{"id":13468,"date":"2021-11-12T11:26:49","date_gmt":"2021-11-12T11:26:49","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=13468"},"modified":"2021-11-12T11:44:52","modified_gmt":"2021-11-12T11:44:52","slug":"yazilim-guncellemesi-ingilterede-cips-kitligina-sebep-oldu-walkersda-isler-durma-noktasina-geldi","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/yazilim-guncellemesi-ingilterede-cips-kitligina-sebep-oldu-walkersda-isler-durma-noktasina-geldi\/","title":{"rendered":"Yaz\u0131l\u0131m g\u00fcncellemesi \u0130ngiltere&#8217;de cips k\u0131tl\u0131\u011f\u0131na sebep oldu; Walkers&#8217;da i\u015fler durma noktas\u0131na geldi"},"content":{"rendered":"<p>\u0130ngilizlerin en \u00e7ok t\u00fcketti\u011fi at\u0131\u015ft\u0131rmal\u0131k \u00fcr\u00fcn patates cipsi raflarda bulunam\u0131yor. \u0130ngiltere\u2019nin en b\u00fcy\u00fck cipsi \u00fcreticisi <a href=\"https:\/\/www.walkers.co.uk\" target=\"_blank\" rel=\"noopener\">Walkers<\/a> bir haftad\u0131r tam kapasite \u00fcretim yapam\u0131yor. \u015eirket \u00fcretimini art\u0131rmak ve s\u00fcpermarket raflar\u0131ndaki stoklar\u0131 tamamlamak i\u00e7in &#8220;elinden gelen her\u015feyi yapt\u0131\u011f\u0131n\u0131&#8221; s\u00f6yledi.<\/p>\n<p>Walkers, cips k\u0131tl\u0131\u011f\u0131 i\u00e7in &#8220;\u00e7ok \u00fczg\u00fcn&#8221; oldu\u011funu s\u00f6yledi.<a href=\"https:\/\/by-tv.co.uk\/en\/kategori\/haber\/ingiltere\/\"> \u0130ngiltere<\/a>\u2019de farkl\u0131 sekt\u00f6rlerde ya\u015fanan personel azl\u0131\u011f\u0131 ve lojistik sorunlar\u0131 olsa da cips firmas\u0131nda ya\u015fanan sorunun \u201cyaz\u0131l\u0131m g\u00fcncellemesi \u201c kaynakl\u0131 oldu\u011fu belirtiliyor.<\/p>\n<h4>Yaz\u0131l\u0131m g\u00fcncellemesi \u0130ngiltere&#8217;de cips k\u0131tl\u0131\u011f\u0131na sebep oldu<\/h4>\n<p>Walkers\u2019\u0131n sisteminde yap\u0131lan g\u00fcncelleme nedeniyle ortaya \u00e7\u0131kan sorunlar bir haftad\u0131r \u00e7\u00f6z\u00fclemedi.<\/p><div id=\"briti-1255686288\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Firma, en pop\u00fcler cips tatlar\u0131n\u0131n \u00fcretimine \u00f6ncelik verdi\u011fini, ancak stoklar\u0131n ne zaman yenilenece\u011fine dair bir zaman \u00e7izelgesi a\u00e7\u0131klamad\u0131.<\/p>\n<p>BBC daha \u00f6nce cips tedarikinin birka\u00e7 hafta daha kesintiye u\u011frayaca\u011f\u0131n\u0131 bildirmi\u015fti, ancak Walkers\u2019a bu konu tekrar soruldu\u011funda daha fazla yorum yapmaktan ka\u00e7\u0131nd\u0131.<br \/>\nCips k\u0131tl\u0131\u011f\u0131 nedeniyle baz\u0131 d\u00fckkanlarda cips raflar\u0131 bo\u015fald\u0131.<\/p>\n<p><strong>\u00dclkenin en pop\u00fcler cipslerinden olan, Walkers cipslerinin marketlerde olmamas\u0131 sosyal medyada b\u00fcy\u00fck yank\u0131 buldu.<\/strong><\/p>\n<h4>\u0130\u015fte baz\u0131 tweetler:<\/h4>\n<p><em>&#8220;Benzini bo\u015f verin! Noel hindilerini bo\u015f verin! Ya\u011flar\u0131 bo\u015f verin! Tesco&#8217;da net bir k\u0131tl\u0131k var!&#8221;<\/em><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Spent your paycheck already? Guilty&#8230; We&#8217;ve got a little something for you, pick up one of our new local restaurant flavours and save \u00a35 on your bill tonight <a href=\"https:\/\/t.co\/zzC5IzCqYM\">pic.twitter.com\/zzC5IzCqYM<\/a><\/p>\n<p>\u2014 Walkers Crisps (@walkers_crisps) <a href=\"https:\/\/twitter.com\/walkers_crisps\/status\/1446498165931249671?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 8, 2021<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<em>&#8220;L\u00fctfen bana cipsin de kalmad\u0131\u011f\u0131n\u0131 s\u00f6yleme, bu beni benzinden \u00e7ok daha fazla etkiler!&#8221;<\/em><\/p>\n<p><em>\u201cKesinlikle bir sandvi\u00e7le patlam\u0131\u015f m\u0131s\u0131r istemiyorum, bu ulusal bir cips k\u0131tl\u0131\u011f\u0131 m\u0131?&#8221;<\/em><\/p>\n<h4>Sorunun Kas\u0131m ay\u0131 sonuna kadar s\u00fcrmesi bekleniyor.<\/h4>\n<p>COVID-19 karantinalar\u0131 herkesi evde kalmaya zorlarken cips, tuzlu at\u0131\u015ft\u0131rmal\u0131klar ve kuruyemi\u015f pazar\u0131nda b\u00fcy\u00fck bir art\u0131\u015f oldu. \u0130ngiltere\u2019de de; evde daha fazla insan\u0131n at\u0131\u015ft\u0131rma yapmas\u0131yla birlikte, at\u0131\u015ft\u0131rmal\u0131klara 2020 y\u0131l\u0131nda 173 milyon \u00a3 daha fazla harcanarak bu sekt\u00f6r\u00fcn pazar de\u011feri 4,47 milyar \u00a3&#8217;a y\u00fckseldi.<\/p>\n<p>Salg\u0131nda okullar\u0131n kapanmas\u0131 ile sat\u0131\u015flar\u0131 d\u00fc\u015fen cips ve at\u0131\u015ft\u0131rmal\u0131klar evde \u00e7al\u0131\u015fman\u0131n artmas\u0131yla dengelendi. Evlerde tekli sat\u0131\u015flar yerine \u00e7oklu paketlerin al\u0131m\u0131 sayesinde sekt\u00f6r b\u00fcy\u00fcme g\u00f6sterdi.<\/p>\n<p>Yiyecek ve \u0130\u00e7ecek sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen analistlerinden <a href=\"https:\/\/store.mintel.com\/report\/uk-crisps-savoury-snacks-and-nuts-market-report\" target=\"_blank\" rel=\"noopener\">Richard Caines ;<\/a> Covid-19 karantina d\u00f6nemlerinde t\u00fcm g\u00fcn daha fazla insan\u0131n evde olmas\u0131 cips, tuzlu at\u0131\u015ft\u0131rmal\u0131klar ve kuruyemi\u015f sat\u0131\u015flar\u0131ndaki b\u00fcy\u00fcmeyi destekledi; en b\u00fcy\u00fck kullan\u0131m alanlar\u0131 g\u00fcnd\u00fcz veya ak\u015fam at\u0131\u015ft\u0131rma ve \u00f6\u011fle yeme\u011fi oldu. M\u00fc\u015fteriler i\u00e7in daha iyi \u00fcr\u00fcnler, birinci s\u0131n\u0131f \u00e7e\u015fitler ve soslar ve alkoll\u00fc i\u00e7eceklerle e\u015fle\u015ftirme, markalar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rma potansiyelini art\u0131r\u0131rken, d\u00fcnya mutfa\u011f\u0131 lezzetlerine duyulan ilgiyi de i\u00e7eren lezzet inovasyonu yeni \u00fcr\u00fcn geli\u015ftirmede ana tema olmaya devam ediyor.<\/p>\n<p><strong>\u0130ngiltere\u2019nin \u00f6nde gelen cips ve at\u0131\u015ft\u0131rmal\u0131k markalar\u0131 \u015funlard\u0131r;<\/strong> Walkers Crisps (Walkers Sensations, Walkers Max, Walkers Doritos, Quavers, Oven Baked, Monster Munch, Wotsits), KP Snacks (McCoy\u2019s, Tyrrells, Hula Hoops), Kettle (Valeo Foods), Seabrook, Pringles, Jacobs\u2019<\/p>\n<p><strong>\u0130\u015f Geli\u015ftirme ve Stratejik Pazarlama Dan\u0131\u015fman\u0131 <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6864848907789242368?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6864848907789242368%29\" target=\"_blank\" rel=\"noopener\">Ahmet Haz\u0131m Top\u00e7uo\u011flu\u2019<\/a>nun \u0130ngiltere\u2019deki cips ve at\u0131\u015ft\u0131rmal\u0131klarla ilgili yay\u0131nlad\u0131\u011f\u0131 bilgiler cipsin \u0130ngiltere i\u00e7in ne kadar \u00f6nemli bir \u00fcr\u00fcn oldu\u011funu ortaya koyuyor. Buna g\u00f6re;<\/strong><\/p>\n<ul>\n<li><em>\u0130ngiltere toplam patates cipsi pazar\u0131 b\u00fcy\u00fckl\u00fc\u011f\u00fc \u00a33 Milyar \u00fcst\u00fcnde.<\/em><\/li>\n<li><em>Ki\u015fi ba\u015f\u0131 ortalama haftal\u0131k patates cipsi t\u00fcketimi 60gr\u2019\u0131n \u00fcst\u00fcnde.<\/em><\/li>\n<li><em>\u00d6\u011fle yeme\u011fini sandvi\u00e7 ile ge\u00e7i\u015ftirme oran\u0131 %76 ve bu ki\u015filerin yar\u0131s\u0131 sandvi\u00e7lerinin yan\u0131nda patates cipsi de yiyor.<\/em><\/li>\n<li><em>Patates cipsinde kullan\u0131lan patateslerin %90&#8217;\u0131ndan fazlas\u0131 \u0130ngiltere\u2019de yeti\u015ftiriliyor.<\/em><\/li>\n<li><em>En b\u00fcy\u00fck oyuncu Walkers\u2019\u0131n (T\u00fcrkiye&#8217;de bilinen ad\u0131 ile Lays) sahibi Pepsi firmas\u0131d\u0131r.<\/em><\/li>\n<li><em>\u015eirketlerin 2020 pazar paylar\u0131: Walkers 13.2%, Pringles 7.3%, Doritos 5.8%. Ancak bu 3 b\u00fcy\u00fck markaya ek olarak 20 marka daha var.<\/em><\/li>\n<li><em>En \u00e7ok tercih edilen patates cipsi \u00e7e\u015fitleri: Peynirli ve So\u011fanl\u0131, Tuzlu ve Tuzlu ve Sirkeli<\/em><\/li>\n<\/ul>\n<div id=\"briti-2584124156\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130ngilizlerin en \u00e7ok t\u00fcketti\u011fi at\u0131\u015ft\u0131rmal\u0131k \u00fcr\u00fcn patates cipsi raflarda bulunam\u0131yor. \u0130ngiltere\u2019nin en b\u00fcy\u00fck cipsi \u00fcreticisi Walkers bir haftad\u0131r tam kapasite \u00fcretim yapam\u0131yor. \u015eirket \u00fcretimini art\u0131rmak ve s\u00fcpermarket raflar\u0131ndaki stoklar\u0131 tamamlamak i\u00e7in &#8220;elinden gelen her\u015feyi yapt\u0131\u011f\u0131n\u0131&#8221; s\u00f6yledi. Walkers, cips k\u0131tl\u0131\u011f\u0131 i\u00e7in &#8220;\u00e7ok \u00fczg\u00fcn&#8221; oldu\u011funu s\u00f6yledi. \u0130ngiltere\u2019de farkl\u0131 sekt\u00f6rlerde ya\u015fanan personel azl\u0131\u011f\u0131 ve lojistik sorunlar\u0131 olsa da cips firmas\u0131nda ya\u015fanan sorunun \u201cyaz\u0131l\u0131m g\u00fcncellemesi \u201c kaynakl\u0131 oldu\u011fu belirtiliyor. Yaz\u0131l\u0131m g\u00fcncellemesi \u0130ngiltere&#8217;de cips k\u0131tl\u0131\u011f\u0131na sebep oldu Walkers\u2019\u0131n sisteminde yap\u0131lan g\u00fcncelleme nedeniyle ortaya \u00e7\u0131kan sorunlar bir haftad\u0131r \u00e7\u00f6z\u00fclemedi. Firma, en pop\u00fcler cips tatlar\u0131n\u0131n \u00fcretimine \u00f6ncelik verdi\u011fini, ancak stoklar\u0131n ne zaman yenilenece\u011fine dair bir zaman \u00e7izelgesi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[15],"tags":[3936,3935],"class_list":["post-13468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingiltere","tag-cips-pazari","tag-ingilterede-cips-kitligi"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/13468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=13468"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/13468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/13469"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=13468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=13468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=13468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}