{"id":14567,"date":"2022-03-08T20:05:57","date_gmt":"2022-03-08T20:05:57","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=14567"},"modified":"2022-03-08T20:27:10","modified_gmt":"2022-03-08T20:27:10","slug":"unilever-ve-loreal-rusyadan-geri-cekiliyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/unilever-ve-loreal-rusyadan-geri-cekiliyor\/","title":{"rendered":"Unilever, L\u2019Oreal ve McDonald&#8217;s da Rusya\u2019daki faaliyetlerini durdurdu"},"content":{"rendered":"<p>Rusya&#8217;n\u0131n Ukrayna&#8217;ya y\u00f6nelik ba\u015flatt\u0131\u011f\u0131 sava\u015f nedeniyle bu \u00fclkeden \u00e7ekilen y\u00fczlerce markaya 3 d\u00fcnya devi marka daha kat\u0131ld\u0131. Unilever, L\u2019Oreal ve McDonald&#8217;s da Rusya\u2019daki faaliyetlerini durdurdu. \u0130ngiliz t\u00fcketim mallar\u0131 devi<a href=\"https:\/\/www.unilever.com\/news\/news-search\/2022\/updated-unilever-statement-on-the-war-in-ukraine\/\" target=\"_blank\" rel=\"noopener\"> Unilever,<\/a> Rusya&#8217;ya t\u00fcm ithalat ve ihracat\u0131n\u0131n yan\u0131 s\u0131ra medya ve reklam harcamalar\u0131n\u0131 ask\u0131ya al\u0131yor.<\/p>\n<p><a href=\"https:\/\/www.unilever.com\/our-company\/our-leadership\/alan-jope\/\" target=\"_blank\" rel=\"noopener\">Unilever CEO&#8217;su Alan Jope;<\/a> Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, &#8220;\u00dclkeye daha fazla sermaye yat\u0131rmayaca\u011f\u0131z ve Rusya&#8217;daki varl\u0131\u011f\u0131m\u0131zdan da kar etmeyece\u011fiz.&#8221; dedi.<\/p>\n<p>&#8220;Bu sava\u015f\u0131n sona ermesi \u00e7a\u011fr\u0131lar\u0131na kat\u0131l\u0131yoruz ve bar\u0131\u015f\u0131n, insan haklar\u0131n\u0131n ve uluslararas\u0131 hukukun \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fcn \u00fcst\u00fcn gelece\u011fini umuyoruz.&#8221;<\/p><div id=\"briti-3397301155\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<div id=\"attachment_14569\" style=\"width: 810px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14569\" class=\"size-full wp-image-14569\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2022\/03\/173231bcf7fe3e9a719d58153de7e6ea4743cedd-990x557-1.png\" alt=\"\" width=\"800\" height=\"450\" title=\"\"><p id=\"caption-attachment-14569\" class=\"wp-caption-text\">Alan Jope<\/p><\/div>\n<p>Jope &#8220;Rusya&#8217;da \u00fcretilen g\u00fcnl\u00fck temel g\u0131da ve hijyen \u00fcr\u00fcnlerimizi \u00fclkedeki insanlara tedarik etmeye devam edece\u011fini&#8221; s\u00f6yledi. \u015eirketin b\u00fcnyesinde Axe, Ben &amp;Jerry&#8217;s ve Dove dahil olmak \u00fczere \u00e7e\u015fitli ev markalar\u0131 bulunuyor.<\/p>\n<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck kozmetik \u015firketi L&#8217;Oreal de Sal\u0131 g\u00fcn\u00fc yeni Rus yat\u0131r\u0131mlar\u0131n\u0131 ask\u0131ya ald\u0131 ve bu \u00fclkedeki ma\u011fazalar\u0131n\u0131 ge\u00e7ici olarak kapatt\u0131.<\/p>\n<p>Frans\u0131z firma, &#8220;Rus i\u015fgalini ve <a href=\"https:\/\/by-tv.co.uk\/en\/?s=ukrayna\">Ukrayna<\/a> halk\u0131na \u00e7ok fazla ac\u0131 veren Ukrayna&#8217;daki sava\u015f\u0131 \u015fiddetle k\u0131n\u0131yoruz.&#8221; dedi.<\/p>\n<p>Her iki \u015firket de \u00e7al\u0131\u015fanlar\u0131n ve ailelerinin g\u00fcvenli\u011fine odaklanmak i\u00e7in Ukrayna operasyonlar\u0131n\u0131 durdurdu ve her biri \u00fclkedeki yard\u0131m \u00e7abalar\u0131na 5 milyon \u20ac (4,2 milyon \u00a3 ) de\u011ferinde taahh\u00fctte bulundu.<\/p>\n<h4><a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/en-us\/our-stories\/article\/ourstories.Russia-update.html\" target=\"_blank\" rel=\"noopener\">McDonald<\/a>&#8216;s, Rusya&#8217;daki yakla\u015f\u0131k 850 restoran\u0131n\u0131 ge\u00e7ici olarak kapataca\u011f\u0131n\u0131 s\u00f6yledi.<\/h4>\n<p><span style=\"font-size: 1.21429rem;\">&nbsp;Rusya&#8217;da 30 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcren \u015firket, yeniden ne zaman a\u00e7\u0131laca\u011f\u0131n\u0131 &#8220;tahmin etmenin imkans\u0131z&#8221; oldu\u011funu belirterek, tedarik zinciri sorunlar\u0131 da ya\u015fad\u0131\u011f\u0131n\u0131 belirtti.<\/span><\/p>\n<p>McDonald&#8217;s, Rusya&#8217;daki yakla\u015f\u0131k 62.000 personeline \u00f6deme yapmaya devam edece\u011fini s\u00f6yledi.<\/p>\n<p>\u0130cra kurulu ba\u015fkan\u0131 Chris Kempczinski kamuoyuyla payla\u015f\u0131lan, personele g\u00f6nderdi\u011fi bir notta, &#8220;De\u011ferlerimiz, Ukrayna&#8217;da ortaya \u00e7\u0131kan gereksiz insan ac\u0131s\u0131n\u0131 g\u00f6rmezden gelemeyece\u011fimiz anlam\u0131na geliyor.&#8221; dedi.<\/p>\n<p>McDonald&#8217;s, Rusya&#8217;n\u0131n sivillere y\u00f6nelik \u015fiddetinin artmas\u0131 ve d\u00fczinelerce Bat\u0131l\u0131 \u015firketin Rusya ile aralar\u0131na mesafe getirmek i\u00e7in ad\u0131mlar atmas\u0131 nedeniyle bask\u0131 alt\u0131ndayd\u0131.<\/p>\n<p>Netflix ve Levi&#8217;s gibi tan\u0131nm\u0131\u015f firmalar Rusya&#8217;da sat\u0131\u015flar\u0131 ask\u0131ya ald\u0131 veya hizmet vermeyi durdurdu.<\/p>\n<div id=\"briti-3578796369\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Rusya&#8217;n\u0131n Ukrayna&#8217;ya y\u00f6nelik ba\u015flatt\u0131\u011f\u0131 sava\u015f nedeniyle bu \u00fclkeden \u00e7ekilen y\u00fczlerce markaya 3 d\u00fcnya devi marka daha kat\u0131ld\u0131. Unilever, L\u2019Oreal ve McDonald&#8217;s da Rusya\u2019daki faaliyetlerini durdurdu. \u0130ngiliz t\u00fcketim mallar\u0131 devi Unilever, Rusya&#8217;ya t\u00fcm ithalat ve ihracat\u0131n\u0131n yan\u0131 s\u0131ra medya ve reklam harcamalar\u0131n\u0131 ask\u0131ya al\u0131yor. Unilever CEO&#8217;su Alan Jope; Sal\u0131 g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, &#8220;\u00dclkeye daha fazla sermaye yat\u0131rmayaca\u011f\u0131z ve Rusya&#8217;daki varl\u0131\u011f\u0131m\u0131zdan da kar etmeyece\u011fiz.&#8221; dedi. &#8220;Bu sava\u015f\u0131n sona ermesi \u00e7a\u011fr\u0131lar\u0131na kat\u0131l\u0131yoruz ve bar\u0131\u015f\u0131n, insan haklar\u0131n\u0131n ve uluslararas\u0131 hukukun \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fcn \u00fcst\u00fcn gelece\u011fini umuyoruz.&#8221; Jope &#8220;Rusya&#8217;da \u00fcretilen g\u00fcnl\u00fck temel g\u0131da ve hijyen \u00fcr\u00fcnlerimizi \u00fclkedeki insanlara tedarik etmeye devam edece\u011fini&#8221; s\u00f6yledi. \u015eirketin b\u00fcnyesinde Axe, Ben [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[4161,4160],"class_list":["post-14567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-loreal","tag-unilever"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/14567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=14567"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/14567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/14568"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=14567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=14567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=14567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}