{"id":13428,"date":"2021-11-06T17:57:51","date_gmt":"2021-11-06T17:57:51","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=13428"},"modified":"2021-11-06T17:57:51","modified_gmt":"2021-11-06T17:57:51","slug":"greta-thunberg-liderler-yesil-yikama-yapiyor","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/greta-thunberg-liderler-yesil-yikama-yapiyor\/","title":{"rendered":"Greta Thunberg; liderler ye\u015fil y\u0131kama yap\u0131yor"},"content":{"rendered":"<p>Greta Thunberg Glasgow&#8217;da d\u00fczenlenen iklim mitinginde <a href=\"https:\/\/by-tv.co.uk\/en\/?s=COP+26\">COP26<\/a>&#8216;n\u0131n bir &#8220;PR etkinli\u011fine&#8221; d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. 18 ya\u015f\u0131ndaki aktivist gen\u00e7, acil g\u00f6r\u00fc\u015fmeleri &#8220;ye\u015fil y\u0131kama festivaline&#8221; d\u00f6n\u00fc\u015ft\u00fcrd\u00fckleri i\u00e7in k\u00fcresel liderlere seslendi ve iklim de\u011fi\u015fikli\u011fini durdurmak i\u00e7in &#8220;sert kesintilere&#8221; ihtiya\u00e7 duyuldu\u011funu belirterek, konferans\u0131n &#8220;her zamanki gibi i\u015f vesaire&#8221; kutlamas\u0131 oldu\u011funu da s\u00f6zlerine ekledi.<\/p>\n<p><a href=\"https:\/\/www.affde.com\/tr\/greenwashing.html\" target=\"_blank\" rel=\"noopener\">Ye\u015fil y\u0131kama,<\/a> bir \u015firket veya kurulu\u015fun \u00e7evresel etkilerini en aza indirmektense kendilerini \u00e7evre dostu olarak pazarlamak i\u00e7in daha fazla zaman ve para harcamas\u0131d\u0131r. \u00c7evreye duyarl\u0131 markalardan mal ve hizmet almay\u0131 tercih eden t\u00fcketicileri yan\u0131ltmaya y\u00f6nelik aldat\u0131c\u0131 bir reklam hilesidir.<\/p>\n<h4>\u2018Birle\u015fik Krall\u0131k ye\u015fil y\u0131kamay\u0131 tercih ediyor\u2019<\/h4>\n<p>Yokolu\u015f \u0130syan\u0131(Extinction Rebellion) taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada \u201cCOP26 sponsorlu\u011fu, Birle\u015fik Krall\u0131k H\u00fck\u00fcmeti\u2019nin iklim eylemi i\u00e7in bu kritik on y\u0131lda iklim \u00e7\u00f6k\u00fc\u015f\u00fcn\u00fcn \u00fcstesinden gelmek i\u00e7in gereken ger\u00e7ek liderli\u011fi g\u00f6stermek yerine ye\u015fili y\u0131kama yolunda ilerledi\u011fini g\u00f6steriyor\u201d ifadelerini kulland\u0131.<\/p><div id=\"briti-2593988599\" class=\"briti-icerik\" style=\"margin-top: 5px;margin-bottom: 5px;\"><a href=\"https:\/\/piaryum.com\/services\/\" aria-label=\"piaryum banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_g5yqr1g5yqr1g5yq.jpg\" alt=\"\"  width=\"2064\" height=\"1152\"   \/><\/a><\/div>\n<p>Bu y\u0131l d\u00fczenlenen COP\u2019un sponsorlar\u0131 \u015fu \u015fekilde: Microsoft, Unilever, Sky, SSE, Scottish Power, Sainsbury\u2019s, Reckitt, National Grid, Hitachi, GSK ve NatWest Group.<\/p>\n<h4><a href=\"https:\/\/option.news\/tr\/was-ist-greenwashing\/\" target=\"_blank\" rel=\"noopener\">Greenwashing y\u00f6ntemleri<\/a><\/h4>\n<p>\u0130klim De\u011fi\u015fikli\u011fi K\u00fcresel Portal\u0131&#8217;na g\u00f6re, \u015firketlerin ye\u015fil imaj\u0131 korumak i\u00e7in kulland\u0131klar\u0131 baz\u0131 y\u00f6ntemler var: Bunlar Eksik anlam, gizleme, alliation, yanl\u0131\u015f ifadeler ve belirsiz terimler.<\/p>\n<ul>\n<li><strong>1)Eksik anlam:<\/strong> \u00d6rne\u011fin, &#8220;CFC i\u00e7ermeyen&#8221; etiketli reklam veren \u00fcr\u00fcnler hala var. Bu do\u011fru olmakla birlikte, bu bilgi ilgisizdir \u00e7\u00fcnk\u00fc itici gaz Almanya&#8217;da 90 y\u0131llar\u0131ndan beri yasaklanm\u0131\u015ft\u0131r.<\/li>\n<li><strong>2)Gizleme:<\/strong> Negatif \u00f6zellikler, olumlu a\u00e7\u0131klamalarla &#8220;gizlenir&#8221;. Bir \u00f6rnek: &#8220;ye\u015fil&#8221; Bahncard. Uzun mesafeli trenler art\u0131k% 100 ye\u015fil elektrik kullan\u0131yor, ancak en az\u0131ndan bu, k\u00f6m\u00fcrle \u00e7al\u0131\u015fan elektrikle \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in, kalan daha b\u00fcy\u00fck demiryolu a\u011f\u0131, yani yerel ula\u015f\u0131m yollar\u0131 i\u00e7in hen\u00fcz ge\u00e7erli de\u011fil.<\/li>\n<li><strong>3)Alliation:<\/strong> Adidas, baz\u0131 ayakkab\u0131lar\u0131n &#8220;Okyanus Plastik&#8221; ten yap\u0131ld\u0131\u011f\u0131n\u0131 iddia ediyor. Ancak, ayakkab\u0131lar asl\u0131nda okyanuslar\u0131n \u00e7\u00f6pl\u00fc\u011f\u00fcnden yap\u0131lmam\u0131\u015ft\u0131r, ancak \u201cplastik at\u0131klar\u0131n okyanuslara girmesi (\u2026) taraf\u0131ndan engellenmi\u015fsiniz\u201d. Bunun tam olarak nas\u0131l \u00e7al\u0131\u015fmas\u0131 gerekti\u011fini s\u00f6yleyelim. Adidas&#8217;\u0131n her y\u0131l d\u00f6rt milyon geri d\u00f6n\u00fc\u015f\u00fcml\u00fc olmayan ayakkab\u0131 satmas\u0131 burada a\u00e7\u0131kland\u0131.<\/li>\n<li><strong>4)Yanl\u0131\u015f ifadeler:<\/strong> &#8220;Biyolojik sertifikal\u0131&#8221; izini hi\u00e7 okudun mu? Ger\u00e7ekte, bu etiket yoktur &#8211; yani, sadece yanl\u0131\u015f ifadeler yapar.<\/li>\n<li><strong>5)Belirsiz terimler:<\/strong> Burada, &#8220;do\u011fal&#8221; veya &#8220;ye\u015fil&#8221; gibi terimler \u00fcr\u00fcn\u00fc tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r, ancak \u00fcr\u00fcnle ilgili terimler hi\u00e7bir anlam ifade etmemektedir.<\/li>\n<\/ul>\n<div id=\"briti-2047131604\" class=\"briti-icerikten-sonra_2\" style=\"margin-top: 25px;margin-bottom: 25px;\"><a href=\"https:\/\/wa.me\/message\/NDZLLIOQT4H3O1\" aria-label=\"bytv reklam banner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/by-tv.co.uk\/wp-content\/uploads\/2025\/12\/bytv-reklam-banner.jpg\" alt=\"\"  width=\"2376\" height=\"1008\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Greta Thunberg Glasgow&#8217;da d\u00fczenlenen iklim mitinginde COP26&#8216;n\u0131n bir &#8220;PR etkinli\u011fine&#8221; d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. 18 ya\u015f\u0131ndaki aktivist gen\u00e7, acil g\u00f6r\u00fc\u015fmeleri &#8220;ye\u015fil y\u0131kama festivaline&#8221; d\u00f6n\u00fc\u015ft\u00fcrd\u00fckleri i\u00e7in k\u00fcresel liderlere seslendi ve iklim de\u011fi\u015fikli\u011fini durdurmak i\u00e7in &#8220;sert kesintilere&#8221; ihtiya\u00e7 duyuldu\u011funu belirterek, konferans\u0131n &#8220;her zamanki gibi i\u015f vesaire&#8221; kutlamas\u0131 oldu\u011funu da s\u00f6zlerine ekledi. Ye\u015fil y\u0131kama, bir \u015firket veya kurulu\u015fun \u00e7evresel etkilerini en aza indirmektense kendilerini \u00e7evre dostu olarak pazarlamak i\u00e7in daha fazla zaman ve para harcamas\u0131d\u0131r. \u00c7evreye duyarl\u0131 markalardan mal ve hizmet almay\u0131 tercih eden t\u00fcketicileri yan\u0131ltmaya y\u00f6nelik aldat\u0131c\u0131 bir reklam hilesidir. \u2018Birle\u015fik Krall\u0131k ye\u015fil y\u0131kamay\u0131 tercih ediyor\u2019 Yokolu\u015f \u0130syan\u0131(Extinction Rebellion) taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada \u201cCOP26 sponsorlu\u011fu, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[3931],"class_list":["post-13428","post","type-post","status-publish","format-standard","hentry","category-genel","tag-greta-thunberg-liderler-yesil-yikama-yapiyor"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/13428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=13428"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/13428\/revisions"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=13428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=13428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=13428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}