{"id":16542,"date":"2022-07-27T00:07:28","date_gmt":"2022-07-26T23:07:28","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=16542"},"modified":"2022-07-27T00:07:28","modified_gmt":"2022-07-26T23:07:28","slug":"rishi-sunak-ve-liz-trussun-liderlik-yarisi-sosyal-medyaya-tasindi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/rishi-sunak-ve-liz-trussun-liderlik-yarisi-sosyal-medyaya-tasindi\/","title":{"rendered":"Rishi Sunak ve Liz Truss’un liderlik yar\u0131\u015f\u0131 sosyal medyaya ta\u015f\u0131nd\u0131"},"content":{"rendered":"

Sosyal medya pek \u00e7ok \u00fclkede oldu\u011fu gibi \u0130ngiltere\u2019de de siyasetin odakland\u0131\u011f\u0131 bir mecra olarak \u00f6ne \u00e7\u0131k\u0131yor. \u0130ngiltere’nin lider adaylar\u0131 Rishi Sunak ve Liz Truss pek \u00e7ok alanda y\u00fcr\u00fctt\u00fckleri liderlik yar\u0131\u015f\u0131n\u0131 sosyal medya da y\u00fcr\u00fctme pe\u015finde.<\/span><\/p>\n

Birbirlerinden olduk\u00e7a farkl\u0131 karakterlere sahip Sunak ve Truss, farkl\u0131 kampanyalarla se\u00e7menlerinin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor.<\/span><\/p>\n

Rishi Sunak\u2019\u0131n sosyal medya stratejisini \u00e7ok satan romanlar yazar\u0131 Anthony Horowitz\u2019in o\u011flu Cass Horowitz y\u00f6netiyor. Sunak\u2019\u0131n Maliye Bakanl\u0131\u011f\u0131 yapt\u0131\u011f\u0131 d\u00f6nemde dan\u0131\u015fmanl\u0131k g\u00f6revini y\u00fcr\u00fcten Horowitz, \u00e7arp\u0131c\u0131 grafikler ve yenilik\u00e7i etiketler kullanarak gen\u00e7 ve siyasete mesafeli yakla\u015fan Instagram kullan\u0131c\u0131lar\u0131n\u0131n dikkatini \u00e7ekmeyi ba\u015farm\u0131\u015ft\u0131.<\/span><\/p>

\"\"<\/a><\/div>\n

Sunak\u2019\u0131n Twitter\u2019da payla\u015ft\u0131\u011f\u0131 ve annesinin 1960\u2019l\u0131 y\u0131llarda \u201cdaha iyi bir hayat i\u00e7in umutla\u201d nas\u0131l \u0130ngiltere\u2019ye geldi\u011fini anlatt\u0131\u011f\u0131 video 8 milyondan fazla kez izlendi. Sunak bu video ile liderlik kampanyas\u0131n\u0131 ba\u015flatt\u0131 ve bu videonun \u00e7ok k\u0131sa s\u00fcrede bu kadar ilgi \u00e7ekmesi kampanyan\u0131n \u00e7ok daha \u00f6nceden haz\u0131rland\u0131\u011f\u0131na ili\u015fkin ele\u015ftirileri de beraberinde getirdi.<\/span><\/p>\n

Liz Truss\u2019un sosyal medya ekibini ise Muhafazakar Parti\u2019nin Dijital Birimlerinin eski Ba\u015fkan\u0131 Reuben Solomon ve Boris Johnson\u2019\u0131n en g\u00f6zde se\u00e7im stratejisti olarak bilinen Lynton Crosby y\u00fcr\u00fct\u00fcyor.<\/span><\/p>\n

D\u0131\u015fi\u015fleri Bakan\u0131 Truss\u2019un se\u00e7im kampanyas\u0131na start verdi\u011fi videoda ise uluslararas\u0131 bir devlet kad\u0131n\u0131 olarak yapaca\u011f\u0131 icraatlere dikkat \u00e7ekiliyor. Videoda Sunak\u2019\u0131n aksine Truss\u2019un ge\u00e7mi\u015fiyle ilgili pek fazla ayr\u0131nt\u0131ya yer verilmiyor.<\/span><\/p>\n

Sunak ve Truss\u2019un sosyal medya payla\u015f\u0131mlar\u0131n\u0131 de\u011ferlendiren Halkla \u0130li\u015fkiler Uzman\u0131 Mark Borkowski\u2019ye g\u00f6re; Sunak\u2019\u0131n yakla\u015f\u0131m\u0131 her anlam\u0131yla p\u00fcr\u00fczs\u00fcz. Hatta kimi zaman fazla profesyonel. Kampanyas\u0131 \u00fczerine \u00e7ok d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc, \u00e7ok strateji geli\u015ftirildi\u011fi anla\u015f\u0131l\u0131yor.<\/span><\/p>\n

Borkowski Truss\u2019un kampanyas\u0131n\u0131 ise \u201cbiraz daha ev yap\u0131m\u0131 gibi durdu\u011fu\u201d konusunda ele\u015ftiriyor.<\/span><\/p>\n

Ayr\u0131ca Truss\u2019un ekibinin \u00f6n\u00fcndeki b\u00fcy\u00fck bir engel daha var. O da parodisinin yap\u0131ld\u0131\u011f\u0131 bir resmin kampanyan\u0131n herhangi bir i\u00e7eri\u011finden \u00e7ok daha fazla payla\u015f\u0131lmas\u0131\u2026 <\/span><\/p>\n

\u015eu ana dek Google\u2019da Liz Truss hakk\u0131nda yap\u0131lan aramalar Rishi Sunak hakk\u0131ndaki yap\u0131lan aramalar\u0131 a\u00e7\u0131k farkla geride b\u0131rakm\u0131\u015f gibi g\u00f6r\u00fcnse de bu aramalar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn parodi i\u00e7eriklere ili\u015fkin oldu\u011fu g\u00f6ze \u00e7arp\u0131yor.<\/span><\/p>\n

Sosyal medyan\u0131n kamuoyu deste\u011fini sa\u011flamak ve karars\u0131zl\u0131klar\u0131 olumlu y\u00f6nde de\u011fi\u015ftirmek gibi fonksiyonlar\u0131 oldu\u011fu bir ger\u00e7ek ancak yine de de\u011fi\u015fmeyen bir \u015fey var ki o da bu liderlik yar\u0131\u015f\u0131n\u0131n sosyal medyada de\u011fil sand\u0131kta kazan\u0131laca\u011f\u0131\u2026<\/span><\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Sosyal medya pek \u00e7ok \u00fclkede oldu\u011fu gibi \u0130ngiltere\u2019de de siyasetin odakland\u0131\u011f\u0131 bir mecra olarak \u00f6ne \u00e7\u0131k\u0131yor. \u0130ngiltere’nin lider adaylar\u0131 Rishi Sunak ve Liz Truss pek \u00e7ok alanda y\u00fcr\u00fctt\u00fckleri liderlik yar\u0131\u015f\u0131n\u0131 sosyal medya da y\u00fcr\u00fctme pe\u015finde. Birbirlerinden olduk\u00e7a farkl\u0131 karakterlere sahip Sunak ve Truss, farkl\u0131 kampanyalarla se\u00e7menlerinin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. Rishi Sunak\u2019\u0131n sosyal medya stratejisini \u00e7ok satan romanlar yazar\u0131 Anthony Horowitz\u2019in o\u011flu Cass Horowitz y\u00f6netiyor. Sunak\u2019\u0131n Maliye Bakanl\u0131\u011f\u0131 yapt\u0131\u011f\u0131 d\u00f6nemde dan\u0131\u015fmanl\u0131k g\u00f6revini y\u00fcr\u00fcten Horowitz, \u00e7arp\u0131c\u0131 grafikler ve yenilik\u00e7i etiketler kullanarak gen\u00e7 ve siyasete mesafeli yakla\u015fan Instagram kullan\u0131c\u0131lar\u0131n\u0131n dikkatini \u00e7ekmeyi ba\u015farm\u0131\u015ft\u0131. Sunak\u2019\u0131n Twitter\u2019da payla\u015ft\u0131\u011f\u0131 ve annesinin 1960\u2019l\u0131 y\u0131llarda \u201cdaha iyi bir hayat i\u00e7in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16542","post","type-post","status-publish","format-standard","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/16542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=16542"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/16542\/revisions"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=16542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=16542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=16542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}