{"id":15563,"date":"2022-05-19T10:26:55","date_gmt":"2022-05-19T09:26:55","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=15563"},"modified":"2022-05-20T10:05:41","modified_gmt":"2022-05-20T09:05:41","slug":"ingiliz-pr-ajansindan-filtreli-fenomenleri-veto-edecek","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/ingiliz-pr-ajansindan-filtreli-fenomenleri-veto-edecek\/","title":{"rendered":"\u0130ngiliz PR ajans\u0131 filtreli fenomenleri veto edecek"},"content":{"rendered":"

Birmingham merkezli PR ajans\u0131 Liquid, foto\u011fraflar\u0131nda y\u00fczleri ya da v\u00fccutlar\u0131na foto\u015fop ya da de\u011fi\u015ftirme amac\u0131yla filtre uygulayan sosyal medya influencer’lar\u0131yla \u00e7al\u0131\u015fmayacaklar\u0131n\u0131 duyurdu. Ajans, kendileriyle \u00e7al\u0131\u015fmak isteyenlerin denetimlerden ge\u00e7eceklerini ve s\u00f6z konusu ki\u015filerin foto\u011fraflar\u0131nda yaln\u0131zca parlakl\u0131k ve \u0131\u015f\u0131k d\u00fczenlemeleri yapabileceklerini a\u00e7\u0131klad\u0131.<\/p>\n

Birmingham Mail’in haberine g\u00f6re, ajans\u0131n hamlesi \u0130ngiltere’de \u00e7\u0131kan ve influencer’lar\u0131 ve marka s\u00f6zc\u00fclerini m\u00fc\u015fterilerine d\u00fczenlenen i\u00e7erikleri a\u00e7\u0131klama zorunlulu\u011fu getiren yasadan sonra geldi. Yaln\u0131zca sponsorlu g\u00f6nderileri kapsayan yasa, online \u015feffafl\u0131\u011f\u0131 geli\u015ftirme amac\u0131 ta\u015f\u0131yor. Benzer bir yasa ge\u00e7en y\u0131l Norve\u00e7’te \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131.<\/p>\n

City University of London’\u0131n ge\u00e7en y\u0131l yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rma, gen\u00e7 kad\u0131nlar\u0131n y\u00fczde 90’\u0131n\u0131n foro\u011fraflar\u0131nda burun ya da \u00e7enelerini yeniden \u015fekillendirdi\u011fini, di\u015flerini beyazlatt\u0131klar\u0131n\u0131 ya da bellerini incelttiklerini ortaya koymu\u015ftu. Kad\u0131nlar\u0131n bunu yapmalar\u0131n\u0131n arkas\u0131nda internette kendilerinin “m\u00fckemmel” hallerini payla\u015fma bask\u0131s\u0131n\u0131 hissetmeleri yat\u0131yor.<\/p>

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Liquid Operasyon Direkt\u00f6r\u00fc David Colcombe, ajanslar\u0131nda ruh sa\u011fl\u0131\u011f\u0131na olduk\u00e7a \u00f6nem verdiklerini vurgularken, her g\u00fcn sosyal medya alan\u0131nda \u00e7al\u0131\u015fmalar\u0131 nedeniyle foto\u015foplu g\u00f6rsellerin gen\u00e7 insanlar\u0131n ruh sa\u011fl\u0131klar\u0131 \u00fczerindeki negatif etkilerinin fark\u0131nda olduklar\u0131n\u0131 s\u00f6yledi. “Gen\u00e7 insanlar\u0131n sosyal medyada d\u00fczenlenmi\u015f foto\u011fraflar g\u00f6rmesi ruh sa\u011fl\u0131klar\u0131n\u0131 etkiliyor, \u00e7\u00fcnk\u00fc ger\u00e7ek ya da ula\u015f\u0131lmas\u0131 m\u00fcmk\u00fcn olmayan g\u00f6r\u00fcn\u00fcmlere kavu\u015fmak istemelerine neden oluyor” diyen Colcombe, att\u0131klar\u0131 ad\u0131m\u0131n influencer pazarlamas\u0131 d\u00fcnyas\u0131nda yay\u0131lmas\u0131n\u0131 umduklar\u0131n\u0131 ifade etti. Direkt\u00f6r, “Bu hamlemizle, kitlemizin g\u00f6r\u00fcn\u00fcmlerini de\u011fi\u015ftirmek i\u00e7in hissettikleri bask\u0131y\u0131 azaltmay\u0131 umuyoruz” dedi.<\/p>\n

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Birmingham merkezli PR ajans\u0131 Liquid, foto\u011fraflar\u0131nda y\u00fczleri ya da v\u00fccutlar\u0131na foto\u015fop ya da de\u011fi\u015ftirme amac\u0131yla filtre uygulayan sosyal medya influencer’lar\u0131yla \u00e7al\u0131\u015fmayacaklar\u0131n\u0131 duyurdu. Ajans, kendileriyle \u00e7al\u0131\u015fmak isteyenlerin denetimlerden ge\u00e7eceklerini ve s\u00f6z konusu ki\u015filerin foto\u011fraflar\u0131nda yaln\u0131zca parlakl\u0131k ve \u0131\u015f\u0131k d\u00fczenlemeleri yapabileceklerini a\u00e7\u0131klad\u0131. Birmingham Mail’in haberine g\u00f6re, ajans\u0131n hamlesi \u0130ngiltere’de \u00e7\u0131kan ve influencer’lar\u0131 ve marka s\u00f6zc\u00fclerini m\u00fc\u015fterilerine d\u00fczenlenen i\u00e7erikleri a\u00e7\u0131klama zorunlulu\u011fu getiren yasadan sonra geldi. Yaln\u0131zca sponsorlu g\u00f6nderileri kapsayan yasa, online \u015feffafl\u0131\u011f\u0131 geli\u015ftirme amac\u0131 ta\u015f\u0131yor. Benzer bir yasa ge\u00e7en y\u0131l Norve\u00e7’te \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131. City University of London’\u0131n ge\u00e7en y\u0131l yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rma, gen\u00e7 kad\u0131nlar\u0131n y\u00fczde 90’\u0131n\u0131n foro\u011fraflar\u0131nda burun ya da \u00e7enelerini yeniden \u015fekillendirdi\u011fini, di\u015flerini […]<\/p>\n","protected":false},"author":1,"featured_media":15564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[4390,4389],"class_list":["post-15563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-fenomen","tag-influencer"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/15563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=15563"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/15563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/15564"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=15563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=15563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=15563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}