{"id":23185,"date":"2024-02-01T00:30:44","date_gmt":"2024-02-01T00:30:44","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=23185"},"modified":"2024-02-01T00:30:44","modified_gmt":"2024-02-01T00:30:44","slug":"2024-teknoloji-trendleri-is-ve-reklam-dunyasini-nasil-sekillendirecek","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/2024-teknoloji-trendleri-is-ve-reklam-dunyasini-nasil-sekillendirecek\/","title":{"rendered":"2024 Teknoloji Trendleri \u0130\u015f ve Reklam D\u00fcnyas\u0131n\u0131 Nas\u0131l \u015eekillendirecek?"},"content":{"rendered":"

T\u00fcrkiye mobil oyun pazar\u0131nda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131na ula\u015ft\u0131. Dream Games taraf\u0131ndan geli\u015ftirilen Royal Match, ayl\u0131k 55 milyon kullan\u0131c\u0131 say\u0131s\u0131na ula\u015farak, Microsoft’un Candy Crush’\u0131n\u0131 geride b\u0131rakt\u0131. Bu ba\u015far\u0131, T\u00fcrkiye’nin mobil oyun sekt\u00f6r\u00fcnde global bir oyuncu olarak y\u00fckseli\u015fini rakamlarla peki\u015ftiriyor. Royal Match<\/strong>‘in ba\u015far\u0131s\u0131, Dream Games’in piyasa de\u011ferini 2.75 milyar dolara \u00e7\u0131kard\u0131, bu da sekt\u00f6rdeki potansiyelin somut bir g\u00f6stergesi.<\/p>\n

2024 y\u0131l\u0131 i\u00e7in reklam ve medya stratejileri, i\u00e7erik sunumu ve platformlar aras\u0131 etkile\u015fimin \u00f6tesine ge\u00e7erek, bu platformlardan elde edilecek verimlili\u011fe odaklanacak. Platformlar aras\u0131 reklam \u00f6l\u00e7\u00fcmlemelerinin \u00f6nemi artarken, bu alanda yap\u0131lan yat\u0131r\u0131mlar\u0131n \u00e7apraz medya \u00f6l\u00e7\u00fcm yeteneklerini geli\u015ftirece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Dalgalanan ekonomik ko\u015fullar\u0131n ortas\u0131nda, \u00e7apraz medya \u00f6l\u00e7\u00fcm\u00fcn\u00fcn cazibesi, reklamverenlere ak\u0131ll\u0131 ve verimli yat\u0131r\u0131m planlar\u0131 yapma olana\u011f\u0131 sa\u011flayacak.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerinin kald\u0131r\u0131lmas\u0131yla birlikte, reklam sekt\u00f6r\u00fcnde alternatif hedefleme y\u00f6ntemlerine y\u00f6nelik aray\u0131\u015f devam ediyor. Pazarlamac\u0131lar\u0131n, \u00e7erezlerin \u00f6tesinde \u00e7e\u015fitli hedefleme \u00e7\u00f6z\u00fcmlerine yat\u0131r\u0131m yapmas\u0131 beklenirken, bu de\u011fi\u015fikliklerin 2024 ve sonras\u0131ndaki reklam stratejilerini \u015fekillendirmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>

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Digital Turbine EMEA VE LATAM\u2019da 36 \u00fclkeden sorumlu T\u00fcrkiye \u00fclke m\u00fcd\u00fcr\u00fc Ye\u015fim \u00d6ztekin;<\/strong> “Reklam sahtekarl\u0131\u011f\u0131n\u0131n, reklam engelleyicilerin ve di\u011fer zorluklar\u0131n artmas\u0131yla birlikte markalar\u0131n \u015feffafl\u0131\u011fa ve hesap verebilirli\u011fe \u00f6ncelik veren g\u00fcvenilir i\u015f ortaklar\u0131yla \u00e7al\u0131\u015fmas\u0131 her zamankinden daha \u00f6nemli hale geldi” dedi. <\/p>\n

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Digital Turbine EMEA VE LATAM\u2019da 36 \u00fclkeden sorumlu T\u00fcrkiye \u00fclke m\u00fcd\u00fcr\u00fc Ye\u015fim \u00d6ztekin<\/p><\/div>\n

Yapay zeka ve mobil art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) teknolojilerinin gelirleri dikkate de\u011fer bir b\u00fcy\u00fcme g\u00f6steriyor. D\u00fcnya \u00e7ap\u0131nda mobil AR gelirleri 2023’te 18.67 milyar dolar iken, bu rakam\u0131n 2027’ye kadar 39.81 milyar dolara ula\u015faca\u011f\u0131 tahmin ediliyor. Snapchat, 2023’te 1.51 milyar dolarl\u0131k mobil AR reklam geliri elde ederek, Meta’n\u0131n 730 milyon dolarl\u0131k gelirini geride b\u0131rakt\u0131. Bu, AR teknolojilerinin reklam ve pazarlama stratejilerinde giderek daha fazla kullan\u0131laca\u011f\u0131n\u0131n bir g\u00f6stergesi.<\/p>\n

E-ticaret perakendecileri aras\u0131nda sohbet robotlar\u0131n\u0131n ve di\u011fer sanal yard\u0131mlar\u0131n kullan\u0131m\u0131 art\u0131yor ve t\u00fcm \u00e7evrimi\u00e7i m\u00fc\u015fterilerine 7\/24 destek sa\u011fl\u0131yor. Bu sohbet robotlar\u0131, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlarla sese dayal\u0131 etkile\u015fimleri do\u011fal dil i\u015fleme (NLP) arac\u0131l\u0131\u011f\u0131yla yorumluyor ve m\u00fc\u015fterilere ki\u015fiselle\u015ftirilmi\u015f teklifler sa\u011fl\u0131yor.<\/p>\n

D\u00fcnya Ekonomik Forumu’nun “Gelece\u011fin Meslekleri Raporu”, yapay zekan\u0131n 2025 y\u0131l\u0131na kadar d\u00fcnya \u00e7ap\u0131nda 85 milyon i\u015fin yerini alaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Ayn\u0131 rapor ayr\u0131ca yapay zekan\u0131n 97 milyon yeni pozisyon yaratabilece\u011fini belirtiyor. Bu durum da milyonlarca ki\u015fi i\u00e7in yepyeni bir i\u015f kap\u0131s\u0131 aral\u0131yor<\/p>\n

2024 y\u0131l\u0131, teknoloji, i\u015f d\u00fcnyas\u0131 ve reklamc\u0131l\u0131k alanlar\u0131ndaki geli\u015fmelerle dolu olacak. \u015eirketler, bu de\u011fi\u015fimlere h\u0131zla uyum sa\u011flamak ve rekabet avantaj\u0131n\u0131 korumak i\u00e7in stratejilerini g\u00f6zden ge\u00e7irmeye devam edecek. Adaptasyon ve yenilik\u00e7ilik, bu dinamik ortamda ba\u015far\u0131n\u0131n anahtarlar\u0131 olacak.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye mobil oyun pazar\u0131nda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131na ula\u015ft\u0131. Dream Games taraf\u0131ndan geli\u015ftirilen Royal Match, ayl\u0131k 55 milyon kullan\u0131c\u0131 say\u0131s\u0131na ula\u015farak, Microsoft’un Candy Crush’\u0131n\u0131 geride b\u0131rakt\u0131. Bu ba\u015far\u0131, T\u00fcrkiye’nin mobil oyun sekt\u00f6r\u00fcnde global bir oyuncu olarak y\u00fckseli\u015fini rakamlarla peki\u015ftiriyor. Royal Match‘in ba\u015far\u0131s\u0131, Dream Games’in piyasa de\u011ferini 2.75 milyar dolara \u00e7\u0131kard\u0131, bu da sekt\u00f6rdeki potansiyelin somut bir g\u00f6stergesi. 2024 y\u0131l\u0131 i\u00e7in reklam ve medya stratejileri, i\u00e7erik sunumu ve platformlar aras\u0131 etkile\u015fimin \u00f6tesine ge\u00e7erek, bu platformlardan elde edilecek verimlili\u011fe odaklanacak. Platformlar aras\u0131 reklam \u00f6l\u00e7\u00fcmlemelerinin \u00f6nemi artarken, bu alanda yap\u0131lan yat\u0131r\u0131mlar\u0131n \u00e7apraz medya \u00f6l\u00e7\u00fcm yeteneklerini geli\u015ftirece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Dalgalanan ekonomik ko\u015fullar\u0131n ortas\u0131nda, \u00e7apraz medya […]<\/p>\n","protected":false},"author":1,"featured_media":23187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/23185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=23185"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/23185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/23187"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=23185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=23185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=23185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}