{"id":18208,"date":"2022-12-23T13:24:20","date_gmt":"2022-12-23T13:24:20","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=18208"},"modified":"2022-12-23T13:24:20","modified_gmt":"2022-12-23T13:24:20","slug":"e-ticarette-yilbasi-kampanyasi-hazirlamanin-7-yolu","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/e-ticarette-yilbasi-kampanyasi-hazirlamanin-7-yolu\/","title":{"rendered":"E-ticarette y\u0131lba\u015f\u0131 kampanyas\u0131 haz\u0131rlaman\u0131n 7 yolu!"},"content":{"rendered":"

Yeni y\u0131la<\/strong> yakla\u015ft\u0131\u011f\u0131m\u0131z bu g\u00fcnlerde bir\u00e7ok ki\u015fi hem kendilerini hem de sevdiklerini mutlu edecek hediyeler ar\u0131yor. Bir\u00e7ok markan\u0131n kampanyalar yapt\u0131\u011f\u0131 ve reklam harcamalar\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131 bu d\u00f6nemde \u00f6ne \u00e7\u0131kmak ise \u00e7ok kolay de\u011fil. TOBB E-ticaret Meclis \u00dcyesi, Ticimax E-ticaret Sistemleri Kurucusu Cenk \u00c7i\u011fdemli<\/strong>, aramalarda g\u00f6r\u00fcn\u00fcr olmak ve son t\u00fcketiciye ula\u015fmak i\u00e7in uygulanmas\u0131 gereken baz\u0131 kurallar oldu\u011funu ifade ediyor. Yeni y\u0131l d\u00f6neminin daha \u00e7ok duygularla ilintili oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurarak, agresif reklamlar yerine pozitif ve olumlu hisler b\u0131rakacak t\u00fcrden kampanyalara y\u00f6nelmek gerekti\u011fini belirten \u00c7i\u011fdemli, y\u0131lba\u015f\u0131 hareketlili\u011finden faydalanmak isteyen internet sat\u0131c\u0131lar\u0131 i\u00e7in 7 maddelik kampanya rehberi haz\u0131rlad\u0131.<\/p>\n

\nALAKALI \u00dcR\u00dcNLER EKLEY\u0130N<\/h4>\n

1-Y\u0131lba\u015f\u0131 hareketlili\u011finden faydalanmak istiyorsan\u0131z, \u00fcr\u00fcn gam\u0131n\u0131za y\u0131lba\u015f\u0131yla alakal\u0131 \u00fcr\u00fcn veya hizmetler eklemeniz gerekir. Y\u0131lba\u015f\u0131na y\u00f6nelik herhangi bir \u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131z olup olmamas\u0131 \u00f6nemli de\u011fil. Herhangi bir \u00fcr\u00fcn veya hizmeti \u2018y\u0131lba\u015f\u0131na \u00f6zel kampanya\u2019 gibi banner\u2019lar haz\u0131rlayarak bu \u00f6zel kampanya d\u00f6nemine siz de dahil olabilirsiniz. \u00d6zellikle belirli \u00fcr\u00fcn gruplar\u0131n\u0131 paket haline getirerek \u2018y\u0131lba\u015f\u0131 sepeti\u2019 konseptiyle birden fazla \u00fcr\u00fcn\u00fc ayn\u0131 anda satabilirsiniz.<\/p>\n

\"\"
\nYILBA\u015eI RENKLER\u0130YLE G\u0130YD\u0130R\u0130N<\/h4>\n

2-Web sitenizi y\u0131lba\u015f\u0131 renkleriyle giydirmek, y\u0131lba\u015f\u0131na \u00f6zel grafiklerle s\u00fcslemek de kampanyalar\u0131n\u0131za olumlu katk\u0131 sa\u011flayacakt\u0131r. Y\u0131lba\u015f\u0131na \u00f6zel s\u00fcslerle bir ataya getirilerek \u00e7ekilmi\u015f birka\u00e7 \u00fcr\u00fcn foto\u011fraf\u0131n\u0131 ana sayfaya koyman\u0131z da ziyaret\u00e7inizin havaya girmesine yard\u0131mc\u0131 olacak, bu da sizin sat\u0131\u015flar\u0131n\u0131za pozitif katk\u0131 sa\u011flayacakt\u0131r. Sitenizin ana sayfas\u0131na, ziyaret\u00e7ide g\u00fczel duygular uyand\u0131racak pozitif mesajlar da ekleyebilirsiniz. E\u011fer dozunu ayarlayabilece\u011finize inan\u0131yorsan\u0131z, mizah da kullanabilir ve insanlar\u0131n y\u00fcz\u00fcnde g\u00fcl\u00fcmsemeye yol a\u00e7abilirsiniz. Unutmay\u0131n ki, insanlar\u0131n duygular\u0131na hitap etti\u011finiz \u00f6l\u00e7\u00fcde markan\u0131z \u00f6n plana \u00e7\u0131kacak ve ak\u0131lda kal\u0131c\u0131 olacakt\u0131r.<\/p>

\"\"<\/a><\/div>\n

\n\u00c7\u0130FTLER\u0130 UNUTMAYIN<\/h4>\n

3-Y\u0131lba\u015f\u0131nda sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak istiyorsan\u0131z g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken en \u00f6nemli noktalardan biri de \u00e7iftler. Genellikle y\u0131lba\u015f\u0131 d\u00f6neminde sat\u0131lan hediyeler, ya aile bireyleri ya da sevgililerin birbirine ald\u0131klar\u0131 hediyelerdir. Bu nedenle sizler de \u00fcr\u00fcn skalan\u0131za sevgiliye hediye olarak verilebilecek \u00fcr\u00fcnleri ekleyebilir ve \u00e7iftlerin ilgisini \u00e7ekebilirsiniz. \u00dcr\u00fcn tan\u0131t\u0131m\u0131na duygusal, pozitif mesajlar eklemeniz de yararl\u0131 olacakt\u0131r. Sevgili kombinleri, sevgili kaza\u011f\u0131, sevgili \u015fapkas\u0131, sevgili eldiveni, sevgili formas\u0131 gibi bir\u00e7ok \u00fcr\u00fcn se\u00e7ene\u011fini kad\u0131n ve erkek modeliyle beraber paketleyerek sat\u0131\u015fa sunmak da i\u015fe yarar.<\/p>\n

\"\"
\nSOSYA MEDYADA DUYURUN<\/h4>\n

4-Y\u0131lba\u015f\u0131 i\u00e7in ne kadar kampanya d\u00fczenlerseniz d\u00fczenleyin bu kampanyalar\u0131n duyurusunu yapmad\u0131\u011f\u0131n\u0131z s\u00fcrece kampanyan\u0131z\u0131n ba\u015far\u0131ya ula\u015fmas\u0131 ve sat\u0131\u015flar\u0131n\u0131z\u0131n artmas\u0131 olduk\u00e7a zordur. Sosyal medya hesaplar\u0131n\u0131zda bu d\u00f6nemde aktif olarak payla\u015f\u0131mlar yapman\u0131z, Google ve sosyal medya reklamlar\u0131 vermeniz, e-posta pazarlama, Sms pazarlama gibi tan\u0131t\u0131m modellerinden faydalanman\u0131z gerekecektir.<\/p>\n

\nKAMPANYALAR YAPIN<\/h4>\n

5-Bu d\u00f6nemde indirim \u00e7ekleri, bedava kargo, 3 al 2 \u00f6de, 100 TL \u00fczeri al\u0131\u015fveri\u015fe y\u0131lba\u015f\u0131 barda\u011f\u0131 hediye, \u015fu \u00fcr\u00fcnden alana \u015fu \u00fcr\u00fcn y\u00fczde 20 indirimli, sepette y\u00fczde 10 indirim gibi kampanya modelleri de sitenize olan ilgiyi olduk\u00e7a art\u0131racakt\u0131r.<\/p>\n

\n\u00c7APRAZ SATI\u015e STRATEJ\u0130S\u0130 KULLANIN<\/h4>\n

6-\u00c7apraz sat\u0131\u015f, t\u00fcketicilerin ihtiyac\u0131n\u0131 analiz ederek sat\u0131n almak istedikleri \u00fcr\u00fcne benzer ve bu \u00fcr\u00fcnle ili\u015fkili \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 bir stratejidir. Genellikle y\u0131lba\u015f\u0131nda en \u00e7ok sat\u0131lan \u00fcr\u00fcnler aras\u0131nda yer alan bir\u00e7ok \u00fcr\u00fcn \u00e7e\u015fidinin \u00e7apraz sat\u0131\u015f y\u00f6ntemi ile sat\u0131\u015flar\u0131 artt\u0131r\u0131labilmekte. Belirledi\u011finiz \u00fcr\u00fcnlerden sat\u0131n alanlara bir ba\u015fka \u00fcr\u00fcn i\u00e7in indirim kazand\u0131\u011f\u0131na ili\u015fkin y\u00f6nlendirmelerle sat\u0131\u015flar\u0131n\u0131z\u0131 y\u00fckseltebilirsiniz.<\/p>\n

\nKASA \u00d6N\u00dc FIRSATLARI<\/h4>\n

7-Kasa \u00f6n\u00fc f\u0131rsatlar\u0131, e-ticaret firmalar\u0131n\u0131n m\u00fc\u015fterilerine sepet sayfas\u0131nda indirimli \u00fcr\u00fcnler sunarak bu \u00fcr\u00fcnleri sepetlerine eklemelerini sa\u011flayan bir \u00f6zelliktir. Genellikle kasa \u00f6n\u00fc f\u0131rsatlar\u0131 sayesinde e-ticaret firmalar\u0131 hem ortalama sepet tutar\u0131n\u0131 hem de \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 art\u0131rma imkan\u0131 yakalayabilmektedir. Bu d\u00f6nemde sizler de sitenizden al\u0131\u015fveri\u015f yapan t\u00fcketicilere \u00f6zel kasa \u00f6n\u00fc f\u0131rsatlar\u0131 sunmaya \u00f6zen g\u00f6stermelisiniz.<\/p>\n

 <\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Yeni y\u0131la yakla\u015ft\u0131\u011f\u0131m\u0131z bu g\u00fcnlerde bir\u00e7ok ki\u015fi hem kendilerini hem de sevdiklerini mutlu edecek hediyeler ar\u0131yor. Bir\u00e7ok markan\u0131n kampanyalar yapt\u0131\u011f\u0131 ve reklam harcamalar\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131 bu d\u00f6nemde \u00f6ne \u00e7\u0131kmak ise \u00e7ok kolay de\u011fil. TOBB E-ticaret Meclis \u00dcyesi, Ticimax E-ticaret Sistemleri Kurucusu Cenk \u00c7i\u011fdemli, aramalarda g\u00f6r\u00fcn\u00fcr olmak ve son t\u00fcketiciye ula\u015fmak i\u00e7in uygulanmas\u0131 gereken baz\u0131 kurallar oldu\u011funu ifade ediyor. Yeni y\u0131l d\u00f6neminin daha \u00e7ok duygularla ilintili oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurarak, agresif reklamlar yerine pozitif ve olumlu hisler b\u0131rakacak t\u00fcrden kampanyalara y\u00f6nelmek gerekti\u011fini belirten \u00c7i\u011fdemli, y\u0131lba\u015f\u0131 hareketlili\u011finden faydalanmak isteyen internet sat\u0131c\u0131lar\u0131 i\u00e7in 7 maddelik kampanya rehberi haz\u0131rlad\u0131. ALAKALI \u00dcR\u00dcNLER EKLEY\u0130N 1-Y\u0131lba\u015f\u0131 hareketlili\u011finden faydalanmak […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-18208","post","type-post","status-publish","format-standard","hentry","category-ingiltere"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/18208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=18208"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/18208\/revisions"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=18208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=18208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=18208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}