haline gelece\u011fi belirtildi: G\u00fczellik ve Zindelik, Ki\u015fisel Bak\u0131m, Ev Bak\u0131m\u0131 ve Beslenme.<\/p>\n

Ayr\u0131lma s\u00fcrecinin hemen ba\u015flamas\u0131 ve 2025 y\u0131l\u0131 sonuna kadar tamamlanmas\u0131 bekleniyor. Unilever, b\u00f6l\u00fcnme veya sat\u0131\u015f da dahil olmak \u00fczere \u00e7e\u015fitli ayr\u0131lma se\u00e7eneklerini ara\u015ft\u0131racak.
\nVerimlilik program\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde teknolojiye yat\u0131r\u0131m yoluyla toplam \u20ac800 milyon (\u00a3684 milyon) maliyet tasarrufu sa\u011flamas\u0131 ve dondurma i\u015finin ayr\u0131lmas\u0131ndan kaynaklanan operasyonel aksakl\u0131klar\u0131 telafi etmesi bekleniyor.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Firman\u0131n yakla\u015f\u0131k 8 milyar dolar ciroya sahip dondurma b\u00f6l\u00fcm\u00fc Magnum, Wall’s ve Ben and Jerry’s’i i\u00e7eriyor. \u0130\u015fletmenin Unilever’in geri kalan\u0131ndan ayr\u0131lmas\u0131 2025 y\u0131l\u0131 sonuna kadar tamamlanacak. Karar, d\u00fcnyan\u0131n en b\u00fcy\u00fck t\u00fcketim mallar\u0131 \u015firketlerinden biri olan Unilever’in operasyonlar\u0131n\u0131 d\u00fczene sokmak ve g\u00fc\u00e7l\u00fc y\u00f6nlerine odaklanmak amac\u0131yla \u201cb\u00fcy\u00fcme eylem plan\u0131\u201dn\u0131 h\u0131zland\u0131rd\u0131\u011f\u0131 bir d\u00f6nemde geldi. \u015eirket ayr\u0131ca b\u00fcy\u00fck bir verimlilik program\u0131 da ba\u015flatt\u0131. ‘B\u00fcy\u00fcme plan\u0131’ndan yakla\u015f\u0131k 7,500 ki\u015fi etkilenecek. CEO Hein Schumacher, g\u00f6reve geldi\u011finden bu yana, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fck performans g\u00f6sterdi\u011fi d\u00fc\u015f\u00fcn\u00fclen ve hisse fiyatlar\u0131 da buna paralel olarak d\u00fc\u015fen bir i\u015fletmeyi tersine \u00e7evirmek i\u00e7in bask\u0131 alt\u0131ndayd\u0131. Ancak son duyuru hissedarlar\u0131 memnun etmi\u015f g\u00f6r\u00fcn\u00fcyor […]<\/p>\n","protected":false},"author":1,"featured_media":24109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-24108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/24108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=24108"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/24108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/24109"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=24108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=24108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=24108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}