{"id":20641,"date":"2023-06-29T16:41:06","date_gmt":"2023-06-29T15:41:06","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=20641"},"modified":"2023-06-29T16:41:06","modified_gmt":"2023-06-29T15:41:06","slug":"googlein-universal-analytics-urunu-1-temmuz-2023-itibariyle-kullanimdan-kalkacak","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/googlein-universal-analytics-urunu-1-temmuz-2023-itibariyle-kullanimdan-kalkacak\/","title":{"rendered":"Google\u2019\u0131n Universal Analytics \u00fcr\u00fcn\u00fc, 1 Temmuz 2023 itibariyle kullan\u0131mdan kalkacak"},"content":{"rendered":"<p>Google, milyonlarca kullan\u0131c\u0131n\u0131n web sitesi trafi\u011fini izlemek i\u00e7in kulland\u0131\u011f\u0131 analiz arac\u0131 Google Universal Analytics \u00fcr\u00fcn\u00fcn\u00fc, 1 Temmuz 2023 itibariyle kald\u0131raca\u011f\u0131n\u0131 duyurmu\u015ftu. Bu \u00fcr\u00fcn\u00fcn art\u0131k \u00f6l\u00e7\u00fcmleme y\u00f6netimini h\u0131zla kaybetti\u011fini s\u00f6yleyen Google Analytics \u00dcr\u00fcn Y\u00f6netimi Direkt\u00f6r\u00fc Russell Ketchum, Universal Analytics&#8217;te i\u015flenen verilerin, operasyonunun durdurulmas\u0131n\u0131n ard\u0131ndan 6 aya kadar depolanmaya devam edece\u011fini belirtmi\u015fti. Google\u2019\u0131n bu karar\u0131yla birlikte art\u0131k hayat\u0131m\u0131zda tamamen Google Analytics 4\u2019\u00fcn girece\u011fini s\u00f6yleyen Dijital Pazarlama Okulu Kurucusu Yasin Kaplan, konuya ili\u015fkin de\u011ferlendirmelerde bulundu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20643\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2023\/06\/Google-Analytics-Dashboard-Template-Example.png\" alt=\"\" width=\"1248\" height=\"892\" title=\"\"><\/p>\n<h4>\u201cGoogle Analytics 4\u2019le birlikte hayat\u0131m\u0131za bir\u00e7ok yenilik giriyor\u201d<\/h4>\n<p>Google\u2019\u0131n bu karar\u0131yla birlikte bir\u00e7ok markan\u0131n Analytics 4\u2019\u00fcn kurulumuna ba\u015flad\u0131\u011f\u0131na vurgu yapan Yasin Kaplan, datalar\u0131n toplanabiliyor olmas\u0131 i\u00e7in t\u00fcm markalar\u0131n Analytics 4 kurulumunu tamamlamas\u0131 gerekti\u011fini belirtti. Google Analytics 4\u2019\u00fcn Universal Analytics\u2019ten farklar\u0131na ili\u015fkin bilgi veren Yasin Kaplan, \u201cAnalytics 4\u2019\u00fcn yasal s\u00fcre\u00e7lere uygun bir \u015fekilde gizlili\u011fi ihlal etmeden verileri do\u011frudan kullan\u0131c\u0131lar\u0131n hareket ve etkile\u015fimlerine g\u00f6re analiz etti\u011fini s\u00f6yleyebiliriz. 1 Temmuz 2023 itibariyle tamamen hayat\u0131m\u0131zda olacak bu yeni s\u00fcr\u00fcm, beraberinde bir\u00e7ok yenili\u011fi de getiriyor. Bu yeniliklerden en \u00f6nemlisi, kullan\u0131c\u0131n\u0131n e\u011filimine, web sitesindeki hareketlerine ve etkile\u015fimlerine g\u00f6re datalar\u0131 toplayan ve potansiyel kullan\u0131c\u0131lar\u0131n her bir ad\u0131m\u0131n\u0131 bir etkinlik olarak toplayan bir analiz arac\u0131 olarak hayat\u0131m\u0131za girecek\u201d dedi.<\/p>\n<div id=\"attachment_20644\" style=\"width: 1090px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20644\" class=\"size-full wp-image-20644\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2023\/06\/1679641499_DSC03510.jpg\" alt=\"\" width=\"1080\" height=\"1616\" title=\"\"><p id=\"caption-attachment-20644\" class=\"wp-caption-text\">Dijital Pazarlama Okulu Kurucusu Yasin Kaplan,<\/p><\/div>\n<h4>\u201cUniversal Analytics\u2019e g\u00f6re Google Analytics 4, \u00e7ok daha geli\u015fmi\u015f\u201d<\/h4>\n<p>Analytics 4\u2019\u00fcn \u00e7ok daha geli\u015fmi\u015f bir ara y\u00fcze sahip oldu\u011funun alt\u0131n\u0131 \u00e7izen Kaplan, \u015fu ifadeleri kulland\u0131: \u201cAnalytics 4, \u00f6zelikle g\u00f6rsel grafikler ve kullan\u0131c\u0131n\u0131n hareketlerini analiz etti\u011fimiz alanlar\u0131n daha da geli\u015fmi\u015f durumda ve ve raporlar\u0131 da detayl\u0131 bir \u015fekilde g\u00f6rmemizi sa\u011fl\u0131yor. Yeni \u00fcr\u00fcn, Google Ads veya di\u011fer pazarlama mecralar\u0131 ile kolay bir \u015fekilde entegre olmas\u0131 sayesinde reklamlar ve di\u011fer performans kanallar\u0131nda yapt\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalar\u0131n verimlili\u011fini daha derinlemesine analiz edece\u011finiz imkanlar sunuyor. Bununla birlikte web sitemize gelen kullan\u0131c\u0131lar\u0131n y\u00fczde ka\u00e7\u0131 sitemizde etkinlik ve etkile\u015fim ger\u00e7ekle\u015ftirdi\u011fini se\u00e7ebilece\u011fiz. Di\u011fer taraftan hem mobil uygulamam\u0131zdaki hareketleri hem de web sitemizdeki hareketleri ayr\u0131\u015ft\u0131r\u0131p bunlar\u0131 tek bir raporlama ekran\u0131nda analiz etmemizi sa\u011flayacak.\u201d<\/p><div id=\"briti-1277220577\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Google Analytics 4 kullan\u0131c\u0131 say\u0131s\u0131nda b\u00fcy\u00fck bir art\u0131\u015f beklediklerini de vurgulayan Yasin Kaplan, Google Analytics 4 e\u011fitimi almak isteyen herkesin Dijital Pazarlama Okulu olarak kendileriyle ileti\u015fime ge\u00e7ebilece\u011fini ifade etti.<\/p>\n<div id=\"briti-2007106127\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Google, milyonlarca kullan\u0131c\u0131n\u0131n web sitesi trafi\u011fini izlemek i\u00e7in kulland\u0131\u011f\u0131 analiz arac\u0131 Google Universal Analytics \u00fcr\u00fcn\u00fcn\u00fc, 1 Temmuz 2023 itibariyle kald\u0131raca\u011f\u0131n\u0131 duyurmu\u015ftu. Bu \u00fcr\u00fcn\u00fcn art\u0131k \u00f6l\u00e7\u00fcmleme y\u00f6netimini h\u0131zla kaybetti\u011fini s\u00f6yleyen Google Analytics \u00dcr\u00fcn Y\u00f6netimi Direkt\u00f6r\u00fc Russell Ketchum, Universal Analytics&#8217;te i\u015flenen verilerin, operasyonunun durdurulmas\u0131n\u0131n ard\u0131ndan 6 aya kadar depolanmaya devam edece\u011fini belirtmi\u015fti. Google\u2019\u0131n bu karar\u0131yla birlikte art\u0131k hayat\u0131m\u0131zda tamamen Google Analytics 4\u2019\u00fcn girece\u011fini s\u00f6yleyen Dijital Pazarlama Okulu Kurucusu Yasin Kaplan, konuya ili\u015fkin de\u011ferlendirmelerde bulundu. \u201cGoogle Analytics 4\u2019le birlikte hayat\u0131m\u0131za bir\u00e7ok yenilik giriyor\u201d Google\u2019\u0131n bu karar\u0131yla birlikte bir\u00e7ok markan\u0131n Analytics 4\u2019\u00fcn kurulumuna ba\u015flad\u0131\u011f\u0131na vurgu yapan Yasin Kaplan, datalar\u0131n toplanabiliyor olmas\u0131 i\u00e7in t\u00fcm markalar\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-20641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/20641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=20641"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/20641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/20642"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=20641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=20641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=20641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}