{"id":13002,"date":"2021-10-02T00:06:57","date_gmt":"2021-10-01T23:06:57","guid":{"rendered":"https:\/\/by-tv.co.uk\/?p=13002"},"modified":"2021-10-02T00:08:57","modified_gmt":"2021-10-01T23:08:57","slug":"omer-nart-ingiltere-e-ticaret-pazari-turk-e-ihracatcilar-icin-guzel-bir-noktada","status":"publish","type":"post","link":"https:\/\/by-tv.co.uk\/en\/omer-nart-ingiltere-e-ticaret-pazari-turk-e-ihracatcilar-icin-guzel-bir-noktada\/","title":{"rendered":"\u00d6mer Nart: \u0130ngiltere e-ticaret pazar\u0131; T\u00fcrk e-ihracat\u00e7\u0131lar i\u00e7in g\u00fczel bir noktada"},"content":{"rendered":"

WORLDEF<\/a> Ba\u015fkan\u0131 \u00d6mer Nart, Ekonomi Gazetecileri Derne\u011fi (EGD) taraf\u0131ndan d\u00fczenlenen \u201c\u0130ngiltere\u2019de E-Ticaret F\u0131rsatlar\u0131\u201d konulu online panele kat\u0131ld\u0131. EGD Ba\u015fkan\u0131 Celal Toprak\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen panelde; TOBB E-Ticaretten Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sel\u00e7uk \u00d6zt\u00fcrk ve Hukuk ve Dijital D\u00f6n\u00fc\u015f\u00fcm Dan\u0131\u015fman\u0131 Emre Berk de yer ald\u0131.<\/p>\n

\u00d6mer Nart: E-ihracat ile s\u0131n\u0131r \u00f6tesi e-ticaretin farklar\u0131 ortaya konulmal\u0131<\/strong><\/h4>\n

Panelde konu\u015fan WORLDEF Ba\u015fkan\u0131 \u00d6mer Nart, \u00c7in, ABD ve \u0130ngiltere\u2019nin d\u00fcnyan\u0131n b\u00fcy\u00fck e-ticaret pazarlar\u0131 oldu\u011funu hat\u0131rlatt\u0131. \u0130ngiltere\u2019nin yakla\u015f\u0131k 400 milyar dolara yak\u0131n e -ticaret pazar hacmi oldu\u011funa dikkat \u00e7eken Nart, \u201cBelki de bu sene daha fazla bir rakam olacak bu. \u00dcr\u00fcnlerin daha katma de\u011ferli bir \u015fekilde sat\u0131labilmesi m\u00fcmk\u00fcn olan bir yer. Dolay\u0131s\u0131yla \u0130ngiltere e-ticaret pazar\u0131, T\u00fcrk e-ihracat\u00e7\u0131lar i\u00e7in \u00e7ok g\u00fczel bir noktada.\u201d seklinde konu\u015ftu.<\/p>\n

E-ihracat ile s\u0131n\u0131r \u00f6tesi e-ticaretin aras\u0131ndaki farklar\u0131 ortaya konulmas\u0131 gerekti\u011fine i\u015farete eden Nart, \u201cBuradaki temel fark \u015fu; e-ihracat dedi\u011fimiz zaman T\u00fcrkiye\u2019den tek tek \u00fcr\u00fcn g\u00f6ndererek e-ihracat yapabilirsiniz. Bu modelde baz\u0131 \u015firketler \u00f6nemli cirolar elde edebiliyor. Di\u011fer tarafta \u015firketler \u00e7ok b\u00fcy\u00fck ciro yapt\u0131klar\u0131 i\u00e7in uluslararas\u0131 kargo \u015firketlerinden \u00e7ok iyi fiyatlar alabiliyorlar. Bunlara 4-5 avro fiyat verilirken; yeni bir giri\u015fimciye 10-15 avro fiyat veriliyor. Burada tavuk-yumurta ili\u015fkisi ortaya \u00e7\u0131k\u0131yor. Bu ili\u015fkiyi k\u0131rman\u0131n yolu da s\u0131n\u0131r \u00f6tesi e-ticarettir.\u201d ifadelerini kulland\u0131.<\/p>

\"\"<\/a><\/div>\n

Nart, \u015f\u00f6yle devam etti; \u201cBu noktada hedef \u00fclkede depo a\u00e7man\u0131n, orada stoklaman\u0131n \u00f6nemi ortaya \u00e7\u0131k\u0131yor. Burada tam anlam\u0131yla bir perakende y\u00f6netimi i\u015fin i\u00e7ine giriyor. Perakendeciler koleksiyonlar\u0131n\u0131 y\u00fczde 20\u2019sini tam fiyattan, kalan y\u00fczden 30\u2019unu y\u00fczde 20 indirimle satarlar gibi\u2026 Burada bir perakende algoritmas\u0131 vard\u0131r. Buna g\u00f6re bir planlama yap\u0131l\u0131r. Burada da bir anlamda bu y\u00f6ntemi izlemek gerekiyor.\u201d<\/p>\n

\"\"

\u00d6mer Nart<\/p><\/div>\n

\u201cPerakende y\u00f6netimi ile \u0130ngiltere e-ticaret pazar\u0131nda ba\u015far\u0131l\u0131 olmaya engel yok\u201d<\/strong><\/h4>\n

\u00d6mer Nart, \u015fu ifadeleri kulland\u0131; \u201c\u0130ngiltere\u2019de bir depo a\u00e7t\u0131\u011f\u0131n\u0131z zaman bunun temelde iki tane \u00e7ok b\u00fcy\u00fck avantaj\u0131 var: Birincisi, ayn\u0131 g\u00fcn ya da hemen ertesi g\u00fcn teslimat yapabilme imkan\u0131 tan\u0131yor. Bunu yapt\u0131\u011f\u0131n\u0131z zaman m\u00fc\u015fteri sadakatini ve memnuniyetini kazanm\u0131\u015f oluyorsunuz. Sizden devaml\u0131 olarak al\u0131\u015fveri\u015f yapma oranlar\u0131 gittik\u00e7e art\u0131yor ki bence e-ticaretin alt\u0131n kurallar\u0131ndan biri budur. Kazand\u0131\u011f\u0131n\u0131z bir m\u00fc\u015fteriyi e\u011fer devaml\u0131 olarak sizden al\u0131\u015fveri\u015f yapmaya d\u00f6nd\u00fcrebiliyorsan\u0131z; bu servis seviyesinde hizmet verebiliyorsan\u0131z burada \u00e7ok \u00f6nemli bir bariyeri a\u015fm\u0131\u015fs\u0131n\u0131z demektir. \u00c7\u00fcnk\u00fc her defas\u0131nda sat\u0131\u015flar\u0131n maliyeti dedi\u011fimiz dijital pazarlama giderleri y\u00fczde 20-25\u2019lerde olursa bu s\u00fcrd\u00fcr\u00fclebilir olmaz.<\/p>\n

Dolay\u0131s\u0131yla dijital pazarlama giderlerinin y\u00fczde 6, 7, 5\u2019lere kadar d\u00fc\u015f\u00fcrmenin yolu m\u00fc\u015fteri memnuniyetini sa\u011flayabilmektir. \u0130kincisi; maliyet avantaj\u0131d\u0131r yani stok operasyonunun tamamen \u0130ngiltere \u00fczerinden yapt\u0131\u011f\u0131n\u0131z senaryoda \u00fcr\u00fcnler iade olarak geldi\u011fi zaman bu \u00fcr\u00fcnleri tekrar stoka kabul edip tekrar sat\u0131\u015fa d\u00f6nd\u00fcrebiliyor olmak \u00e7ok \u00f6nemli. Perakende y\u00f6netimi yapabilirseniz \u0130ngiltere e-ticaret pazar\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in hi\u00e7bir engel yok. Burada kullan\u0131lan yaz\u0131l\u0131mlar \u00e7ok \u00f6nemli.\u201d<\/p>\n

\u00d6zt\u00fcrk: KOB\u0130\u2019leri, dijital ortama ta\u015f\u0131mak istiyoruz<\/h4>\n

Sel\u00e7uk \u00d6zt\u00fcrk ise, TOBB b\u00fcnyesinde 2016 y\u0131l\u0131nda kurulan T\u00fcrkiye E-Ticaret Meclisi\u2019nin T\u00fcrkiye\u2019nin \u00f6nde gelen e-ticaret firmalar\u0131n\u0131n kamuyla ili\u015fkilerini geli\u015ftirdi\u011fi bir kamu-\u00f6zel sekt\u00f6r isti\u015fare platformu oldu\u011funu s\u00f6yledi. \u00d6zt\u00fcrk, sekt\u00f6r\u00fcn \u00f6n\u00fcndeki engelleri belirleyip \u00f6neriler geli\u015ftirdiklerini ve hayata ge\u00e7irilmesini sa\u011flad\u0131klar\u0131n\u0131 hat\u0131rlat\u0131rken sekt\u00f6r\u00fcn geli\u015fimi i\u00e7in ortak stratejiler \u00fcrettiklerini ifade etti. \u00d6zel sekt\u00f6r\u00fcn dijitalle\u015fmesi ve yeni nesil giri\u015fimcili\u011fin geli\u015fmesini hedeflediklerini ve bunun i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 an\u0131msatan \u00d6zt\u00fcrk, \u201cBu yeni i\u015f ortam\u0131na uyum sa\u011flamak i\u00e7in giri\u015fimcileri ve KOB\u0130\u2019leri, dijital ortama ta\u015f\u0131mak istiyoruz.\u201d dedi.<\/p>\n

\u00d6zt\u00fcrk, salg\u0131n\u0131n her ne kadar geleneksel ticareti olumsuz etkilese de s\u0131n\u0131r \u00f6tesi e-ticaret pazar\u0131nda h\u0131zl\u0131 y\u00fckseli\u015f trendinin s\u00fcrmekte oldu\u011funun alt\u0131n\u0131 \u00e7izerek, \u201c2019 y\u0131l\u0131nda 826 milyar dolar olan s\u0131n\u0131r \u00f6tesi e-ticaret, 2020 y\u0131l\u0131nda 1,5 trilyon dolarl\u0131k bir b\u00fcy\u00fckl\u00fc\u011fe eri\u015fmi\u015f durumda. Uluslararas\u0131 ara\u015ft\u0131rmalar, bu b\u00fcy\u00fckl\u00fc\u011f\u00fcn 2026 y\u0131l\u0131nda 5 trilyon dolar rakam\u0131na ula\u015faca\u011f\u0131n\u0131 g\u00f6stermektedir.\u201d De\u011ferlendirmesi yapt\u0131. T\u00fcrkiye\u2019de ge\u00e7en y\u0131l e-ihracat\u0131n genel ihracata oran\u0131n\u0131n y\u00fczde 1,3 oldu\u011funu kaydeden \u00d6zt\u00fcrk, e-ihracat\u0131n genel ihracata oran\u0131nda d\u00fcnya ortalamas\u0131n\u0131n ise y\u00fczde 4,4 oldu\u011funu dile getirdi.<\/p>\n

\u201cK\u00fcresel ticarette elektronik bir sefere \u00e7\u0131kma zaman\u0131d\u0131r\u201d<\/h4>\n

\u00d6zt\u00fcrk, firmalar\u0131n art\u0131k d\u00fcnyan\u0131n yeni ger\u00e7e\u011fi olan dijital ticarette yer almaya ba\u015flam\u0131\u015f durumda oldu\u011funa i\u015faret ederek, \u201cE\u011fer vaktinde burada yerimizi alamaz, i\u015fletmelerimizi e-ticarete uyumlu hale getiremezsek, \u00f6nden gidenleri yakalamam\u0131z imkans\u0131z hale gelecek. Bize g\u00f6re \u015fimdi k\u00fcresel ticarette elektronik bir sefere \u00e7\u0131kma zaman\u0131d\u0131r. \u00dcr\u00fcnlerimizi online a\u011flarla d\u00fcnya pazarlar\u0131na s\u00fcrme zaman\u0131d\u0131r.\u201d ifadelerini kulland\u0131. S\u0131n\u0131r \u00f6tesi e-ticarette hedef pazarlardan birinin de \u0130ngiltere oldu\u011funa da i\u015faret eden \u00d6zt\u00fcrk, \u201cT\u00fcrkiye ve \u0130ngiltere aras\u0131ndaki ikili ticaret hacmi son 10 y\u0131lda y\u00fczde 70\u2019ten fazla art\u0131\u015f kaydetti. Ticaret hacminin e-ticaretle daha yukar\u0131 seviyelere gelece\u011fine inan\u0131yoruz.\u201d ifadelerini kulland\u0131.<\/p>\n

Hukuk ve Dijital D\u00f6n\u00fc\u015f\u00fcm Dan\u0131\u015fman\u0131 Emre Berk ise, e-ticaretin \u00e7ok h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc, salg\u0131n\u0131n bunu daha da h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 fakat hukukun e-ticaretin ko\u015fma h\u0131z\u0131na yeti\u015femedi\u011fini dile getirdi. Berk, T\u00fcrk firmalar\u0131n\u0131n T\u00fcrkiye\u2019de ki ticaret dinamiklerinde edindi\u011fi tecr\u00fcbeyi \u0130ngiltere\u2019de \u00e7ok b\u00fcy\u00fck avantaja \u00e7evirece\u011fini belirterek, \u201cFirmalar, \u0130ngiltere ve AB\u2019yi kapsayacak \u015fekilde bir marka korumas\u0131 mutlaka yapmal\u0131.\u201d \u015feklinde konu\u015ftu.<\/p>\n

\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"

WORLDEF Ba\u015fkan\u0131 \u00d6mer Nart, Ekonomi Gazetecileri Derne\u011fi (EGD) taraf\u0131ndan d\u00fczenlenen \u201c\u0130ngiltere\u2019de E-Ticaret F\u0131rsatlar\u0131\u201d konulu online panele kat\u0131ld\u0131. EGD Ba\u015fkan\u0131 Celal Toprak\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen panelde; TOBB E-Ticaretten Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sel\u00e7uk \u00d6zt\u00fcrk ve Hukuk ve Dijital D\u00f6n\u00fc\u015f\u00fcm Dan\u0131\u015fman\u0131 Emre Berk de yer ald\u0131. \u00d6mer Nart: E-ihracat ile s\u0131n\u0131r \u00f6tesi e-ticaretin farklar\u0131 ortaya konulmal\u0131 Panelde konu\u015fan WORLDEF Ba\u015fkan\u0131 \u00d6mer Nart, \u00c7in, ABD ve \u0130ngiltere\u2019nin d\u00fcnyan\u0131n b\u00fcy\u00fck e-ticaret pazarlar\u0131 oldu\u011funu hat\u0131rlatt\u0131. \u0130ngiltere\u2019nin yakla\u015f\u0131k 400 milyar dolara yak\u0131n e -ticaret pazar hacmi oldu\u011funa dikkat \u00e7eken Nart, \u201cBelki de bu sene daha fazla bir rakam olacak bu. \u00dcr\u00fcnlerin daha katma de\u011ferli bir \u015fekilde sat\u0131labilmesi m\u00fcmk\u00fcn […]<\/p>\n","protected":false},"author":1,"featured_media":13003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[3772,2479,3771],"class_list":["post-13002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-omer-nart","tag-turkiye-ingiltere","tag-worldef"],"_links":{"self":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/13002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/comments?post=13002"}],"version-history":[{"count":0,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/posts\/13002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media\/13003"}],"wp:attachment":[{"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/media?parent=13002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/categories?post=13002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/by-tv.co.uk\/en\/wp-json\/wp\/v2\/tags?post=13002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}