{"id":23109,"date":"2024-01-27T13:15:29","date_gmt":"2024-01-27T13:15:29","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=23109"},"modified":"2024-01-27T13:15:29","modified_gmt":"2024-01-27T13:15:29","slug":"ingilterede-yeni-trend-daha-kucuk-ama-yuksek-kaliteli-alkollu-icecekler","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingilterede-yeni-trend-daha-kucuk-ama-yuksek-kaliteli-alkollu-icecekler\/","title":{"rendered":"\u0130ngiltere’de yeni trend: Daha k\u00fc\u00e7\u00fck ama y\u00fcksek kaliteli alkoll\u00fc i\u00e7ecekler"},"content":{"rendered":"

\u0130ngiltere’deki t\u00fcketiciler daha k\u00fc\u00e7\u00fck ama y\u00fcksek kaliteli alkoll\u00fc i\u00e7ecekleri tercih etmeye ba\u015flad\u0131lar. Bu e\u011filim, 100ml’lik tad\u0131m \u015fi\u015felerinin giderek pop\u00fcler hale gelmesiyle a\u00e7\u0131klan\u0131yor. Alkol end\u00fcstrisi uzmanlar\u0131na g\u00f6re, bu de\u011fi\u015fim, daha sa\u011fl\u0131kl\u0131 bir ya\u015fam tarz\u0131na duyulan arzudan kaynaklan\u0131yor ve \u00f6zellikle \u0130ngiltere’deki gen\u00e7ler ve gen\u00e7 yeti\u015fkinler aras\u0131nda alkol t\u00fcketiminin \u00f6nemli \u00f6l\u00e7\u00fcde azald\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

S\u00fcpermarket zinciri Tesco, 2023 Haziran’\u0131nda, \u00f6nceki Ocak aylar\u0131na k\u0131yasla d\u00fc\u015f\u00fck ve alkols\u00fcz bira sat\u0131\u015flar\u0131nda %25’lik bir art\u0131\u015f bildirdi. IWSR’den Richard Halstead<\/strong>, \u00e7e\u015fitli alkoll\u00fc i\u00e7ecek kategorilerinde k\u00fc\u00e7\u00fck ambalaj formatlar\u0131nda artan bir e\u011filim g\u00f6zlemliyor. Bu de\u011fi\u015fim hem de ekonomik fakt\u00f6rlere hitap ediyor ve t\u00fcketicilere b\u00fcy\u00fck mali y\u00fck\u00fcml\u00fcl\u00fck olmadan yeni \u00fcr\u00fcnleri deneme olana\u011f\u0131 sa\u011fl\u0131yor.<\/p>\n

Ana ak\u0131m \u015faraplarda, \u00f6zellikle kutularda daha k\u00fc\u00e7\u00fck porsiyonlar, t\u00fcketiciler taraf\u0131ndan uygun ve porsiyon kontrol\u00fcne uygun olarak g\u00f6r\u00fcl\u00fcyor, ancak standart bir \u015fi\u015feye k\u0131yasla de\u011fer a\u00e7\u0131s\u0131ndan genellikle tercih edilmiyorlar. Ancak, ince \u015faraplar i\u00e7in bu \u0131l\u0131ml\u0131l\u0131k trendi, t\u00fcketicilere kaliteden \u00f6d\u00fcn vermeden daha az i\u00e7me motivasyonuna hitap eden premium \u00fcr\u00fcnlerin daha k\u00fc\u00e7\u00fck porsiyonlar\u0131n\u0131 sunan bu k\u00fc\u00e7\u00fck formatlarla fayda sa\u011fl\u0131yor.<\/p>

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The Guardian’da yer alan habere g\u00f6re; Londra’daki ba\u011f\u0131ms\u0131z \u015farap d\u00fckkan\u0131 ve bar\u0131 Daygustation’<\/strong>\u0131n sahibi Matt Day<\/strong>, daha az i\u00e7me e\u011filiminin bir\u00e7ok insan\u0131n sa\u011fl\u0131kl\u0131 ya\u015fam tarzlar\u0131yla uyumlu oldu\u011funu g\u00f6zlemliyor ve d\u00fckkan\u0131, “tad\u0131m t\u00fcpleri” olarak adland\u0131r\u0131lan 100ml’lik el yap\u0131m\u0131 ve kaliteli \u015faraplar\u0131 sunmaya ba\u015flad\u0131. \u00c7evrimi\u00e7i bir \u015farap perakendecisi olan Naked Wines,<\/strong> tad\u0131m etkinlikleri i\u00e7in posta yoluyla g\u00f6nderilen 100 ml’lik po\u015fet paketleri de sunuyor.  <\/p>\n

Marks & Spencer, k\u00fc\u00e7\u00fck \u015farap \u015fi\u015felerinin (25cl) sat\u0131\u015flar\u0131nda y\u0131l baz\u0131nda %30’luk bir art\u0131\u015f bildiriyor ve \u015farap kutular\u0131 benzer bir b\u00fcy\u00fcme g\u00f6steriyor. Ma\u011faza, daha k\u00fc\u00e7\u00fck formatlarda \u00e7e\u015fitli k\u00f6p\u00fckl\u00fc ve sakin \u015faraplar sunuyor. Trend sadece \u015farapla s\u0131n\u0131rl\u0131 de\u011fil; Cotswolds Dry Gin<\/strong>, daha az miktarda gin toni\u011fi yap\u0131lmas\u0131n\u0131 sa\u011flayan tam g\u00fc\u00e7te bir cin piyasaya s\u00fcrd\u00fc. Ayr\u0131ca, 330ml’lik kutularda bira da en \u00e7ok satanlar aras\u0131nda.<\/p>\n

Yasal de\u011fi\u015fiklikler de bu trendi destekliyor, h\u00fck\u00fcmet 2024’ten itibaren durgun ve k\u00f6p\u00fckl\u00fc \u015faraplar\u0131n 200ml, 500ml ve 568ml (pint) boyutlar\u0131nda sat\u0131lmas\u0131na onay verdi. Rathfinny \u015farap i\u015fletmesinin ortak sahibi Mark Driver, gen\u00e7 \u015farap i\u00e7icilerinin \u015farab\u0131n k\u00f6keni ve kalitesi hakk\u0131nda daha fazla endi\u015fe duydu\u011funu ve milenyum nesline k\u0131yasla genellikle daha az i\u00e7tiklerini belirtiyor.  <\/p>\n

Cambridge \u00dcniversitesi’ndeki ara\u015ft\u0131rmac\u0131lar, bar men\u00fclerinden genellikle 250ml olan en b\u00fcy\u00fck \u015farap porsiyonlar\u0131n\u0131 \u00e7\u0131karmak, \u00fclkenin sa\u011fl\u0131\u011f\u0131na fayda sa\u011flayabilece\u011fini ve publar\u0131n karlar\u0131n\u0131 olumsuz etkilemeyece\u011fini \u00f6ne s\u00fcr\u00fcyor. Londra’daki Lyaness ve Seed Library barlar\u0131nda barmen olan Ryan Chetiyawardana, daha b\u00fcy\u00fck i\u00e7eceklerden daha dengeli olanlara do\u011fru bir kayma oldu\u011funu, bunun uzun zamand\u0131r kokteyl bar d\u00fcnyas\u0131n\u0131n bir par\u00e7as\u0131 oldu\u011funu ve daha \u00e7ok mekan\u0131n tekliflerinin kalitesine odaklanmas\u0131yla genel olarak benimsendi\u011fini belirtiyor.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

\u0130ngiltere’deki t\u00fcketiciler daha k\u00fc\u00e7\u00fck ama y\u00fcksek kaliteli alkoll\u00fc i\u00e7ecekleri tercih etmeye ba\u015flad\u0131lar. Bu e\u011filim, 100ml’lik tad\u0131m \u015fi\u015felerinin giderek pop\u00fcler hale gelmesiyle a\u00e7\u0131klan\u0131yor. Alkol end\u00fcstrisi uzmanlar\u0131na g\u00f6re, bu de\u011fi\u015fim, daha sa\u011fl\u0131kl\u0131 bir ya\u015fam tarz\u0131na duyulan arzudan kaynaklan\u0131yor ve \u00f6zellikle \u0130ngiltere’deki gen\u00e7ler ve gen\u00e7 yeti\u015fkinler aras\u0131nda alkol t\u00fcketiminin \u00f6nemli \u00f6l\u00e7\u00fcde azald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. S\u00fcpermarket zinciri Tesco, 2023 Haziran’\u0131nda, \u00f6nceki Ocak aylar\u0131na k\u0131yasla d\u00fc\u015f\u00fck ve alkols\u00fcz bira sat\u0131\u015flar\u0131nda %25’lik bir art\u0131\u015f bildirdi. IWSR’den Richard Halstead, \u00e7e\u015fitli alkoll\u00fc i\u00e7ecek kategorilerinde k\u00fc\u00e7\u00fck ambalaj formatlar\u0131nda artan bir e\u011filim g\u00f6zlemliyor. Bu de\u011fi\u015fim hem de ekonomik fakt\u00f6rlere hitap ediyor ve t\u00fcketicilere b\u00fcy\u00fck mali y\u00fck\u00fcml\u00fcl\u00fck olmadan yeni \u00fcr\u00fcnleri deneme olana\u011f\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":23110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-23109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/23109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=23109"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/23109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/23110"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=23109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=23109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=23109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}