{"id":15522,"date":"2022-05-18T10:08:57","date_gmt":"2022-05-18T09:08:57","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=15522"},"modified":"2022-05-18T10:46:09","modified_gmt":"2022-05-18T09:46:09","slug":"affiliate-marketing-tuketiciyi-markayla-tanistiriyor-satis-sitesine-yonlendiriyor-butceyi-dogru-kullanmayi-sagliyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/affiliate-marketing-tuketiciyi-markayla-tanistiriyor-satis-sitesine-yonlendiriyor-butceyi-dogru-kullanmayi-sagliyor\/","title":{"rendered":"Do\u011fru Influencer ve hedef kitle ara\u015ft\u0131rmas\u0131 ile ger\u00e7ekle\u015fen Affiliate Marketing sayesinde sat\u0131\u015flar art\u0131yor"},"content":{"rendered":"<p>&nbsp;Affiliate Marketing yani Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131 son d\u00f6nemin ilgi odaklar\u0131ndan biri. Markalar\u0131n \u00fcr\u00fcn ile hizmetlerini satma ve tan\u0131tma i\u00e7in en etkin \u015fekilde kulland\u0131klar\u0131 y\u00f6ntemin ba\u015f\u0131nda sosyal medya pazarlamas\u0131 geliyor. T\u00fcrkiye\u2019de 60 milyonu bulan sosyal medya kullan\u0131c\u0131 say\u0131s\u0131n\u0131n etkisi ile dijital marketing son d\u00f6nemde en \u00e7ok tercih edilen pazarlama usul\u00fcne d\u00f6n\u00fc\u015ft\u00fc. Takip\u00e7isi 10 binin \u00fczerinde olan makro Influencer\u2019lar ile bu say\u0131 10 binin alt\u0131nda bulunan mikro Infulencer\u2019lar arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fen bu kampanyalara i\u00e7in ge\u00e7en y\u0131l 7.9 milyar TL harcama yap\u0131ld\u0131. Rakamdan aslan pay\u0131n\u0131 alan Influencer marketing alan\u0131nda ise, ba\u015far\u0131n\u0131n anahtar\u0131n\u0131 y\u00fcksek b\u00fct\u00e7e ve en \u00fcnl\u00fc Influencer de\u011fil Affiliate Marketing\u2019den yani Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131\u2019ndan ge\u00e7iyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15526\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2022\/05\/1652855642_Digital_Exchange_3-1024x492.jpg\" alt=\"\" width=\"763\" height=\"366\" title=\"\"><\/p>\n<p>Influencer Marketing kampanyalar\u0131nda sosyal medya \u00fcnl\u00fcs\u00fc, takip\u00e7i say\u0131s\u0131na oranla payla\u015f\u0131m\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda sabit bir \u00fccret talep ederken, Affiliate Marketing y\u00f6nteminde ise takip\u00e7i say\u0131s\u0131ndan ba\u011f\u0131ms\u0131z olarak Influencer kampanyadan markaya sa\u011flad\u0131\u011f\u0131 ba\u015far\u0131 oran\u0131nda gelir elde ediyor. Peki, kampanyalarda b\u00fct\u00e7e ve tan\u0131n\u0131rl\u0131k avantaj\u0131 sunan Affiliate Marketing konusunda sisteme yeni dahil olan markalar nas\u0131l bir strateji izlemeli? 126 \u00fclkede Influencer marketing \u00e7al\u0131\u015fmalar\u0131na imza atan Digital Exchange\u2019in uzman ekibi, &#8216;Affiliate Marketing&#8217; konusunda markalara bir dizi \u00f6neride bulundu. \u0130lk olarak bu \u00e7al\u0131\u015fman\u0131n bir \u2018tavsiye\u2019 marketing sistemi oldu\u011fu konusunda markalar\u0131 uyaran Digital Exchange ekibi, \u015fu ifadelere yer verdi:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"tr\">British Ya\u015fam TV art\u0131k T\u00fcrkiye\u2019nin en sevilen <a href=\"https:\/\/twitter.com\/hashtag\/haber?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#haber<\/a> uygulamas\u0131 Bundle\u2019da !<\/p>\n<p>Haberlerimizi; Bundle\u2019da kolayca takip edebilirsiniz. Bizi \u201c\u0130\u015f &amp; Finans\u201d kategorisinde aratarak takip listenize eklemeyi unutmay\u0131n!<\/p>\n<p>Bundle indirme linki : <a href=\"https:\/\/t.co\/tSlMjiC7Ga\">https:\/\/t.co\/tSlMjiC7Ga<\/a><a href=\"https:\/\/twitter.com\/bundleapp?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@bundleapp<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/hashtag\/ingiltere?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#ingiltere<\/a> <a href=\"https:\/\/t.co\/Z4N5gvSVCQ\">pic.twitter.com\/Z4N5gvSVCQ<\/a><\/p>\n<p>\u2014 British Ya\u015fam TV \ud83c\uddec\ud83c\udde7\ud83c\uddf9\ud83c\uddf7 (@BritishYasamTv) <a href=\"https:\/\/twitter.com\/BritishYasamTv\/status\/1526023681268502534?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 16, 2022<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n&nbsp;<\/p>\n<h4><strong>Influencer Kendini Ba\u015far\u0131ya Odakl\u0131yor<\/strong><\/h4>\n<p>\u201cMarkalar, dijital marketinge girerken \u00e7ok tan\u0131nm\u0131\u015f, takip\u00e7i say\u0131s\u0131 milyon ve \u00fczeri olan; \u00f6te yandan payla\u015f\u0131m ba\u015f\u0131na y\u00fcksek \u00fccretler talep eden Influencer\u2019lar ile \u00e7al\u0131\u015fmay\u0131 arzu ediyor. Markalar\u0131n\u0131n ancak bu isimle yan yana geldi\u011finde daha de\u011ferli oldu\u011funa dair bir inan\u00e7 ta\u015f\u0131yor. Fakat dijital marketingin ilk kural\u0131 \u2018Do\u011fru \u00fcr\u00fcn ve hizmeti, do\u011fru Influencer ile sunmakt\u0131r. Bu noktada milyonlarca takip\u00e7isi olan fakat aktif olarak takip edilme oran\u0131 kendisinden on hatta y\u00fcz kat daha az bir sosyal medya \u00fcnl\u00fcs\u00fcne g\u00f6re daha k\u0131s\u0131r bir Influencer ile b\u00fcy\u00fck b\u00fct\u00e7eli bir anla\u015fma yapmak, markalara her zaman kazan\u00e7 sa\u011flamaz. Aksine bu durum markan\u0131n \u00e7ok zor \u015fekilde kazand\u0131\u011f\u0131 paran\u0131n yanl\u0131\u015f marketing nas\u0131l yap\u0131l\u0131r konusunda edindi\u011fi \u00e7ok pahal\u0131 bir tecr\u00fcbeye d\u00f6n\u00fc\u015febilir. O nedenle markalar, bir \u00fcr\u00fcn ve hizmeti pazarlarken mutlaka Affiliate Marketing konusuna a\u011f\u0131rl\u0131k vermeliler. B\u00f6ylece sosyal medya \u00fcnl\u00fcs\u00fc tan\u0131tt\u0131\u011f\u0131\/tavsiye etti\u011fi \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131n\u0131 ne kadar fazla sa\u011flarsa, kazanc\u0131n\u0131n o derece y\u00fcksek oldu\u011funu bilir ve kendini ba\u015far\u0131ya o oranda odaklam\u0131\u015f olur.\u201d<\/p><div id=\"briti-504283072\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15525\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2022\/05\/1652855636_Digital_Exchange_1.jpg\" alt=\"\" width=\"894\" height=\"548\" title=\"\"><\/p>\n<h4><strong>Hedef Kitle Se\u00e7imi \u0130yi Yap\u0131lmal\u0131<\/strong><\/h4>\n<p>Affiliate Marketing konusunun Influencer\u2019lar i\u00e7in daima kolay kabul edilen ve anla\u015fma sa\u011flanan bir alan olmad\u0131\u011f\u0131, sosyal medya \u00fcnl\u00fcs\u00fcn\u00fcn bu y\u00f6ntem ile kendini s\u0131namas\u0131 ve takip\u00e7ilerinin hem be\u011feni hem de sat\u0131n alma davran\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan teste tabi tutulmas\u0131 anlam\u0131na geldi\u011fini belirten Digital Exchange ekibinin verdi\u011fi bilgiler \u015f\u00f6yle olu\u015ftu:<\/p>\n<p>\u201cAffiliate Marketing yani Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131, bir markan\u0131n \u00fcr\u00fcn ve hizmetinin sat\u0131\u015f\u0131ndan elde edilen k\u00e2r\u0131n anla\u015fma uyar\u0131nca Influencer ile payla\u015f\u0131lmas\u0131n\u0131 kaps\u0131yor. \u00d6zellikle e-ticaret siteleri taraf\u0131ndan tercih edilen bu y\u00f6ntem ile Influencer, o markan\u0131n bir tak\u0131m \u00fcyesi gibi hareket ederek \u00fcr\u00fcn\u00fcn ve hizmetin daha \u00e7ok sat\u0131lmas\u0131 noktas\u0131nda gayret g\u00f6steriyor. Markalar da b\u00fcy\u00fck tan\u0131t\u0131m b\u00fct\u00e7elerini ba\u015ftan vermeyerek, tan\u0131t\u0131m noktas\u0131nda bir mali s\u0131k\u0131nt\u0131ya d\u00fc\u015fmemi\u015f oluyor. \u00d6nemli olan \u00fcr\u00fcne ve hizmete uygun Influencer\u2019\u0131 bulmaktan ge\u00e7iyor. Burada;<\/p>\n<ul>\n<li>Hedef kitle tespiti<\/li>\n<li>\u00dcr\u00fcn ve hizmetin eksiksiz anlat\u0131m\u0131<\/li>\n<li>Y\u00f6nlendirme yap\u0131lacak sat\u0131\u015f yerinin do\u011fru se\u00e7ilmesi<\/li>\n<\/ul>\n<p>-Fiyat ve performans de\u011ferlendirmesi yap\u0131lmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. T\u00fcm bu unsurlar\u0131n hayata ge\u00e7mesinin ard\u0131ndan ise T\u00fcrkiye\u2019de \u00e7ok \u00fcyesi bulunan TikTok, Instagram, Facebook, LinkedIn ya da YouTube mecralar\u0131ndan biri veya birka\u00e7\u0131nda uzun soluklu bir kampanyaya imza atmak gerekiyor.\u201d<\/p>\n<h4><strong>Hem Enerji, Hem B\u00fct\u00e7e Sa\u011fl\u0131\u011f\u0131 \u0130\u00e7in<\/strong><\/h4>\n<p>Sosyal medya kampanyalar\u0131n\u0131n sadece Influencer\u2019a de\u011fil, \u00fcr\u00fcne ve markaya da kazand\u0131rd\u0131\u011f\u0131 pazarlama y\u00f6nteminin Affiliate Marketing oldu\u011funu belirten <strong><a href=\"https:\/\/www.digitalexchange.com.tr\" target=\"_blank\" rel=\"noopener\">Digital Exchange<\/a> CEO\u2019su Emrah Pamuk<\/strong> ise, \u201cBu \u00e7al\u0131\u015fmay\u0131 yapan markan\u0131n de\u011feri, t\u00fcketicinin g\u00f6z\u00fcnde artar. Dijital d\u00fcnyadaki bilinirli\u011fi y\u00fckselir. Kalite alg\u0131s\u0131nda olumlu y\u00f6nde de\u011fi\u015fme olur. \u00d6te yandan markalar Affiliate Marketing sayesinde b\u00fct\u00e7elerini de do\u011fru \u015fekilde kullanm\u0131\u015f olur ve ba\u015fka sosyal medya pazarlama alanlar\u0131na a\u00e7\u0131lmak i\u00e7in hem enerji, hem de maddi olanak sa\u011flarlar\u201d dedi.<\/p>\n<div id=\"attachment_15524\" style=\"width: 983px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15524\" class=\"wp-image-15524\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2022\/05\/WhatsApp-Image-2022-05-18-at-10.03.28.jpeg\" alt=\"\" width=\"973\" height=\"648\" title=\"\"><p id=\"caption-attachment-15524\" class=\"wp-caption-text\">Digital Exchange CEO\u2019su Emrah Pamuk<\/p><\/div>\n<h4><strong>Bu Hatalar\u0131 Yapmaktan Ka\u00e7\u0131n\u0131n<\/strong><\/h4>\n<p>Markalara Affiliate Marketing konusunda yap\u0131labilecek yanl\u0131\u015flardan da s\u00f6z eden Pamuk, \u015fu uyar\u0131larda bulundu: \u201cAffiliate Marketing yaparken dikkat edilmesi gereken baz\u0131 noktalar vard\u0131r. \u00d6zellikle \u00fcr\u00fcn ve hizmet i\u00e7in sitenize t\u00fcketicileri y\u00f6nlendirece\u011finiz i\u00e7in, kampanyan\u0131n \u00f6ncesinde sitenin al\u0131\u015fveri\u015f g\u00fcvenli\u011fi g\u00f6zden ge\u00e7irilmeli, sitenin performans\u0131n\u0131 \u00fcst seviyede tutacak teknik tedbirler al\u0131nmal\u0131. Ayn\u0131 zamanda kampanya i\u00e7in yanl\u0131\u015f ni\u015f se\u00e7ilmemeli, i\u00e7erik eksik olmamal\u0131, SEO kurallar\u0131 tam olarak yerine getirilmeli, gelir hedefinde gerek\u00e7i olmayan rakamlara \u00e7\u0131k\u0131lmamal\u0131, kitleyi art\u0131rmaya d\u00f6n\u00fck \u00e7al\u0131\u015fmalar g\u00f6z ard\u0131 edilmemeli. Bu noktalara da dikkat edilirse ve profesyonellerle \u00e7al\u0131\u015f\u0131l\u0131rsa, markalar Affiliate Marketing yaparken ciddi kazan\u00e7lar elde edebilirler.\u201d<\/p>\n<div id=\"briti-1550754275\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp;Affiliate Marketing yani Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131 son d\u00f6nemin ilgi odaklar\u0131ndan biri. Markalar\u0131n \u00fcr\u00fcn ile hizmetlerini satma ve tan\u0131tma i\u00e7in en etkin \u015fekilde kulland\u0131klar\u0131 y\u00f6ntemin ba\u015f\u0131nda sosyal medya pazarlamas\u0131 geliyor. T\u00fcrkiye\u2019de 60 milyonu bulan sosyal medya kullan\u0131c\u0131 say\u0131s\u0131n\u0131n etkisi ile dijital marketing son d\u00f6nemde en \u00e7ok tercih edilen pazarlama usul\u00fcne d\u00f6n\u00fc\u015ft\u00fc. Takip\u00e7isi 10 binin \u00fczerinde olan makro Influencer\u2019lar ile bu say\u0131 10 binin alt\u0131nda bulunan mikro Infulencer\u2019lar arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fen bu kampanyalara i\u00e7in ge\u00e7en y\u0131l 7.9 milyar TL harcama yap\u0131ld\u0131. Rakamdan aslan pay\u0131n\u0131 alan Influencer marketing alan\u0131nda ise, ba\u015far\u0131n\u0131n anahtar\u0131n\u0131 y\u00fcksek b\u00fct\u00e7e ve en \u00fcnl\u00fc Influencer de\u011fil Affiliate Marketing\u2019den yani Sat\u0131\u015f Ortakl\u0131\u011f\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[4381,4383,4382],"class_list":["post-15522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-affiliate-marketing","tag-infulencer","tag-satis-ortakligi-pazarlamasi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/15522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=15522"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/15522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/15523"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=15522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=15522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=15522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}