{"id":17857,"date":"2022-11-22T11:42:29","date_gmt":"2022-11-22T11:42:29","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=17857"},"modified":"2022-11-22T11:42:29","modified_gmt":"2022-11-22T11:42:29","slug":"vitra-mimarlik-ve-tasarim-dunyasinin-kalbi-olan-londra-clerkenwellde-showroom-acti","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/vitra-mimarlik-ve-tasarim-dunyasinin-kalbi-olan-londra-clerkenwellde-showroom-acti\/","title":{"rendered":"VitrA, mimarl\u0131k ve tasar\u0131m d\u00fcnyas\u0131n\u0131n kalbi olan Londra Clerkenwell\u2019de showroom a\u00e7t\u0131"},"content":{"rendered":"

Global pazarlardaki 40. y\u0131l\u0131na haz\u0131rlanan, yurt d\u0131\u015f\u0131ndaki ilk pazarlama \u015firketini kurdu\u011fu Londra\u2019da ise 30. y\u0131l\u0131n\u0131 kutlayan VitrA, mimarl\u0131k ve tasar\u0131m d\u00fcnyas\u0131n\u0131n kalbi olarak bilinen Clerkenwell\u2019de a\u00e7t\u0131\u011f\u0131 showroom ile uluslararas\u0131 alandaki g\u00fc\u00e7l\u00fc ad\u0131mlar\u0131na bir yenisini ekledi. D\u00fcnyada metrekareye en \u00e7ok tasar\u0131mc\u0131 ve mimar\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc tarihi b\u00f6lgedeki showroom, Londra Tasar\u0131m \u00d6d\u00fclleri kapsam\u0131nda, i\u00e7 mekan tasar\u0131m\u0131 kategorisinde perakende alan\u0131nda ald\u0131\u011f\u0131 alt\u0131n \u00f6d\u00fcl ve The Designer Award kapsam\u0131nda banyolar i\u00e7in y\u0131l\u0131n en iyi sergileme alan\u0131 \u00f6d\u00fcl\u00fcyle de VitrA\u2019n\u0131n d\u00fcnya pazarlar\u0131ndaki b\u00fcy\u00fcmesinde itici bir g\u00fc\u00e7 olaca\u011f\u0131n\u0131 kan\u0131tlad\u0131.<\/p>\n

VitrA London olarak adland\u0131r\u0131lan showroomun tan\u0131t\u0131m\u0131 amac\u0131yla d\u00fczenlenen toplant\u0131da konu\u015fan Eczac\u0131ba\u015f\u0131 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 B\u00fclent Eczac\u0131ba\u015f\u0131<\/strong> \u201cTam 80 y\u0131ld\u0131r \u00e7a\u011fda\u015f, kaliteli ve sa\u011fl\u0131kl\u0131 bir gelecek i\u00e7in \u00e7al\u0131\u015fan Eczac\u0131ba\u015f\u0131 Toplulu\u011funda, Yap\u0131 \u00dcr\u00fcnleri i\u015f kolumuzun bug\u00fcn geldi\u011fi noktay\u0131 d\u00fcnya \u00e7ap\u0131nda bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fc olarak g\u00f6r\u00fcyorum. Bu ba\u015far\u0131da da VitrA\u2019n\u0131n \u00e7ok \u00f6zel ve \u00f6nemli bir rol\u00fc var. VitrA\u2019n\u0131n \u015fu anda i\u00e7inde bulundu\u011fumuz showroomu ise tasar\u0131m alan\u0131nda standartlar\u0131m\u0131z\u0131n ne kadar y\u00fcksekte oldu\u011funu temsil etmesi y\u00f6n\u00fcnden gurur duydu\u011fumuz bir yat\u0131r\u0131m. Bu yat\u0131r\u0131m\u0131n, yap\u0131 \u00fcr\u00fcnleri i\u015f kolumuzun bug\u00fcn itibari ile ula\u015ft\u0131\u011f\u0131 850 milyon avroyu a\u015fk\u0131n ciroya da \u00e7ok \u00f6nemli katk\u0131lar sa\u011flayaca\u011f\u0131na inan\u0131yorum\u201d dedi.<\/p>\n

\"\"<\/p>\n

\u0130yi tasar\u0131m\u0131n, katma de\u011fer ve rekabet g\u00fcc\u00fc getirdi\u011fini vurgulayan Eczac\u0131ba\u015f\u0131, \u201cD\u00fcnya pazarlar\u0131nda sat\u0131lan \u00fcr\u00fcnlerin art\u0131k nerede \u00fcretildi\u011fi de\u011fil, nerede tasarland\u0131\u011f\u0131 soruluyor. \u00dcr\u00fcn\u00fc \u00fcretenler de\u011fil, tasarlayanlar katma de\u011ferin aslan pay\u0131n\u0131 al\u0131yor. Biz de tasar\u0131m yetkinli\u011fimizi geli\u015ftirmek i\u00e7in at\u0131l\u0131mlar yap\u0131yoruz. Tom Dixon da bunun en iyi \u00f6rneklerinden biri\u201d diye konu\u015ftu.<\/p>

\"\"<\/a><\/div>\n

Topluluk olarak odakland\u0131klar\u0131 her i\u015f kolunda T\u00fcrkiye\u2019de lider oyuncu olmay\u0131, uluslararas\u0131 pazarlarda b\u00fcy\u00fcyerek de b\u00f6lgesel bir oyuncuya d\u00f6n\u00fc\u015fmeyi hedeflediklerini belirten B\u00fclent Eczac\u0131ba\u015f\u0131, bu strateji do\u011frultusunda organik b\u00fcy\u00fcme ve kapasite art\u0131rma odakl\u0131 yat\u0131r\u0131mlar\u0131 s\u00fcrd\u00fcr\u00fcrken, sat\u0131n alma f\u0131rsatlar\u0131n\u0131 da de\u011ferlendirdiklerini ifade etti. 2022 y\u0131l\u0131n\u0131 organik ve inorganik yat\u0131r\u0131mlar i\u00e7in 500 milyon Avro tutar\u0131nda harcamayla kapatacaklar\u0131n\u0131 belirten Eczac\u0131ba\u015f\u0131, 2023 y\u0131l\u0131nda da yat\u0131r\u0131mlara t\u00fcm h\u0131z\u0131yla devam edeceklerini, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131lda 800 milyon Avro\u2019nun \u00fczerinde yat\u0131r\u0131m planlad\u0131klar\u0131n\u0131 s\u00f6yledi. B\u00fclent Eczac\u0131ba\u015f\u0131, 2022 itibariyle Topluluk gelirlerinin y\u00fczde 60\u2019\u0131n\u0131n ihracattan ve yurt d\u0131\u015f\u0131ndaki ba\u011fl\u0131 ortakl\u0131klardan elde edildi\u011fini de vurgulad\u0131.<\/p>\n

\u201cUluslararas\u0131 \u00f6l\u00e7ekte ula\u015ft\u0131\u011f\u0131m\u0131z g\u00fcc\u00fc temsil ediyor\u201d<\/strong><\/p>\n

Londra\u2019n\u0131n kalbinde, iki katta ve 520 metrekarelik alanda hizmet veren showroomun, VitrA\u2019n\u0131n uluslararas\u0131 \u00f6l\u00e7ekte ula\u015ft\u0131\u011f\u0131 g\u00fcc\u00fc temsil etti\u011fini s\u00f6yleyen Eczac\u0131ba\u015f\u0131 Yap\u0131 Gere\u00e7leri CEO\u2019su \u00d6zgen \u00d6zkan<\/strong> da, \u201cVitrA London, ulusal ve uluslararas\u0131 m\u00fc\u015fterilerimizle yo\u011fun ve etkili bir etkile\u015fim kurmam\u0131z\u0131 sa\u011flad\u0131. D\u00fcnya \u00e7ap\u0131nda daha fazla b\u00fcy\u00fcmemizin ard\u0131ndaki itici g\u00fcc\u00fc olu\u015fturacak\u201d dedi.<\/p>\n

VitrA\u2019n\u0131n g\u00fcndemindeki yeni yat\u0131r\u0131mlarla ilgili bilgi veren \u00d6zkan, \u201cDevam eden ve yak\u0131nda ba\u015flayacak 190 milyon Avroluk \u00fcretim yat\u0131r\u0131m\u0131m\u0131z var. Enerji, herkes gibi bizim de \u00f6nemli bir g\u00fcndem maddemiz. Enerjiye daha yak\u0131n olaca\u011f\u0131m\u0131z yerlerde yeni yat\u0131r\u0131m f\u0131rsatlar\u0131n\u0131 de\u011ferlendiriyoruz. G\u00fcne\u015f enerjisine yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mla, enerji ihtiyac\u0131m\u0131z\u0131n %35\u2019e kadar\u0131n\u0131 kendi \u00e7at\u0131lar\u0131m\u0131zdan sa\u011flayaca\u011f\u0131z. Gerisini de ye\u015fil enerji sat\u0131n alarak temin edece\u011fiz. \u0130n\u015faat\u0131 devam eden yeni seramik sa\u011fl\u0131k gere\u00e7leri tesisimizde kad\u0131nlara pozitif ayr\u0131mc\u0131l\u0131k yaparak kad\u0131n-erkek oran\u0131n\u0131 e\u015fitleyece\u011fiz. Bunun i\u00e7in Boz\u00fcy\u00fck\u2019te okuma yazma ve istihdam seferberli\u011fi ba\u015flatt\u0131k\u201d diye konu\u015ftu.<\/p>\n

Giderek b\u00fcy\u00fcyen ve perakendedeki pay\u0131 artan e-ticarete de yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 ifade eden \u00d6zgen \u00d6zkan \u201cPandeminin ilk d\u00f6neminde \u00f6nemli bir dijital d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131m\u0131 yapt\u0131k. Yeni koleksiyonlarla \u00fcr\u00fcn yelpazemizi zenginle\u015ftiriyoruz. En yeni koleksiyonumuz olan Liquid\u2019e de bug\u00fcn burada bizimle birlikte olan, cesur tasar\u0131mlar\u0131n yarat\u0131c\u0131s\u0131, \u0130ngiliz tasar\u0131m ikonu Tom Dixon ile birlikte imza att\u0131k\u201d dedi.<\/p>\n

Pandemide y\u00fczde 55 b\u00fcy\u00fcd\u00fc<\/strong><\/p>\n

Yeni yat\u0131r\u0131mlarla, pandemi ve y\u00fcksek enflasyon nedeniyle d\u00fcnyada beklenen resesyon sonras\u0131 d\u00f6neme \u015fimden haz\u0131r olduklar\u0131n\u0131 belirten \u00d6zkan, s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n

\u201cOrganizasyonumuzu b\u00fcy\u00fcyen uluslararas\u0131 operasyonlar\u0131m\u0131z do\u011frultusunda g\u00fcncelliyoruz, g\u00fc\u00e7lendiriyoruz. Bizim i\u00e7in giderek daha \u00f6nemli bir pazara d\u00f6n\u00fc\u015fen \u0130ngiltere\u2019nin yeni \u00fclke direkt\u00f6r\u00fc Steve Breen oldu. Yereli bilen, uluslararas\u0131 tecr\u00fcbesi olan y\u00f6neticilerle g\u00fcc\u00fcm\u00fcze g\u00fc\u00e7 kat\u0131yoruz.\u201d<\/p>\n

2022 y\u0131l\u0131n\u0131 510 milyon Avro civar\u0131 bir ciroyla kapatmay\u0131 hedeflediklerini s\u00f6yleyen \u00d6zgen \u00d6zkan, 2020-22 d\u00f6neminde y\u00fczde 55 b\u00fcy\u00fcme ger\u00e7ekle\u015ftirdiklerini belirterek, \u201cUla\u015ft\u0131\u011f\u0131m\u0131z ciro bizim i\u00e7in \u00f6nemli, \u00e7\u00fcnk\u00fc d\u00fcnya seramik sa\u011fl\u0131k gere\u00e7leri \u00fcreticileri aras\u0131nda bir \u00fcst lige \u00e7\u0131kmam\u0131z\u0131 sa\u011flayacak. 2023\u2019te de en az %15 b\u00fcy\u00fcme hedefliyoruz. \u0130kinci b\u00fcy\u00fck s\u0131\u00e7raman\u0131n ise 2025\u2019te olaca\u011f\u0131n\u0131 tahmin ediyoruz\u201d dedi.<\/p>\n

\u201cSekt\u00f6r\u00fcm\u00fcz\u00fcn ihracat \u015fampiyonuyuz\u201d<\/strong><\/p>\n

VitrA Karo CEO\u2019su Hasan Pehlivan<\/strong> ise uluslararas\u0131 sat\u0131\u015flar\u0131n cirodaki pay\u0131n\u0131n y\u00fczde 80\u2019i a\u015ft\u0131\u011f\u0131n\u0131 vurgulayarak, \u201c2022 y\u0131l\u0131n\u0131 350 milyon Avro seviyesinde bir ciro ile kapatmaya haz\u0131rlan\u0131yoruz. VitrA, Villeroy & Boch ve Engers markal\u0131 karolar\u0131m\u0131zla, T\u00fcrkiye\u2019de \u00fcst segmentte lideriz ve sekt\u00f6r\u00fcm\u00fcz\u00fcn ihracat \u015fampiyonuyuz. Kategorisinde T\u00fcrkiye\u2019nin en \u00e7ok ihracat yapan kurulu\u015fu olarak, yaln\u0131zca 2021\u2019de \u00fclkemizden Avrupa\u2019ya ger\u00e7ekle\u015ftirilen karo ihracat\u0131n\u0131n metrekare baz\u0131nda y\u00fczde 25\u2019ini VitrA Karo olarak biz ger\u00e7ekle\u015ftirdik. T\u00fcrkiye\u2019den sonra ana stratejik pazar\u0131m\u0131z olan Almanya\u2019n\u0131n en b\u00fcy\u00fck ikinci karo tedarik\u00e7isi konumunday\u0131z\u201d dedi.<\/p>\n

Son iki y\u0131lda yapt\u0131klar\u0131 yeni tesis ve modernizasyon yat\u0131r\u0131mlar\u0131 sonucunda, yurt d\u0131\u015f\u0131 ile birlikte yakla\u015f\u0131k 28 milyon metrekare y\u0131ll\u0131k \u00fcretim kapasitesine ula\u015ft\u0131klar\u0131n\u0131 belirten Pehlivan, \u201c\u0130hracat odakl\u0131 yeni tesisimizle \u00f6zellikle Avrupa pazar\u0131ndaki s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmemizi h\u0131zland\u0131rmay\u0131, y\u0131ll\u0131k ilave 30 milyon euro ihracat yapmay\u0131 ve T\u00fcrkiye’de \u00fcst segmentteki pazar pay\u0131m\u0131z\u0131 art\u0131rmay\u0131 planl\u0131yoruz\u201d diye konu\u015ftu. <\/p>\n

VitrA London hakk\u0131nda<\/strong><\/p>\n

Ge\u00e7ti\u011fimiz y\u0131l a\u00e7\u0131lan VitrA London; yarat\u0131c\u0131 end\u00fcstrilerin ve \u00f6zellikle mekan tasar\u0131m\u0131yla u\u011fra\u015fan profesyonellerin merkezi haline gelen Clerkenwell b\u00f6lgesinde yer alan ve Piercy & Company taraf\u0131ndan tasarlanan \u00f6d\u00fcll\u00fc Turnmill binas\u0131n\u0131n iki kat\u0131na yay\u0131l\u0131yor. Eyl\u00fcl 2018\u2019den bu yana RIBA (\u0130ngiliz Kraliyet Mimarlar Enstit\u00fcs\u00fc) i\u015fbirli\u011fiyle \u0130ngiltere\u2019de mimar sohbetleri de d\u00fczenleyen VitrA, showroomda kapsaml\u0131 bir etkinlik program\u0131n\u0131 hayata ge\u00e7irerek tasar\u0131m d\u00fcnyas\u0131yla diyalog kuruyor.<\/p>\n

Mimar ve tasar\u0131mc\u0131lar i\u00e7in bir sosyalle\u015fme mekan\u0131 olarak da hizmet veren VitrA London\u2019un giri\u015f kat\u0131nda, markan\u0131n Ross Lovegrove, Sebastian Conran, Terri Pecora, Claudio Bellini, Arik Levy ve Tom Dixon gibi d\u00fcnyaca \u00fcnl\u00fc tasar\u0131mc\u0131lar\u0131n i\u015fbirli\u011fi geli\u015ftirdi\u011fi banyo koleksiyonlar\u0131 sergileniyor. Ziyaret\u00e7iler ayr\u0131ca, sanal ger\u00e7eklik uygulamalar\u0131yla hayal ettikleri banyolar\u0131 4 boyutlu g\u00f6rselle\u015ftirerek i\u00e7inde dola\u015fabiliyor.<\/p>\n

VitrA London, k\u0131sa s\u00fcrede iki \u00f6d\u00fcl\u00fcn sahibi oldu. 95 bin \u00fcyesiyle tasar\u0131m alan\u0131nda d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00f6d\u00fcl programlar\u0131 a\u011f\u0131na sahip DRIVENxDESIGN taraf\u0131ndan verilen Londra Tasar\u0131m \u00d6d\u00fclleri kapsam\u0131nda, i\u00e7 mekan tasar\u0131m\u0131 kategorisinde perakende alan\u0131nda alt\u0131n \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Showroom, The Designer Award kapsam\u0131nda da banyolar i\u00e7in y\u0131l\u0131n en iyi sergileme alan\u0131 se\u00e7ildi.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Global pazarlardaki 40. y\u0131l\u0131na haz\u0131rlanan, yurt d\u0131\u015f\u0131ndaki ilk pazarlama \u015firketini kurdu\u011fu Londra\u2019da ise 30. y\u0131l\u0131n\u0131 kutlayan VitrA, mimarl\u0131k ve tasar\u0131m d\u00fcnyas\u0131n\u0131n kalbi olarak bilinen Clerkenwell\u2019de a\u00e7t\u0131\u011f\u0131 showroom ile uluslararas\u0131 alandaki g\u00fc\u00e7l\u00fc ad\u0131mlar\u0131na bir yenisini ekledi. D\u00fcnyada metrekareye en \u00e7ok tasar\u0131mc\u0131 ve mimar\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc tarihi b\u00f6lgedeki showroom, Londra Tasar\u0131m \u00d6d\u00fclleri kapsam\u0131nda, i\u00e7 mekan tasar\u0131m\u0131 kategorisinde perakende alan\u0131nda ald\u0131\u011f\u0131 alt\u0131n \u00f6d\u00fcl ve The Designer Award kapsam\u0131nda banyolar i\u00e7in y\u0131l\u0131n en iyi sergileme alan\u0131 \u00f6d\u00fcl\u00fcyle de VitrA\u2019n\u0131n d\u00fcnya pazarlar\u0131ndaki b\u00fcy\u00fcmesinde itici bir g\u00fc\u00e7 olaca\u011f\u0131n\u0131 kan\u0131tlad\u0131. VitrA London olarak adland\u0131r\u0131lan showroomun tan\u0131t\u0131m\u0131 amac\u0131yla d\u00fczenlenen toplant\u0131da konu\u015fan Eczac\u0131ba\u015f\u0131 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 B\u00fclent Eczac\u0131ba\u015f\u0131 \u201cTam […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[4684,4685,4686,4683],"class_list":["post-17857","post","type-post","status-publish","format-standard","hentry","category-ingiltere","tag-eczacibasi","tag-londra-clerkenwell","tag-tasarimin-kalbi","tag-vitra-londra"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/17857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=17857"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/17857\/revisions"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=17857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=17857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=17857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}